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    Tag: content creation

    4 strategies for using backlinks to build website authority

    Posted on by Alex Wilks

    Backlinks are crucial in improving your website’s visibility and authority in the digital landscape. When reputable websites link to your content, search engines recognize it as a vote of confidence, ultimately boosting your organic rankings. In this blog post, we will explore practical strategies for obtaining valuable backlinks and enhancing your website’s online presence. 

    Create high-quality, link-worthy content

    One of the most effective ways to attract backlinks is by producing high-quality, valuable content. Craft engaging blog posts, articles, infographics, or videos that address the needs and interests of your target audience. Through backlink building, your content offers unique insights, comprehensive research, and practical solutions, making it more likely that other websites will want to link it as a valuable resource, thus boosting your backlink profile.

    Reach out to relevant websites and influencers

    We never said that backlink building would be easy work. However, actively engage with industry influencers, bloggers, and website owners in your niche. Connect with them through social media, participate in relevant discussions, and build genuine relationships. Once you’ve established rapport, politely request them to consider linking to your content if it aligns with their audience’s interests. Personalized outreach and emphasizing the mutual benefits of collaboration can increase the likelihood of earning quality backlinks. 

    Guest blogging and content contributions

    Offer to write guest posts or contribute valuable content to authoritative websites in your field. This strategy allows you to showcase your expertise and gain exposure to a wider audience while backlink building. When crafting guest posts, focus on providing valuable insights rather than overtly promoting your own website. By delivering high-quality content, you establish credibility and encourage readers to visit your site through embedded backlinks. 

    Leverage online directories and resource lists

    Identify reputable online directories, resource lists, and industry-specific platforms that offer opportunities for backlink inclusion. Submit your website to relevant directories and ensure that your business information is accurate and up to date. Additionally, seek out niche-specific resource lists and curated content platforms where you can request to be featured. These platforms can provide valuable exposure and generate organic backlinks from authoritative sources.

    Learn more about how our search engine optimization (SEO) service can help you with backlink building. 

    Are there other reasons why it’s important to build a backlink profile? Drop a comment below to share your expertise with our audience. 

    Bulk content creation and how it can save you time

    Posted on by Alex Wilks

    Whether you’re looking for a professional digital marketing agency to conduct content creation services or some tips on how to handle things yourself, this blog will offer a range of ideas for your social media platforms, blogs, website pages, and more. 

    What is bulk content creation?

    Bulk content creation is when a large amount of content—photos, videos, captions, and hashtags—are drafted and pre-scheduled to publish for some time. As a good rule of thumb, it’s best to plan about four weeks’ worth of content, but you should be open to any trends that may appear. 

    What is the purpose of bulk content creation?

    Sending out social media posts just for the sake of staying active isn’t going to cut it. While social media is all about interacting with your audience to create lasting business relationships, your social media strategy needs to take on some leadership to incentivize potential customers to buy your products and/or services. Bulk content creation allows you to plan and do just that!

    One of the best examples of this is preparing for the holiday season. It’s essential that you plan, schedule, and orchestrate your social posts to ensure you have enough time to carry out seasonal campaigns. That said, if your business schedule is too full, be sure to reach out for content creation services that you don’t need to miss out.

    How does bulk content creation save you time?

    Saving time is a matter of using the right tools to work effectively. Since there are vast options when it comes to scheduling content, the most important thing you need to know is the following:

    • The date of publication
    • The time of publication
    • Platform output 
    • Created Content
    • Creation caption (including hashtags)
    • Status of post

    Quality is everything. Before your content can impact your audience, it must demonstrate value. This means that prospective followers should gain something from your post—knowledge, a discount, entertainment, etc.

    Are you inspired to start creating your content in bulk? Let us know if you need any pointers in the comments section below. 

    How to create an effective holiday landing page

    Posted on by Alex Wilks

    While landing pages are excellent tools to drive website traffic and sales any time of the year, they’re particularly effective over the holidays. Since the season of gift-giving offers shoppers a bombardment of offers, it can be challenging to get noticed among the plethora of stores targeting the same audiences. Continue reading to learn more about how creating a landing page could help your business this season.  

    What is a landing page?

    The best landing pages are a single-page concentrating on converting customers for a specific offer. They’re used to generate leads, collect email addresses, gather market research, or capture direct sales of goods and services. Part of the reason they’re so effective is that they work to eliminate barriers where customers become distracted and forget to take action—navigation issues, visual clutter, and slow checkout processes.

    How is a landing page different from a product page?

    A product page is a broader catalog on your site. These pages are dynamic and can be sorted and filtered to narrow down a variety of options. Then, the customer can take action by adding them to a wishlist, their online shopping cart, sharing, or purchasing them. 

    What are the best practices for creating holiday landing pages that convert?

    Since we specialize in professional content writing, we can offer you a few tricks of the trade that will give you the best chance of creating successful landing pages. 

    1. Keep your landing pages simple: The best landing pages are the ones with no distractions. We recommend eliminating headers, footers, navigation menus, and share buttons so that visitors know exactly what to look at. 
    2. Quick load times are important: No one wants to wait on your website to load and chances are that they won’t. Make sure that your landing page loads fast and that it works across all devices. 
    3. Your call-to-action (CTA) should be compelling: If you don’t ask, customers won’t be inclined to act. CTAs need to be compelling so that the messaging is direct and appeals to buyers. Use generic language but create a sense of urgency.
    4. High-quality photos are a must: One or two images should do the trick in showcasing the purpose of your landing page. If it’s to sell a particular product, display photos from multiple angles and be sure to include the item in use. 
    5. Use this as an opportunity for add-ons, upgrades, and cross-sells: The holiday season is all about helping shoppers find the gifts they’re looking for, so why not provide suggestions that increase your sales? Add-ons like gift wrapping and personalized messages are super popular!
    6. Make it festive: The best holiday landing pages should include messaging and graphics that match the rest of your website but with a twist. Be sure to keep the charm that your customers know and love about your business but also utilize holiday-themed photos and language where appropriate to get shoppers in the gift-giving spirit. 

    Are you ready to create the best landing pages for your holiday shoppers? Drop a comment below if you have any questions before getting started. 

    5 social media content writing tips

    Posted on by Alex Wilks

    Social media is an ever-changing aspect of digital marketing and as more people become more technologically savvy, it’s increasingly harder to generate engagement. However, by applying a variety of simple writing tips, you can better your social media content and make it more appealing to the customers you’re targeting. In this post, we will share five content writing tips to assist you with inspiring engagement!

    Spend some time researching

    While spontaneity is part of what makes social media content so fun, if you want your target audience to notice and engage with your social posts, you should spend a bit of time researching what they want to see and what your competition is doing. Although relevance is important, taking some added time to better understand what your audience wants and needs will help you to create a long-standing relationship with them. Start by making a list of challenges that might be prioritized by them and research how you can develop content that will provide them with the perfect solutions. You can also strive to connect with your audience on an emotional level by adding some human interest to your social posts. This means that you can share videos of your team interacting with the products, which helps the audience to envision how they would put your products to the test.  

    Speak their language but develop your voice

    Once you have completed the research phase, the next step is to learn what language your ideal clients use to communicate their needs or challenges. When writing social media content, your posts must resonate with the demographics of your target audience. For example, if your product(s) and/or services cater to retired seniors, it’s best to describe them in more detail and to avoid using slang terms in your writing. However, if your audience is younger, feel free to throw in some hip lingo to better resonate with them. Also, be sure you post on the right social media platform to speak to their needs.

    That said, the voice of your brand should also be consistent across all marketing activities and social interactions. While that voice should always be professional, it’s an opportunity to influence your company personality and a great way to better your engagements by building trust with prompt responses and customer service. 

    Don’t make your posts too long

    While an older demographic might appreciate the added explaining, people value their time, and if you take too long to get your message across, you risk losing their attention altogether.

    Here are some tips we have for developing short, punchy social media content:

    • Use simple language (slang for when the target audience is younger)
    • Use bullet points often to make your posts easy to scan through
    • Keep it short: two to three sentences is plenty

    Use images and include a call-to-action 

    Have you ever heard the saying, “a picture is worth a thousand words”? Images, graphics, and video content help to tell a story when words aren’t possible, and many customers prefer visuals over other forms of social media content. Many platforms even possess “live” video features, which are greatly beneficial for providing a more emotional, human connection to your audience. Whether you jump on live to update about product shipment or simply ask your audience how their day is going, it’s a great way to provide a high level of authenticity, which is often lacking in the high-quality marketing videos of big companies. 

    Moreover, at the end of your social media content posts, consider also prompting your audience with an action that you would like for them to take. For example, you could ask them to comment on their favourite summer activity or even use emojis below to describe their day. Keep in mind that engagement is engagement and it doesn’t always have to be about promoting your business. 

    Do you need help with your social media marketing strategy?

    Trek Marketing offers a social media content writing service where we handle all of the postings for you! Simply connect with one of our team members and let us know your vision for your brand to get started.

    Are there other ways in which you keep your social media content fresh? Drop a comment below to share with our readers.

    3 digital marketing services that help online businesses boost sales

    Posted on by Alex Wilks

    Regardless of whether you run a small, medium, or large-scale business, you will face competition in an ever-growing market. While your company may be unique in your eyes, there are others that cater to similar wants and needs, which means you’re forced to find ways to stand out. There are many digital marketing services that act as pillars to granting success for online businesses by building brand awareness, leads, sales, and boosts in revenue. Here are three digital marketing tools that you should leverage to boost website conversion within your sector. 

    Email marketing

    While some people might argue that email communication is outdated, rest assured that it’s very alive and well in the world of e-commerce. As the oldest form of electric communication, it remains the most effective way to reach customers, both past and prospective. However, the trick to successful email marketing is to build a list of contacts who are interested in engaging with your brand. 

    Since many entrepreneurs need time to focus on other needs within their businesses, agencies like Trek Marketing offer an email marketing service that is created and managed by a team member. This service includes: 

    • Email strategy and audit
    • Email campaign management
    • Email marketing automation
    • Email template production 
    • Subscriber management and maintenance
    • Creative design and copywriting
    • Deliverability optimization
    • Analysis and reporting of campaign performance

    If you think email marketing is right for you, click here to email a team member and get started. 

    Social media marketing

    With so many channels available to effectively market to your customers, investing in social media marketing is a no-brainer for business owners these days. Also known as SMS, social media marketing utilizes a variety of platforms to interact with customers, including popular options like Facebook, Instagram, Twitter, and LinkedIn. While communication is key to building your brand, SMS also helps to increase sales and drive website conversions and traffic. 

    While posting on social media is easy to do, it’s the strategic posts that successfully reach your growing audience. If you need help expanding your social reach between platforms or figuring out the preferences of your customers, allow Trek Marketing to extend its social media marketing service to you and your business. This package includes: 

    • Proactive customer engagement
    • Targeted follower/like growth
    • Improved search engine rankings 
    • Custom curated content
    • Regular posts and management

    If you think social media marketing is right for you, click here to email a team member and get started. 

    Content creation

    Not only does content allow you to tell web visitors about what your business does but it also allows you to gain a place among other popular search engine rankings. Content marketing can include posting an industry-related topic on your blog or simply updating product and service information to provide quality copy that helps web traffic roll in. 

    Since writing is a skill that requires a lot of time and effort, it’s often the first task that is outsourced to a digital marketing agency. Get the right content in front of your audience by relying on Trek Marketing to do it for you! This service includes: 

    • Taking professional product or service photos
    • Researching and writing blogs
    • Creating landing pages 
    • Updating product and service descriptions
    • Researching search engine keywords and incorporating them successfully into popular landing pages

    If you think content marketing is right for you, click here to email a team member and get started. 

    Which of the above three services would you prefer to outsource? Drop a comment below to share with other readers.

    Why is it so important to produce great content for your website?

    Posted on by Alex Wilks

    Since the very popular phrase “content is king” was first coined in 1996 it has continued to connect online customers with their preferred businesses. While it may seem like visual aids have quickly overtaken the written word, if you wish to be successful in marketing your products and services to the masses, a content marketing strategy that works to develop ongoing copy throughout your website is what will help attract consumers, keep them involved, and coming back.

    What is content marketing and how is it strategic?

    Put simply, content marketing is a type of digital marketing strategy that focuses on creating and sharing consistent and relevant content. With a well-planned content marketing strategy—page creations, long-form text, and researched keywords—businesses can ensure that customers remain engaged while targeting a new audience of prospective shoppers. Not only does this approach drive profitability but it allows you to assert your knowledge in your industry among your competition. 

    What are the benefits of having a content marketing strategy?

    Good quality content isn’t simply about slapping copy to the page to racking up your word count, it’s about consistency and making a lasting impression on your audience. 

    Here are some reasons that a content marketing strategy is beneficial for your brand:

    • It allows you to establish a style, feel, and tone that speaks to your audience
    • Knowledge of your industry earns trust and respect for your business
    • The higher your rank via search engines, the easier it will be for shoppers to find you—targeting a wider, new audience
    • Customers are entertained and more fulfilled, building a relationship with your brand
    • It’s a cheap way to boost brand loyalty and create awareness 

    Since creating content from scratch takes time and requires a degree of experience to ensure that it’s search engine optimized, you should consider hiring an agency to perform the following content-related tasks:

    • Write step-by-step and how-to guides that can be used on your product and service pages
    • Update product descriptions and other important landing pages
    • Upload visual and promotional content that’s engaging and informative
    • Offer brand comparison to instill trust with the consumer
    • Write entertaining blogs that possess educational value

    Is your website’s content king? Drop a comment below to ask about getting on board with Trek Marketing’s content creation service. 

    6 ways to rank higher using SEO

    Posted on by Alex Wilks

    You can invest ample time and money into building your e-commerce site, but if customers are unable to find it in the maze that’s online shopping, it will just be another platform lost in a sea of neverending content. Search engine marketing helps businesses to optimize their content for better-searching power on websites like Google, Bing, and Yahoo so that customers find the sites that best meet their needs. While this can be done by using trending keywords, there are other ways to generate traffic and sales. Here are some tips that will help you to rank higher in online searches.

    Find and use the right keywords

    While it’s always best to use a keyword tool to appropriately calculate which keywords your potential clients are using, you can start the process by putting yourself in their shoes—What would you search for? By creating a list of phrases and words that you think shoppers would use to find your products and services on the web, you’re eliminating the guesswork involved. After building your list, you can then validate your suggestions to ensure they’re the best options. You can then use the keywords that you’ve narrowed down to create pages that rank higher when prospective customers search using said keywords.

    Be unique over your competitors

    Business and competition go hand-in-hand, so if you want to rise above your industry, you will need to use words that make your company stand out. For example, phrases like “near me” or that utilize geographic location harness a lot of power within local communities. It’s also great to use phrases such as “on a budget”, “savings”, and “best” alongside popular keywords to differentiate your low prices and quality products. 

    Don’t abuse keywords

    Although utilizing keywords is a great way to attract online attention, you should consider making landing pages that best appeal to search engines rather than having keywords sprinkled everywhere throughout your content. This is because overuse of keywords risks distorting the meaning and can irritate select shoppers who read lots of content. While traffic is important, it’s equally as important to ensure that your text is clear and easy to read. 

    Build lots of links

    The more websites that carry links to your website, the higher you will rank on searches. This is a great opportunity to develop partnerships with businesses that are similar but not in direct competition with yours. Keep in mind that quality is far better than quantity so it’s important that the links directing back to your website come from credible sources. 

    User-friendly websites are best for search engine marketing

    Functional and easy-to-navigate websites are more desirable to the shoppers who manage to find your business via an online search. That said, there are loads of ways to improve your website’s readability through web development and search engine marketing—add headings that feature top keywords, ensure mobile-friendliness, and upgrade site speed

    Measure results and make changes as needed

    There are a variety of free and low-cost tools (ex. Google Analytics) that help to provide you will details about the SEO performance of your website as well as data about your visitors—how they found your site, their gender, geographic location, and even how long their session time was on each page. Then, your team is able to use these measured results to make changes to future search engine marketing strategies. 

    Can you think of other ways you’ve used SEO to rank higher in various search engines? Drop a comment below to share with our readers.

    How to create attractive and engaging content

    Posted on by Alex Wilks

    Content marketing has quickly become a strategic approach for businesses looking to share valuable and relevant information with customers within their industry. While it may be easy to share content on your blog, social media accounts, and through email, developing great content that stands out on a consistent basis to your audience is the only way to develop your content marketing strategy. Listed below are some steps you can take to help your produce content that will reach and engage with your target consumer. 

    Know your audience

    Identifying your target audience allows you to look beyond the basics. Things like their demographics, psychographics, and behaviours help to understand the type of content that may interest them. Content creators visualize their audience before adapting marketing personas that help to establish a composite of the reader. Whether it’s the topic of a blog, a social media post, or an email, knowing your audience before creating the content will do wonders in attracting them to it. 

    Ensure that your headline is powerful 

    The headline of your blog, social media post, or email is the hook that catches and lures in the customer. While it needs to be consistent with the information that you want to present, it should also exhibit actionable keywords that help with your search engine optimization (SEO) while also utilizing language that’s attractive to the audience. 

    Tell a story

    Part of creating engaging content is using a series of words to tell a story. You shouldn’t just jump into your piece without first setting the stage nor should you simply stop writing because you’ve reached your minimum word count (unless it’s a social post, of course). All content should have a beginning, middle, and end if you’re hoping to attract and engage with your audience.  

    Provide useful information that’s quick to read

    Online shoppers are time-crunched and may have just come across your digital marketing efforts while aimlessly perusing the web. All that matters to them at that moment is what your content is doing to educate, inform, or entertain them. Many customers are consuming content while on the go, in short spurts of time between other activities. Be sure to use simple words, write direct sentences, and use an active voice in your content. 

    Are you in need of a content creator? Trek Marketing offers a wide range of digital marketing services that work to develop your business’s content. 

    What type of content attracts you as an online shopper? Drop a comment below to share with our readers. 

    4 ways to boost your SEO with the season

    Posted on by Alex Wilks

    There are a variety of ways that shoppers find new businesses to purchase from. While some utilize referrals from loved ones, most leverage the power of the wide web as an effective way to discover new storefronts. Whether those shoppers make their purchases online or simply use the power of search engines to lookup places near them, people are searching for products and services online every day and your business must harness search engine optimization (SEO) to successfully capture these leads. Below are some of the best ways to boost your SEO for the weeks of fall ahead. 

    Create vibrant seasonal content

    A great way to continuously engage with your audience is by using seasonal content to boost your SEO. Start by doing a little research into what keywords are trending, find a way to relate them to your business, and create vibrant content around them. Whether you plan on hosting a seasonal sale to get rid of older inventory or you’re launching a new product, be sure to find a way to connect with autumn by appealing to the colours of the season. If black, orange, red, yellow, and brown aren’t popular colours for your business, instead customize your messages to include words that match the season instead. 

    Utilize internal links

    Lack of internal thinks in your website content is a missed SEO opportunity. When you want your products or services to be found, highlight those keywords in your relevant content and link them to specific pages or even back to your blog. This lets search engines know that you have something valuable to offer that contains the specified key phrases that will allow your pages to crawl up higher organically in the list of search queries. It’s not only a great way to build your SEO, but also a strategic way to connect with new customers that are on the hunt for your products. 

    Internal linking is a part of Trek Marketing’s local search engine optimization service. This on-site task helps to drive additional traffic to your website and ensures that best practices are followed. 

    Compete for relevant keywords

    While keyword research can be time-consuming, it’s an essential part of your SEO strategy. Needless to say, you do have the option to tag along with trending searches and compete with other businesses for those keywords. Although you will always find more success in building up your content, so be sure to take the time to learn what your customers are searching for this season. 

    Update and add new products and services

    Many businesses have the luxury of attaining new products which with updated content, can starting pulling search engine interest. Needless to say, there are e-commerce companies out there that are constantly remarketing the same products and services, making it challenging to reinvent your content time and time again. Trek Marketing’s local search engine optimization service works on tasks like page layout, page speed, meta tags, and content creation, so even if your brand falls under the second umbrella, you will still have fresh content. 

    Which example will you be starting with to boost your SEO? Drop a comment below to share with us.

    Why do business owners need to be more cyber vigilant with their marketing strategies?

    Posted on by Alex Wilks

    With technology vastly advancing every day, it’s becoming increasingly important to find new ways to protect your business against the threat of cyberattacks. While virtual assets such as customer information and company financials are at risk, your brand’s reputation is another element that requires businesses to be more aware of cyber-vigilance. So, are you ready to learn about how to better secure your online shop? 

    Bots can affect your marketing strategy

    A bot is a software program that operates on the internet and performs repetitive tasks. While most bot traffic is good, some bots have a negative impact on a website or application and will maliciously attack to collect data. So, if you’ve got a killer marketing strategy, you need to be cyber vigilant to ensure that you’re protected. While Google Analytics can do some of the work for you, this program will miss things that the human eye can catch, which is why it’s always a good idea to have a professional take a look at your digital marketing efforts to ensure good cybersecurity. 

    You want to protect your customer’s information

    While you may not examine your customer’s information daily, its collection is essential to the operation of your business, especially if you have loads of recurring orders. That being said, customer-associated data is very precious and should be stored in a protected order management system to track visitor movements and protect names, addresses, and credit card numbers in the event of a data breach. 

    Since digital marketing is a data-led game, it’s important to carry out security checks to ensure any risks or vulnerabilities within your chosen software are removed. We also recommend that you change your passwords often and keep employee access only to those that require it. 

    Avoid plagiarism of content

    It’s challenging to share content in the online world without the risk of competitors copying your style. While the first step is being aware that plagiarism tends to happen, the next is ensuring that your content creation remains focused on building informative copy that’s written in-house or by a trusted third-party digital marketing company that will write original copy geared towards your brand. 

    If you think you’re a victim, use an online plagiarism checker and once found, contact the offender to have them remove the copy. If they refuse, the next step is to contact their web hosting service with the proof. 

    Remove the risk of brand damage

    Another reason that business owners focus on digital marketing cybersecurity is to ensure their brand’s competence isn’t destroyed due to aggressive or obscene messaging. Many consumers are fixated on a company based on this relationship and if emails or social posts go live with other motives in mind, it can be very challenging to apologize and make a comeback. 

    Are you ready to reduce any threats to your businesses’ security? 

    Have you ever been a victim of a cybersecurity breach? Please share your story in the comments section below with our other readers.