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    4 digital marketing ideas for Halloween

    The spooky season is upon us! Whether you handle your business’ digital marketing or you work for an agency, there are so many creative and frightening ways to orchestrate Halloween marketing campaigns in 2021. So, if you were looking for the perfect way to break out of your traditional digital marketing mold, take a leap this year and start brewing up some creative Halloween-inspired marketing ideas.

    Curated videos that celebrate the chilling season

    We’re living in a digital age where many people are learning to engage with brands and businesses through video content. Since this type of digital marketing gets the most organic engagement, it’s important that your business learns to utilize video regularly—the same goes for Halloween marketing campaigns. Consider taking a stab at creating a product, service, or even staff-related video but be sure to include a spooky twist. Even if this strategy doesn’t offer scary-good conversion right away, it shows that you’re an edgy, up-and-coming company that’s committed to catering to societal trends. 

    Display ads that target a more devilish theme

    When creating a pay-per-click ad, it’s important to create personalized displays that meeting the browsing habits of your target audience. That said, building an ad that does all of the above is easy, but breaking the mold of a typical advertisement to get the attention of viewers can be challenging. It’s ingenious to give your PPC campaigns a little revamp by adding a creepy message, using a frightful font, or even changing the colours to orange and black to reflect the theme of traditional Halloween marketing campaigns. Your next data-driven campaign could use a little hocus pocus. 

    Social posts that are eerie-sistably boo-tiful 

    While sending a shoutout to Halloween day-of is the easiest way to get into the spirit of the season, giving your campaigns some added spooky energy leading up to the special day is far more exciting and memorable. That said, as soon as October rolls around, you’re in the clear to formulate some devilishly dark social media posts. Whether you do a quick disguise of your product with some enchanting props, snap a photo of it out in a pumpkin field, or simply advertise your service with a ghostly touch, there are so many opportunities to jump onto the bandwagon with a social media Halloween marketing campaign. 

    Blog posts that brew spooktacular ideas

    Since content can take a bit of time to create traction and spur engagement, it’s best to get on this opportunity as soon as possible, especially if you’re hoping to boost your SEO with a Halloween marketing campaign. The spooky season is a time of year for trendy searches since lots of people are on the hunt for the perfect costumes, decor, and party ideas. So, if you can find a way to create some spooky blog posts while using keywords that are trending, you can find a way to stay relevant during Halloween Google searches. 

    What is your favourite option from our suggestions above? Drop a comment below to share. 

    How to create a click-worthy email

    While generating sales is an important component of any digital marketing campaign, it’s equally important to connect with your audience and create an engaging atmosphere that formulates a step beyond a simple business relationship. Email marketing is a great way for companies to generate a loyal following, which is why today’s submission will focus on the best ways to create a click-worthy email

    Step #1: Define your purpose

    Every email that’s sent from your company should have a specific purpose in mind before it’s created. While that purpose may vary from company to company, its effectiveness will depend on the newsletter’s ability to educate, entertain, convince, or persuade the receiver to take action, whatever that action may be.

    Not only does your purpose help you to create cohesive newsletter content, but it also helps to define which metrics will determine success for your email campaign. This is why the best email marketing service involves a team member taking the time to analyze the data and deciding what other purposes will keep the business moving forward. 

    Step #2: Determine your content

    We’re living in an era where people don’t take too much time out of their days to sift through lengthy content, which is why emails need to be quick at covering their topics before the reader loses interest. In looking for topics, a good place to start is your blog. Hunt for articles that have received lots of traffic and then design an email featuring content around that. Next, look to the comments sections of your website and/or social media channels to see what questions and themes arise. These areas will be filled with topics of interest that will make a great subject for your upcoming email. 

    Step #3: Select a tone

    Now that you know what to write about, it’s time to decide how to write it. It isn’t interesting to read a monotone article, so be sure to determine your voice before you put your fingers to work. For example, if your brand’s tone is energized and lively, the newsletter should not be written in a factual tone with large words or statistics. The best thing you can do is put yourself into the shoes of your audience and try writing in a way that makes a connection. 

    Step #4: Have a custom newsletter template created

    While there are many pre-made email templates out there, none will offer the same level of professionalism as something that’s customized to your branding. Our partner company Numinix designs emails from scratch and once you have the template on your email marketing account of choice, you can reuse it for all your future campaigns, or if it’s within the budget, opt to spend it on the best email marketing service there is

    Also, keep in mind that what looks great on your desktop computer may not look the best on a smaller smartphone screen or across multiple browsers, so be sure to check screen size and resolution before clicking send or schedule. 

    Step #5: Choose your subject line

    The first line of communication from your company to your customer is the subject line that pops up in their inbox, and since most people receive multiple emails per day, it’s important that yours stand out above the rest. The best way to compete for someone’s time and get your email opened is to make a solid impression with an eye-catching subject line that entices users to click through. Ensure that it’s catchy, clear, and advertises exactly what the receiver can expect rather than using a click-bait technique that will jeopardize your trust with your potential customer. 

    Step #6: Utilize segmentation

    All of the best email marketing services strategize their emails but segmenting audiences to ensure that the right content reaches the right people. That being said, even the smallest list can reap the rewards of segmentation, increasing your response rate and in turn, increasing your sales and conversion rates. Segmentation not only allows you to create audiences based on their unique tastes but also enables you to slightly alter the email’s appearance by changing small elements such as the content or subject lines. 

    Our email marketing service caters to the niche of each client by strategically developing a monthly plan geared to update our clients’ successes and climb the ladder in their industry. 

    Do you have any other questions about creating a click-worthy email? Drop them in the comments section below for a prompt response. 

    3 SEO insights that Google Analytics offers

    Are you new to the game and looking to learn a few simple, yet useful insights you can take from Google Analytics to help identify opportunities within your organic search engine optimization (SEO) strategy? There’s a wealth of information right at your fingertips to help identify performance and optimization issues.  Check out these three high-level actionable insights that may help you to improve your organic strategy.

    Utilize/create custom segments

    Using segments helps you to learn more about the users who are visiting your website and how they’re engaging with it. These features allow you to see traffic by channel, visitors who have completed goals, and vast demographic data, including further customized segments created from many facets of user data, such as time spent on site, visits to specific web pages, location of visitors, etc. 

    Another insightful segment to explore when utilizing Google Analytics for SEO purposes is to create an audience tab. To do this, navigate to Audience > Interests > Overview to find a display that examines the following three interest reports: Affinity categories, in-market segments, and other categories. This will allow you to look at a graph showing what percentage of users are shoppers and of these shoppers, what percentage have an interest in certain products or services. To dive even deeper, you can navigate from there to the Demographics tab under the Audience tab to view the age and gender of your website’s users. 

    Monitor mobile traffic

    Anyone in e-commerce knows the importance of mobile traffic is huge, however, rather than simply monitor mobile traffic to your site, Google Analytics allows users to monitor the engagement of these mobile visitors. 

    Here are some features that you can assess: 

    • Add a mobile segment and you can view the number of mobile conversions at the individual page level. 
    • Monitor your mobile bounce rate so that you can hone in on potential issues on a certain page. This is an incredible benefit SEO opportunity offered through Google Analytics. 
    • Compare both mobile and desktop bounce rate metrics to differentiate between the two types of experiences. 
    • Compare new and returning mobile users to see if there’s any value in the content that translates to a one-time customer or recurring client. 

    Focus on site search

    If there is a search bar on your website there’s an enormous SEO opportunity that Google Analytics can offer you! Aside from learning about what visitors are looking for once they reach your website, you can also gain insight into how many people are searching for the same items. Also, if a large percentage of your search traffic is relying on the search bar, this is a strong indication that your main navigation features on the website are lacking and not providing visitors with a clear idea of the location of what they’re searching for. 

    Another opportunity, especially on the SEO side of things, is to take the terms that are frequently searched for and generate a page with a good amount of information to make sense of that term. If the term is a product or service, use this as an opportunity to create insightful content that will benefit your shoppers and also consider highlighting the product or service prominently on your website to generate more clicks and create easier accessibility.

    What did you find most interesting about SEO and how it works alongside Google Analytics to reveal incredible insights about your business? Drop a comment below to start a conversation.

    3 ways to write engaging website copy

    You could possess the best product(s) and service(s) on the market but if your copy doesn’t lure your visitors into wanting more, it lacks the engagement needed to make sales. Since the following three tips aren’t specific to any one type of website, it’s time to immerse yourself and learn some content writing techniques that can be used regardless of your industry. 

    Write benefit-driven rather than feature-driven copy

    While it’s good to possess some copy on your website explaining your company’s accomplishments and distinctions, some businesses have far too much content boasting their brand, which distracts visitors from purchasing. Although it might sound harsh, people don’t care about your company, they only care about how it can solve their problems, and while there are fiercely loyal consumers out there, it takes time for your company to build up this type of following. 

    To distinguish what we mean, benefits are the outcomes or results that users can expect from your product’s experience, whereas, the features are some sort of functionality that your product has. It’s important to know the difference and ensure that your website content writer does too!

    Write using the customer’s voice

    The tone and style of your web copy defines the voice of your brand across all of its channels which is why it’s crucial to establish and maintain this editorial consistency. Not only does powerfully persuasive writing reach prospective shoppers, but it also resonates with their wants and needs creating a hierarchical structure of relative importance and satisfaction. Simply put, if the voice on your website is in line with the experience or expectations of your customers, they will want to purchase your products or services. 

    Be sure to A/B test copy on high-value pages

    While nobody knows your business better than you, that doesn’t mean that you should gamble with big decisions based on how you think that visitors to your site will behave. This is why website content writers often work alongside a search engine optimization team to test elements of campaigns, such as landing pages. Not all copy is created equal and the pages with killer conversion rates are the first that need to be addressed.

    Here are some web copy elements that you might want to test:

    • Questions versus statements in headlines
    • Headline length
    • Short-form versus long-form copy
    • Language and/or word choice
    • Points of view

    If conducting an A/B on your web copy seems like a daunting task, consider hiring a website content writer to handle the development of your new website content.

    Are there any other methods that you use to formulate engaging content? Drop a comment below to add a tip!

    These marketing tactics will help you to build your law business

    In a world where we are constantly finding new ways of doing things, like providing legal assistance, you must adapt your strategy to find new clients and meet the needs of those returning for your services. Digital marketing has continued to be useful for businesses in the modern age, which is why we’ve listed four marketing tactics that your law firm needs below.  

    Put effort into branding 

    While there are many ways to improve your digital marketing efforts, all avenues lead back to building a brand that clients know and trust. Without strong branding, people will be reluctant to consider your company in their search for legal guidance. That being said, when we refer to branding, we aren’t just referencing your company logo. Branding is a collective impact or lasting impression that’s seen, heard, or experienced by the consumer who has come into contact with your business and its products or services. In managing your branding, you have the power to create the effect passed onto your current and future customers. 

    Since most people don’t have experience searching for lawyers, and there are likely many firms in your area, it’s important to use digital branding as your way to set yourself apart from the competition.

    Optimize your practice’s pages

    Since law firms can specialize in a different area of law, all of your companies’ services must be covered on the website with seamless accessibility for all users. 

    Whether you need help creating content or are hoping to find out more about local SEO services and how they optimize your website for faster viewing, we recommend that you start by making a budget, setting some business goals, and researching how SEO-friendly copy will help you to bring in the traffic you need. 

    *Keep in mind that if your law firm services more areas than your immediate location, you will need to use location keywords to offer you the best chance of ranking high for more terms. 

    Keep up with the content

    No matter what type of legal advice prospecting clients are searching for, aside from relying on the word-of-mouth of their peers, most people will first research before they settle on a firm. Since creeping your Google search ranking and expanding your company reviews are both ways to help people land on your brand, you need to be prepared to show them what you’re made of. 

    Producing professional, informative content is a great way to advertise to potential clients that you’re knowledgeable about your field and willing to answer any questions they may have before committing to work with you. To ensure that you answer all of the right questions, consider local SEO services to be sure your content offers the best resources.

    Harness the power of email marketing

    When you’re looking to expand your law business, it’s important to keep in touch with your current clients and potential customers as much as you can. By getting started with email marketing, you can be sure that you’re staying in their minds and continue to offer support through the distribution of free e-content.

    Once you become comfortable with your email strategy, whether you’re doing it on your own or seeking assistance from a professional digital marketing company, you can segment your email list into groups to cater to customers at different stages (ex. Returning clients, new customers, or those needing more information on your services). This will ensure that your emails are more likely to reach the right people with relevant, important updates about your law firm. 

    Which of the above marketing tactics is the most promising option for your law firm? Drop a comment below to share with our readers. 

    Have you considered podcasting as part of your content marketing strategy?

    In a world full of businesses looking to make their mark, a well-developed content marketing strategy is essential for reaching and converting a prospective audience. The modern informational age has been ramping up for quite some time, and while delivering content regularly is the gold standard, consumers also expect that content to be available in a variety of formats, with the option to select the method that best connects them with your brand. So, if you want current and future customers to hear your entrepreneurial “voice”, be sure to consider using podcasting as part of your content marketing strategy. 

    Consumers are always looking for ways to reach new content quickly and conveniently

    While you may already have some working methods in place for reaching your target market, depending on the demographics of your ideal consumer, you may also want to consider how they will best engage with your industry. Although some people prefer to sit down and read their content, others enjoy on-the-go convenience, especially if they’re auditory learners. So, all this considered, a podcast possesses the potential to deliver your messages more quickly and conveniently for some, allowing the consumer to absorb your content by listening to your podcasts in the car, while exercising, or during their downtime. Aside from being a quick and convenient content marketing strategy for listeners, it’s also minimalistic, allowing consumers the ability to listen even when they feel mentally drained after a long day. Plus, since podcasting is usually orchestrated and placed together with consequential episodes, it’s a great way to take complex concepts and strategies and slowly teach them over time in ways that help make them easier to understand. 

    Audio content is far easier for business owners to create

    Unless you’re a professional writer, creating good quality written content takes a lot of time and a good amount of energy. This not-so-easy vice is oftentimes a struggle for e-commerce business owners for a variety of reasons—language barriers, low confidence in their writing skills, or lack of time. However, creating a podcast episode—or any auditory content in general—is far quicker, as you simply need to lay out a quick script, or if you’re confident in the topic, wing it by speaking into a microphone or some headphones. Aside from a bit of editing, creating podcast episodes will allow you to produce a whole lot of content in a fraction of the time it would take to write out and publish that same content. This is a great way to free up your spare time for other tasks that will help to build up your business and content marketing strategy overall. 

    Podcast content is diverse and can be repurposed into other content and formats

    While many types of podcast episodes are accessible through iTunes or other podcast players, your auditory creation can also be repurposed and inserted into a blog post, social media post, or newsletter. A great content marketing strategy is all about producing the most amount of content with the smallest amount of effort, so we also recommend repurposing your podcasts so that they can be delivered through other digital marketing efforts, heightening the chance of your reaching your ideal consumer. Since your audience likely uses multiple channels, it’s beneficial to formulate your content to be sent out on all types of mediums. This offers the greatest opportunity for your brand to connect with customers and utilize your curated content to nurture brand presence, which adds value to your business and those who buy your products or services. 

    Are there other reasons that podcasting belongs in your content marketing strategy? Drop a comment below to share with our readers.

    5 tips for how to proofread like a pro

    Proofreading is an essential skill that many talented writers working at digital marketing agencies in Vancouver have, ensuring their client’s messages are communicated clearly, effectively, and professionally. While spelling and grammar tools are valuable as backups for business owners, it’s important for the person writing to thoroughly review their written content before anything is published live for the consumer world to see. Since many business owners are passionate about their products and often busy handling other affairs, they rely on the professional services of Trek Marketing to plan and create their content for them. Needless to say, we do possess clients that are aspiring writers themselves, and since today is National Proofreading Day, we have some tips for those who want to challenge their skills. 

    Tip #1: Be sure to read your writing out loud 

    Reading written content out loud is extra beneficial in the proofreading process because hearing the words can help you to find missing or misspelled words. Even the best writers will regularly read through their work as a benefit to the writing process. Not only will this technique help you in catching unnecessary phrases, but it will also allow you to create coherence in your writing, find your voice, and become a better reader and writer overall. 

    Tip #2: Change the way you look at your writing 

    Even the most proficient writers working at digital marketing agencies in Vancouver and beyond should take hold of an opportunity to revamp the way they analyze their writing. In fact, when re-reading the same types of content on the same types of platforms, it’s quite easy to glaze over simple mistakes, especially if proofreading is an essential role in your day-to-day job. As a way to combat this, try printing out the document, or conversely, open it on your desktop. Sometimes even changing the font or colour of your text is enough to visually alter the copy to make you more aware of mistakes that are slipping through. 

    Tips #3: Check for a variety of elements when proofreading

    Until your writing has been published it’s considered to be in its drafting stage, and there are an assortment of components that you could be looking for, aside from spelling mistakes and grammatical correctness. For example, you could fact-check your work to ensure that the proper names, dates, numbers, and resources were used to create the content. Once all of the above details are verified, you also want to read your work again to ensure that the overall flow of the writing is meaningful, systematic, and comprehensible. By splitting up what you’re looking for each time you proofread, it’s far easier to focus on an individual aspect and catch the little mistakes. 

    Tip #4: Ensure that any keywords and phrases you use are correct

    Novice writers heavily rely on their thesaurus to write a good piece of content, however, they should also remember to keep the dictionary closeby. Many words in the English language are interchangeable in their meanings, but that doesn’t necessarily mean they are the best words to use in a particular writing project. This is especially true for longer documents. While you may want to get creative to avoid using the same words over and over, you also want to ensure that these changes don’t affect the meaning of the copy. 

    Keep in mind that sometimes consistent use is beneficial, especially if you’re an e-commerce business trying to get noticed on the wide web. Digital marketing agencies in Vancouver focus on a list of key terms as part of their search engine optimization service and create custom content to help your business rank better on popular search engines.

    Tip #5: Edit and read your work with a fresh set of eyes

    If you’re reading through your content and can’t seem to find any mistakes, chances are that you’re too tired to catch them. We recommend that you take a break between long proofreading rounds and switch between tasks, giving yourself some time to focus on something different and taking advantage of looking at your work again at a later time. Be sure to utilize this time and plan in advance so that you can include these breaks, yet still have enough time to make any changes before your upcoming deadlines. Alternatively, pass your work off to a friend or colleague to allow them to review your content for errors or edits missed. 

    Do you have any proofreading tips that you’d like to share with our readers? Drop them in the comment section below. 

    Make 2021 the year you crush your digital marketing goals

    If 2020 has taught us anything as digital marketing professionals, it’s that consumers heavily relied on available online conveniences to keep themselves safe during these crazy times. Whether it was virtual doctor’s appointments, online grocery shopping, or simply transitioning to ordering more of their necessities through e-commerce sources, it’s clear that the digital age is evolving and growing to suit this new normal. So, if your business missed out on some of the digital opportunities that were available, why not start 2021 off right by crushing your digital marketing goals? 

    Invest in professional search engine optimization services

    For business owners who don’t already know, search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website or web page via search engines. Since SEO targets unpaid traffic rather than direct or paid traffic, it can take a bit of time to improve your business ranking, especially if you aren’t using professional search engine optimization services. SEO is broken down into two categories, requiring work to be completed both on-site and off-site. 

    Some examples of on-site work that your SEO specialist would do as part of your search engine optimization service would include: 

    • Page layout optimizations
    • SEO audits
    • Page speed optimizations
    • Finding and fixing broken links
    • The creation of engaging content

    Some examples of off-site that your SEO specialist would do as part of your search engine optimization service would include:

    • Public relations
    • Guest posting
    • The creation of engaging content for back linking 

    Consider the benefits of pay-per-click advertising

    Pay-per-click advertising, better known in the digital marketing industry as PPC, is a method of online marketing where business owners can place ads in strategic places online and pay a fee only when that ad is clicked on by a visitor. It’s a quick way to buy quality visits to your site rather than attracting them organically, which can take time as we’ve discussed above. 

    How does it work, you ask? Well, when a user clicks the ad, your business will pay the host a specified fee, which can range between $1 to $2 and as high as $50 depending on where your impression is posted. 

    Here are some of the best benefits achieved through PPC:

    • Ads are extremely targeted to your audience
    • Ads retarget previous visitors
    • Ads are cost-effective
    • Ads are trackable
    • Ads are fast 

    Email marketing is good for sales and brand loyalty 

    Email marketing is the act of sending online messages and newsletters to a group of subscriber emails. In its simplest form, each email strives to target new and recurring customers to come back to the website and make a purchase. While email marketing relies heavily on sending advertisements to solicit sales and traffic, it also works as an opportunity to offer industry-news, business updates, or up-to-date inventory revisions. 

    Here are some of the best benefits of email marketing:

    • It’s good for customer acquisition
    • It’s an economic and cost-effect digital marketing strategy
    • Each email can be personalized through customization
    • Newsletters are designed to be action-oriented
    • It’s easy to measure profit using the appropriate tracking tools

    If you aren’t marketing on social networks, you should be

    Social media marketing is the use of an assortment of social media platforms and websites to promote your businesses’ products and/or services. Although it’s challenging to create a following with a strictly sales-oriented agenda, many business owners utilize the power of each platform to create a relationship with their customers by sharing images/videos and posting other engaging content. 

    Here are some of the best benefits of social media marketing: 

    • Increases brand awareness
    • Improves search engine rankings
    • Increases conversion rates
    • Leads to better customer satisfaction
    • Offers more brand authority
    • Allows you to gain valuable insights

    Top it all off with some insightful blogging

    Business blogging, while not as easy to track conversions, is an essential element that should be part of every digital marketing strategy. Business blogs are a space where you can create custom content that may appease your customer’s interests or even answer questions they have pertaining to your products, services, or the general larger umbrella of your niche industry.

    Here are some of the best benefits of business blogging: 

    • Increase your business visibility online
    • Builds brand awareness
    • Builds up SEO authority 
    • Asserts your position as an expert within your industry
    • Offers free content to your subscribers
    • Supports the growth of your business
    • Engage with customers

    Do you have any further questions about any of the above digital marketing services? One of our Client Success Managers would be happy to answer your questions via email, by phone, or through a virtual chat.

    Which of the above digital marketing services would your business benefit most from? Drop a comment below to compare with other e-commerce business owners.

    Digital marketing techniques that hold the most value for business owners

    Your online presence is essential, regardless of whether you’re starting a new e-commerce business or simply taking over from a previous owner. While the 2020 year has brought about a lot of changes, the only change to online shopping is that it has become more important than ever before, as more customers are flocking to the web to make their essential purchases. We’re in the wake of the COVID-19 pandemic, and it’s your job to keep on top of your digital marketing efforts to ensure that you prosper in the years to come. Here are some techniques that we recommend. 

    Understanding your audience

    As a growing, e-commerce business owner, one of the most important aspects of operation resides in knowing who your customers are. An engaged audience is key, regardless of whether you’re a startup business or you’ve been in the industry for years. For those who are hoping to better relate to your audience, this would require narrowing your content to meet the needs of that demographic, which as a result, will allow you to cater your digital marketing efforts towards campaigns that understand their pains, problems, and priorities. It could be as simple as communicating a compelling message that encourages a prospecting customer to purchase your product. However, it often involves digging a little deeper into the shopping habits of your target audience. 

    If you’re looking for professional digital marketing services that satisfy the above objectives, have a word with a member of the Trek Marketing team to get started. 

    Email marketing is booming

    One of the most cost-efficient, professional digital marketing services available is email marketing. Why is this? It’s because this type of digital service bridges the gap between generations. Pretty much everyone nowadays has an email, aside from using them to communicate with loved ones, most enjoy receiving special discounts from the online businesses they subscribe to. After all, who doesn’t love a good deal? However, the best part about email marketing is a quicker return-on-investment (ROI). While many professional digital marketing services take time to generate revenue, business owners can see the money that’s being made from a good email right away! Emails also help to create brand awareness, which translates to more valuable traffic leads down the road.

    Search engine optimization helps to increase your ranking

    Even if you have the most aesthetically-pleasing website, if you aren’t able to increase your search ranking, shoppers will have a hard time finding your online business. So, while there are many e-commerce entrepreneurs that don’t understand SEO, most invest in this content creating, link-building service! Since SEO involves a variety of crucial tactics, such as an initial audit, ongoing research, on-page optimization, and link building, it’s far easier to hire a professional to help you achieve your search result goals! 

    Don’t forget to be socially involved

    Social media marketing has become an integral part of professional digital marketing strategies for businesses. Its importance is huge in helping e-commerce companies expand their following, as many small businesses start gaining traction through positive reviews and customer word-of-mouth. Needless to say, building your brand involves consistency and relevance in the quality of content you publish. That’s why many e-commerce business owners seek professional digital marketing to help utilize tools that are available on social platforms, create a vibrant posting schedule, and cross-share their content. 

    Blogging adds value too 

    While many e-commerce business owners often overlook blogging, we believe that it holds great value in the expansion of your reach to potential customers. Blogging allows you to establish credibility for your business, inputting regular entries that offer insightful information, as well as take a sales-based approach. Keeping in mind that it’s essential that you create a regular posting schedule (once a week is ideal), unless you’re full of industry ideas, many look to professional resources to create ongoing website content.  

    Can you think of other digital marketing techniques that have added major value to your online business? Drop a comment below to share.