While many elements of your digital marketing strategy will consist of trial and error when it comes to effective online advertising, no platform is more powerful and underutilized as Facebook! While many e-commerce business owners tend to shy away from Facebook ads as their primary investment, it’s one of the best ways to get the word out about your company, especially if you’re also looking to reach prospective customers. As a social platform with more than a billion users, it would be silly to not include it in your ongoing advertising campaign strategy.
Facebook ads work for most businesses
It’s reassuring to know that most industries and brands benefit from Facebook advertising before even contacting a professional digital marketing agency! This is partly because of Facebook’s popularity, with people from all over the world and different walks of life visiting the social platform to communicate, browse, and yes, shop. However, if you’ve already tried to use Facebook to increase your conversions, reach your target audience, and engage through product advertising, it may be the type of ad or marketing that you’re doing, rather than the platform itself. Even if your user doesn’t use Facebook often, you may be surprised at how they will still find their way to your website with the right ad coming their way. Plus, even if they miss it, their loved ones might share it!
Start with a goal in mind
Why is Facebook such a great platform to carry out your professional digital marketing goals? It’s because it has the potential to put you in touch with a range of consumers quicker and more efficiently. Not to mention Facebook ads are relatively affordable, giving ample opportunity to adjust your campaign strategy as needed.
So, when you’re looking at investing in your social strategy on Facebook, start the process with a clear goal in mind. Make sure to write down your short-term and long-term goals so that you can govern advertising decisions. Maybe you want new customers? If so, how many? And is your primary goal to increase visits, conversions, account registration, or all of the above? Be sure to keep your goals as specific as possible so that you can work alongside a professional digital marketer to tailor your ads, track your progress, and tweak your strategy as the layout of your industry shifts.
Finding success with Facebook advertisements is strongly dependent on your knowledge of KPIs (Key Performance Indicators). This allows you to focus on the actual net profits made through your Facebook ads, and then you can further pinpoint ways to drive down your cost per action on advertising engagements. Money is money in the business world and if able to heighten your sales without lowering profits, it makes the most sense to run cost-effective campaigns that generate higher revenue for your business.
Rotate types of Facebook ads
Before you dive deeper into the world of Facebook ad campaigns, remember that you will need to create more than a single advertisement to have an effective campaign strategy. So, as a rule of thumb, be sure to develop at least three ads with the same targeted interests and goals, and rotate them within the campaign that you’re running. By doing this you’re better able to gather consumer information and compare each ad based on their CTRs (click-through rates). This will allow you to keep your focus on winner ads versus those that are underperforming.
Are you ready to speak with a professional digital marketing team about adding Facebook ads to your current social media marketing strategy? Let Trek Marketing start things off by connecting you to your target audience using Facebook!
Have you had any positive experiences using Facebook for advertising? Drop a comment below to share among our readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.