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Legalization in Canada and many American states have set a blaze of accessibility to those seeking herbs or hemp-infused topicals both medically and recreationally. That being said, while the cannabis industry is booming with new, innovative sectors, such as politics, finance, health, wellness, cosmetics and even fashion, marketing cannabis to people looking to buy weed online can still prove to be quite difficult — especially if you are trying to use Google Analytics or paid advertisements through social channels like Facebook, Twitter and Instagram. That being said, if you’re a cannabis connoisseur who’s wanting to grab your slice of the “edible” pie, then it’s about time that you learned the ins and outs of marketing cannabis.
While Canada as a nation has legalized recreational cannabis, most the world, including 19 states in the U.S., have made little-to-no progress in legalization. This means that social and advertising platforms have to limit their cannabis-related content and advertisements to appeal to places where it remains illegal. While marijuana prohibition is a real thing, there are things that you can do as a business owner to overcome these hurdles.
Just because there are restrictions when it comes to advertising that doesn’t mean there aren’t other ways that you can get the word out digitally for people to buy weed online. Since cannabis-related brands are hitting a block on paid advertising, they’re able to also try other digital marketing strategies such as posting organically through various social media, taking advantage of the old-fashioned ways of public relations or using SEO methods to get broader exposure.
Instagram is not only a platform for posting the most aesthetically pleasing travel and food photos, but it has also transitioned into an exciting digital mall. While most cannabis retailers aren’t allowed to cash in on this opportunity, that doesn’t mean that they can’t build their audience organically.
Here are some Instagram tips:
While Facebook possesses a stricter policy on the promotion or sale of drug-related products, they’re still some ways that you can market your cannabis business.
Do you use social media to find a good place to buy weed online? Drop a comment below to let us know.