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In every aspect of digital marketing, measurement can be a challenge. How does one know which campaigns and efforts are creating opportunities and generating the most sales? Aside from remembering to provide attribution to campaigns, you must also take the time to revisit those touchpoints and review the valuable data offer through marketing analytics tools. Not only do these tools take the guesswork out of allocating your marketing budget but they also enable you to be more proactive with your future strategies, and here’s how!
Marketing analytics is an umbrella term that’s used to describe the processes and technologies that measure a company’s activities through various sources of marketing mediums.
Marketing data includes some of the following:
Marketing analytics tools, software, and technologies are used to gather data and provide business owners and marketing professionals with content and visualizations that help them to better understand which tactics are working well and how to best optimize the budget.
Planning, managing, and optimizing marketing campaigns can be done using three models that assist in providing insight to better plan and allocate the budget.
Whether you’re a digital marketing professional who’s working alongside clients or a business professional who’s looking to better understand their industry, marketing analytics works to surface insights and influence customer interactions.
Listed below are some of the many advantages of marketing analytics:
In a world where digital reach is vast, there are a variety of ways that marketers and business owners alike get the data that they need to plan, analyze, optimize and execute digital marketing campaigns—with access to so many free and budget-friendly marketing analytics tools!
And so much more, since most marketers and businesses utilize an abundance of tools and platforms in conjunction with one another.
Do you need assistance in getting your marketing analytics in check? Trek Marketing believes that analytics hold the key to e-commerce success and we’re happy to teach you how to better understand them and/or utilize them ourselves to help your business thrive.
What is your current e-commerce goal? Drop it below for advice on which marketing analytics tools can be used to help you achieve your vision(s).