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    How to create a holiday content strategy

    While it’s far too late to orchestrate a 2021 holiday season digital content strategy, there are many annual upcoming holidays where an equal amount of planning is required. That said, for this blog, we’re going to focus on the festivities to come. Between holiday baking and wrapping gifts, you should also be putting spirited cheer into your business’s content, jam-packing it full of consumer goodies that grab some of that holiday traffic. While having a digital content strategy months in advance ensures the best outcome, there are many ways that you can implement great content weeks or even days before the season begins. 

    Anticipate the season’s trends 

    The thing about holidays is that they return year after year, which means that data from previous seasons can help e-commerce business owners predict popular trends. For example, simple, accessible resources such as Google searches can tell you a lot about mobile shopping trends. With the buzz of popular holidays like Black Friday, Cyber Monday, Christmas, and Boxing Day, mobile traffic is likely to increase due to people trying to avoid the crowds. This means that your digital content strategy should be catering towards making shopping convenient. This could include sending out an email or social media message advertising a pre-holiday sale or an add-to-cart discount that encourages consumers to buy more to receive a larger deal. 

    That said, how else can analyzing past trends help you with your digital content strategy?

    • Allows you to prepare pages, blogs, or other types of content that’s optimized for mobile searches
    • Email marketing and social media marketing can take a bit of time to prepare which is why it’s important to launch your discounts with ample time to take advantage of them.
    • Cater to users that are searching for holiday gifts and be sure you advertise them taking into account shipping waits. 

    Ask your audience

    In some cases, there might not be enough data on your industry to plan a successful digital content strategy. If this is the case for you, we recommend asking your audience what they want. 

    Marketing research requires time and resources, which is why many small businesses opt to spend their time targeting what their audience wants based on what their audience has asked for. 

    The best way to grab hold of their answers is through surveys that ask indirect questions like:

    • What’s your #1 concern going into this holiday season?
    • How are you planning for the holidays this year?
    • What are you most looking forward to during this holiday season?
    • How could our brand make your holidays run smoother?
    • What’s your best holiday memory?

    The goal of these questions is to get a feel for your audience’s goals, concerns, interests, and struggles and find innovative ways for your product or service to solve them. 

    Audit existing content

    If you don’t have the resources to create new content, you can audit existing content by updating it. This is only possible if you’re a more established business that has published holiday-related content before and you simply want to update it so that it applies to a new shopping season. For example, if you wrote a blog that was entitled, “2020 gift guide” it would be easy enough to change it to “2021 gift guide” and simply add some new products and then hit publish. 

    We do recommend that new business owners write fresh content on their own or hire a professional copywriter to handle the challenge of creating engaging content with traffic potential.

    What other methods do you use when preparing your digital content strategy? Please drop feedback in the comments section below. 

    Your 6-point checklist to prepare for Black Friday & Cyber Monday

    Are you a business owner who’s always on the hunt for some digital marketing tips? Since online shoppers love a good deal, if you haven’t started preparing for Black Friday/Cyber Monday, now is the time to get your e-commerce store ready for customers who’re looking to indulge in some pre-holiday spending. After all, seasonal sales are the bread and butter for many merchants and there’s an assortment of ways that you can reach out to new and existing customers using our 6-point checklist below.

    #1 Offer deals in October

    With an influx of people looking to shop online for their holiday purchases, it’s best practice to plan your Black Friday/Cyber Monday strategy in October. This ensures that you have plenty of time to carry out your digital marketing campaigns and provide customers with enticing coupons and special offers that they can use leading up to the shopping holiday. 

    #2 Troubleshoot your site speed

    While it’s never recommended to change your website’s functionality within the months leading up to the holiday season, a lack of speed is a sure-fire way to turn customers off. Before drawing too much traffic to your website through special offers, consult with a web development company to ensure that your website is performing how it should and that the checkout process is ready for orders. 

    #3 Ensure that you have some enticing product and service descriptions

    It’s one thing to have really great products and services, but it’s another when their descriptions tap into the shopper’s emotions, influencing their values, and enticing them to buy. Aside from having SEO-friendly copy to get the traffic you need, we also recommend that your content be professionally written and express some urgency to persuade shoppers who may be uncertain. For example, adding phrases such as “limited time only” or “selling out fast” can make a huge difference in your sales. 

    #4 Cross-sell your products and services

    You don’t just want your customers to purchase the one thing they came for only to leave your site forever. In fact, once they landed on your website, you should use this opportunity to refer them to something that will naturally fit well with their interests. For example, if you own a footwear store and a customer has come in search of shoes, it only makes sense to also offer them some socks. That said, to consolidate your Black Friday/Cyber Monday efforts, you may want to create a specific holiday landing page or the navigation bar to make deals easier to grab for customers who’re ready to take advantage of your cross-selling approach. 

    #5 Utilize social media

    Social selling is a powerful way to prepare for shopping holidays, especially if you don’t own a business with a physical storefront. Whether you run advertisements through Facebook or schedule posts on a variety of channels, it’s important to create hype so that your campaigns reach people within your target market. Also, keep an eye out for trending hashtags that can be incorporated to boost your posts.

    #6 Send out some emails

    While the above digital marketing tips are all great ways to prepare for Black Friday/Cyber Monday, the best way to marketing to loyal customers during this annual event will always be through email to the inbox. Just because your newsletters should be actionable and sent out during the sale doesn’t mean that they can’t be prepared well in advance by having content and images ready to go. That said, if you’re sending out regular emails, alludes to your upcoming sale and leaves hints at what you will be offering for when the time comes.  

    What other points make it onto your prep checklist? Let us know in the comments section below. 

    3 ways to write engaging website copy

    You could possess the best product(s) and service(s) on the market but if your copy doesn’t lure your visitors into wanting more, it lacks the engagement needed to make sales. Since the following three tips aren’t specific to any one type of website, it’s time to immerse yourself and learn some content writing techniques that can be used regardless of your industry. 

    Write benefit-driven rather than feature-driven copy

    While it’s good to possess some copy on your website explaining your company’s accomplishments and distinctions, some businesses have far too much content boasting their brand, which distracts visitors from purchasing. Although it might sound harsh, people don’t care about your company, they only care about how it can solve their problems, and while there are fiercely loyal consumers out there, it takes time for your company to build up this type of following. 

    To distinguish what we mean, benefits are the outcomes or results that users can expect from your product’s experience, whereas, the features are some sort of functionality that your product has. It’s important to know the difference and ensure that your website content writer does too!

    Write using the customer’s voice

    The tone and style of your web copy defines the voice of your brand across all of its channels which is why it’s crucial to establish and maintain this editorial consistency. Not only does powerfully persuasive writing reach prospective shoppers, but it also resonates with their wants and needs creating a hierarchical structure of relative importance and satisfaction. Simply put, if the voice on your website is in line with the experience or expectations of your customers, they will want to purchase your products or services. 

    Be sure to A/B test copy on high-value pages

    While nobody knows your business better than you, that doesn’t mean that you should gamble with big decisions based on how you think that visitors to your site will behave. This is why website content writers often work alongside a search engine optimization team to test elements of campaigns, such as landing pages. Not all copy is created equal and the pages with killer conversion rates are the first that need to be addressed.

    Here are some web copy elements that you might want to test:

    • Questions versus statements in headlines
    • Headline length
    • Short-form versus long-form copy
    • Language and/or word choice
    • Points of view

    If conducting an A/B on your web copy seems like a daunting task, consider hiring a website content writer to handle the development of your new website content.

    Are there any other methods that you use to formulate engaging content? Drop a comment below to add a tip!

    How to market your website’s Cyber Monday sale

    Every business wants to capitalize on holidays that have a crazy shopping demand, which is why the weeks leading up to Cyber Monday and the holiday season are where many e-commerce companies see an influx in purchases. While it’s never too late to re-work your holiday digital marketing strategy, the sooner you start making changes, the sooner you will be able to see the results. 

    Send out emails to create a buzz of interest 

    If your business is planning to host a Black Friday, Small Business Saturday, or Cyber Monday sale, we recommend sending a couple of emails for each of your outreach sequences. Often subscribers will see new promotions show up in their inboxes, but it may take some different type of copy to entice them to click over another potential shopper. So, if email one doesn’t do the trick, there’s further opportunity throughout your promotion to reach your target audience. 

    What are some ways that you can get a higher response to your sales email?

    • Write a strong subject line
    • Avoid using spammy words such as “final” or “reminder”
    • Include relevant copy in the body
    • Add a call-to-action (CTA) in the closing copy
    • Include a professional signature and/or logo 

    Update your social profiles to notify followers 

    While posting a custom image on your social feeds the week before your promotion is a good incentive for followers to engage, if you really want to notify your target audience that a big sale is approaching, consider developing a holiday digital marketing strategy which would include a lengthy countdown to the big event. So, in terms of BF, SBS, and CM, you should start advertising for this weekend-long sale by November 20th, but preparing your materials now. 

    Here are some effective ways to drive up your sales using social media: 

    • Use a variety of social channels
    • Create content that isn’t too salesy or pushy
    • Make it easy to purchase right from your social posts
    • Create a sense of brand awareness by pre-posting about your promotions
    • Utilize channel specialties (I.e. Instagram stories and shoppable posts)

    Strengthen your SEO to increase organic traffic 

    Search engine optimization (SEO) should be an essential element in your holiday digital marketing strategy. Since the majority of consumers are using search engines like Google to find new brands, products, and services, it’s very important for small business owners to invest in the tools that can improve their ranking. Since there are many different factors to consider when climbing the organic ladder, improving your ranking (especially in a short period of time) can be a challenging task. 

    Use the following tips to improve your reach online: 

    • Use clever keywords 
    • Write thought-provoking content
    • Grow your reach with social media
    • Utilize your local environment to gain traction
    • Optimize for mobile traffic
    • Professionally manage your reputation 
    • Develop and integrate a strategy that will keep you on track 

    Since there are only a few weeks left before the craze of holiday shopping commences, have a word with our team to see how we can help launch a holiday digital marketing strategy for your business. 

    Which of the above suggestions does your business need more help with? Compare it with other readers in the comments section below.  

    Mistakes to avoid when writing your own web copy

    One of the most effective ways to reach a new or prospective audience is by putting words to screen or paper. Aside from capturing consumer interest, copywriting is an artful way to deliver important messages that will appeal to the reader’s needs and desires. Although it may seem rather simple to effectively communicate professionalism and intrigue, there are so many ways in which sentences can be read and without a marketing professional on your team, who knows what mistakes you could be presented with. 

    Writing for everyone instead of targeting your copy

    Our individual needs and interests are unique to our personalities and since we’re all attracted to a variety of products and services, it’s important as business owners to orchestrate website and advertisement copy that will translate to the audience that you’re hoping to target. The primary goal of copywriting is to render essential communication that appeals to a mass audience. This could include offers, discounts, and promotions, industry-relevant news, or company updates. However, while the transmission of the information is necessary, it’s more significant that it resonates with its targeted crowd and sparks a positive reaction that motivates the prospective shopper to take action. So, instead of writing a generic paragraph to appeal to everyone that could potentially read it, write for those who’re already well-immersed in your market.

    Focusing too much on the promotion of products 

    While you should use both online and offline spaces to market your business’s products, it’s one of the biggest pitfalls that business owners get consumed by. Yes, good copy should capture the attention of potential customers, but focusing too much on the “thing” you’re selling isn’t as aspiring as the emotional connection to your brand that your audience craves. That’s why you should remember to use writing as a way to attract attention to the aspirations of your company, including the products and services, versus just listing their attributes. 

    Impressing yourself rather than the audience

    One of the many drawbacks of writing your own copy is remembering to take a step back and look at your product or service from a different vantage point. You obviously already love, admire, and believe in it, or else you wouldn’t have invested the time and effort into your company’s operation. So, it’s key to focus on speaking the language of the consumer, investing the time and resources into listening to their questions and concerns, and know what they’re looking for on their buying journey when you’re crafting compelling copy. 

    Trying to do it all yourself

    Unless you’re a trained expert, one of the biggest mistakes that business owners make is trying to write everything themselves. Professional copywriting is a skill that takes time and practice, and even after many years of application writers will still split up their tasks and have others review and edit their work. This is because we tend to oversee our mistakes, and with timelines and pressing delivery schedules rushing writing assignments, it’s very easy for inaccuracy. 

    What’s the best way to combat an oversight in your e-commerce marketing? Hiring a professional to craft high-class copywriting that can communicate the values of your business, of course! Working with a writer has never been easier, and many are happy to lay out a content-plan and clearly communicate what their future writing strategy will convey. 

    Are you ready to talk about content strategy? Drop your email below to start a conversation. 

    How to write copy for email

    Writing is a time-consuming process and it can prove to be even more challenging when you’re attempting to use copy to persuade an audience to take action. Whether your list of email subscribers is comprised of first-time shoppers or you possess a large number of long-standing customers, this direct line to their inbox can work as an incredibly beneficial, digital marketing tool. That’s why you need to continue reading to learn about how to effectively write some engaging email copy

    Nail your email subject line

    Many consumers subscribe to a business newsletter after a single purchase and often forget to continue to check their promotions folders for later content and sales. This is part of the reason that your subject lines need to be powerful. The headline of your email should basically be an equivalent of the copy — interesting, right to the point, and inspire the readers to take action. So, if you aren’t ready to put a lot of time into creating an engaging tagline, it’s time to learn about the digital marketing art of eCommerce copywriting for emails

    Here are a few pointers that are used by professionals to craft quality subject lines:

    • Subject lines should be short and sweet. Research shows that the best open rates are those with between six to ten words. 
    • Action verbs are needed in a subject line to enable an authoritative approach and a sense of urgency. 
    • Email is a personal medium and users appreciate when the fields of the subject possess their name or the company’s name to make things more intimate.

    Keep your content personal

    Just like how shoppers enjoy a personal touch to the email’s subject line, the copy of your newsletter should also exuberate a sense of exclusivity. For example, you could write an email that’s addressed to hundreds, thousands, or millions of people, or you could position the content as if you’re writing to a single person. Talking directly to your customers keeps things conversational and exciting, while also explaining that you want them to shop, take advantage of a sale, or read your latest blog submission. By nature, emails are intended to be private and personal, so if you want the copy within your business newsletters to resonate with the consumers that read them, you’ll need to approach them on a personal level. 

    Carefully and creatively choose your wording

    Conversations, unless in an academic setting, are spoken in a tone that’s easily comprehensible. This means that your copy should be informal and chatty rather than filled with a large amount of industry jargon. ECommerce copywriters are efficient in using content to focus on the benefits rather than the features, which when you’re letting shoppers know about a sale, is incredibly advantageous for businesses. This allows the focal element to be on products and services and how they can enrich the lives of subscribers — for example, welcome emails, new product lineups, discounted promotions, and gift ideas. 

    Pay attention to your word count 

    The consumer doesn’t possess the same attention span to information as they once did, and with that being said, your emails should be kept short and sweet. The reality is that you’re competing with other businesses to get noticed in an email inbox, which means that your content may only get skimmed in passing. So, it’s important to get right to the point as soon as possible. Be sure to break up your copy by using some white space and attention-grabbing images, as huge blocks of text can become hard to read and get your point across. 

    What other elements do you look for in cordial-written email? Drop a comment below to add something to our list!

    Our guide to copywriting for conversions

    Digital marketing is a multifaceted business and for those looking for a viable and profitable method to grow your brand, we recommend professional e-commerce copywriting. Since PPC campaigns, email marketing, social media management, and SEO optimization are all content writing methods that help you to achieve a better SERP (Search Engine Results Page) ranking, your crafted messaging needs to be compelling enough to encourage the click-throughs. 

    What types of digital marketing rely on good copywriting?

    E-commerce copywriting is one of the most important elements of digital marketing because it envelops all of the text-based content created for a website, as well as the advertising methods to spotlight it. Outside of the obvious elements, there are landing pages, banner ads, directed email campaigns, social media marketing posts, product descriptions, “about us” and “our story” pages, among others. So, since the most successful digital marketing heavily relies on strong, conversational content that speaks directly to your audience, it’s important to hire a writer that invites consumers to engage with your brand. 

    What’s conversion copywriting?

    Now that you understand how many digital marketing umbrellas include copywriting, you’re able to dig deeper to determine how conversion-based writing will encourage shoppers to carry out purchases. 

    It can be difficult to craft concise and purposeful writing, which is one of the many reasons that e-commerce business owners look to the professionalism and expertise of digital marketing agencies. Marketing professionals are better equipped to make highly educated guesses about the type of target audience they’re writing for, and based on their prior experience combined with knowledge of the field, they’re able to craft copy that can also reflect brand identity!

    How is it done, you ask? Well, if a large campaign is in the development stages, the ad budget is split between two separate e-commerce copywriting approaches. This allows professional agencies to A/B test, which runs each variation on different sections of the website’s landing page. Eventually, this will weed out which type of copy performs better and is then more appropriately optimized to increase conversions. This is the only way to truly hit the perfect combination of creativity and increased click rates. 

    What else should be considered when creating kick-a** copy?

    For those who may not know, aside from coming up with catchy ways to describe products and services, content that’s created for the web must also be optimized using SEO. This means that content will need to include industry key terms in the titles, subheadings, and within other areas of the text so that the copy is easier to find within the midst of other content that’s available on popular search engines. Aside from encouraging shoppers to click, SEO-based content also helps to increase conversions. 

    However, considering the above, another key to compelling e-commerce copywriting is how the copy is written. Here are some other strategies to consider: 

    • Using an active vs. passive approach.
    • Creating catchy, curiosity-piquing headlines and meta descriptions. 
    • Asking readers questions.
    • Using descriptive language. 
    • Doing your research.
    • Edit, edit, edit. 

    In your opinion, what’s the key to e-commerce copywriting? Drop a comment below to share. 

    How can email marketing drive your business?

    While social media marketing, PPC advertising, and blogging have proved to be effective digital marketing tactics in the world of e-commerce, one should never underestimate the power of email marketing. After all, what better way is there to retain and market to existing customers? So, if you’re looking to drive business to your company, consider the following elements of a successful newsletter strategy

    Get shoppers to subscribe 

    One of the best ways to increase traffic and conversions on your website is by creating promotional and informative newsletters to go out to your list of subscribers. Of course, to orchestrate this type of successful marketing, one must first be approved by the consumer. Email providers, such as Gmail and Outlook possess advanced spam detection which offers users protection against unsolicited spam. This means that if you’re a reputable business owner, you’ll need to entice your online visitors to place their emails in your subscription tab so that you can get to work creating crafty newsletters. Another way that retailers can capture email addresses is by requesting first-time purchasers to opt-in to their newsletter service. Carrying out an online purchase often involves an included email to give shoppers their tracking and customer service information, so once the consent tab is ticked off, consider this consumer a part of your email marketing list! 

    Ensure you opt for an intelligent design 

    While it’s important to use emails as a key element in your digital marketing strategy, what’s more important is that your newsletter design uses strong visual elements to entice consumers to click and make further purchases. As with most digital marketing efforts, you must know your target audience and create material that aligns with their values. So, by using your email design to create an alluring business-to-consumer space you’re maximizing all the potential that comes with this type of digital marketing. After all, a high-quality newsletter will never go to waste! 

    Content, content, content! 

    Consistency is a necessary part of your digital marketing strategy, however, when you’re crafting high-quality, engaging content, it’s important to make sure that you’re also focusing on ways to keep it unique. Whether you use slick language, clever wording or you simply have a beguiling way to describe a product or service, your target audience will appreciate and likely respond better to well thought out content. Also, we recommend shaking things up by sending out contrived emails that contain industry news, promotional offers or even an email highlighting new item’s arrival. 

    Moreover, when used effectively, e-newsletters can prove to be one of the most effective elements of your digital marketing strategy. However, you must remember to focus on proactively acquiring subscribers, nailing down a stellar design, and delivering engaging content if you’re hoping to start building your brand’s perception through email. 

    How else do you use email marketing to drive your digital marketing strategy? Drop a comment below to share. 

    Utilize These Actionable Copywriting Techniques to Improve Your Digital Marketing

    Proficient writers are always looking for ways to expand their skills and those who’re designated composition tasks for e-commerce businesses need actionable writing techniques if they’re going to gain the attention of an online audience. The general population is exposed to numerous advertisements every day, so the ability to create engaging blogs, social media posts and newsletters can be troublesome. That’s why you must learn new approaches if you’re hoping to gain traction with your editorial content. Let’s learn how to correspond professionally to meet the needs of contemporary copywriting for digital marketing

    #1 Know your audience

    While we probably sound like a broken record when we give you this advice, writing is all about the reader and they need to be your focus point when you’re crafting your copy. If you aren’t able to pinpoint a definitive audience, start by anticipating the values of the type of people that might be reading your stuff.     

    #2 Make a plan

    While it may seem like most writers simply dive into creating longhand scribbles, good writers will take the time to make a plan before beginning the process. This could include a small brainstorm, research on some crafty words that they would like to include or even a brief outline to use as a resource while they’re writing the copy. We can assure you that your introduction will be rewritten multiple times if you start your content before a foundation is in place. 

    #3 Quick edits are a no-go 

    Most people think that an aspiring copy takes a demanding amount of time to write, but the truth is the editing process will consume some of the biggest chunks of your writing time. We all make mistakes and while the intention is for your copy to flow fluidly with a sense of concise clarity, grammatical errors, spelling mistakes, and punctuation flaws have the power to stop your readers dead in the tracks trying to comprehend your translation. What’s even more frustrating is that their trust in you as a writer, and in the brand that you’re writing about, can easily be swayed in another direction based primarily on lack of editing. 

    #4 Use headings in copywriting for digital marketing

    Headings allow writers to craft an exponential amount of copy while keeping it organized on the page. Avid readers will enjoy the white space that headings bring to the copy, while potential customers will use this as a way to scan through the general concept of the writing. It also helps you to construct your copy based on priority, keeping the most important information at the top just in case your readers never make it fully through. 

    #5 It’s all about the energy

    Lively content yields great power in the world of digital marketing. That’s why we encourage copywriters to use lots of verbs to pivot the points in each sentence. Not only are these actionable words super punchy, but they’re the best way to sell products and services. Just be sure that the verbs you use apply to your audience, directing structurally complicated words at the right demographic. 

    You can also rely on these imperative tips if you’re copywriting for digital marketing: 

    • Avoid exclusionary words: These could be job titles that imply gender. (ex. Police officer vs. policeman). 
    • Avoid jargon: The overuse of relative phrases can often become meaningless. 
    • Own your work: Don’t start sentences with “I suggest”, instead, write confidently and command your audience with transitions such as, “I recommend. 
    • Use the Oxford comma: Business writers love this stylistic piece of punctuation to add consistency and clarification to the writing. 
    • Avoid redundancy: The same verb modifiers, again and again, make your writing boring and repetitive. Perhaps consider using an online thesaurus to familiarize yourself with fun, new words that have similar meanings. 

    Are you ready to tackle a piece of copy? Drop some tips below if you have some advice to offer our readers.

    Tune into these inspiring 4 marketing podcasters

    marketing podcasts

    Staying involved in your niche can prove to be a challenging task when your time is already split up between other business ventures and commitments. However, if you’re on the hunt to up your marketing game or in need of some help understanding new, trending strategies, then they’re some innovative marketing podcasts out there that will allow your team to gain some further insights into the world of marketing and business developments. 

    Moreover, for those of you who may not be technologically savvy, a podcast is a collection of digital audio files that are made available for listening or downloading to your computer or mobile device. They are personalized series that feature regular installments about a wide range of interesting topics. Now, that you’re in touch with the lingo, let’s take a look at some marketing podcasts that you absolutely must keep up with.

    Call to Action

    This marketing podcast focuses on highlighting online marketing success stories and how these real-life achievements can be de-constructed and used on your own marketing campaigns. The weekly show consists of candid interviews with digital marketing professionals and leaders and features tips for improving your conversion rates, optimization, content marketing and more.

    Social Media Marketing Podcast

    As the title of the podcast suggests this podcast helps you learn to engage with your customers through the use of social media profiles. There’s a lot to learn about social media marketing and this talk show podcast breaks down the barriers of the marketing genre and makes it easy for you to listen on-the-go to success stories and interviews as well as some in-depth insight from industry pros.

    Marketing Over Coffee

    Just like the title of this marketing podcast suggests, it’s best to tune into this ingenious discussion and get your creative juices flowing with your morning coffee. After all, the host of the show does. That being said, the show primarily likes to focus on traditional marketing methods that work as a good foundation for your marketing strategy and branch off to other topics such as rebranding.

    Copyblogger FM

    If you’re an aspiring copywriter, an entrepreneur or even a digital marketing manager, you would be able to benefit from this particular marketing podcast. The show analyzes the trends of digital marketing and talks about the challenge of changing practices in content marketing, copywriting, email marketing, conversion optimization and so much more.

    If you need help developing your digital marketing strategy, Trek, alongside these amazing marketing podcasts, can help get you on the path to increase your brand’s recognition.

    Are there any other marketing podcasts that you enjoy? Drop their details below to share with our readers.