Since Boxing Day is just a few nights of sleep away, we recommend bookmarking this blog and reviewing it next summer so that you can sort through its contents, pull some ideas, and prepare your holiday digital marketing strategy a few months in advance. After all, the holiday season really starts at the beginning of November, which means that you need to find ways to attract shoppers early for Black Friday, Cyber Monday, Christmas, Boxing Day, and beyond.
Competition is high during the holiday season, making it challenging to promote your brand to stand out from the rest. However, with a well-developed digital marketing strategy, you’ll be well on your way to boosting traffic, conversions, and revenue using the following various channels and techniques.
Launch some shopping ads
If your e-commerce business sells physical products it’s important to launch a shopping campaign as part of your digital strategy. Shopping ad campaigns help give customers a presentation of your products along with prices and offered discounts. These types of ads are also visible on search engine result pages, making it easier to attract targeted traffic to your website. That said, we recommend that you start your ad campaigns at least a few weeks before the holiday you’re targeting (for example, December 1 would be a good deadline to set if you want to launch a Boxing Day ad campaign).
Create engaging copy
While there are a variety of ways to bring traffic to your website during the holiday season, festive copywriting is a great way to stand out when competition is high. Whether you choose to put new content right on your homepage, under the description of your products and/or services, or through your social accounts, it’s important to write copy that ties in with the holiday season, and if you can, include sales and discount information as well.
If you want to go the extra mile you can also take the time to design a landing page to match. Not only will this boost Boxing Day sales, but it will offer page users a place to click that leads them directly to the holiday hype. Plus, there are many ways to make the landing page appealing by opting to have promotional rewards and offers, a beautifully designed banner, and even a countdown clock to show urgency and prompt visitors to take advantage of a time-sensitive discount.
Set up remarketing campaigns
It can be challenging to boost your sales during the holiday season when many other businesses are doing are attempting to do the same. That’s why you need to recapture the people who have shown interest in your products or services before. Remarketing campaigns allow you to easily advertise interested consumers while also retargeting existing customers who are likely to convert. Emails are also an effective channel to do this. Simply make a list segmentation filled with customers who have recently purchased and let them know about your Boxing Day offers!
*Before you run or schedule a campaign to promote holiday offers, be aware of the right time to achieve the best results from your target audience. If you need help using Google Analytics or social media insights and/or other tracking tools to promote your digital marketing strategy, Trek Marketing is here to help with your holiday planning!
Are there any other ways that you prepare for the approaching holidays? Please drop them below to share with our readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.