You can have a beautifully designed website and a stellar marketing team backing up your products and services on social media but if your businesses website is lacking search engine optimization it won’t be getting the attention that it deserves. Needless to say, if you understand the importance of SEO implementation, you’re well on your […]
Staying involved in your niche can prove to be a challenging task when your time is already split up between other business ventures and commitments. However, if you’re on the hunt to up your marketing game or in need of some help understanding new, trending strategies, then they’re some innovative marketing podcasts out there that […]
Social media has the power to influence the world around us. Whether it’s our every day relationships, longstanding education or our enhanced shopping experiences, for the most part, we solidify these social connections by the way we choose to communicate through our social channels. But, before the widespread fame of social media, marketers heavily relied […]
In the world of business, the holiday season is probably the craziest time of year for sales. Naturally, that means that marketing to potential online shoppers becomes essential from October through to the New Year. With the rise in online shopping most e-commerce business owners take advantage of holiday marketing which can make it very […]
As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that […]
Content marketing has become an important integral part of a successful business. Sharing high quality, relevant information has the ability to help your brand develop a relationship with your audience by establishing authority in your industry. Once you determine who you are communicating with and how, then you will be able to effectively distribute your […]
Coming up with fresh content marketing ideas can sometimes be a tedious task. Needless to say, a fantastic idea is the driving force behind any business. Traditional marketing has become less effective over the years because audiences have learnt to tune it out. People are getting tired of being bombarded with new products and services. […]
You’ve built your e-commerce site, linked to all your social media pages and set up a “subscribe” button for news and sales alerts. So that should be everything right? It may be enough for some businesses, however, a blog is a vital marketing tool that shouldn’t be overlooked. Consider the following blog topic ideas for […]
Although blogs, social media posts, emails, e-newsletters and web pages vary in technical components, they all require a certain attention to detail. If you are able to avoid the following common copywriting mistakes, you will produce content that better appeals to marketing strategies. Addressing the wrong audience One of the most important steps in understanding […]