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    3 ways to diversify your hotel marketing strategy?

    hotel marketing strategy

    The best part about operating a business within the travel and hospitality industry is that since we’ve entered an era where people are extremely co-dependent on foreign getaways, your business has a greater opportunity to thrive and be noticed.  While the opportunity to vacation abroad has always existed, for many people in contemporary society it was always beyond reach because of commitments like buying a home and starting a family. However, the dawn of this new era has unhinged an assortment of growth and opportunities for hoteliers worldwide. So, in order to keep up with the fast pace of the industry, you’ll want a strong, digital hotel marketing strategy in order to steer potential go-getters in your direction. Here’s how to get started.

    Customize and personalize your hotel brand

    With the technological development of social media, travelers are always on the hunt for an “Instagram-worthy” experience that extends beyond the traditional, cookie-cutter one that their peers may have already done. That’s why it’s incredibly important for you to capitalize on this concept when you’re formulating your hotel marketing strategy. This means that you should ensure that all of your digital marketing posts and campaigns highlight an assortment of authentic experiences so that your hotel seems like an edgy choice. Not only does this bring focus to the top things to do in the area, but you’ll also want to mix in some personalization when you’re trying to target a particular audience. For example, if you’re seeking out a millennial audience it’s best to connect with them by showing pictures of amenities such as a rooftop view or an attraction, such as a booze cruise, that can be easily added to their booking. However, if you’re targeting a more seasoned age range, perhaps highlighting relaxing luxuries like the pool and bar area would be a strong marketing tactic to try. Keep in mind that you want to represent your brand in a way that caters to all demographics in order to show that your hotel space is a spot that’s suitable for couples, families, business people and retirees.

    Get social

    We’re sure by now that you know how the power of social media has the ability to take a simple brand or idea and spread it vastly across the social sphere. So, why are you not taking advantage of this opportunity? You have the ability to can climb Google ratings through the use of marketing methods like SEO and also, by joining popular social channels like Instagram, Facebook, Twitter and LinkedIn, you’re able to gain access to a wider range of consumer demographics. This will allow you to establish a concrete sense of authenticity and build a solid foundation with your customer relationships. After all, engagement is one of the most advantageous ways to build trust within your brand and since all your competition is already on-board, it’s about time that you started getting social.

    Don’t forget about mobile devices

    The ability to browse and book through the use of your mobile is one of the most important ways for today’s travelers to find out about your business. After all, many potential customers are searching for hotel accommodation, carrying out bookings, receiving confirmations and tracking accommodation addresses and deadlines through the use of their booking website or app. That’s why it’s essential for your business to have a responsive website that’s easily available on all mobile devices. However, don’t forget about developing your traditional interactions as well!

    Are there other ways that you can diversify your hotel marketing strategy? Please drop a comment below to join the conversation.


    Starting off the year with a few hotel digital marketing tips

    digital marketing for hotels

    Digital marketing for hotels is constantly evolving with the times. This ever-changing online landscape requires business owners and their marketing counterparts to constantly tweak their strategies in order to remain edgy and up-to-date within their niche. With an emergence in social media technologies it’s always important to have your eyes on new trends, but it’s even more essential to focus your energy on the marketing tools that will empower you to entice your target audience to click and share. Start by trying out these tips when it comes to developing digital marketing for hotels.

    Optimize your website

    It’s paramount to ensure that all of your content possesses strong SEO (search engine optimization) in order to engage with a far-reaching crowd — this will help your hotel appear organically in the search engines of potential customers. Start out by performing an online audit to ensure that you understand your current online marketing efforts. If you do not know how to do this, a professional digital marketing team can assist you by recommending designs and approaches that will increase your ROI (return on investment).  

    Ask yourself questions. Is your site easy to navigate? Does your copy have clear call-to-actions that assist potential guests through their booking journey? All these of pointers help you to fill your website with clear, concise and advantageous information that makes it not only invaluable to book on, but also a positive experience.

    Understand that hotel digital marketing is competitive

    Once you ensure that your website is up-to-speed in terms of design, development and content then you want to start setting achievable goals for yourself as a business owner. It’s meaningful to understand that you’re in a very competitive industry and although your website now performs great, will it compare to more recognizable hotel booking web pages?

    Know who your competitors are and visit their websites periodically in order to compare how they engage with guests. Use this as an opportunity to see where they may be failing to connect with them and try to find ideas on how you can outperform them in the future. Ask yourself, “how do our digital marketing efforts differ?” and try and adapt your strategy to its fullest potential.

    Use social media marketing

    The power of modern-day social media, especially when it comes to anything travel related, is a huge means for businesses to reach their target audiences. Hotels create a message, that message is shared on various social media channels, consumers receive the message, consumers relate to the message, consumers feel empowered to book and the customer lifecycle repeats itself. Just make sure that your social media interactions are delivered in a way that makes your customers feel valued in order to increase their awareness with your hotel brand.

    Other marketing methods

    Now that you understand the world of digital marketing for hotels, you can try these other tips as a means of promoting your business.

    • Embrace your specialization: What makes your business so special? Maybe it’s the location, the fact that it’s an older building or it is surrounded by breath-taking views?
    • Target your niche: Although you’re running a hotel, maybe there is a niche that you develop on to promote your digital marketing?
    • Reward customer loyalty: Perhaps once your guest has checked out, you can send them an email requesting a quick review of their stay. This gives them an opportunity to provide you with rewarding feedback and maybe, in turn, you can give them a special voucher to use during their next stay.

    As always, if you need help in the field of digital marketing for hotels, remember to reach out to an agency that will help you keep on top of the latest hotel trends and campaigns.

    How do you keep on top of your digital marketing? Tell us in the comments section below.