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    Tag: content creation

    Coming up with content marketing ideas

    Posted on by Alex Wilks

    content marketing ideas

    Coming up with fresh content marketing ideas can sometimes be a tedious task. Needless to say, a fantastic idea is the driving force behind any business.

    Traditional marketing has become less effective over the years because audiences have learnt to tune it out. People are getting tired of being bombarded with new products and services. Instead, try providing your audience with relevant and useful information.

    What is content marketing?

    Content marketing takes a more educational, rather than promotional, approach. Stop always trying to sell your product and try telling a story.

    Although marketing aims to create brand awareness, content marketing isn’t just about the brand, products or services your company provides. It’s about your audience and their needs.

    Create content marketing ideas that consist of a variety of educational articles, videos, memes and even post conversations that answer popular consumer questions. This provides your audience with a wide array of content that is focused on your niche and is hard to find anywhere else. It’s also a good way to show that your product or brand is authentic, therefore making it more desirable.

    Providing this kind of content to your audience will allow you to develop credibility, which in turn, makes you an authoritative resource for your customers. This will gradually strengthen your consumer relationships with your brand.

    So where do you find ideas for the month of July?

    Ask yourself, “what’s trending in the month of July?” Well, summer is in full force and people are more interested in camping and road trips, rather than spending time cooped up indoors. Focus your energy on creating relevant content that contains information they can use.

    Try taking a look at any holidays or special events that take place in July. If any of them resonate with your brand, start by creating a blog or even a video relating to that festivity. For example, July is national grilling month, Canada’s birthday and has a dedicated day just to celebrating ice cream and all of its glory. Use these ideas to create informative content for your business.

    Successful content marketing can…

    • Build an engaged audience
    • Allow you to acquire new customers
    • Increase revenue with existing customers

    Are you new to content marketing? Take a look at our services page to find out about how we can help you with your content marketing strategy.

    How do you get creative and find ideas for content marketing? Tell us in the comments section below.

     

    Why Is It Important to Have a Blog on Your Company Website?

    Posted on by Alex Wilks

    importance of having a blog

    Have you ever asked yourself, “what can blogging really do for my company?” A regular blogging calendar can give you the opportunity to create and share relevant content that your consumers may find interesting. It can also be used as strategic marketing tool that has the ability to drive traffic back to your website.

    Needless to say, if you think of a blog as a giant advertisement, then you are in the business of writing ads and not blogs. Crafting innovative blogging content allows you to research your niche and formulate topics that your audience is passionate about.

    Reasons you need to blog:

    • To drive traffic to your website
    • To increase your SEO/SERP
    • To position your brand/voice as a leader in your industry
    • To develop better customer relationships

    Blogging should be an integral part of your online content marketing strategy, regardless if you are a small business or multinational company.

    Issues that matter  

    Humanizing your brand is one of the most important ways to reach out to your community. For example, let’s say a local school is in danger of closing down and the public is outraged. Taking action by blogging about the news can help your business connect to what’s going on and possibly even boost your website traffic in the process. Since the topic would already be trending online, sharp coverage within all your social media channels would bring attention to your service or brand and show support within your community.

    Promote a product without actually promoting it

    Blogging is an amazing tool that allows companies to promote their products using a more indirect approach.

    If you are an instrument company that focuses your energy on selling guitars, it is important to be unique when you are formulating new content for your blog. Promoting sales and new inventory all the time can become boring and outdated quickly. Instead, focus your efforts on discussing famous musicians who use a specific brand or model of guitar that you are wanting to promote. Then you can organically place links to your products or comments about your product stock throughout the article.

    The strategy here is to not always make your post an advertisement. If you focus on putting together more engaging content, audiences are more likely to read and potentially share it across their social media channels.

    The goal is to use created content as a way to connect with your audience without always bombarding them with an expectation to purchase.

    Crafting the perfect blog post can be a time consuming is task. If you’re too busy managing your business, leaving little time to write engaging content, Trek Marketing can help launch your blog. To find out how we can help, contact us at [email protected].

    How has your company benefited from blogging? Tell us in the comments section below.

    Blogging tips for e-commerce businesses

    Posted on by Alex Wilks

    ecommerce blogging tips

    After crafting the perfect product descriptions, it may seem daunting to then create unique web content. However, the more you take advantage of marketing tools to reach out to your customers, the better opportunities you have of eliciting sales. Attempt the following e-commerce blogging tips to produce posts that reflect why you’re the company people should be supporting.

    Appeal to existing AND new customers

    Returning customers already have their reasons for loving your company, yet as with any relationship, you have to keep those fires burning. If you haven’t already developed a buyer persona, do so – it’s an analysis of common buying habits and profile demographics that help create the target audience and how your product will serve their needs or solve a problem. The persona is a valuable marketing strategy, so you can create blog posts that focus on items and ideas that they’re interested in and information that they’ll find useful.

    New followers are likely to find your e-commerce shop through search engine and social media results, shared posts or by word of mouth. You’ve grabbed that initial interest, so now it’s about maintaining it and enticing sales through soft CTAs.

    • Use strong headers
    • Create a balance of short and long-tail SEO
    • Apply relevant, working internal and external links
    • Create eye-catching infographics, photos and visual graphics
    • Use mobile optimization

    Create conversations

    A considerable amount of time at conventions is spent on communication and talking to prospective and existing customers. In order to create blog topic ideas for your e-commerce business, you need to understand conversational flow. Ask questions within and at the end of the posts and offer an e-newsletter that consumers can subscribe too for new post alerts. Remember to use unique hashtags to increase awareness of your name. Followers are then able to include it within their comments and uploaded photos, which will be a huge contribution towards your organic marketing.

    Remind the audience of your expertise

    Treat your blog as an online tool that customers can rely on. Write posts that are related to recent industry news and trends and if you’re at trade shows, make sure to take pictures. When referencing your list of e-commerce blogging tips and ideas, remember it’s always about the details. Try and mix things up with slideshows, tutorials, listicles, videos and topics. Address any changes with ingredients, formulas, packaging designs or materials to show customers that you value their loyalty and hope they continue to support you company.

    Want to make sure that your ideas effectively reach audiences? Let our copywriting and SEO services show you how these blogging tips enhance your business’ profile and sales!

    Do you have any other blogging tip suggestions? Tell us in the comments section below.

     

    Blog topic ideas for your e-commerce business

    Posted on by Alex Wilks

    blog topic ideas

    You’ve built your e-commerce site, linked to all your social media pages and set up a “subscribe” button for news and sales alerts. So that should be everything right? It may be enough for some businesses, however, a blog is a vital marketing tool that shouldn’t be overlooked. Consider the following blog topic ideas for developing a deeper connection with your audience and increasing interest for future sales.

    What inspires you

    Consumers love knowing any behind the scenes stories as well as what inspires people to create their products and services. Whether you dedicate a particular date for these types of posts (every Monday or mid-month etc.), or do them randomly, share insights and moments that influence your craft. If you’re a distributor or a reseller write about your own thoughts regarding the products — how do they inspire you or reflect your own passions. Treat these posts like virtual coffee and tea with your target audience. Businesses that blog evoke 67% to 88% more leads per month than companies that don’t, meaning readers are responding.

    Specific products

    Utilize the same process of writing product descriptions that entice customers, and create longer posts about specific categories or products within those groups. Choose items that relate to holidays, seasons, back-to-school, or other notable search terms that may be prominent at that given time. Remember to include technical details, suggestions for use, photos and also links to coordinating products in order to make a subtle yet effective CTA.

    Industry news

    Most likely you’re constantly paying attention to industry-related news, so why not share that with your readers? Report on events and conferences you attend, or bookmark important news links as part of the blog topic ideas that reflect your place within the field. Express your opinions, and encourage readers to engage in the discussion.

    Special events, promotions and pre-orders

    Echo email and social media special announcements through their own blog posts! Nightmare Toys, a novelty retail client of ours, includes posts about items available for pre-order to get consumers excited about upcoming collectibles. These posts are terrific to share and act as a key method of organically generating brand awareness and purchasing potential.

    Lists

    In addition to using your company’s history and FAQs as popular blog ideas for e-commerce business, see what lists you can also create from that info. If the company has been family owned and operated for generations, spin that and create a blog entitled “5 reasons company name is better than big box retailers.” Or take your mention of donating a percentage of proceeds and include it with a post about, “Top 3 ways your purchase makes a difference.” You can make lists for any topic or product!

    Are you looking for more expert advice about producing a successful blog? Find out how our copywriting and SEO marketing services will benefit your e-commerce site!

    What is search engine optimization (SEO) and how does it work?

    Posted on by Alex Wilks

    What is SEO?

    Blogs are a terrific way to continuously engage with your audience and keep them interested in your company. The ideas are endless, but you may not be reaching out to your full potential if you have been disregarding any crucial blogging components. Understanding more about what SEO is and how it works is important when marketing and creating content.

    What is the purpose of SEO?

    SEO, or more technically known as search engine optimization, is essentially free advertising that attracts both new and existing customers and followers. Similar to how appealing context increases engagement on Facebook, SEO determines words and phrases that make your content stand out on SERPs (search engine result pages). Crawlers, spiders and robots often refer to tools that search engines, such as Google and Yahoo!, use to display their results. These technical applications may seem daunting, but the right keywords can significantly affect those algorithms and page rankings.

    Specific, relevant keywords

    Think of keywords as part of your marketing conversation to the consumer. Let’s use handmade soaps as an example. Instead of only referring to them that way, also use long tail keywords that are more specific — fragrance-free, vegan, goat’s milk, rose petal, charcoal or glittery. Include your business name, the city or market where they’re crafted or available as well as words that can further describe certain designs, ingredients or types (San Diego farmers market bunny-shaped bar soaps).

    Whatever phrase you choose, work them into your content organically, so that it doesn’t sound scripted or forced.

    Furthermore, make sure that the keywords are relevant. If you create a post that’s off-topic it’s better that you apply search terms accordingly, or not include any at all, rather than put them in just for the sake of it.  

    Remember to also keep applicable keywords for the following:

    • Anchor text: words that lead to internal links (backlinks to other content you’ve created) and to external links (links to content from outside sources).
    • Meta descriptions: the short text that appears with links in search engine results.
    • Page URLs: www.businessname.com/lavender-unicorn-bar-soap vs. www.businessname.com/soap-399
    • Alt attributes: the descriptive text used for images which search engines crawl instead of the actual visual.

    Off-page Appeal

    As you learn more about SEO, pay attention to off-page sources. These are the ways that others mention your company’s services or products through comments and social media interaction, as well as how you engage with your audience. The more customer reviews you get the more brand recognition you can receive. This opens up the possibilities for influencers to include you in their own heavily followed pages and videos. It is important to consider this potential when you create anything online.

    We’re here to help you navigate the ever-changing SEO algorithms. Find out how our SEO services are the digital strategies you need for success!