How to make the most of your SEO budget

Search engine optimization is one of the most beneficial, cost-effective, digital marketing services available, and if you’ve been on the fence about what to do to boost your business online, this could be the move that gets your company noticed. After all, strategic online marketing is all about understanding your industry, and if you know what consumers are looking for, you’re able to provide them with a better service overall. 

What’s SEO?

Have you ever wondered how primary search content results — web pages, videos, images, and local listings — are determined on major search engines like Google or Bing? While the clickable options at the top are likely assured through paid advertisements, the other available ones are ranked based on their relevance to your searched terms and when these highly searched keywords are used adequately, it increases your chances of appearing on the first few pages. This means that filling your website with text exhibiting your industry’s popular terminology will also allow you to crawl up organically to a better ranking.

But how do you know what to write and where to put it? Often business owners rely on a professional SEO audit service to handle their website’s visibility, as it’s cheaper than direct, paid advertising. Your consultant will inspect your website using specialized tools and their industry experience to come up with a plan to improve your content organically. The best part about search engine optimization is that as long as the work is done by a professional, even if the service is suspended you will still be able to reap the benefits of your improved ranking and continue servicing the consumers brought in through your increased traffic efforts.

How does the conversion funnel work to your advantage? 

After your SEO audit service is completed the specialist will go to work establishing the following on-page and off-site SEO practices to allow your e-commerce website to be truly successful! 

Here’s what is included in Trek Marketing’s SEO service: 

• SEO audit service
• Page layout optimization
• Page speed optimization
• Finding and fixing of broken links
• Ensuring use of headers, URLs and meta tags
• Basic and advanced schema markup
• Optimizations for voice search
• Original and engaging content creation
• Content creation for backlinking
• Guest posting

To find out more about our SEO audit service, speak to a representative who will make it their mission to boost your online business.

Still have questions about SEO and how it works? Drop a comment below to collaborate with our other readers.