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    Tag: email marketing campaign

    Best Email Marketing Tools

    Posted on by Albert Astillero

    Email Marketing has been around for quite some time now. Some people are starting to question its relevance in today’s world, where there are thousands of alternatives, including social media. Does email marketing still work? Yes, it remains one of the most effective marketing strategies for small to large businesses if done correctly. Once you build that quality email list, you’ll be surprised by how much traffic, brand awareness you’ll get by consistently sending quality emails.

    Statistics show that emails are expected to go even higher, at least for the next three years, which means more opportunities for business owners. However, with so many companies trying their luck on the email marketing strategy, it has been crucial to practice the best methods proven effective in helping your businesses stand out from the rest.

    In this blog, we’ll share some of the best email marketing tools to try and ensure that your email strategy is top-notch and will undoubtedly get you some hot leads. Before that, let’s discuss some of the criteria for choosing the best tools to use for your email marketing.

    Things to consider in choosing email marketing tools?

    Before we go straight to the best tools we recommend, we’ve had some criteria that help us gauge whether these email marketing tools are worthy or not. 

    Easy to Use

    Usability is essential, especially in today’s world. There’s no reason to use complicated tools if you can get the same results using simple basic tools, right? This allows you to have a more efficient workflow and smoothly integrate it into your marketing systems.

    Affordability

    With so many free marketing tools, it’s essential to know that you are getting your money’s worth if you plan to pay for a particular tool. You don’t want to spend loads of money on something that you can get somewhere for free.

    Features

    Last but not least, you want to find something that has features that would allow you to do things you couldn’t do before, which is the purpose of using a tool. Email marketing will seem a lot more fun, more manageable, and effective once you use these tools that we’re about to mention.

    Best Email Marketing Tools

    Here are some of our most recommended tools that you should use for the best email marketing strategy!

    ActiveCampaign

    As marketing goes larger than numbers and more on to customer satisfaction and experience, so is the goal of ActiveCampaign when it comes to developing their systems. It remains one of the leading email marketing tools out there. They conveniently provide a seamless approach to email marketing tackling on all cylinders, whether for e-commerce, B2C, and B2-B companies.

    Suppose you’re looking for a comprehensive toolkit. In that case, ActiveCampaign is very promising as they can provide a holistic approach without complicating each step to garner as much traffic as possible. Their set of tools aims to reach, nurture, convert, and grow, which is what it takes to grow a business in today’s world. Easily manage your sales, live chat, email marketing, and more features delivered all in one place with ActiveCampaign!

    You can try them for free with no credit card required as they offer an instant setup of a 14-day trial.

    MailerLite

    As we mentioned a while ago, money’s worth is a huge thing to consider before jumping on some online tools, and this email marketing tool is truly worth the investment. Whether your focus is on email marketing, automation, newsletter editors, or even personalized email to build customer relationships, MailerLite has all those problems taken care of.

    MailerLite does an excellent job catering to a wide range of needs, whether for personal, small businesses, or even large businesses, in helping them improve their email campaign across all cylinders. Give them a shot and see for yourself by signing up for their 30-day free trial with access to their premium features.

    Mailjet

    Email Marketing is consistently taking leaps, even faster than ever before. You’ll also have to kick it up a notch in your email marketing strategies, as many other companies are trying to push for the same thing. This is why you’ll love Mailjet and what it can offer to improve your marketing efforts.

    Sending generic emails won’t cut it in today’s market, so you’ll benefit a lot from the features of Mailjet. They provide email builders, contact management, segmentations, and comprehensive analytics so you can analyze your data and gradually optimize them to create the most effective email campaign. Having an integrated platform into your CRM and the ability to manage your mailing list all in one dashboard is also one of the many cool things about Mailjet.

    Omnisend

    Getting more than in less time is what you want if you’re planning to grow your business, and this is exactly what Omnisend is trying to offer. Email Marketing isn’t just about sending emails to random people, segmentation and finding the right people for your message is a huge game-changer. You could do this using Omnisend features. 

    What’s impressive about Omnisend is how easy it is to integrate with your existing strategy. They even provide email templates focused on lessening cart abandonment and driving more sales to your business. Any brand that focuses on e-commerce could undoubtedly benefit from using this fantastic tool, and it deserves to be in the best email marketing tools. Their pricing includes added features, privileges, and other info that varies in each plan.

    Drip

    Drip is taking all the proper steps when it comes to growing brands. They focus on running sophisticated email and SMS marketing systems that are proven to drive more sales without the need for coding skills.

    Easily integrate Drip on any mainstream e-commerce platforms known, such as Magento, Shopify, woo commerce, etc. Using Drip is almost a no-brainer as they offer many valuable tools effective for email marketing, such as built-in revenue analytics, customer engagement across multiple channels, and many more, with fair pricing that starts at $19/month.

    Mailchimp

    If you’ve been searching for marketing tools for quite some time now, there is a big chance that you’re already familiar with Mailchimp. They are one of the leading email marketing tool providers online, which features automation, scheduling, intelligent recommendations, and audience insights to offer you an all-around gear in improving your marketing strategies.

    You could also conveniently store images and files by using their content manager feature, which could be very handy so you’ll quickly go back to it when you need it. Mailchimp indeed turns emails into revenue, and you as a business would get so much more from this tool!

    Final Thoughts.

    With all the available tools in your arsenal, it’s an excellent time to own a business as there are tons of different ways for small and even large companies to grow and flourish organically. We hope that you’ll find what works for you in these email marketing toolkits and turn your emails into cash in no time!

    Why is email marketing so important for small businesses?

    Posted on by Alex Wilks

    While email marketing for small businesses differs from email marketing that’s used by large corporations, it’s equally strategic. You start by setting goals, picking the necessary tools to determine your target audience, building a list of tactics, optimizing, formating, creating, and scheduling your content. The only defining detail that separates each email marketing strategy is the tactics used to do all of the above and the scale at which it is done.

    How can small businesses take advantage of email marketing? 

    If you haven’t already, as a small e-commerce business, you need to start reaping the benefits of email marketing. This digital service allows companies to build trust with local customers and is a huge advantage that they can hold above larger corporations who fail to resonate within these smaller communities. That said, transparency and honesty with your clientele are key, which is why unsolicited or generic emails will easily lose ground in favour of more modern approaches. 

    Before you can plunge into sending emails, you must first get customers to subscribe and agree to be a part of your email list. Not only is this a requirement for legal purposes but it allows you to ensure that your list is filled with potential buyers that are interested in your products and brand. To capture lots of emails, be sure to make the signup easy to find with minimal steps involved. While growing your list might take time, this will allow you to prepare your digital marketing goals and speak with an agency that offers email marketing services. Professional email marketing will ensure that your newsletters are of higher quality and filled with exclusive, eye-catching content to promote your brand and assert you as a knowledgeable member of your industry. Instead of screaming for attention, you’re strategically generating a buzz that helps to cement strong customer relationships. 

    How do small businesses measure email marketing success?

    There are many ways that a small business measures the effectiveness of its campaigns. Success rates can be measured with several metrics such as open rates, click-through rates, time spent on pages, and conversion rates. You should keep track of the number of emails that get marked as spam and also those that are forwarded. Then, compare that with the number of emails that were deleted before or after they were opened. All of these metrics yield valuable insights for future emails and further develop your email marketing strategy. 

    How do you improve the efficiency of your email marketing?

    Many effective methods ensure email marketing success, including:

    • Optimize emails for good display on mobile phones
    • Create a schedule for sending emails and adjust it according to metrics 
    • Cater content to a targeted audience
    • Divide your mailing list into segments and build tactics to appeal to each audience
    • Test your emails before sending them
    • Monitor their performance reports and develop ongoing changes to your email marketing strategy

    Do you have any more questions about email marketing for your small business? Drop a comment below for a prompt response.

    4 ways to improve on your email marketing

    Posted on by Alex Wilks

    email marketing

    Email marketing is one of the most influential digital marketing techniques available in terms of receiving wide-spread reach and engagement. Maybe it’s because emails are often a less intrusive form of advertising or perhaps it’s because they’re packed full of exclusive promotions that customers are able to take advantage of. Regardless of how we break down the significance of email marketing, it’s important that it be made a part of your digital marketing strategy. Because, whether you’re in need of an extra push to get yourself started or you’re simply looking at ways that can revamp your strategies, here are a few ideas that you can use to start improving enticing more clicks.

    Be goal oriented

    In every aspect of your life goals help to motivate and keep you on track, so, why should running your e-commerce business be any different? If you hope to have a successful email marketing campaign, it helps to define and lay out what you’re hoping to achieve and when you’re hoping to achieve it.

    That being said, if you’re just starting out with email marketing, you need to ask yourself what you’re expecting? Then again, if you’re a seasoned entrepreneur, before you begin your campaigns, you’ll need to determine the purpose and then craft or hiring someone to complete the work. Is it a welcome email or an engagement email? Are you nurturing an ongoing campaign or simply wanting to boost traffic to your page? All these questions and more can really help to define and drive your emails in the right direction.

    Define your target audience

    When you are able to determine the gender, age and overall demographics of your audience before launching an email campaign it can drastically affect your open rates. Because let’s face it if the people you’re reaching out to aren’t all that interested in your products or services, why would they bother to click and buy? So, once you’ve created a subscription list it may be worth segmenting your clientele into smaller lists that allow you to send re-engagement emails to your regulars.

    Make your emails personal

    It’s important to personalize all the emails that your company sends. Why do you ask? Well, not only can this build a sense of trust with your email subscribers, but it can also increase your chances of receiving a higher open rate. So, we recommend that each email be coded by a professional programmer to include personalized features, like a customer subscriber’s name in the headline. Something as simple as this configuration has the power to make your regular customers feel more appreciated and also allow new, potential customers feel an added element of professionalism.

    Create some automated emails

    Many of our digital marketing clients rave about automated emails. Not only does this allow you to promote your business at every monumental turn, but it also gives you more time for other tasks. So, before you launch your email marketing campaign it’s important to have automated emails, such as a basic customer complaint reply email, a welcome email and possibly even some a few emails that can promote changes on your site (ex. a blog is posted). This allows your customers to have more opportunities to engage.

    Are there other ways that you’ve worked on improving your email marketing strategy? Drop a comment below to share with our readers.