A successful digital marketing campaign involves the execution of a marketing strategy across a variety of digital channels where a brand’s consumers engage. Dynamic and conversion-focused, digital marketing campaigns are time-consuming and involve efforts where data is exchanged through social media, email marketing, and the process of search engine optimization (SEO). If you’re unfamiliar with […]
As much as today’s consumers seek individuality, they also have a very instinctual nature to want to find a sense of belonging with the purchases they make. This is why creating brand loyalists through online presence and word-of-mouth has become one of the largest growing forms of client retention. Naturally, social media platforms have tapped […]
When it comes to creating brand awareness, social media marketing is a powerful tool that many businesses use to utilize their influence. However, although various social media platforms possess vast advantages to reach a company’s target audience, when it comes to building a brand, the more you diversify your strategy, the quicker and more effectively […]
Digital marketing for hotels is constantly evolving with the times. This ever-changing online landscape requires business owners and their marketing counterparts to constantly tweak their strategies in order to remain edgy and up-to-date within their niche. With an emergence in social media technologies it’s always important to have your eyes on new trends, but it’s […]
Social media is the heart of modern communication. It gives business owners the power of outreach and the ability to spread beyond the simple means of selling at a community market or relying on the word-of-mouth of friends. Although the use of social media to gain product hype is not a new concept, the use […]
Creating brand awareness is one of the most important things you can do as an e-commerce business owner. Familiarity and accountability generate devoted customers and establish a relationship that will grow through proper marketing, word-of-mouth and organically as your company expands. Naturally, brand building is so much more than a fancy website, an eye pleasing […]
Social media is one of the best methods of getting your message out into world. With a wide reach to your targeted audience, branding on social media networks is almost a necessity for any e-commerce business wanting to assert their knowledge in their field. Needless to say, social media marketing can be a little overwhelming […]
Social media should definitely be one of the focal components of your digital marketing plan. While it remains one of the easiest ways to reach potential and existing customers, it also has the potential to drive traffic from your social sites to your e-commerce web page. On the other hand, when you optimize your social […]
Although many business owners are drawn to using Facebook, Twitter or Instagram as key components of their social media strategy, companies are neglecting the power that LinkedIn has to spread the word. While it is one of the best networking tools that is used by people seeking jobs, it is also an excellent platform to […]
If you’re a retailer that prefers the more traditional selling approach that brick and mortar businesses have to offer, you may still find that you need a digital marketing strategy to get your business noticed. Although you offer your customers a more personable face-to-face interaction, when it comes to doing business, it is difficult to […]