outsource digital marketing

Why should you outsource your digital marketing?

Investing in your digital marketing strategy is vital for the future of your business. After all, with the vast increase in online technologies, the ever-changing world of the internet is only expected to expand. While there are so many reasons that businesses outsource digital marketing rather than keep the projects in-house, the fact is that […]

social media marketing

Owned, earned or paid social media tactics

When was the last time that you revamped your social media marketing strategy? While maintaining a regular posting schedule might create a small amount of traction for your brand, an intuitive update to the tactics you’re using within your social channels, especially in today’s fiercely competitive world, could help beat out your online competitors. So, […]

blogging and content creation

Good grammar is a marketing must

You can start out with a fantastic business idea, develop some state-of-the-art products and increase the connection with your customers, but if you don’t take the time to cultivate your grammar skills, your business’s respectability will appear incredibly sloppy. That being said, if you’re the one writing for your business, a red flag will rise […]

emoji marketing

Should emoji marketing be a part of your digital marketing strategy?

Many businesses are experimenting with emoji marketing and it’s quickly changing the way we communicate in terms of modern language. These small icons and images are an innovative form of digital communication that has the ability to embellish emotion through various social media platforms. Studies suggest that 92% of internet users are already on-board with […]

social media optimization

What is social media optimization and how can your business benefit from it?

The realm of social media is innovatively thriving faster than ever before with a massive increase in the number of people sharing their lives with the world through socially connected platforms. Businesses are also thriving through these digital platforms by means of increased online engagement. These e-commerce brands are using digital marketing to their advantage […]

content writing

What are some benefits of quality blog writing?

The modern-day realism is that everyone and everything is constantly competing for attention, which is why getting noticed is incredibly important for an e-commerce business owner. Although you might consider blogging to be an old fashion marketing tool, it’s an incredible way to spread awareness about your brand. Blogs not only improve your search engine […]

social listening

How do you create a social listening strategy?

Social media has the power to influence the world around us. Whether it’s our every day relationships, longstanding education or our enhanced shopping experiences, for the most part, we solidify these social connections by the way we choose to communicate through our social channels. But, before the widespread fame of social media, marketers heavily relied […]

email marketing

3 reasons to never overlook the power of email marketing during the holiday season

Email marketing is incredibly advantageous around the holidays. In a technological age where almost everyone is connected to a device on a daily basis, emails have the power to spread the word to your target audience much quicker than any non-digital marketing strategy. While email marketing can sometimes overwhelm potential customers, it also has the […]

marketing a niche business

How do you market a pet business?

As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that […]