American Key Supply is one of the United States’ largest retailers of locksmith supplies and equipment. Already having an established business with steady Organic revenue when they approached Trek, American Key Supply was interested in further growing their revenue through paid advertising.
In February 2016, Trek launched several Google Adwords campaigns, including strategic campaigns targeting specific products, and a Google Shopping campaign. Advertised products were chosen strategically using data from Google Analytics and Google Search Console, while ensuring that the campaign didn’t advertise products American Key Supply already had a strong Organic presence for.
By partnering with Trek, American Key Supply was able to effectively open an additional marketing channel and significantly increase their online revenue.
From March 2016 until June 2016: