You’ve built your e-commerce site, linked to all your social media pages and set up a “subscribe” button for news and sales alerts. So that should be everything right? It may be enough for some businesses, however, a blog is a vital marketing tool that shouldn’t be overlooked. Consider the following blog topic ideas for developing a deeper connection with your audience and increasing interest for future sales.
What inspires you
Consumers love knowing any behind the scenes stories as well as what inspires people to create their products and services. Whether you dedicate a particular date for these types of posts (every Monday or mid-month etc.), or do them randomly, share insights and moments that influence your craft. If you’re a distributor or a reseller write about your own thoughts regarding the products — how do they inspire you or reflect your own passions. Treat these posts like virtual coffee and tea with your target audience. Businesses that blog evoke 67% to 88% more leads per month than companies that don’t, meaning readers are responding.
Utilize the same process of writing product descriptions that entice customers, and create longer posts about specific categories or products within those groups. Choose items that relate to holidays, seasons, back-to-school, or other notable search terms that may be prominent at that given time. Remember to include technical details, suggestions for use, photos and also links to coordinating products in order to make a subtle yet effective CTA.
Most likely you’re constantly paying attention to industry-related news, so why not share that with your readers? Report on events and conferences you attend, or bookmark important news links as part of the blog topic ideas that reflect your place within the field. Express your opinions, and encourage readers to engage in the discussion.
Special events, promotions and pre-orders
Echo email and social media special announcements through their own blog posts! Nightmare Toys, a novelty retail client of ours, includes posts about items available for pre-order to get consumers excited about upcoming collectibles. These posts are terrific to share and act as a key method of organically generating brand awareness and purchasing potential.
In addition to using your company’s history and FAQs as popular blog ideas for e-commerce business, see what lists you can also create from that info. If the company has been family owned and operated for generations, spin that and create a blog entitled “5 reasons company name is better than big box retailers.” Or take your mention of donating a percentage of proceeds and include it with a post about, “Top 3 ways your purchase makes a difference.” You can make lists for any topic or product!
Are you looking for more expert advice about producing a successful blog? Find out how our copywriting and SEO marketing services will benefit your e-commerce site!
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.