Have you ever wondered how certain content appears at the top of your Google search? In short, Google uses mathematical algorithms to give each website a score. That score determines the rank of each website and where it is placed when someone types keywords into google search.
“Think of the algorithm like a collection of empty buckets. One bucket gives you a score for the quality of your site, one bucket gives you a score for how many sites link to you, one bucket gives you a score for how people trust you. Your job is to fill up more buckets in the algorithm than any other website.”
So what is SEO?
It’s tough for content to get noticed on the web. Using SEO friendly keywords is a smart and reliable way to improve your website traffic.
SEO is a shorthand term for Search Engine Optimization. Basically, it is a measurable, repeatable process that is used to send signals to various search engines (Google, Bing, etc.) to show that your page is worth displaying on the Google index.
SEO friendly content allows your website to show up more often, get more clicks, shares, likes and more overall engagement.
How do you create SEO friendly content?
Now that you understand a few details behind how SEO works, here are a few tips and tricks behind writing SEO enhanced content.
- Use descriptive headlines and sub-headers
- Add lots of links to supporting/previous content
- Optimize the length of your article
- Choose your keywords wisely
- Pick clickable photos
- Make your content shareable
- Write quality over quantity (high quality content is much more audience friendly then extra words on a page)
Do you know any other SEO tips that we didn’t touch on? Let us know in the comment section below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.