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    Do brick and mortar businesses need a digital marketing strategy?

    brick and mortar businesses to use digital marketing

    If you’re a retailer that prefers the more traditional selling approach that brick and mortar businesses have to offer, you may still find that you need a digital marketing strategy to get your business noticed. Although you offer your customers a more personable face-to-face interaction, when it comes to doing business, it is difficult to complete with your web-based counterparts. While ecommerce businesses make it their job to become noticed on the web in order to receive any sales at all, brick and mortar businesses can also leverage the benefits of digital marketing to their advantage

    What is a brick and mortar business?

    The term brick and mortar is used to describe a company that possesses a retail store, factory or warehouse for its operation. Your local bookstore or grocery shop is a perfect example of this. Brick and mortar businesses offer their consumers the opportunity to touch, try out and discuss any concerns they may have with an item prior to making any purchase. These types of businesses also provide consumers with an immediate form of gratification because they do not need to wait for the item to be shipped before they can enjoy it.

    Needless to say, even though a business is doing well in physical form that doesn’t mean that with a proper digital marketing plan it couldn’t be doing a whole lot better.

    Why does your brick and mortar business need a digital marketing strategy?

    With the rise of ecommerce businesses snatching up internet friendly consumers, it is important for brick and mortar businesses to use digital marketing to establish a strategy in order to remain technologically with the times. Many long-time retailers — Sears, Zellers and Kmart — have shut down dozens of store locations due to slow traffic and a decrease in sales.

    Whether your company is better suited as a brick and mortar business or you’re resisting the need to embrace e-commerce, you can have the best of both worlds with the proper digital marketing strategy.

    In order for brick and mortar businesses to use digital marketing to its fullest potential they will need to:

    • Build an online community: This will increase your customer base and allow you to offer your product to a much larger demographic.
    • Find your target audience: Unless you have found a location in a local neighbourhood where everyone uses your product, a digital marketing strategy will allow you to find an online audience that has an interest in the product or service that you are selling.
    • Engage with your consumers: Although it does not offer the same face-to-face personalization as the traditional brick and mortar business, digital marketing allows you to speak to customers online, comment on their reviews and troubleshoot any problems they are facing without them even needing to step foot in your store.

    If you need help getting started with your digital marketing strategy, consult our team of professionals to learn more about what we can do for your business.

    Do you prefer to shop in retail stores or online for your products? Tell us about it in the comments section below.

    A few marketing books to add to your summer reading list

    marketing books

    With summer already in full swing, you’re probably looking forward to your leisure time on your days off. With the rise in temperature, naturally, comes more time spent enjoying the outdoors. Take a load off, relax and read your way through some of the most favored marketing books of the year.

    Here are a few reading suggestions for lovers of all things business and advertising to take with them anywhere their summer vacation leads.

    John Hall’s, “Top of Mind”

    This marketing book is about exploring opportunities. Hall examines the notion that opportunities are more likely to appear before people that create meaningful relationships in both their professional and personal life. He also speaks about consumer needs and how those have shifted over time. It’s important to build trustworthy, strong relationships with your clients so that in turn you will earn space at the top of your customer’s mind.

    Robert Glazer’s, “Performance Partnerships”

    Affiliate marketing is a type of performance-based marketing that involves the affiliate website, the affiliate network, the advertiser and the buyer. Not as common of a marketing avenue to take, affiliate marketing allows the business to reward other parties for their marketing efforts. Glazer explains the concept more in-depth in his marketing book and examines the evolution and ongoing transition “into one of the most important forms of direct-to-consumer digital marketing.”

    Jay Baer’s, “Hug Your Haters”

    In this marketing book, Baer explains that you don’t possess the ability to please everyone and that you need to learn to ignore the complaints if they begin to bother you. Although most companies boast about their customer service skills, most consumers will have a thing or two to say about that. Baer’s customer service novel describes what you as a business owner need to do to regain your consumer-focus and how to properly handle those people with attitude.

    Do you know any other marketing books that our fellow business owners might enjoy? Tell us in the comments section below.