• Leading Digital Marketing Agency
  • 900+ Websites Launched
  • $100M+ Client Revenue Generated

    Why having a professional digital strategy will help you to boost sales throughout the pandemic

    Before the pandemic, established brick-and-mortar businesses were still finding success through regular foot traffic, however, as non-essential shops were closed to slow the spread of the virus, e-commerce has heightened in popularity (even more so than before) to accommodate the influx in online shopping, live-streamed events, and social connections by way of digital platforms. This means that many companies that only had a physical presence moved to e-commerce, while those who had an online store needed to revamp their strategies to attract more customers and increase sales. Since the global crisis is far from over, the solution to continuing business as usual rests with a proper strategy from a reputable digital marketing agency in Vancouver. Let the suggestions begin.

    Allows you to turn online platforms into an opportunity

    Online marketplaces, such as Amazon and eBay, are commonly used platforms where vendors sell their products at wholesale prices to be fulfilled by the company. For example, Amazon places orders in bulk and holds inventory in their fulfillment centres (except vendors who can fulfill their orders and ship directly to the consumer). That being said, with help from a professional digital marketing agency in Vancouver, your e-commerce storefront could start gaining traction as a top shopping destination. Whether you choose to use PPC advertising to launch ads that drive results or rely on social channels like Facebook and Instagram to promote your products and services, there are opportunities everywhere!  

    Make strategic changes to your website

    Regardless of whether you’re building an e-commerce website from scratch with a web development company or you’re reevaluating what can be done internally to drive traffic, it’s important to make strategic decisions when deciding how to use your budget to invest in your business. An abundance of people have flocked to the web as a replacement for their in-person purchase, and with everything from search engine optimization services to blog and content marketing available at your fingertips, you need to find a good digital marketing agency that promotes a seamless pivot to digital. 

    Utilize the current capabilities of digital innovations

    We’re living in a technological era and this digital world is only expanding more each day. This is why it’s so important for the modern retailer to invest in digital technologies that possess the power to provide users with a compelling online experience. 

    Here are some things that your digital marketing provider might suggest:

    • Predictive analytics to help you offer what your audience wants/needs.
    • AI-powered search to help your audience find the best products. 
    • Real-time inventory management to optimize your budget and reduce your overall business costs.
    • Interactive functionalities.
    • More multimedia content.

    The pandemic has changed the way retailers are conducting their businesses. What plans do you have on the horizon for your e-commerce company? 

    Do brick and mortar businesses need a digital marketing strategy?

    brick and mortar businesses to use digital marketing

    If you’re a retailer that prefers the more traditional selling approach that brick and mortar businesses have to offer, you may still find that you need a digital marketing strategy to get your business noticed. Although you offer your customers a more personable face-to-face interaction, when it comes to doing business, it is difficult to complete with your web-based counterparts. While ecommerce businesses make it their job to become noticed on the web in order to receive any sales at all, brick and mortar businesses can also leverage the benefits of digital marketing to their advantage

    What is a brick and mortar business?

    The term brick and mortar is used to describe a company that possesses a retail store, factory or warehouse for its operation. Your local bookstore or grocery shop is a perfect example of this. Brick and mortar businesses offer their consumers the opportunity to touch, try out and discuss any concerns they may have with an item prior to making any purchase. These types of businesses also provide consumers with an immediate form of gratification because they do not need to wait for the item to be shipped before they can enjoy it.

    Needless to say, even though a business is doing well in physical form that doesn’t mean that with a proper digital marketing plan it couldn’t be doing a whole lot better.

    Why does your brick and mortar business need a digital marketing strategy?

    With the rise of ecommerce businesses snatching up internet friendly consumers, it is important for brick and mortar businesses to use digital marketing to establish a strategy in order to remain technologically with the times. Many long-time retailers — Sears, Zellers and Kmart — have shut down dozens of store locations due to slow traffic and a decrease in sales.

    Whether your company is better suited as a brick and mortar business or you’re resisting the need to embrace e-commerce, you can have the best of both worlds with the proper digital marketing strategy.

    In order for brick and mortar businesses to use digital marketing to its fullest potential they will need to:

    • Build an online community: This will increase your customer base and allow you to offer your product to a much larger demographic.
    • Find your target audience: Unless you have found a location in a local neighbourhood where everyone uses your product, a digital marketing strategy will allow you to find an online audience that has an interest in the product or service that you are selling.
    • Engage with your consumers: Although it does not offer the same face-to-face personalization as the traditional brick and mortar business, digital marketing allows you to speak to customers online, comment on their reviews and troubleshoot any problems they are facing without them even needing to step foot in your store.

    If you need help getting started with your digital marketing strategy, consult our team of professionals to learn more about what we can do for your business.

    Do you prefer to shop in retail stores or online for your products? Tell us about it in the comments section below.