Background

American Key Supply is one of the United States’ largest retailers of locksmith supplies and equipment. Already having an established business with steady Organic revenue when they approached Trek, American Key Supply was interested in further growing their revenue through paid advertising.

Approach

In February 2016, Trek launched several Google Adwords campaigns, including strategic campaigns targeting specific products, and a Google Shopping campaign. Advertised products were chosen strategically using data from Google Analytics and Google Search Console, while ensuring that the campaign didn’t advertise products American Key Supply already had a strong Organic presence for.

Results

By partnering with Trek, American Key Supply was able to effectively open an additional marketing channel and significantly increase their online revenue.

From March 2016 until June 2016:

  • 30%

    30% increase in online revenue (year-over-year)

    View data

    American Key Supply

    Revenue

    aks_graph_revenue
    Note: Actual values are confidential
  • 3,550%

    3,550% average monthly return on ad spend

    View data

    American Key Supply

    Monthly Return on Ad Spend

    aks_graph_return
    Note: Actual values are confidential
  • 280%

    280% increase in return on ad spend