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While all social media platforms provide businesses with a way to promote visual content that captures their audience’s attention for a limited time, Pinterest remains the only platform where its 200 million worldwide users, or Pinners, can curate images that they can access for an indefinite period of time.
Pinterest is a virtual visual board, used to discover and save multimedia content, known as pins, on online boards that Pinners can access via the site or the Pinterest app. Although primarily comprised of images, Pinterest supports gifs and video as well.
While social platforms such as Facebook and Twitter have more users than Pinterest, they are used mainly for social networking. Pinterest, on the other hand, is principally used as a content discovery medium, enabling Pinners to connect and engage with content that they are interested in and actively seeking. So, if you’re now wondering how to use Pinterest for business, read on.
Since Pinners use Pinterest to discover new ideas to try and products to buy, companies using the platform can share content that meets their interests, including information about their own brands and products.
As Pinterest’s receptive audience starts to notice your engaging imagery, users are likely to save your pins or follow your account. According to Pinterest, “67% of Pinners say they’ve discovered a new brand or product from business content on Pinterest.”
When Pinners see something they like, they usually pin it onto their boards. Doing so makes your content not only accessible to that particular user but also visible to all their followers, driving referral traffic to your blog, website, or online store.
If you want to increase your audience, Pinterest provides you with the option to create paid ads, known as a Promoted Pins, giving you access to an even broader audience.
93% of pinners say they use the platform to plan future purchases, so providing them with rich product pins that include pricing and availability information and links to your product make it easier for them to purchase your items. In fact, 87% of users report having bought a product on Pinterest. However, since pinners take time to plan their purchases on Pinterest, conversions typically take longer.
Will you be using our “how to use Pinterest for business” ideas for your ecommerce business? Tell us in the comments section below.