If you’re looking for an easy way to improve your digital marketing strategy while keeping the costs down, we recommend driving shoppers to your website by using pay per click advertising. This form of online exhibition only charges business owners once prospective customers find the ad using various search engines and click upon it. This means that payment is processed after traffic is achieved, as opposed to using other organic, digital marketing methods such as SEO. It’s 2020 and about time that you increased your business conversion rates using the power and effectiveness of pay per click advertising!
Carefully choose your advertisement platform
Just like traditional advertising, part of orchestrating successful pay per click advertising lies with carefully selecting the right platforms to distribute your announcements. There are plenty of ad placement options such as Google Shopping, Bing, Amazon Advertising and Facebook. Thus, ensure that you understand the trends of your ever-growing, dynamic industry before allocating a budget to any of the above platforms. Keep in mind that Google and Facebook shared 58.5% of the total US digital ad spend in 2019.
Review and utilize industry keywords
If boosting the awareness of your e-commerce business is a huge part of your PPC strategy, then it’s important to research, review, and utilize previously generated search queries that are relevant to consumer purchases from your business. Through this PPC optimization process, you’re able to profile them into high converting search queries and terms, which can later be merged and used among your branded terms, model names, part numbers, and even SKU codes. Also, when time permits, you must next make a list of negative keywords in your pay per click advertising campaigns. This is because when you bid high on PLAs (product listing ad), it exposes your products to a wider range of searches instead of just improving Google rankings. As a result, you get to bid higher while also averting a lot of unwanted search traffic.
Expand your PPC spend
It can be difficult for business owners to manage personalized user experiences, which is why when they’re navigating the hard terrain of pay per click advertising, they often seek help from industry experts. In terms of communication, every consumer responds to something different, so it can be challenging to grow and build your brand loyalty and create new, meaningful relationships with your customers. That being said, be sure to look for a super-flexible and responsive ad platform that will allow you to showcase your products and services using an easy-to-navigate layout.
Quality content is the key
A good way to get your customers excited about what your business has to offer is by providing them with high-quality, well-written content. Since creating some flashy PPC ad copy won’t be enough to get yourself noticed, you’ll need to compliment your intuitive text using enticing colours, engaging videos, graphics, seamless navigation, and descriptive product information.
Do you have any other feedback for pay per click advertising? Drop a comment below to share.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.