How to write social media content that engages with your target audience

There is a misconception that creating content is easy, and while that may be true for crafting a single post, generating continuous posts is a challenge for any brand. If your business is on the hunt for tips to create compelling social media engagement posts, you’ve come to the right place. As part of our many digital marketing services, we analyze the ongoing trends with various social media platforms to look for new ways to interact with customers and prioritize strategic methods of connecting with partnering brands. Are you ready to learn how to better engage with your target audience? 

Use fewer words and more visuals

As people who endlessly scroll through social media ourselves, we know how exhausting it can be to be hit with a wall of text. Not only do consumers lose interest but this may even extend further and discourage them from finding your content in the future. Our best suggestion to avoid this roadblock is by delivering a healthy dose of visual content s well. Videos are a fantastic and quick way to deliver your on-brand messages through social media engagement posts, plus they offer a way to get creative and speak with your audience.

Stock photos are good but not great

If video isn’t something you can commit to, start with some personalized photos and watch comments and likes rise. While stock images can be effective for social posting, the don’t perform quite as well as authentic images, and as a result, they’re bad for search engine optimization (SEO).

Do you need help creating custom, unique social media images? Here are some tips we’ve crafted for readers like you: 

• Hire a local photographer to take photos—our agency will also take photos as a service if products can be sent!
• Take day-in-the-life images using your personal smartphone.

Repurpose your site’s evergreen content

Evergreen content is search-optimized content that is continually relevant. Since this content is already sustainable, it’s a great resource for repurposing. Take your best pieces and transform them into infographics, charts, graphs, and social media images. Not only is it great for showcasing but you have a high chance of it being shared on assorted social channels.

Host some competitions 

Whether you want to host seasonal sales or promotions based on increased following, social media competitions are a surefire way to grow your audience and gain tons of engagement. 

Those who aren’t interested in re-inventing the wheel can try one of the following to get things moving:

• Like, comment, and share campaigns: This allows you to gain as much attention as possible in the given time frame.
• Tag a friend: This allows you to extend your reach to new audiences.
• User-generated content: User create posts according to the parameters that you set and tag your business—allowing you to get awesome content that can be used promotionally later on.

With creativity and effort, you can create engaging content that will drive traffic to your website and increase brand awareness.

Which tip are you most keen on trying to increase the following for your social media engagement posts? Drop a comment below to let us know.