Has so much gone on in the past year that St. Patrick’s Day opportunities have slipped your mind? Yup, the holiday season is tomorrow and this reminder could be your four-leaf clover, and an incentive to get your gears moving. Don’t drown this missed business moment in a pint of green beer, but instead, skim the marketing ideas below which are intended to inspire the ultimate procrastinator. That’s right! We’re more than a Vancouver digital marketing agency; Trek Marketing is downright festive every lucky chance we get!
Offer your customers the green light with an intriguing discount
The beauty of being an e-commerce business owner is that you can change your website’s prices at the click of a button, while also promoting immediate attention via your engaging social media channels. So, just because tomorrow is St. Patrick’s Day, doesn’t mean you can’t catch the attention of your target audience by putting together a last-minute sale. Also, be sure to let your customers know that they’re lucky to be a part of your thriving brand with a personable email about this fun holiday, including some highlighted products or services that are a part of your festive sale.
Play up the greenness
Whether you work alongside a Vancouver digital marketing agency or all of your efforts are completed in-house, one of the best ways you can showcase your spirit for St. Patrick’s Day is by playing up the greenness. While it would be ideal to have a web developer add a graphic or two to your business page, if you let time slip away and are wanting to do something last-minute, the best thing you can get on board with are some custom designs. The best part is that the same image can be used across your social media channels and if you’re set up with an email marketing framework, a simple announcement about your sale with some call-to-action buttons is all you need to bring in some shoppers.
Note: Just because the colour green is symbolic of St. Patrick’s Day, doesn’t mean you need to have a leprechaun and a pot of gold on your image. Instead, you could use the colour green to cast attention on the holiday, while also promoting your businesses’ eco-conscious (green) efforts.
It’s always good to do things a little differently
Although the season is known for shamrocks and leprechauns, you can be different by leaving these elements out of your marketing material. In fact, consider doing a little research on the history of St. Patrick’s Day and use your digital marketing services to pass on your knowledge to your customers. It’s way less salesy, and even though it might not bring in a whole of conversions right away, this type of promotion is aimed at creating a connection with your audience, which you may find to be more “pot o’ gold” effective in the long-run than a traditional sale.
What other ways do you or your Vancouver digital marketing agency implement last-minute, seasonal promotions? Drop a comment below to share your expertise with our readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.