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While creating an online presence has a diverse set of challenges, the real problem you face as a hotelier is competing against the traffic of big booking sites like Airbnb and Booking.com. Nevertheless, since many travellers find comfort in searching for their vacation accommodation using the reputation that shines behind the big name brands, unless your hotel is as big and well-known as the Hilton, chances are you’re willing to invest in a listing and pay the added fees that come with promoting on a commission-based booking site. However, since the key to placing your hotel at the fingertips of prospective guests is to gain traction using social media, why not try encouraging vacationers to book directly, saving the hotel owner, the property host and sometimes even the guest some money?
It’s important to make your hotel desirable across all channels, which is why hotel social media marketing should be a fundamental part of your digital marketing strategy. There is no one-size-fits-all campaign to target your audience, reel in the traffic and retrieve bookings, however, when it comes to highlighting your hot spot as a vacation destination, there are some strategic ways that you can curve your content to appeal to the right crowds. So, once you’ve established your target audience, whether they be business people, families or solo travellers, it’s time for you to dominate the channels one-by-one.
When it comes to developing a hotel social media marketing strategy, there are five main networks that we recommend you use for your hotel or resort:
It’s important to note that since TripAdvisor is a review site and not a social media network, you will need to take some added time to manage it by responding to reviews and comments by past customers.
If you haven’t heard it before, as part of your hotel social media marketing strategy, you should claim a profile using Google. Whether you’re running a franchise or an independent business, having a profile for each social account will allow you to make sure that the information across your personal business profile, social profiles, and website is consistent. Also, claiming a profile will allow you to show your knowledge within Google search results, which we all know is prime real estate when it comes to search engines.
Did you want to share your knowledge about any other basic hotel social media marketing tips? Drop a comment below.