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    Tag: digital marketing strategy

    Have you considered AI as part of your brand’s digital marketing strategy?

    Posted on by Alex Wilks

    Digital marketing has vastly grown in popularity as e-commerce business owners expand their hunt for the best methods and channels to distribute their products and services to the online masses. That said, with such an expansion, artificial intelligence (AI) has made leaps to help marketing professionals perform their jobs more efficiently than they could just a few years ago. Needless to say, since AI can be used in several ways, it’s important to determine which processes hold more value for your marketing campaigns before you invest in any type of AI-related experience. Continue reading to find new ways that you could be using AI in marketing. 

    AI predictive features add personalization 

    AI is a great resource for data collection—instead of manually sorting through each customer interaction, businesses use AI programs to compile the information into easy-to-read reports. So, why can’t businesses owners and marketing professionals alike use it to make smarter decisions for their campaigns?

    Think about times where you’ve shopped a website that was set up to offer personalization. Elements suggesting that you may also like other products is an AI customization that makes each visit unique to the consumer based on their search history and previous purchases. This not only improves the customer experience but also ensures that what’s displayed is more likely to fit the needs of the shopper, resulting in more sales, engagement, and site traffic.

    AI improves content creation

    Much of digital marketing involves creating consistent, fresh content to post on a website, making category pages and blogs an essential part of any marketing strategy. Depending on the industry, consumers may even rely on content (reviews, testimonials, etc.) to reassure their decision to make a purchase. While there’s no arguing that content is key, brainstorming topics ideas is both challenging and time-consuming. 

    With the power of AI, marketing professionals can analyze consumer behaviour on these pages through a machine learning system that provides feedback to improve future content. For example, elements such as time spent on page providers writers with some insight into how far the reader is delving into the content and where they can place photos and/or videos to increase this engagement. 

    The use of chatbots and natural language processing (NLP)

    Natural language processing (NLP) is a form of machine learning that understands, analyzes, compiles, and creates human speech. Many businesses utilize this type of AI in marketing, whether it be as a chatbot technology or as an aid when writing emails and/or blogs. 

    We’re living in a world where chatbots understand a consumer’s basic request and can respond to them based on the specific keywords or phrases provided. These AI tools make it possible for businesses to provide 24/7 service, answering questions for customers around the clock and providing long-tail sentences for those who may not be savvy with their words. 

    Trek Marketing works in partnership with Numinix Web Development using AI practices to make our client’s businesses thrive. Want to find out more? 

    Do you use AI in any of your marketing strategies? Drop a comment below to tell us more. 

    Everything you need to know about keywords and digital marketing

    Posted on by Alex Wilks

    Online visibility is one of the most important ways to achieve high sales and conversions and the measurability requires a strong online presence so that consumers can find, learn, and purchase from your e-commerce business. While there are many ways to get noticed on the wide web, SEO keywords research should be a huge part of your digital marketing strategy. 

    How do keywords relate to digital marketing?

    When consumers enter a query into a search engine like Google or Bing, they type in words or phrases to guide their search. These are referred to as “keywords” and in terms of organic content, whichever websites can best encompass what the user is looking for will pop up as an option for them to click. 

    *Keep in mind that sponsored ads purchase their placement and will always appear at the top, regardless of how well they match your query.

    While this may sound simple enough, search engines use complicated algorithms to assist users with their search results, and there are a wide variety of factors (ex. website credibility, publishing activity, and keywords used) that determine where a website is placed. 

    How do you know which keywords to use:

    • Top keywords are terms that users will search for
    • Relevant keywords should have a connection to your brand
    • It’s important to sprinkle keywords seamlessly by integrating them into all types of content

    We recommend working alongside a Search Engine Optimization expert to assist in your SEO keywords research that you know which terms to focus on and so that you can begin using them strategically throughout your digital marketing content. 

    Are there different types of keywords?

    Yes! There are three types of keywords.

    • Short-tail keywords usually consist of one or two words. These terms are broad and have a high search volume.
    • Middle-tail keywords consist of three to four words and are more specific but might have a lower search volume. 
    • Long-tail keywords consist of four or more words and due to their specificity, the search volume is so low it might only target niche consumers. 

    While it may seem more strategic to opt for keywords that have the highest volume of searches, the best digital marketing strategies use a mixture of types of keywords to ensure they have the highest chance of converting visitors.

    Tips to researching the best keywords for your content strategy

    While there are many SEO keywords research tools available, here are some tips to get you started:

    • Brainstorm ideas: What words do you think that your target audience are searching for to find a company like yours? Write down what comes to mind. 
    • Organize your list: Separate your keywords into categories to keep everything organized.
    • Research trending terms: Enter one of your brainstormed ideas into a search engine and then scroll down to look for related searches. These terms might be relevant queries for your target customer and possibly some phrases that are advertised by your competition. 

    How to add keywords to your digital marketing content

    A successful digital marketing strategy requires finding keywords and effectively using them. Since keywords are one of the main resources bringing consumers to your website, it’s important that your content be well-written and easy to read. 

    Aside from content pages and product descriptions, blog posts are another great way to strategically place keywords throughout your website. Just be sure that you add new blog submissions regularly and use the words naturally throughout the posts to achieve a higher organic search ranking.

    That said, here are some other ways to slip keywords into your content: 

    • The titled
    • Subheadings
    • Photo captions
    • Image file names
    • The URL of the post
    • Meta-description
    • Within the first sentence
    • Within the final paragraph

    Do you have any further questions about SEO keywords research and how to implement the terms? Drop a comment below to share with our readers. 

    4 ways to boost your SEO with the season

    Posted on by Alex Wilks

    There are a variety of ways that shoppers find new businesses to purchase from. While some utilize referrals from loved ones, most leverage the power of the wide web as an effective way to discover new storefronts. Whether those shoppers make their purchases online or simply use the power of search engines to lookup places near them, people are searching for products and services online every day and your business must harness search engine optimization (SEO) to successfully capture these leads. Below are some of the best ways to boost your SEO for the weeks of fall ahead. 

    Create vibrant seasonal content

    A great way to continuously engage with your audience is by using seasonal content to boost your SEO. Start by doing a little research into what keywords are trending, find a way to relate them to your business, and create vibrant content around them. Whether you plan on hosting a seasonal sale to get rid of older inventory or you’re launching a new product, be sure to find a way to connect with autumn by appealing to the colours of the season. If black, orange, red, yellow, and brown aren’t popular colours for your business, instead customize your messages to include words that match the season instead. 

    Utilize internal links

    Lack of internal thinks in your website content is a missed SEO opportunity. When you want your products or services to be found, highlight those keywords in your relevant content and link them to specific pages or even back to your blog. This lets search engines know that you have something valuable to offer that contains the specified key phrases that will allow your pages to crawl up higher organically in the list of search queries. It’s not only a great way to build your SEO, but also a strategic way to connect with new customers that are on the hunt for your products. 

    Internal linking is a part of Trek Marketing’s local search engine optimization service. This on-site task helps to drive additional traffic to your website and ensures that best practices are followed. 

    Compete for relevant keywords

    While keyword research can be time-consuming, it’s an essential part of your SEO strategy. Needless to say, you do have the option to tag along with trending searches and compete with other businesses for those keywords. Although you will always find more success in building up your content, so be sure to take the time to learn what your customers are searching for this season. 

    Update and add new products and services

    Many businesses have the luxury of attaining new products which with updated content, can starting pulling search engine interest. Needless to say, there are e-commerce companies out there that are constantly remarketing the same products and services, making it challenging to reinvent your content time and time again. Trek Marketing’s local search engine optimization service works on tasks like page layout, page speed, meta tags, and content creation, so even if your brand falls under the second umbrella, you will still have fresh content. 

    Which example will you be starting with to boost your SEO? Drop a comment below to share with us.

    4 digital marketing ideas for Halloween

    Posted on by Alex Wilks

    The spooky season is upon us! Whether you handle your business’ digital marketing or you work for an agency, there are so many creative and frightening ways to orchestrate Halloween marketing campaigns in 2021. So, if you were looking for the perfect way to break out of your traditional digital marketing mold, take a leap this year and start brewing up some creative Halloween-inspired marketing ideas.

    Curated videos that celebrate the chilling season

    We’re living in a digital age where many people are learning to engage with brands and businesses through video content. Since this type of digital marketing gets the most organic engagement, it’s important that your business learns to utilize video regularly—the same goes for Halloween marketing campaigns. Consider taking a stab at creating a product, service, or even staff-related video but be sure to include a spooky twist. Even if this strategy doesn’t offer scary-good conversion right away, it shows that you’re an edgy, up-and-coming company that’s committed to catering to societal trends. 

    Display ads that target a more devilish theme

    When creating a pay-per-click ad, it’s important to create personalized displays that meeting the browsing habits of your target audience. That said, building an ad that does all of the above is easy, but breaking the mold of a typical advertisement to get the attention of viewers can be challenging. It’s ingenious to give your PPC campaigns a little revamp by adding a creepy message, using a frightful font, or even changing the colours to orange and black to reflect the theme of traditional Halloween marketing campaigns. Your next data-driven campaign could use a little hocus pocus. 

    Social posts that are eerie-sistably boo-tiful 

    While sending a shoutout to Halloween day-of is the easiest way to get into the spirit of the season, giving your campaigns some added spooky energy leading up to the special day is far more exciting and memorable. That said, as soon as October rolls around, you’re in the clear to formulate some devilishly dark social media posts. Whether you do a quick disguise of your product with some enchanting props, snap a photo of it out in a pumpkin field, or simply advertise your service with a ghostly touch, there are so many opportunities to jump onto the bandwagon with a social media Halloween marketing campaign. 

    Blog posts that brew spooktacular ideas

    Since content can take a bit of time to create traction and spur engagement, it’s best to get on this opportunity as soon as possible, especially if you’re hoping to boost your SEO with a Halloween marketing campaign. The spooky season is a time of year for trendy searches since lots of people are on the hunt for the perfect costumes, decor, and party ideas. So, if you can find a way to create some spooky blog posts while using keywords that are trending, you can find a way to stay relevant during Halloween Google searches. 

    What is your favourite option from our suggestions above? Drop a comment below to share. 

    What’s the difference between SEO content writing versus SEO copywriting?

    Posted on by Alex Wilks

    Search engine optimization (SEO) is a digital marketing practice that enhances a search query for a website or page’s ranking order by improving its visibility on popular search engines like Google or Bing. Since the number one goal of SEO is to improve the user experience, this practice allows search engines to display the most relevant topics, products, and services based on the searched keywords. That said, if you want to take your website to the next level it’s important to employ the correct style of writing to achieve your desired results. 

    What is SEO content writing?

    Based on the explanation of how SEO works in the introduction above, it’s easy to see how SEO content writing plays a key role in where a page or website will be positioned. When users are on the hunt for specific information, they enter their queries into the search engine hoping to find places where their questions will be answered, problems will be solved, or where they can be entertained or educated on a specific subject. Creating high-quality, key-word focused content that ranks well in these search engines will help to generate organic traffic to the desired website or page.

    What is SEO copywriting?

    On the contrary, SEO copywriting is slightly different than SEO content writing. While it’s capable of doing many of the same things, the primary difference is that SEO copywriting is used to convert traffic into leads and sales. 

    While the two types of strategic writing often have the same result, listed below are some examples of how you can distinguish between them:

    • SEO content writing gets the page found, whereas SEO copywriting explains it in more professional detail.
    • SEO content writing is sometimes repetitive to get a higher ranking, whereas SEO copywriting is higher quality. 
    • SEO content writing drives the search intent based on keywords, whereas SEO copywriting distinctively expands on the website’s page, service, or product information. 

    How do you hire someone to handle both SEO content writing and SEO copywriting?

    The truth is, depending on the needs of your project, you may want to hire an SEO specialist to manage your organic traffic needs and a copywriter separately to use keywords to write optimized content. While an SEO specialist understands search engines and knows how to write relevant copy that drives clicks, attracts backlinks, and directs users to an internal page, they aren’t always the most effective when it comes to writing content with an intent to drive conversions, which is why it’s essential to have both people collaborating to find the best success.

    What do SEO specialists do:

    • Increase keyword rankings
    • Drive clicks from search engine results pages (SERPS)
    • Attract high-authority backlinks
    • Convert visitors into buyers or leads

    What do copywriters do: 

    • Write SEO-friendly blog posts using keywords
    • Write SEO-friendly service pages using keywords
    • Handle SEO business content
    • PPC landing pages
    • Link-building content
    • Provide guests posts

    Choosing the right digital marketing team to work with is essential for the success of your online business, so be sure to read reviews of the company and look through the online portfolio. 

    Did you learn anything new after reading our blog above? Please share the information in the comment section below. 

    4 reasons you need a digital marketing strategy and shouldn’t wing it

    Posted on by Alex Wilks

    It’s 2021 and there’s no questioning that digital marketing is becoming a must for growing businesses around the world. Whether it’s through SEO, email marketing, Google Ads, or blogging, crafting a digital marketing strategy is crucial if you hope to compete in your industry. Aside from hiring a full service digital marketing agency, the information below can help you understand the benefits that digital tools possess when combined with a kickass strategy.   

    What is encompassed within digital marketing?

    While the realm of marketing is vast, a full service digital marketing agency utilizes large amounts of technology and digital tools to achieve a wide range of marketing objectives. 

    These tools may include: 

    • Online search engines 
    • Mobile apps
    • Websites
    • Social media pages
    • Email
    • SMS marketing
    • Digital partnerships

    The key to integrating the above digital marketing strategies is to create some business goals with clear benefits that meet your future objectives. This will ensure that each strategy possesses an incentive aimed at growing your business.

    Reasons that you need digital marketing

    There are so many ways to improve your customer relations and outreach through the use of digital marketing. Listed below are some benefits:

    1. Measure success: With the use of traditional advertising methods, it can take a long time to analyze the progress your campaign has made, but with the help of digital marketing solutions, you can complete progress reports in a few hours through the use of digital analytics tools that bolster your digital efforts. Leads, conversions, and impressions are just a few of the tools that you can use to measure your companies success and the best part is that you can optimize your strategies as you go.
    2. Levels the playing field: Whether you own a tiny startup or a small, established business, it can be challenging to compete with the big brands. Although promising digital marketing can give your name recognition by adding a little flair to some cost-effective ad campaigns. Using elements such as Google Ads and SEO trends, over time you will generate strong customer relationships and have more visitors flocking to your website. 
    3. Reach a large audience: The internet is a vast network filled with tons of impressionable users, so it doesn’t matter how big your brand is, all that matters is that you use the right digital marketing tools to help you make valuable impressions. Social media marketing is a great way to reach your target demographic and if your level of reach is strong, you can use information collected in your campaigns to target customers outside of your general geographic region. 
    4. Increase revenue: The purpose of any digital marketing strategy is to lead to increased revenue, and with trusted customer relations, your followers will spread the word to their friends and family, helping to generate more online conversions. Even a simple shoutout holds the power to draw more people to visit your site, which offers a greater chance for you to make a sale. 

    Are there other reasons that you feel should be included in our list above? Drop a comment below to share with our readers. 

    What is SMS marketing and how does it work?

    Posted on by Alex Wilks

    With the ubiquity of smartphones in recent years, wouldn’t it make more sense to drive engagement through a more direct marketing approach? While email marketing and social media marketing strategies are great for high engagement rates, SMS marketing helps businesses close the gap and is the perfect method for emerging marketings. Continue reading to learn more about this powerful, communicative strategy. 

    What is SMS marketing?

    By definition, SMS marketing means short message service marketing. This technique uses text messages (SMS) to communicate time-sensitive offers, updates, and reminders to customers who have consented to receive these types of messages from your business. While SMS marketing is a great way to enhance your digital marketing strategy, it’s no for everyone, which is why it’s important to analyze how it’s done and emulate if it would work for your target audience before investing the time and money into developing a platform to send out texts. How’s that for proactively developing a relationship with your digital marketing strategy? 

    What are some industry best practices for SMS marketing?

    As consumers become more attached to their phones, text message marketing for small businesses can quickly become the most direct line of contact and effective form of communication. 

    Here are some rules for SMS marketing:

    • Ensure that your contacts have opted in to SMS: Like any type of digital marketing, you need to receive permission from your customers to send them straight to their phones. 
    • Be mindful of the time you’re sending: Unlike email, which is likely only checked by users a couple of times a day, when a text message is received, people tend to open these messages almost immediately. So, when you’re crafting texts, ensure that you’re not disturbing your contacts at odd hours. 
    • Don’t forget to include your company’s name in your message: How awful would it be if your text message generated a lot of interest, but the users couldn’t remember what businesses they’re subscribed to. 
    • Combine text message marketing for small businesses with other elements of your digital marketing strategy: There are a variety of channels to interact with consumers, so be sure they tie together to create a marketing communication system that works to build up these customer connections. In our professional opinion, both SMS marketing and email marketing complement each other quite well!

    What is SMS marketing used for?

    There are two types of messages that you can send with SMS marketing, a campaign message that is linked to coupons or an upcoming event or a transactional message that is triggered by a certain behaviour (order confirmation, shipping notification, etc.). However, text message marketing for small businesses can be used in several ways.

    • Short-term promotions for retail and other e-commerce businesses
    • Urgent updates about events or customer orders
    • Appointment reminders
    • Internal alerts

    Are you ready to start SMS marketing? If you have any further questions about how it works, please drop them in the comments section below. 

    How to create a click-worthy email

    Posted on by Alex Wilks

    While generating sales is an important component of any digital marketing campaign, it’s equally important to connect with your audience and create an engaging atmosphere that formulates a step beyond a simple business relationship. Email marketing is a great way for companies to generate a loyal following, which is why today’s submission will focus on the best ways to create a click-worthy email. 

    Step #1: Define your purpose

    Every email that’s sent from your company should have a specific purpose in mind before it’s created. While that purpose may vary from company to company, its effectiveness will depend on the newsletter’s ability to educate, entertain, convince, or persuade the receiver to take action, whatever that action may be.

    Not only does your purpose help you to create cohesive newsletter content, but it also helps to define which metrics will determine success for your email campaign. This is why the best email marketing service involves a team member taking the time to analyze the data and deciding what other purposes will keep the business moving forward. 

    Step #2: Determine your content

    We’re living in an era where people don’t take too much time out of their days to sift through lengthy content, which is why emails need to be quick at covering their topics before the reader loses interest. In looking for topics, a good place to start is your blog. Hunt for articles that have received lots of traffic and then design an email featuring content around that. Next, look to the comments sections of your website and/or social media channels to see what questions and themes arise. These areas will be filled with topics of interest that will make a great subject for your upcoming email. 

    Step #3: Select a tone

    Now that you know what to write about, it’s time to decide how to write it. It isn’t interesting to read a monotone article, so be sure to determine your voice before you put your fingers to work. For example, if your brand’s tone is energized and lively, the newsletter should not be written in a factual tone with large words or statistics. The best thing you can do is put yourself into the shoes of your audience and try writing in a way that makes a connection. 

    Step #4: Have a custom newsletter template created

    While there are many pre-made email templates out there, none will offer the same level of professionalism as something that’s customized to your branding. Our partner company Numinix designs emails from scratch and once you have the template on your email marketing account of choice, you can reuse it for all your future campaigns, or if it’s within the budget, opt to spend it on the best email marketing service there is! 

    Also, keep in mind that what looks great on your desktop computer may not look the best on a smaller smartphone screen or across multiple browsers, so be sure to check screen size and resolution before clicking send or schedule. 

    Step #5: Choose your subject line

    The first line of communication from your company to your customer is the subject line that pops up in their inbox, and since most people receive multiple emails per day, it’s important that yours stand out above the rest. The best way to compete for someone’s time and get your email opened is to make a solid impression with an eye-catching subject line that entices users to click through. Ensure that it’s catchy, clear, and advertises exactly what the receiver can expect rather than using a click-bait technique that will jeopardize your trust with your potential customer. 

    Step #6: Utilize segmentation

    All of the best email marketing services strategize their emails but segmenting audiences to ensure that the right content reaches the right people. That being said, even the smallest list can reap the rewards of segmentation, increasing your response rate and in turn, increasing your sales and conversion rates. Segmentation not only allows you to create audiences based on their unique tastes but also enables you to slightly alter the email’s appearance by changing small elements such as the content or subject lines. 

    Our email marketing service caters to the niche of each client by strategically developing a monthly plan geared to update our clients’ successes and climb the ladder in their industry. 

    Do you have any other questions about creating a click-worthy email? Drop them in the comments section below for a prompt response. 

    2 digital marketing trends to keep an eye on

    Posted on by Alex Wilks

    While it seemed like the world was stopping at the beginning of 2020, there has been a lot of e-commerce growth since then, paving the way for a variety of promising digital marketing trends to continue evolving far into the future. Those that shopped online pre-pandemic have continued to support this method of acquiring goods and services and for individuals who preferred the in-person experience, many are now comfortable with e-commerce and have become a huge part of the digital revolution. Needless to say, whether you work for an online marketing agency, run an e-commerce company, or simply enjoy perusing digitally for your shopping needs, it’s clear that many digital marketing trends are progressing and revamping the buying process for consumers everywhere. 

    E-commerce sales are at an all time high

    Many businesses that were digitally equipped throughout the pandemic saw their sales soar to an all-time high, with the rise of smaller chains and startups heavily investing in their digital marketing efforts to grab the attention of online audiences. Those that were brick-and-mortar only also jumped into the digital world in order to survive while they awaited the return of their traditional foot traffic. Needless to say, this influx to the digital marketing ecosystem is a great trend for business owners who are prepared to build their brands a powerful online presence. 

    Prompt shipping methods are necessary 

    Shipping has become a growing digital marketing trend that has reshaped the way that businesses interact with their customers. There was once a time where shoppers would get excited simply having the ability to have purchases shipped directly to their homes. Those days have come and gone! Consumers now see shipping as a service they shouldn’t have to pay for and they also expect a much quicker fulfillment. 

    As a result, many businesses rely on fulfillment centers to manage their inventory and streamline any returns to ensure they’re able to keep up with their competitors. Some also offer curbside pickup and free shipping for the ultimate convenience. While shipping can never truly be free, business owners are able to strategically select local fulfillment centres and increase the selling prices of their products to combat these challenges. 

    What other digital marketing trends have you been experimenting with since 2020? Drop a comment below to share with our readers.

    Why do business owners need to be more cyber vigilant with their marketing strategies?

    Posted on by Alex Wilks

    With technology vastly advancing every day, it’s becoming increasingly important to find new ways to protect your business against the threat of cyberattacks. While virtual assets such as customer information and company financials are at risk, your brand’s reputation is another element that requires businesses to be more aware of cyber-vigilance. So, are you ready to learn about how to better secure your online shop? 

    Bots can affect your marketing strategy

    A bot is a software program that operates on the internet and performs repetitive tasks. While most bot traffic is good, some bots have a negative impact on a website or application and will maliciously attack to collect data. So, if you’ve got a killer marketing strategy, you need to be cyber vigilant to ensure that you’re protected. While Google Analytics can do some of the work for you, this program will miss things that the human eye can catch, which is why it’s always a good idea to have a professional take a look at your digital marketing efforts to ensure good cybersecurity. 

    You want to protect your customer’s information

    While you may not examine your customer’s information daily, its collection is essential to the operation of your business, especially if you have loads of recurring orders. That being said, customer-associated data is very precious and should be stored in a protected order management system to track visitor movements and protect names, addresses, and credit card numbers in the event of a data breach. 

    Since digital marketing is a data-led game, it’s important to carry out security checks to ensure any risks or vulnerabilities within your chosen software are removed. We also recommend that you change your passwords often and keep employee access only to those that require it. 

    Avoid plagiarism of content

    It’s challenging to share content in the online world without the risk of competitors copying your style. While the first step is being aware that plagiarism tends to happen, the next is ensuring that your content creation remains focused on building informative copy that’s written in-house or by a trusted third-party digital marketing company that will write original copy geared towards your brand. 

    If you think you’re a victim, use an online plagiarism checker and once found, contact the offender to have them remove the copy. If they refuse, the next step is to contact their web hosting service with the proof. 

    Remove the risk of brand damage

    Another reason that business owners focus on digital marketing cybersecurity is to ensure their brand’s competence isn’t destroyed due to aggressive or obscene messaging. Many consumers are fixated on a company based on this relationship and if emails or social posts go live with other motives in mind, it can be very challenging to apologize and make a comeback. 

    Are you ready to reduce any threats to your businesses’ security? 

    Have you ever been a victim of a cybersecurity breach? Please share your story in the comments section below with our other readers.