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    Tag: blogging

    3 ways you can digitally market your travel brand?

    Posted on by Alex Wilks

    travel marketing

    Since pretty much everyone loves when they get to escape on a dream vacation, it may seem silly that you need to put to effort into travel marketing at all. However, spring is the time of year when many people start their researching and booking for upcoming getaways and you want your travel brand to start out from the rest. Whether you’re gearing towards an audience looking for a budget hotspot, some family-friendly deals, exotic flight packages or an easygoing cruise line, you need to be equipped with the right advertising tools to stand out above your competition. That being said, do you know of any digital marketing weapons that you can use to win over consumers?

    Email marketing

    Email marketing is a great digital marketing tactic to use if you’re wanting to create some noise about your travel brand. So, if you possess a subscription list, perhaps it’s time to start sending out some emails to inform potential customers about any exciting buzz or promotions that your company has going on. Not only is email marketing an effective way to improve sales conversions, but it also helps to improve brand awareness, build a relationship with your ever-growing audience and increase visibility within your industry. Start your email marketing strategy by sending out two carefully crafted emails per month. These emails could include a special promotion code that will give them a discount if they proceed through with a booking or even a simple email highlighting some of the excursions your brand may be offering at a hotspot destination. If you sell products rather than accommodation services, endorsing a sale is always an effective way to stimulate your marketing strategy.

    Social media marketing

    Social media marketing is one of the easiest, stress-free and profitable digital marketing platforms that a business can use to increase their visibility. Needless to say, if you possess time constraints with managing the social strategy of your travel brand, you may be missing out on heightening the experience of your target audience. Successful travel marketing is all about advertising through social channels. Whether you’re geared towards customers on Instagram through the sharing of a creative video story or you post insightful, relatable memes on Facebook about flight delays, each social media channel has something very unique to offer your brand. Don’t miss out on the channeled potential of your business by not utilizing social media marketing!

    Blogging

    Although blogging should be a digital marketing must, it’s often an overlooked element even though it’s probably the most effective way a business owner can build brand awareness. People who enjoy travel usually also enjoy reading and researching all about their aspired destinations, which is why you’re able to utilize this to create relevant and useful content geared towards your target audience. If you’re a suitcase company looking to selling your luxurious products to upper-class businessmen, then perhaps you could write an article such as, “15 things every businessman needs to pack into his suitcase”, outlining how easily it would fit into whichever model(s) you’re wanting to promote. On the other hand, if you run a cute Bed and Breakfast in the Amalfi Coast of southern Italy, then perhaps you could write a story about authentic Italian cuisine, highlighting a few local vineyards and cafes that are must-visits for travelers coming to that particular region. Blogging is all about telling your customers a story without sounding too pushy. It also allows you to create a connection and assert your knowledge within your niche.

    Have you found any of the above suggestions effective for your marketing strategy? Tell us in the comments section below.

    Aside from SMM, how else can you build brand awareness?

    Posted on by Alex Wilks

    brand awareness

    When it comes to creating brand awareness, social media marketing is a powerful tool that many businesses use to utilize their influence. However, although various social media platforms possess vast advantages to reach a company’s target audience, when it comes to building a brand, the more you diversify your strategy, the quicker and more effectively you will be able to spread the world. That’s why in addition to SMM you may also want to consider the following effective brand building options.

    Blogging

    While blogging can take a long time to generate traction in terms of conversion rates, it has the ability to help spread brand awareness. Not only is blogging a free and easy tool to use but when it’s done right it can be an extremely powerful way to draw customers to your e-commerce website by educating the general public and creating a connection to potential buyers through the expression of your niche expertise. That being said, blog posts should follow a regular blogging schedule and discuss an array of subjects, such as upcoming promotions, how to use your products and other various industry discussions that are taking place on social media platforms or in the news. Blogging isn’t just a weekly journal, it’s a tool to establish a professional feel with your target audience.

    Email Marketing

    Email marketing is a marketing strategy that’s known for its intense ability to generate sales. After all, people are constantly checking their emails and if they receive an exciting, generous promotion, it may give them that little extra nudge to finish placing their aspired orders. That’s why you should offer an email subscription as a way to build up your brand awareness and as a reward to your loyal customers. Email marketing allows subscribers to receive sales, promotions and giveaways as well as establishes a strong, branded connection between the business and each individual customer.

    The Extras

    While social media marketing, blogging and email marketing are all insightful digital marketing tools there are a few other options that you can use to help assist with your brand awareness.

    • Enhancing your customer service: Customers are the beating heart of your business and although having quality products and good marketing is important, an active voice in dealing with questions and concerns will also help you to gain an enhanced brand reputation.
    • Knowing your target audience: Although you want anyone and everyone to buy your products or services, knowing the demographics, values and needs of the audience you’re targeting is essential if you’re going to be able to effectively build your brand. Reaching out to your target audience will create a “quality over quantity” approach to your digital marketing strategy.

    Are there other tactics that you’ve personally used to build the brand awareness of your company? Tell us in the comments section below.

    Good Grammar Is a Marketing Must

    Posted on by Alex Wilks

    blogging and content creation

    You can start out with a fantastic business idea, develop some state-of-the-art products and increase the connection with your customers, but if you don’t take the time to cultivate your grammar skills, your business’s respectability will appear incredibly sloppy. That being said, if you’re the one writing for your business, a red flag will rise in regards to your professionalism if you aren’t taking the time to proof-read your blogging and content creation. So, in the spirit of National Grammar Day (March 4), we want to emphasize a few tips to keep in mind when you’re trying to catch your typos and dangling modifiers. 

    Proofread your writing

    It can be incredibly easy to just hit publish after you finish writing your blogging and content creation without taking any additional time to re-read and edit. So, if you’re wanting to promote expertise in your writing style, it helps to take the time to check over your work in order to catch any stray punctuation errors or misspelled words. After all, the content on your website should embellish an experienced image.

    Another way to tackle proofreading is to have a second set of eyes look over your work. Often times it can be difficult to catch our own mistakes so having another person, preferably someone with writing experience, will leave you with some sharper, more refined diction.

    Needless to say, if you don’t have anyone that’s available to help you immediately, try using a grammar and punctuation tool to help proofread over your work. Nobody’s perfect, so it’s important to condition your time to allow for quality checkups.

    Keep an eye out for any malapropism

    The word malapropism is used to refer to the use of an incorrect word in the place of a word with a similar sound — there are several examples to consider when you’re keeping an eye out for these grammatical errors. For example, you could have accidentally used a word that sounds the same as the word you meant to use, but means something completely different, like the words “tandem” and “tantrum”.

    Another example that’s commonly mixed up is the definitions of the following speech words “there”, “their” and “they’re”. These contractions mean very different things and can easily be incorrectly interchanged when you’re rushing to finish blogging and content creation. Take the time to re-read your writing and perhaps even say it out loud so that you can catch these tedious, incompetent mistakes.

    Watch your apostrophes

    In case you’ve forgotten your elementary school English lectures, here’s a quick primer. An apostrophe should only be used after a noun to make either a possessive (Jack’s sandwich) or a contraction (Sally’s going to the park, a contraction of “Sally is going to the park”). Always remember that an apostrophe should never be used to make pronouns possessive (hers, its, theirs), but they can be used it to make a pronoun into a contraction (It’s sunny, you’re awesome, they’re angry).

    Well, there you have it! A little refresher on some common grammatical copy mistakes. If you’re still stuck when it comes to grammar and feel as if you need some advanced help, considering consulting with a professional digital marketing team and sort through your writing with a fine-tooth comb before it’s published for the world to see.

    In your opinion, what is the most frustrating part of grammar? Tell us in the comments section below.

    Why is digital marketing important for hotel sales?

    Posted on by Alex Wilks

    hotel digital marketing

    Both vacationing and traveling for work are done a little differently in 2019. At one time a physical advertisement would have been enough to attract the attention of potential guests, but those traditions are quickly losing their ability to make meaningful impacts. This is why we’re promoting and strongly emphasizing on growing your company through the use of a digital connection. In fact, more than ever before, businessmen and women, families, couples and solo travelers are booking their flights, accommodation and even travel excursions online; almost as if the entire customer lifecycle has switched over to a more digital world. So, if you’re a medium-sized hotel chain that’s looking to heighten the reach of your target market or a small Bed and Breakfast that’s looking to gain some recognizable traction, then you’ll want to learn how digital media can significantly boost your booking numbers.

    So many people spend time in the digital world

    The modern-day traveler is accustomed to being connected to technology. So, naturally, that means that there is an influx in people taking the time to scan through their social media channels for travel inspiration. Wouldn’t it be great if a revelation sprang to their minds after they saw your company’s digital advertisement?

    Keeping that in mind, it was reported in 2018 that 57% of hotel bookings occurred online, half of which were processed through the use of a smartphone. Further, this means that Gen Z, Millennials, Generation Xers and even possibly Baby Boomers are slowly catching onto this sophisticated way of travel booking. So, if you’re aren’t developing or constantly tweaking your digital marketing strategy, you run the risk of losing reach to these prospecting guests.

    Digital media is an easier method for booking

    Your hotel chain absolutely needs an easy-to-use, eye-catching booking system that makes the customer feel both comfortable giving out their credit card credentials, while also excited at your choice of visual design and photo features. After all, it’s your responsibility to get your guests excited about their experience.

    That being said, it’s important to understand that when someone selects a destination as their vacation hotspot, they have many choices in terms of accommodation. So, why should they go with you? By making your booking process an enticingly fun, care-free experience, you’re locking in your guest’s approval and potentially even encouraging them to spread the word about their stay. Keep in mind that your hotel digital marketing strategy should accelerate your guest’s experience, so, think carefully about how your website is built and how your social media channels are curated — consider engaging information that entices prospecting travelers to make a booking.

    Digital media is a great space to flaunt your brand

    Hotel digital marketing is the perfect opportunity for you to express what your brand is all about. There are many social media platforms where you can spread the word about your hotel, allowing you to connect with current or past guests and even effectively attract new clients. Just keep in mind that formulating a digital marketing strategy takes a lot of time, brainstorming and patience and might require the help of a social media or digital media manager embellish unique branded content. Remember, this is a creative space where you should feel comfortable sharing beautiful images, engaging photos and even thought-provoking stories. Hire someone who understands your image and your undying need to put your hotel on the map.

    It’s time to take advantage of digital media and communication with your audience, share historic insights, write interesting content, take incredible photos and encourage a connective memory that your guests will never forget.

    Can you think of an example of a hotel digital marketing strategy? Share with our readers below.

    Why You Shouldn’t Overlook the Power of Pay per Click Advertising

    Posted on by Alex Wilks

    PPC advertising

    There are so many methods available to market your online business. While blogging, sending newsletters and spreading the world on social media all prove to be effective cranks turning the wheel towards audience awareness, one of the most advantageous marketing techniques is pay per click (PPC) advertising. Not only does PPC advertising take a close look at your current business objectives, but it will also determine which media channels you’re getting noticed on and will target how to reach your buying consumers. After all, doesn’t it make more sense to pay for an advertising technique that only charges you once a customer has actually noticed your endorsement?

    What is PPC advertising?

    Also known as cost per click, PPC advertising is an internet advertising model that is used by marketing companies to direct traffic to websites. The best part is that the advertiser will only pay the publisher if the ad was clicked on. So, essentially, it’s a way of buying visits to your business website, rather than trying to obtain those visits in a more organic way.

    Search engine advertising is one of the most popular forms of PPC advertising because it allows advertisers to bid for ad placement in the search engine’s sponsored link section. This is determined by selectively choosing relevant keywords that are related to the business or product offering. By getting ahead of organic search results you’re asserting your position as a leader in your industry.  

    What is Google Ads?

    Formally known as Google AdWords, this PPC advertising tool enables businesses to create ads that will appear on Google’s search engines. It operates as a pay-per-click model, which means that every time a search is initiated, Google will pull a few winners from their database to appear in the ad space in the search results. The winners are chosen based on a combination of factors, including the quality of their chosen keywords as well as of amount that they bid. It’s basically an auction to determine which businesses will be seen first.

    Why should you take advantage of PPC advertising?

    • Budget-friendly: Full-on ad campaigns can be expensive and require money allocation before they roll out. PPC advertising allows you to set a small to medium budget and then analyze how your campaign is performing. If you’re starting to create traction and making money, then you can slowly start investing more into your marketing budget.
    • Keywords: PPC advertising helps you determine which keywords are appearing in your industry and allows you to use those words to also create organic traffic.
    • Targets your audience: PPC advertising has the power to help your conversion rates by targeting the audience that’s actually interested in your product or service to click-through to your website. If they click, chances are you’re drawing in the right people.

    Are there any other ways in which PPC advertising is beneficial to business owners? Share your comments with our readers below.

    How can veterinary clinics use digital marketing to promote their business?

    Posted on by Alex Wilks

    digital marketing for pet businesses

    Digital marketing is rapidly changing the way that various niche companies are promoting their businesses. Although this online frontier can be a little overwhelming for those who aren’t very tech-savvy, it’s incredibly important for entrepreneurs to get on-board and promote their products or services using this innovative technology. That’s why when you’re using digital marketing for pet businesses, such as a veterinary practice, you’ll need to utilize modern marketing strategies — search engine optimization (SEO), email marketing, blogging and social media marketing — to get your clinic noticed by the loving pet owners in your community.

    Search engine optimization (SEO)

    If you’re hoping to get prominently noticed when someone does a Google search for “veterinary clinics in my area” then you’ll need to include these organic keywords in your written content in order to generate the results. By utilizing the power of SEO-based digital marketing for your pet business more visitors are able to find your website, which in turn, converts to more potential customers.

    Since SEO is rather intimidating — editing the content, adding fresh content, doing HTML, increase specific keywords that are used on site and removing barriers to the indexing activities of search engines — hiring a digital marketing team to handle your ongoing SEO development is probably the best idea in terms of a marketing strategy.

    Email marketing

    Operating a professional business is all about sharing your knowledge with the right people. We can’t think of a better way to show off your expertise with the world than email emailing. Sending a couple of monthly emails shows your clients that you care about the well-being of their animals and it also gives you an amazing opportunity to reach out and share relevant information. For example, maybe it’s the start of Spring and you know that fleas are more prominent this time of year. You could send out an email talking about ticks, fleas and worms and explain how they can be treated among pets. Owners will appreciate the information and you will appreciate their business when they pay you a visitor to grab their monthly flea medication.

    Blogging

    Although creating original blogging content is incredibly tedious, it’s also a very beneficial form of digital marketing for pet businesses. This is your opportunity to get creative, answer frequently asked questions and educate pet owners about medications, treatments, everyday pet care and the life cycle of various animal species. It’ll give you an opportunity to learn more about your field and it will also give owners a resource to turn to when they have any prying questions.

    It’s very important to formulate a regulate posting schedule when you choose to start a blog (post weekly or bi-monthly) in order to keep up-to-date within your niche as well as give your readers some form of consistency.

    Social media marketing

    It’s no secret that almost everyone uses a social media platform in some way, shape or form, which is why utilizing this method of digital marketing is incredibly beneficial in terms of promoting your veterinary practice. Spreading the message to your potential audience is as easy as posting on Facebook or using the right Hashtags on Instagram, however, choosing which social media platform works for you should be the first step in your social media strategy. Not only are you able to inform clients about things like new business hours or a new product that you’re carrying, but you’re also able to develop an entertaining, personal connection with your clients on a daily basis.

    Are there are other ways that digital marketing for pet businesses is beneficial? Tell us in the comments section below.

    What are some benefits of quality blog writing?

    Posted on by Alex Wilks

    content writing

    The modern-day realism is that everyone and everything is constantly competing for attention, which is why getting noticed is incredibly important for an e-commerce business owner. Although you might consider blogging to be an old fashion marketing tool, it’s an incredible way to spread awareness about your brand. Blogs not only improve your search engine optimization (SEO), the driving force behind your website, but it also breathes a fresh look of professionalism, leading-edge knowledge and reliability. If you’re ready to create compelling, educated content writing, then it’s about time to break down the elements that go into crafting a quality blog.

    Focus on boosting your SEO

    The likelihood of potential customers finding and reading your content is entirely dependent on your ability to use relevant keywords in your content writing. When you optimize your blogs, your digital marketing efforts extend beyond a small audience. How does this work you ask? Well, many internet goers are often searching for information, such as how to do something or reviews on a particular, high-ranked product. Blogging about these fields, using strong, credible keywords, allow potential buyers to find your content writing and empower them to read and fill their gap in knowledge.

    Focus on building trust

    Blog about what you know. If you don’t know it, research it, and then blog about it anyways. Your content writing establishes your credibility and allows you to assert a leadership role within your industry. In due time, readers will rely on your blog as a knowledgeable, trustful resource for information.

    Focus on sharing your content

    Content creation goes hand-in-hand with social media marketing. Once you’re happy with the blog post that you’ve crafted, share it throughout your various social media platforms. After all, the more you spread the word in the world of digital marketing, the more people you’re able to entice people to buy.

    Focus on establishing a following online

    When you put effort into your business, it shows. By crafting engaging content, and attracting loyal readers through the use of social media, you’re able to boost your brand and further extend the reach of your audience. It’s important to establish which social platforms work well for sharing your written content in order to optimize your chances of increasing in popularity.

    Focus on building a community

    Once you gain comfort in your writing, build up your reading community by establishing a blogging schedule. Whether you aim to write a blog post a week, it’s important to remain consistent and dependable. Perhaps consider choosing a day each week to publish your content so that your readers are able to check weekly and read up on some interesting facts.

    Although blogging is a powerful digital marketing tool, not everyone has the means or ability to maintain a quality blog. In order to boost your website’s influence and engagement among potential customers, considering hiring a professional marketing team to run an engaging blog for you.

    Are there any other benefits of content writing that we’ve missed? Tell us in the comments section below.

    How do you create marketable holiday themed content?

    Posted on by Alex Wilks

    content creation

    Happy holidays everyone! Before you become completely occupied with the anticipation of unwrapping your gifts and indulging in roast turkey and all the fixings, we want to help you get into the festive spirit… marketing style. Now, although the holiday season is almost over, a new year is upon us, and there will be plenty of other holidays for you to embellish your creative side in the months to come. So, let’s have some fun with your holiday-themed content creation. In fact, here are a few ways that you can stay relevant in your industry, engage with your audience and create timely, developed content for your business.

     Content creation that is easy to understand

    Whether you decide to post engaging memes or custom themed images, the text is equally as important as the image and should be clear and concise. It’s important to start off with developing a creative connection. For example, if you were posting something about the holiday season, then you would maybe discuss which of your products would make great stocking stuffers. However, it’s important to really drive home that connection. Since people are constantly scrolling through their news feeds and glancing at a little of everything, you want to make your content hard to ignore.

    Content creation that is relatable

    Once you make the connection between your brand and the holidays, then you want to make your content relatable to your target audience. It’s only human nature to automatically tune into messages that you feel a connection too. Creating content for customers who already value your product or service is a good start, but try and draw them in with something that is thought provoking and relatable.

    Content creation that mimics the spirit of that season

    Every holiday has a certain festive spirit to it. Whether it’s something that many families do or certain colours they decorate with, it’s important to mesh your content with the vibe of that holiday season. Christmas is cozy and a time for giving, Valentine’s Day is a time for love and Romance, while Halloween is all about making everything spooky. Consumers love any excuse to get excited about any upcoming holidays or festive events.

    Content creation that includes a call-to-action

    Never forget the notion that holiday-themed content is timely and needs to be effectively spread a few weeks before the celebration. To create a larger impact when you share holiday-themed content, we recommend including a call-to-action in your posts. Whether you start a poll asking about people’s favorite beers to drink on St. Patrick’s Day or you ask a question about which of your products would make the best Christmas gift in your blog, showing off your brand’s personality sports true creativity and allows your consumers to feel connected to your company.

    How have you built your content creation to embellish the holidays? Tell us in the comments section below.

    3 Reasons to Never Overlook the Power of Email Marketing During the Holiday Season

    Posted on by Alex Wilks

    email marketing

    Email marketing is incredibly advantageous around the holidays. In a technological age where almost everyone is connected to a device on a daily basis, emails have the power to spread the word to your target audience much quicker than any non-digital marketing strategy. While email marketing can sometimes overwhelm potential customers, it also has the ability to allure them with impressive sales and convincing bylines. So, what are you waiting for? Hurry up and email your customers about your boxing day sale or the start of a 2019 promotion.

    If our little introductory paragraph wasn’t convincing enough to get you on-board, here are a few reasons that should have you head-over-heels for email marketing.

    Portable email inboxes

    With the development of smartphones and the forceful inclusion of data on most phone plans, people have their email inboxes where ever they go. This is a beautiful thing for e-commerce business owners who are trying to market new products and services or an upcoming sale. No one is ever truly offline.

    Combine marketing strategies

    While email marketing is effective on its own, combining your efforts with other digital marketing strategies, such as social media marketing or content marketing, can make your digital marketing strategy much more effective. If you don’t have the time to manage all of your campaigns, hiring a professional to do it for you can really help take the load of and allow you to dedicate your time to different areas of your business.

    Emails build relationships

    Email marketing is a very reliable way to reach potential shoppers during a time of year where everyone is scrambling to fulfill a shopping list. This is because people have opted to receive your newsletters to let them know about anything important that’s going on within your company. While posting to Facebook is a great tool as well, not every follower will actually see your all of your posted content. In comparison, emails are sent directly to the inbox of every person that is subscribed which is a much easier way to build trust within your customers and get the word out there about the fantastic products or services you have that gift receivers would love to get as a gift during the holidays.

    Do you know any other benefits of doing email marketing? Tell us in the comments section below.

     

    The ultimate guide to holiday marketing

    Posted on by Alex Wilks

    holiday marketing

    In the world of business, the holiday season is probably the craziest time of year for sales. Naturally, that means that marketing to potential online shoppers becomes essential from October through to the New Year. With the rise in online shopping most e-commerce business owners take advantage of holiday marketing which can make it very difficult to stand out from your competitors. That being said, as a online retailer you need to strengthen your marketing strategies this time of year in order to make yourself noticed during the holiday rush, boost your sales and meet the expectations of your consumers. Here are a few helpful ways that you can make that happen.

    Offer free or discounted shipping

    Advertising free or discounted shipping is very good method to use when you’re trying to attract shoppers. The holidays can be daunting for many consumers, especially when it comes to fitting their shopping needs into a particular budget. Offering them free shipping is a very good way to encourage them to carry through with a purchase, while discounted shipping, if they live far away, can also seem like a reasonable exchange for a buy-worthy product.

    Start marketing for the holidays as soon as you can

    Most experienced e-commerce business owners have already started holiday marketing, but for those of you who are just starting to get the ball rolling ensure that you are dedicated to advertising your products or services in the coming weeks. Pre-plan and schedule your social media on all your channels, start pumping out newsletters outlining your sales and holiday gift suggestions and keep your blog up-to-date and informative for shoppers that want a little read while passing through.

    Bombard the social world

    Pre-planning and scheduling on your social channels are a good start, but bombarding the social world is much more effective when it comes to increasing your online sales. Many shoppers wait until the absolute last minute to make their holiday purchases which can be beneficial for last minute marketing strategies. Highlight on social media why your product or service would make a great gift, make a meme about last minute shopping deals or simply share some photos of your products gift wrapped and ready to ship. Image-worthy content has the ability to draw in shoppers who can see themselves handing off your product to their loved ones on Christmas morning.

    Drive shoppers to click-through to checkout

    Send a personalized email to shoppers that added products to an online shopping cart but abandoned it prior to purchase. This holiday marketing tactic will remind shoppers about the items that they were interested in buying and also gives you a chance to issue further price reductions if they carry through with their purchase within a certain time-frame. This gentle reminder may help your customers make a purchase.

    Are there any other last-minute methods you use to market your business around the holidays? Tell us in the comments section below.