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It’s one thing to have an Instagram account for your business allowing your target audience to interact with your brand. It’s another thing to curate a list of shoppable products and services that are directly accessible for purchase through your profile. Instagram for business is more than relatable posts, it’s about using the app to make it easy to sell and be discovered by potential customers too! Are you looking to learn the basics of setting up an Instagram shop to drive sales? Here’s everything you need to know.
Instagram Shop is part of the Instagram for business setup, offering brands the ability to showcase their product and service catalog to reach customers on the platform. By allowing business owners to curate a list of shoppable products that are directly accessible through the “View Shop” button on their profile page, Instagram is making it easier for these brands to increase traffic and sales on their websites.
Instagram Shop is also featured on the app’s Instagram Shop tab—a part of the main navigation menu that filters items based on user interest. As a streamlined way for users to discover shoppable products on Instagram, it’s a great tool for any sized business.
Setting up an Instagram Shop is quite easy, but here’s a step-by-step guide for reference:
Step #1: Make sure you’re eligible
Your business profile needs to meet the following eligibility requirements to set up with Instagram shop:
Step #2: Convert to a business account
Congrats! You’re eligible. Now you will need to switch to a business account to set up Instagram Shop. Follow these steps to convert your account. Once your account has made the switch, you can then add relevant business information, including a link to your website.
Step #3: Upload your product and/or service catalog
Instagram Shop requires you to have a product/service catalog that consists of all your products, inventory, and descriptions.
There are two ways to create this catalog:
Step #4: Account review
Once you’ve connected your product/service catalog to your Instagram, you will then need to submit your profile for review.
To do this:
Step #5: Turn on shopping
Once your account is approved, you can then turn on shopping features:
And just like that your Instagram Shop is live for all to see. If you need help with Instagram for business or you have more questions, please contact the Trek team!
Have you ever purchased anything off Instagram? Drop a comment below to let us know what it was!