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    Tag: blogging

    How to use content marketing to build brand authority

    Posted on by Alex Wilks

    Establishing brand authority is paramount for businesses seeking to stand out amidst fierce competition. Content marketing emerges as a powerful strategy for not only engaging audiences but also building trust and credibility. Leveraging content effectively can elevate a brand’s authority in its niche, fostering long-term relationships with customers. Here’s how Trek Marketing can help you to harness the potential of content marketing to solidify your position as an industry leader.  

    Define your brand voice and expertise 

    To build brand authority through content marketing, you must first define your brand’s voice and expertise. Understanding your target audience and their pain points is essential for crafting content that resonates with them. By positioning yourself as an authoritative voice in your industry, you can attract and retain loyal followers who trust your insights and recommendations. 

    Create high-quality, valuable content

    The cornerstone of effective content marketing is the creation of high-quality, valuable content that addresses the needs and interests of the target audience. Trek Marketing helps clients by focusing on producing content such as informative articles and visually appealing infographics that showcase their expertise and provide tangible value to the consumer. By consistently delivering valuable content, you can establish yourself as a go-to resource in your field.

    Optimize content for search engines 

    Visibility is key to building brand authority. This is why you need to optimize your content for search engine results pages (SERPs) to ensure that you’re attracting organic traffic and expanding your reach. 

    Leveraging thought leadership

    Thought leadership plays a crucial role in establishing brand authority. Here at Trek Marketing, we assist our customers in positioning themselves as thought leaders by sharing their insights, experiences, and expertise through blog posts, interviews, and speaking engagements. By showcasing thought leadership, businesses can differentiate themselves from their competitors and gain the trust and respect of their audience. 

    Engage with your audience

    Building brand authority requires more than just creating content—it also involves actively engaging with the audience. We engage interactively by responding to comments, answering questions, and soliciting feedback for you. By fostering meaningful connections with your audience, you can cultivate a loyal community of followers who view the brand as a trusted authority in its field.

    What are you currently doing to build brand authority? Drop a comment below to start a conversation.

    4 content marketing strategy tips to save you time

    Posted on by Alex Wilks

    Ask any business owner and they will tell you that one of the keys to success is efficiency. This is true whether your business is online or offline. Crafting a compelling content marketing strategy that captivates your audience while saving precious time is a delicate balancing act. However, with the right approach and some tech-savvy techniques, you can optimize your content marketing endeavors and make the most of your valuable time. 

    Utilize a content calendar

    A good content marketing strategy and time-saving saving tactic is utilizing a well-structured content calendar. A content calendar helps you organize and plan your content in advance, ensuring a steady stream of engaging material without the last-minute rush. By dedicating a specific time to map out your content topics, formats, and publishing schedule, you can focus on creating high-quality content when it matters most. 

    Repurpose and reuse your content

    A golden rule to save time in content marketing is to repurpose your existing content. This can be done by repackaging your successful blog posts into infographics, videos, or even podcasts. You can also transform your content by adding more information or creating a webinar into a series of insightful articles. This approach not only saves time but also allows you to reach a broader audience across different platforms and formats. 

    Don’t be afraid to outsource the work

    Outsourcing can be a game-changer for your content marketing strategy. By delegating non-core activities like social media posting, graphic design, or even content creation to skilled professionals, you can further your focus on refining your content marketing strategy and even dabble in creating new, tailored content that aligns with your brand’s vision and goals.

    Discover the world of automation

    Automation tools are indispensable these days. From scheduling social media posts to email campaigns, various tools can be used to automate repetitive tasks and save you a substantial amount of time. These tools not only streamline your content marketing strategy but also provide valuable insights and analytics to help you refine and optimize your approach. 

    Are you ready to feel empowered to allocate more time to creativity? Let’s have a chat!

    How much time do you need to maximize your content marketing strategy? Drop a comment below to share with our readers.

    4 strategies for using backlinks to build website authority

    Posted on by Alex Wilks

    Backlinks are crucial in improving your website’s visibility and authority in the digital landscape. When reputable websites link to your content, search engines recognize it as a vote of confidence, ultimately boosting your organic rankings. In this blog post, we will explore practical strategies for obtaining valuable backlinks and enhancing your website’s online presence. 

    Create high-quality, link-worthy content

    One of the most effective ways to attract backlinks is by producing high-quality, valuable content. Craft engaging blog posts, articles, infographics, or videos that address the needs and interests of your target audience. Through backlink building, your content offers unique insights, comprehensive research, and practical solutions, making it more likely that other websites will want to link it as a valuable resource, thus boosting your backlink profile.

    Reach out to relevant websites and influencers

    We never said that backlink building would be easy work. However, actively engage with industry influencers, bloggers, and website owners in your niche. Connect with them through social media, participate in relevant discussions, and build genuine relationships. Once you’ve established rapport, politely request them to consider linking to your content if it aligns with their audience’s interests. Personalized outreach and emphasizing the mutual benefits of collaboration can increase the likelihood of earning quality backlinks. 

    Guest blogging and content contributions

    Offer to write guest posts or contribute valuable content to authoritative websites in your field. This strategy allows you to showcase your expertise and gain exposure to a wider audience while backlink building. When crafting guest posts, focus on providing valuable insights rather than overtly promoting your own website. By delivering high-quality content, you establish credibility and encourage readers to visit your site through embedded backlinks. 

    Leverage online directories and resource lists

    Identify reputable online directories, resource lists, and industry-specific platforms that offer opportunities for backlink inclusion. Submit your website to relevant directories and ensure that your business information is accurate and up to date. Additionally, seek out niche-specific resource lists and curated content platforms where you can request to be featured. These platforms can provide valuable exposure and generate organic backlinks from authoritative sources.

    Learn more about how our search engine optimization (SEO) service can help you with backlink building. 

    Are there other reasons why it’s important to build a backlink profile? Drop a comment below to share your expertise with our audience. 

    Bulk content creation and how it can save you time

    Posted on by Alex Wilks

    Whether you’re looking for a professional digital marketing agency to conduct content creation services or some tips on how to handle things yourself, this blog will offer a range of ideas for your social media platforms, blogs, website pages, and more. 

    What is bulk content creation?

    Bulk content creation is when a large amount of content—photos, videos, captions, and hashtags—are drafted and pre-scheduled to publish for some time. As a good rule of thumb, it’s best to plan about four weeks’ worth of content, but you should be open to any trends that may appear. 

    What is the purpose of bulk content creation?

    Sending out social media posts just for the sake of staying active isn’t going to cut it. While social media is all about interacting with your audience to create lasting business relationships, your social media strategy needs to take on some leadership to incentivize potential customers to buy your products and/or services. Bulk content creation allows you to plan and do just that!

    One of the best examples of this is preparing for the holiday season. It’s essential that you plan, schedule, and orchestrate your social posts to ensure you have enough time to carry out seasonal campaigns. That said, if your business schedule is too full, be sure to reach out for content creation services that you don’t need to miss out.

    How does bulk content creation save you time?

    Saving time is a matter of using the right tools to work effectively. Since there are vast options when it comes to scheduling content, the most important thing you need to know is the following:

    • The date of publication
    • The time of publication
    • Platform output 
    • Created Content
    • Creation caption (including hashtags)
    • Status of post

    Quality is everything. Before your content can impact your audience, it must demonstrate value. This means that prospective followers should gain something from your post—knowledge, a discount, entertainment, etc.

    Are you inspired to start creating your content in bulk? Let us know if you need any pointers in the comments section below. 

    3 digital marketing services that help online businesses boost sales

    Posted on by Alex Wilks

    Regardless of whether you run a small, medium, or large-scale business, you will face competition in an ever-growing market. While your company may be unique in your eyes, there are others that cater to similar wants and needs, which means you’re forced to find ways to stand out. There are many digital marketing services that act as pillars to granting success for online businesses by building brand awareness, leads, sales, and boosts in revenue. Here are three digital marketing tools that you should leverage to boost website conversion within your sector. 

    Email marketing

    While some people might argue that email communication is outdated, rest assured that it’s very alive and well in the world of e-commerce. As the oldest form of electric communication, it remains the most effective way to reach customers, both past and prospective. However, the trick to successful email marketing is to build a list of contacts who are interested in engaging with your brand. 

    Since many entrepreneurs need time to focus on other needs within their businesses, agencies like Trek Marketing offer an email marketing service that is created and managed by a team member. This service includes: 

    • Email strategy and audit
    • Email campaign management
    • Email marketing automation
    • Email template production 
    • Subscriber management and maintenance
    • Creative design and copywriting
    • Deliverability optimization
    • Analysis and reporting of campaign performance

    If you think email marketing is right for you, click here to email a team member and get started. 

    Social media marketing

    With so many channels available to effectively market to your customers, investing in social media marketing is a no-brainer for business owners these days. Also known as SMS, social media marketing utilizes a variety of platforms to interact with customers, including popular options like Facebook, Instagram, Twitter, and LinkedIn. While communication is key to building your brand, SMS also helps to increase sales and drive website conversions and traffic. 

    While posting on social media is easy to do, it’s the strategic posts that successfully reach your growing audience. If you need help expanding your social reach between platforms or figuring out the preferences of your customers, allow Trek Marketing to extend its social media marketing service to you and your business. This package includes: 

    • Proactive customer engagement
    • Targeted follower/like growth
    • Improved search engine rankings 
    • Custom curated content
    • Regular posts and management

    If you think social media marketing is right for you, click here to email a team member and get started. 

    Content creation

    Not only does content allow you to tell web visitors about what your business does but it also allows you to gain a place among other popular search engine rankings. Content marketing can include posting an industry-related topic on your blog or simply updating product and service information to provide quality copy that helps web traffic roll in. 

    Since writing is a skill that requires a lot of time and effort, it’s often the first task that is outsourced to a digital marketing agency. Get the right content in front of your audience by relying on Trek Marketing to do it for you! This service includes: 

    • Taking professional product or service photos
    • Researching and writing blogs
    • Creating landing pages 
    • Updating product and service descriptions
    • Researching search engine keywords and incorporating them successfully into popular landing pages

    If you think content marketing is right for you, click here to email a team member and get started. 

    Which of the above three services would you prefer to outsource? Drop a comment below to share with other readers.

    Why is it so important to produce great content for your website?

    Posted on by Alex Wilks

    Since the very popular phrase “content is king” was first coined in 1996 it has continued to connect online customers with their preferred businesses. While it may seem like visual aids have quickly overtaken the written word, if you wish to be successful in marketing your products and services to the masses, a content marketing strategy that works to develop ongoing copy throughout your website is what will help attract consumers, keep them involved, and coming back.

    What is content marketing and how is it strategic?

    Put simply, content marketing is a type of digital marketing strategy that focuses on creating and sharing consistent and relevant content. With a well-planned content marketing strategy—page creations, long-form text, and researched keywords—businesses can ensure that customers remain engaged while targeting a new audience of prospective shoppers. Not only does this approach drive profitability but it allows you to assert your knowledge in your industry among your competition. 

    What are the benefits of having a content marketing strategy?

    Good quality content isn’t simply about slapping copy to the page to racking up your word count, it’s about consistency and making a lasting impression on your audience. 

    Here are some reasons that a content marketing strategy is beneficial for your brand:

    • It allows you to establish a style, feel, and tone that speaks to your audience
    • Knowledge of your industry earns trust and respect for your business
    • The higher your rank via search engines, the easier it will be for shoppers to find you—targeting a wider, new audience
    • Customers are entertained and more fulfilled, building a relationship with your brand
    • It’s a cheap way to boost brand loyalty and create awareness 

    Since creating content from scratch takes time and requires a degree of experience to ensure that it’s search engine optimized, you should consider hiring an agency to perform the following content-related tasks:

    • Write step-by-step and how-to guides that can be used on your product and service pages
    • Update product descriptions and other important landing pages
    • Upload visual and promotional content that’s engaging and informative
    • Offer brand comparison to instill trust with the consumer
    • Write entertaining blogs that possess educational value

    Is your website’s content king? Drop a comment below to ask about getting on board with Trek Marketing’s content creation service. 

    3 reasons content creation is important

    Posted on by Alex Wilks

    Whether you want to admit it or not, marketing has gone digital, which means that content creation services are more important now than they’ve ever been before. That said, finding ways to stand out in the heavily saturated webspace rests with finding innovative and creative means for consumers to engage with your content. So, if you need some reasons to feel inspired to start creating some captivating online content, continue reading to discover what helps to generate some buzz.

    Content creation helps to build trust with your audience 

    While in the real world, relationships are more of a two-way street, in the business world, it’s paramount that businesses work hard to build a foundation with their customers, even if these consumers aren’t the first to engage. That said, you shouldn’t create content for the sake of filling space, you should create something that provides value to the people who love and want to engage with your brand. This could include using your creating a blog that educates the audience on a certain topic, using one of your social platforms to offer a daily dose of industry entertainment, or simply sending out an email with a special coupon code to shop. The key to content creation is consistency by delivering amazing content ongoing to keep customers knowing about your services and coming back. The more time someone invests in your content, the more familiar they become with your brand. It’s that simple!

    Content creation helps to build brand recognition

    Lots of content means that your business is building a library of resources that will continue to define your brand. Whether these pieces of content are an article, image, or social post, every time someone clicks on it, their engagement instills name recognition, so perhaps in the future when they require your product or service, you’ll be at the forefront of minds. To do this, create and utilize powerful and creative images and messages that best represent your brand’s aesthetic. This is especially important for social media and email marketing. 

    If brand awareness is something on your agenda that you need help with, Trek Marketing offers a variety of content creation services that will help you to succeed by resonating with your target audience. 

    Content creation helps your SEO 

    Anyone that runs an e-commerce business knows that SEO is an essential part of your digital marketing strategy. So, why not formulate your content creation to also increase the chances of potential customers finding you with SEO? This can easily be done in the blog section of your website. Simply ensure that you’re using keywords that are relevant to your brand so that your new article will appear organically in various web results. While SEO can take some time to really kick it, it’s a valuable tool that can boost your website at random times when the right keywords start trending. 

    How developed is your content strategy? If you have any questions about our content creation services and/or process, please drop them in the comments section below.

    4 ways to measure digital marketing success

    Posted on by Alex Wilks

    Your website is part of the consumer journey, which means there’s a strong need to measure its efficiency. Digital marketing success relies heavily on a brand’s ability to sell online and maximize return-on-investment (ROI). While clicks do possess some power to provide companies with insight into how their efforts are being recognized in digital advertising, there are many more in-depth metrics that point to digital marketing effectiveness. 

    By the overall site traffic 

    While you can measure site traffic in a few ways, Google Analytics is a great free tool that helps business owners to monitor their site’s performance to know which digital marketing efforts are working best for their campaigns. Not only does examining overall traffic to a website give you an idea of how many visitors are stopping by, but Google Analytics also allows you to filter by day, time of day, click-through rates, conversions, session time, the source of the traffic, and even offers you insight into if the users are new or returning. This enables business owners to view a more complete picture of their web traffic allowing them to tweak website goals and the purchase cycle of the consumer. Understanding your campaigns better can also allow conversions, traffic, and sales to grow as you continue to target returning customers and better target the first-time consumer.

    By mobile traffic

    Much of your website’s digital traffic is likely coming from mobile devices. Because of this modern-day trend, it’s essential that you know the percentage of users accessing your site via mobile and whether or not it demands more attention. Mobile traffic metrics teach business owners how many users are accessing their sites via mobile and can even break down by demographics such as age, location, and gender. You must examine how long each user is active on the site and compare it with your non-mobile traffic to determine where users are most engaged and work towards enhancing those experiences. 

    By traffic sources

    All of your outgoing campaigns should be tagged to allow for easy examination by traffic sources to your site. This means that whether you’re sending an email, leaving a blog live on your website, or posting through your social channels, everything will be trackable back to its source. Things like keywords, what websites users are coming from, and search traffic percentage are all sources that can be highlighted by your marketing efforts, allowing you to know where to allocate future funds for digital marketing strategies.

    By time spent per visit

    With easy access to viewing the average time that each user spends on a site, businesses can learn more about their content’s engagement. The longer users spend on pages they’re viewing, the more likely they’re to enjoy the content and the experience offered on your website. Ultimately, taking the time to measure this metric will allow you to understand how your campaigns are performing and provide you with a deeper insight into how your digital marketing strategies are co-existing overall. 

    Are your digital marketing strategies measured by any of the above metrics? Do you know of some other resources that business owners can use? Please drop a comment below and tell us your thoughts.

    How to create attractive and engaging content

    Posted on by Alex Wilks

    Content marketing has quickly become a strategic approach for businesses looking to share valuable and relevant information with customers within their industry. While it may be easy to share content on your blog, social media accounts, and through email, developing great content that stands out on a consistent basis to your audience is the only way to develop your content marketing strategy. Listed below are some steps you can take to help your produce content that will reach and engage with your target consumer. 

    Know your audience

    Identifying your target audience allows you to look beyond the basics. Things like their demographics, psychographics, and behaviours help to understand the type of content that may interest them. Content creators visualize their audience before adapting marketing personas that help to establish a composite of the reader. Whether it’s the topic of a blog, a social media post, or an email, knowing your audience before creating the content will do wonders in attracting them to it. 

    Ensure that your headline is powerful 

    The headline of your blog, social media post, or email is the hook that catches and lures in the customer. While it needs to be consistent with the information that you want to present, it should also exhibit actionable keywords that help with your search engine optimization (SEO) while also utilizing language that’s attractive to the audience. 

    Tell a story

    Part of creating engaging content is using a series of words to tell a story. You shouldn’t just jump into your piece without first setting the stage nor should you simply stop writing because you’ve reached your minimum word count (unless it’s a social post, of course). All content should have a beginning, middle, and end if you’re hoping to attract and engage with your audience.  

    Provide useful information that’s quick to read

    Online shoppers are time-crunched and may have just come across your digital marketing efforts while aimlessly perusing the web. All that matters to them at that moment is what your content is doing to educate, inform, or entertain them. Many customers are consuming content while on the go, in short spurts of time between other activities. Be sure to use simple words, write direct sentences, and use an active voice in your content. 

    Are you in need of a content creator? Trek Marketing offers a wide range of digital marketing services that work to develop your business’s content. 

    What type of content attracts you as an online shopper? Drop a comment below to share with our readers. 

    How to create a holiday content strategy

    Posted on by Alex Wilks

    While it’s far too late to orchestrate a 2021 holiday season digital content strategy, there are many annual upcoming holidays where an equal amount of planning is required. That said, for this blog, we’re going to focus on the festivities to come. Between holiday baking and wrapping gifts, you should also be putting spirited cheer into your business’s content, jam-packing it full of consumer goodies that grab some of that holiday traffic. While having a digital content strategy months in advance ensures the best outcome, there are many ways that you can implement great content weeks or even days before the season begins. 

    Anticipate the season’s trends 

    The thing about holidays is that they return year after year, which means that data from previous seasons can help e-commerce business owners predict popular trends. For example, simple, accessible resources such as Google searches can tell you a lot about mobile shopping trends. With the buzz of popular holidays like Black Friday, Cyber Monday, Christmas, and Boxing Day, mobile traffic is likely to increase due to people trying to avoid the crowds. This means that your digital content strategy should be catering towards making shopping convenient. This could include sending out an email or social media message advertising a pre-holiday sale or an add-to-cart discount that encourages consumers to buy more to receive a larger deal. 

    That said, how else can analyzing past trends help you with your digital content strategy?

    • Allows you to prepare pages, blogs, or other types of content that’s optimized for mobile searches
    • Email marketing and social media marketing can take a bit of time to prepare which is why it’s important to launch your discounts with ample time to take advantage of them.
    • Cater to users that are searching for holiday gifts and be sure you advertise them taking into account shipping waits. 

    Ask your audience

    In some cases, there might not be enough data on your industry to plan a successful digital content strategy. If this is the case for you, we recommend asking your audience what they want. 

    Marketing research requires time and resources, which is why many small businesses opt to spend their time targeting what their audience wants based on what their audience has asked for. 

    The best way to grab hold of their answers is through surveys that ask indirect questions like:

    • What’s your #1 concern going into this holiday season?
    • How are you planning for the holidays this year?
    • What are you most looking forward to during this holiday season?
    • How could our brand make your holidays run smoother?
    • What’s your best holiday memory?

    The goal of these questions is to get a feel for your audience’s goals, concerns, interests, and struggles and find innovative ways for your product or service to solve them. 

    Audit existing content

    If you don’t have the resources to create new content, you can audit existing content by updating it. This is only possible if you’re a more established business that has published holiday-related content before and you simply want to update it so that it applies to a new shopping season. For example, if you wrote a blog that was entitled, “2020 gift guide” it would be easy enough to change it to “2021 gift guide” and simply add some new products and then hit publish. 

    We do recommend that new business owners write fresh content on their own or hire a professional copywriter to handle the challenge of creating engaging content with traffic potential.

    What other methods do you use when preparing your digital content strategy? Please drop feedback in the comments section below.