When the COVID-19 pandemic first began, consumers flocked online to grab hold of the products they needed to avoid going into stores. This sparked a record influx of global retail activity. Now, over a year later, our spending behaviours haven’t changed much, with many consumers still preferring to purchase their favourite products and services online. […]
Each professional digital marketing agency does its part in overlapping the world of e-commerce, social selling, and digital marketplaces, and since ever-changing technology requires constant adaptation, business owners need to understand the efforts required to keep up with the times. That being said, if you haven’t heard about multichannel or omnichannel, we’re excited to break […]
Since Data Privacy Day is just around the corner (January 28), we thought it would only be appropriate to discuss the importance of data protection and to use this submission as an opportunity to raise awareness, promote privacy and data protection, and highlight the best practices that are currently observed by almost 50 countries worldwide. […]
While the COVID-19 pandemic has had a devastating impact on economies worldwide, small businesses were the ones that were hit particularly hard. Many businesses weren’t able to reopen their doors after forced closures and some of the companies that have managed to survive are now scraping by amid the second wave. While this is the […]
If you’re a retailer that prefers the more traditional selling approach that brick and mortar businesses have to offer, you may still find that you need a digital marketing strategy to get your business noticed. Although you offer your customers a more personable face-to-face interaction, when it comes to doing business, it is difficult to […]