Why SEO, content, and email marketing work well together

While most digital marketing disciplines possess the power to complement each other, none make as dynamic of a connection as the virtuous cycle between search engine optimization, content marketing, and email marketing. Find out how these core web vitals help shoppers to engage with your brand and return to your online store to make purchase […]

Digital Marketing vs. Traditional Marketing

If your business still isn’t using digital media for marketing, 2020 is the year to get started. While online marketing efforts have an assortment of benefits that allow your company to grow, don’t give up on the traditional marketing efforts that are already working well for your business. The key to advertising success lies with […]

holiday marketing strategy

Looking for some last-minute holiday marketing campaign tips?

If you’re one of the many entrepreneurs that aren’t quite ready to face this year’s holiday season, why not consider putting an innovative spin on your brand’s marketing? December is a festive time where shoppers are constantly bombarded with an overwhelming influx of holiday-inspired messages, which makes it easy for your campaign(s) to get lost […]

digital marketing strategy

3 Things to Consider for An International Digital Marketing Strategy

Are you looking for the right information to scale your digital marketing strategy to an international level? While traffic and profitability are given attributes that will validate your company’s potential to grow across waters, some elements may need to be tweaked to increase your popularity as you grow. That’s why you should analyze the following […]

search engine optimization

Why great websites should include an SEO plan

You can have a beautifully designed website and a stellar marketing team backing up your products and services on social media but if your businesses website is lacking search engine optimization it won’t be getting the attention that it deserves. Needless to say, if you understand the importance of SEO implementation, you’re well on your […]

marketing podcasts

Tune into these inspiring 4 marketing podcasters

Staying involved in your niche can prove to be a challenging task when your time is already split up between other business ventures and commitments. However, if you’re on the hunt to up your marketing game or in need of some help understanding new, trending strategies, then they’re some innovative marketing podcasts out there that […]

social listening

How do you create a social listening strategy?

Social media has the power to influence the world around us. Whether it’s our every day relationships, longstanding education or our enhanced shopping experiences, for the most part, we solidify these social connections by the way we choose to communicate through our social channels. But, before the widespread fame of social media, marketers heavily relied […]

holiday marketing

The ultimate guide to holiday marketing

In the world of business, the holiday season is probably the craziest time of year for sales. Naturally, that means that marketing to potential online shoppers becomes essential from October through to the New Year. With the rise in online shopping most e-commerce business owners take advantage of holiday marketing which can make it very […]

marketing a niche business

How do you market a pet business?

As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that […]