How to use digital marketing to get leads for your real estate business

Not so long ago, online real estate marketing was a nice-to-have asset for real estate professionals. However, times have changed and businesses that don’t invest in their digital portfolios risk falling behind their competitors. As technology continues to govern our lives, our reliance on it will only continue to grow. Thus, the best way to […]

3 ways holiday shopping has changed since the beginning of the pandemic

Now that we have been living amid a pandemic for almost two years, there is less uncertainty around what might happen. Most people are understanding that measures taken are to keep them safe and are on board with following these recommendations and presumptive measures to avoid the need for business closures. We’ve also adapted to […]

digital strategy during pandemic

Why having a professional digital strategy will help you to boost sales throughout the pandemic

Before the pandemic, established brick-and-mortar businesses were still finding success through regular foot traffic, however, as non-essential shops were closed to slow the spread of the virus, e-commerce has heightened in popularity (even more so than before) to accommodate the influx in online shopping, live-streamed events, and social connections by way of digital platforms. This […]

BERT technology

What’s BERT and how is the technology advancing digital marketing?

Google’s BERT, otherwise known as Bidirectional Encoder Representations from Transformers, is a Transformer-based machine learning technique that’s used for natural language processing (NLP). This update is helping Google to better understand natural language for search results, which means that it’s also an incredibly beneficial digital marketing advancement. More and more consumers are speaking questions directly […]