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Although many business owners are drawn to using Facebook, Twitter or Instagram as key components of their social media strategy, companies are neglecting the power that LinkedIn has to spread the word. While it is one of the best networking tools that is used by people seeking jobs, it is also an excellent platform to advertise your business. Attracting talent, positioning your company as a thought leader in your niche and promoting your products and services are just a few of the basic networking strategies that are beneficial to business owners. Furthermore, here is how you can use LinkedIn for business.
By creating a custom LinkedIn company page, you open your business to a world of potential customers. A company page allows consumers to learn about your business, brand, products, services and job opportunities and it only requires a verified email address. Remember to edit your page to include a company description using keywords as well as describe the history and mission of your business. There will also be an option to fill in details such as location, company size and any specialties that you are known for. Be sure to use this platform to advertise your company logo. Sometimes pictures are easier to remember than names.
If you are seeking employees that have the skills and the means to fit into your company culture, then creating a career page is simply a must. This portion of your LinkedIn account allows you to tell a story which will help the talented job seekers measure how their goals meet your own. You are also able to upload photo galleries, company insights and videos to this section.
Now it’s time to start promoting LinkedIn for business. Creating a company and career page are just the sections that get your started but how do you build your business with these pages?
Too busy to manage all your social media platforms? Allow the Trek team to take over some of the responsibility so, you don’t get too burnt out.
How have you used LinkedIn for business? Tell us about it in the comments section below.