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    Tag: email marketing

    Marketing analytics and why they matter

    Posted on by Alex Wilks

    In every aspect of digital marketing, measurement can be a challenge. How does one know which campaigns and efforts are creating opportunities and generating the most sales? Aside from remembering to provide attribution to campaigns, you must also take the time to revisit those touchpoints and review the valuable data offer through marketing analytics tools. Not only do these tools take the guesswork out of allocating your marketing budget but they also enable you to be more proactive with your future strategies, and here’s how!

    What is marketing analytics?

    Marketing analytics is an umbrella term that’s used to describe the processes and technologies that measure a company’s activities through various sources of marketing mediums. 

    Marketing data includes some of the following:

    • Web analytics: This includes elements like website visits, traffic patterns, referral sources, and bounce rates.
    • Social media interactions: This includes elements like social engagements, follows, profile views, shares, and direct messaging (DMs).
    • E-commerce purchases and transactions: This includes online sales, leads, and signups. 
    • Paid ad campaign metrics: This includes ad views, clicks, click-through rates (CTR), cost per mille (CPM), cost per click (CPC), conversions, conversion rate, cost per lead (CPL), and overall performance. 
    • Customer data: This includes elements like feedback, behaviour, and purchase history. 

    Marketing analytics tools, software, and technologies are used to gather data and provide business owners and marketing professionals with content and visualizations that help them to better understand which tactics are working well and how to best optimize the budget. 

    What are the three types of marketing analytics models?

    Planning, managing, and optimizing marketing campaigns can be done using three models that assist in providing insight to better plan and allocate the budget. 

    • Descriptive: Descriptive models use historical data from previous campaigns to display what happened, which provides hindsight into which future actions might work better for the businesses’ marketing strategy. 
    • Predictive: Predictive models provide further insights than descriptive models, using past campaigns to predict customer behaviours. This approach is beneficial for providing more target marketing campaigns. 
    • Prescriptive: Prescriptive models use data from various touchpoints by weighing the impact of each interactive for the purpose of influencing more efficient customer behaviour. This model is highly targeted and will often focus on current trends. 

    Why do you need to care about marketing analytics?

    Whether you’re a digital marketing professional who’s working alongside clients or a business professional who’s looking to better understand their industry, marketing analytics works to surface insights and influence customer interactions. 

    Listed below are some of the many advantages of marketing analytics:

    • It provides tangible data around paid marketing initiatives
    • It informs how marketing campaigns over time and in real-time
    • It connects marketing campaigns to traffic and other metrics that impact customer behaviours
    • It influences future marketing and content strategies
    • It helps you to better spend advertising dollars on effective marketing channels
    • It provides valuable data on current and prospective customers

    What marketing analytics tools are trending right now?

    In a world where digital reach is vast, there are a variety of ways that marketers and business owners alike get the data that they need to plan, analyze, optimize and execute digital marketing campaigns—with access to so many free and budget-friendly marketing analytics tools!

    • Web analytics: Google Analytics, Adobe Analytics, and MixPanel
    • Campaign analytics: Semrush, Cyfe, and Klipfolio
    • Social analytics: Hootesuite and SproutSocial
    • Social listening: Brandwatcg and Falcon.io.
    • Customer journey analytics: Sprinklr, Thunderhead, and Pointillist 
    • Sales intelligence tools: HubSpot, Salesforce, and ActiveCampaign
    • Company financial data

    And so much more, since most marketers and businesses utilize an abundance of tools and platforms in conjunction with one another. 

    Do you need assistance in getting your marketing analytics in check? Trek Marketing believes that analytics hold the key to e-commerce success and we’re happy to teach you how to better understand them and/or utilize them ourselves to help your business thrive.

    What is your current e-commerce goal? Drop it below for advice on which marketing analytics tools can be used to help you achieve your vision(s).

    3 creative ideas that will help you to promote your next virtual event

    Posted on by Alex Wilks

    Effective event communication and promotion are all about creating a strategy that your audience understands and can be involved with. However, it can be challenging to come up with virtual event ideas that offer a unique way of branding and pushing your message out into the world. Aside from a basic call-to-action (CTAs), the three options listed below possess great power to maximize the impact of your promotions, and here’s how.  

    Build a landing page for your virtual event

    Whether the virtual event that you’re hosting is free or ticketed, it’s important to plan to ensure that it gets the attention it deserves. One of the best ways to collect a list of attendees is to create a high converting event landing page where you can place messaging, branded images, graphics, videos, and other necessary information about your virtual event. Not only should this page be clickable and searchable directly from your website, but you can send your customers an email and/or invite them through your social platforms. Reaching out to your target audience is when you use a mix of digital marketing strategies. Plus, landing pages allow you to collect names and emails, along with other information about customers that can be used for segmentation at a later time. 

    Share on community groups

    Word-of-mouth is still one of the most powerful tools for spreading the news about an event. Needless to say, when that event is taking place online, it’s best to use virtual community groups to leverage the right amount of interest. Alongside your branded social media platforms, there are other forums, such as Reddit and Discord, that you can use to promote your event. Excite your target audience by creating posts leading up to the event, and be sure to post images and clips from past event streams to generate added hype.  

    Collaborate with influencers

    You don’t need to be running out of virtual event ideas to utilize the power of social media influencers to promote your brand. Not only do influencers offer business owners the ability to tap into an expanded audience reach, but if chosen strategically, the partnership could offer the business a wide variety of new customers. Be sure to reach out to someone whose profile and experience align with your brand’s area of focus and ensure that your promotion is done on a platform where your potential customers can find you.

    Are you unsure of what to expect from your influencer? Start by introducing your needs and discussing how they can partner with you and what their rates are. Some influencers don’t expect to be paid but may request an exchange of services (ex. Free products to try). 

    Do you know any other virtual event ideas that you believe our followers should try? Drop a comment below to share your knowledge. 

    Is there a future for SMS marketing?

    Posted on by Alex Wilks

    Not only do the majority of shoppers prefer to peruse and purchase via online but many are also making use of their mobile devices to shop, click, and buy. This is one of the reasons that mobile marketing platforms are on the rise, adapting to a more modern way for businesses to engage with their customers. Since most people have access to a smartphone, this marketing technique can and will continue to reach a wider audience with little effort. Here’s how!

    What’s SMS marketing?

    Short Message Service Marketing (SMS marketing) has quickly become one of the most popular marketing techniques. This strategy allows businesses to make use of texting to communicate with their customers by offering updates, reminders, and deals. 

    There are two forms of SMS marketing: One-way communication is when businesses send their updates to the customer without the need for a response, whereas two-way communication is when businesses and customers respond back-and-forth to queries. 

    Key features of SMS marketing

    Online shoppers prefer to handle advertisements at their convenience, which is why SMS marketing campaigns will continue to hold a lot of value for businesses. 

    SMS marketing is:

    • Cost-effective: Similar to email marketing, SMS marketing campaigns are very cost-effective and hold the power to supercharge sales and boost conversion rates among targeted shoppers. This is because customers can unsubscribe at any time, leaving those that remain genuinely interested in the ads.
    • High read rate: Unlike blogs where users need to seek out the material, SMS marketing campaigns are sent directly to the user’s life line… their smartphone. While they may not read your message right away, the notification on their screen will remind them to read it at some point.   
    • Preferred by customers: No one like in-your-face advertising, like the ads you can’t skip over before watching your desired video on YouTube. SMS marketing campaigns keep the interactions quick, efficient, and to the point. 
    • Easy to plan and execute: There is not a lot involved for businesses who want to send SMS messages, making it a good, budget-friendly way for first-time business owners to get the word out about new products or sales. However, there are SMS marketing services that cater to other elements of your campaigns, such as content, design, time of day, etc. often giving the best results due to their knowledge of SMS strategy. 
    • Quick to launch: Unlike email marketing where a template needs to be developed, SMS marketing is easy to set up. All you need to do is import your list of numbers and start planning the messages you want to send. 
    • Analytics offers loads of insight: Since SMS marketing is sent through a direct mobile marketing platform, you can easily track the success of your ads by looking at the deliveries, conversion rates, and responses that are kept recorded in your reports. 

    To answer the question, “Is there a future for SMS marketing”, our response would be, “absolutely!” SMS marketing services are growing because customers prefer to text and businesses can reach their audience within seconds. 

    Are you ready to try out Trek Marketing’s SMS marketing service? Drop a comment below to get in touch with a team member to get started.

    Best Email Marketing Tools

    Posted on by Albert Astillero

    Email Marketing has been around for quite some time now. Some people are starting to question its relevance in today’s world, where there are thousands of alternatives, including social media. Does email marketing still work? Yes, it remains one of the most effective marketing strategies for small to large businesses if done correctly. Once you build that quality email list, you’ll be surprised by how much traffic, brand awareness you’ll get by consistently sending quality emails.

    Statistics show that emails are expected to go even higher, at least for the next three years, which means more opportunities for business owners. However, with so many companies trying their luck on the email marketing strategy, it has been crucial to practice the best methods proven effective in helping your businesses stand out from the rest.

    In this blog, we’ll share some of the best email marketing tools to try and ensure that your email strategy is top-notch and will undoubtedly get you some hot leads. Before that, let’s discuss some of the criteria for choosing the best tools to use for your email marketing.

    Things to consider in choosing email marketing tools?

    Before we go straight to the best tools we recommend, we’ve had some criteria that help us gauge whether these email marketing tools are worthy or not. 

    Easy to Use

    Usability is essential, especially in today’s world. There’s no reason to use complicated tools if you can get the same results using simple basic tools, right? This allows you to have a more efficient workflow and smoothly integrate it into your marketing systems.

    Affordability

    With so many free marketing tools, it’s essential to know that you are getting your money’s worth if you plan to pay for a particular tool. You don’t want to spend loads of money on something that you can get somewhere for free.

    Features

    Last but not least, you want to find something that has features that would allow you to do things you couldn’t do before, which is the purpose of using a tool. Email marketing will seem a lot more fun, more manageable, and effective once you use these tools that we’re about to mention.

    Best Email Marketing Tools

    Here are some of our most recommended tools that you should use for the best email marketing strategy!

    ActiveCampaign

    As marketing goes larger than numbers and more on to customer satisfaction and experience, so is the goal of ActiveCampaign when it comes to developing their systems. It remains one of the leading email marketing tools out there. They conveniently provide a seamless approach to email marketing tackling on all cylinders, whether for e-commerce, B2C, and B2-B companies.

    Suppose you’re looking for a comprehensive toolkit. In that case, ActiveCampaign is very promising as they can provide a holistic approach without complicating each step to garner as much traffic as possible. Their set of tools aims to reach, nurture, convert, and grow, which is what it takes to grow a business in today’s world. Easily manage your sales, live chat, email marketing, and more features delivered all in one place with ActiveCampaign!

    You can try them for free with no credit card required as they offer an instant setup of a 14-day trial.

    MailerLite

    As we mentioned a while ago, money’s worth is a huge thing to consider before jumping on some online tools, and this email marketing tool is truly worth the investment. Whether your focus is on email marketing, automation, newsletter editors, or even personalized email to build customer relationships, MailerLite has all those problems taken care of.

    MailerLite does an excellent job catering to a wide range of needs, whether for personal, small businesses, or even large businesses, in helping them improve their email campaign across all cylinders. Give them a shot and see for yourself by signing up for their 30-day free trial with access to their premium features.

    Mailjet

    Email Marketing is consistently taking leaps, even faster than ever before. You’ll also have to kick it up a notch in your email marketing strategies, as many other companies are trying to push for the same thing. This is why you’ll love Mailjet and what it can offer to improve your marketing efforts.

    Sending generic emails won’t cut it in today’s market, so you’ll benefit a lot from the features of Mailjet. They provide email builders, contact management, segmentations, and comprehensive analytics so you can analyze your data and gradually optimize them to create the most effective email campaign. Having an integrated platform into your CRM and the ability to manage your mailing list all in one dashboard is also one of the many cool things about Mailjet.

    Omnisend

    Getting more than in less time is what you want if you’re planning to grow your business, and this is exactly what Omnisend is trying to offer. Email Marketing isn’t just about sending emails to random people, segmentation and finding the right people for your message is a huge game-changer. You could do this using Omnisend features. 

    What’s impressive about Omnisend is how easy it is to integrate with your existing strategy. They even provide email templates focused on lessening cart abandonment and driving more sales to your business. Any brand that focuses on e-commerce could undoubtedly benefit from using this fantastic tool, and it deserves to be in the best email marketing tools. Their pricing includes added features, privileges, and other info that varies in each plan.

    Drip

    Drip is taking all the proper steps when it comes to growing brands. They focus on running sophisticated email and SMS marketing systems that are proven to drive more sales without the need for coding skills.

    Easily integrate Drip on any mainstream e-commerce platforms known, such as Magento, Shopify, woo commerce, etc. Using Drip is almost a no-brainer as they offer many valuable tools effective for email marketing, such as built-in revenue analytics, customer engagement across multiple channels, and many more, with fair pricing that starts at $19/month.

    Mailchimp

    If you’ve been searching for marketing tools for quite some time now, there is a big chance that you’re already familiar with Mailchimp. They are one of the leading email marketing tool providers online, which features automation, scheduling, intelligent recommendations, and audience insights to offer you an all-around gear in improving your marketing strategies.

    You could also conveniently store images and files by using their content manager feature, which could be very handy so you’ll quickly go back to it when you need it. Mailchimp indeed turns emails into revenue, and you as a business would get so much more from this tool!

    Final Thoughts.

    With all the available tools in your arsenal, it’s an excellent time to own a business as there are tons of different ways for small and even large companies to grow and flourish organically. We hope that you’ll find what works for you in these email marketing toolkits and turn your emails into cash in no time!

    3 reasons content creation is important

    Posted on by Alex Wilks

    Whether you want to admit it or not, marketing has gone digital, which means that content creation services are more important now than they’ve ever been before. That said, finding ways to stand out in the heavily saturated webspace rests with finding innovative and creative means for consumers to engage with your content. So, if you need some reasons to feel inspired to start creating some captivating online content, continue reading to discover what helps to generate some buzz.

    Content creation helps to build trust with your audience 

    While in the real world, relationships are more of a two-way street, in the business world, it’s paramount that businesses work hard to build a foundation with their customers, even if these consumers aren’t the first to engage. That said, you shouldn’t create content for the sake of filling space, you should create something that provides value to the people who love and want to engage with your brand. This could include using your creating a blog that educates the audience on a certain topic, using one of your social platforms to offer a daily dose of industry entertainment, or simply sending out an email with a special coupon code to shop. The key to content creation is consistency by delivering amazing content ongoing to keep customers knowing about your services and coming back. The more time someone invests in your content, the more familiar they become with your brand. It’s that simple!

    Content creation helps to build brand recognition

    Lots of content means that your business is building a library of resources that will continue to define your brand. Whether these pieces of content are an article, image, or social post, every time someone clicks on it, their engagement instills name recognition, so perhaps in the future when they require your product or service, you’ll be at the forefront of minds. To do this, create and utilize powerful and creative images and messages that best represent your brand’s aesthetic. This is especially important for social media and email marketing. 

    If brand awareness is something on your agenda that you need help with, Trek Marketing offers a variety of content creation services that will help you to succeed by resonating with your target audience. 

    Content creation helps your SEO 

    Anyone that runs an e-commerce business knows that SEO is an essential part of your digital marketing strategy. So, why not formulate your content creation to also increase the chances of potential customers finding you with SEO? This can easily be done in the blog section of your website. Simply ensure that you’re using keywords that are relevant to your brand so that your new article will appear organically in various web results. While SEO can take some time to really kick it, it’s a valuable tool that can boost your website at random times when the right keywords start trending. 

    How developed is your content strategy? If you have any questions about our content creation services and/or process, please drop them in the comments section below.

    Grow your business online with these digital marketing services

    Posted on by Alex Wilks

    The right digital marketing investment will help your e-commerce business grow and while all of the services that Trek Marketing provides are beneficial to an expanding company, depending on the industry, some offer better value to start. Read through the brief descriptions we’ve provided below and let us know which digital marketing agency services you’re interested in trying out. 

    Search engine optimization (SEO) 

    SEO is a digital marketing practice that’s designed to improve the appearance and positioning of web pages in organic search results like Google and Bing. Because of how we discover content online, it’s important to rank high on search engines to increase traffic to a website and generate more conversions. This is a very common digital marketing agency service and is one of the first investments that growing e-commerce businesses make to gain heightened visibility on the web. That said with thousands of other pages doing the same thing, your content must be authoritative, targeted, and contain lots of searched key terms to ensure that your ranking is high and click-worthy. 

    Pay-per-click advertising (PPC)

    PPC is an online marketing tool that strategizes when digital ads are based on the users (gender, age, location, job title, industry, education, interests, etc.). This internet advertising model encourages purchase-driven traffic to websites and only charges the business owner when the ad is clicked. What makes this digital marketing agency service worthwhile is that allows you to keep control over your campaign costs, specifically target an audience, and create a high engagement among those who would be most likely to use your product or service.  

    Email marketing 

    By sending out emails to a list of contacts who have been permitted to receive communication from you, your business can create and drive sales by tracking personalized or automated e-newsletters. Whether you have the experience to utilize the drag-and-drop editor feature or prefer to dig through real-time reports, email marketing is simple, effective, and a great way to connect with your customers. 

    Social media marketing (SMM)

    SMM allows businesses to use the power of multiple social media platforms to connect with their audience. By building brand awareness, companies can market products and services, increase sales, drive web traffic, or simply create a community that leverages popular channels to establish a brand following. Not only does SMM give businesses a great opportunity to follow consumer activities but it also helps them to give valuable insight into the likes, dislikes, and interests of their buyers so that they can create a better, more attractive marketing strategy. 

    Blogging and content creation

    While these two digital marketing agency services are very inter-connected, there are also some distinct differences between them. While a business blog is a section on a website that consists of informative, diary-style text entries that are typically published on an ongoing schedule, content creation is the process of generating other types of written and published text from topic ideas that appeal to your buying persona. Copy is then placed to bulk up website text and assist with driving traffic through SEO practices.

    Do you need help with any or all of the above digital marketing agency services? If you want immediate assistance, please drop a comment below and someone from our sales team will be in touch with you.

    Cyber security concerns in the world of digital marketing

    Posted on by Alex Wilks

    The significance of cyber security is seemingly more notable in this ever-growing digital world we live in. Yet despite the surge in online shopping, many businesses and shoppers are unprepared to deal with vulnerabilities. As the world of e-commerce and digital marketing expand hand-in-hand, the opportunity for attacks becomes more prominent. Listed below are three prevalent concerns where businesses could greatly benefit from professional cyber security services. 

    #1: Malware and remote access to customer relationship management (CRM)

    Cyberattackers target CRM software to access personal and financial information about employees, customers, and vendors. Not only does this cause irreparable damage to a brand’s image, but it also exposes weakness in the system. A CRM is where businesses store the majority of their private data, which is why it’s essential to stay ahead of hackers by testing for security weaknesses before they’re exposed. This will help to build meaningful customer relationships and grow your company revenue. 

    While building a secure website should begin in the development stage, stricter security measures may be needed later as well. However, are there any things you can do to maintain cyber security in-house? Be sure that any software you download comes from trusted sources and partners and always log out of CRM when you’re not actively using it. 

    #2: Phishing and email marketing

    Email-based attacks have increased in frequency since the rise of this digital marketing service, but even more so since the beginning of the COVID-19 pandemic, where businesses saw an increase in new, organic, online traffic. 

    For those who’re unfamiliar with the terminology, phishing is a word that’s used when hackers pose as real businesses and send malicious emails to people to trick them into revealing financial information, system credentials, or other sensitive data. In this regard, business owners must remain aware of email phishing tactics while email users avoid strange requests for information. 

    #3: Fraud and social media marketing

    Social media is one of the many elements that make up the bread and butter of the digital marketing industry. As such there are cyber security concerns around attacks where hackers are impersonating businesses or deploying ransomware—a type of malware that threatens to publish the victim’s personal data and block access to it unless a ransom is paid. 

    Businesses should aim to enhance their cyber security by opting for services that bolster incident response plans. This could include stronger, diverse passwords that differ from other programs and applications and the use of 2-factor authentication (2FA). 

    Have you been a victim of cybercrime? Drop a comment below to share your experience. 

    4 ways to measure digital marketing success

    Posted on by Alex Wilks

    Your website is part of the consumer journey, which means there’s a strong need to measure its efficiency. Digital marketing success relies heavily on a brand’s ability to sell online and maximize return-on-investment (ROI). While clicks do possess some power to provide companies with insight into how their efforts are being recognized in digital advertising, there are many more in-depth metrics that point to digital marketing effectiveness. 

    By the overall site traffic 

    While you can measure site traffic in a few ways, Google Analytics is a great free tool that helps business owners to monitor their site’s performance to know which digital marketing efforts are working best for their campaigns. Not only does examining overall traffic to a website give you an idea of how many visitors are stopping by, but Google Analytics also allows you to filter by day, time of day, click-through rates, conversions, session time, the source of the traffic, and even offers you insight into if the users are new or returning. This enables business owners to view a more complete picture of their web traffic allowing them to tweak website goals and the purchase cycle of the consumer. Understanding your campaigns better can also allow conversions, traffic, and sales to grow as you continue to target returning customers and better target the first-time consumer.

    By mobile traffic

    Much of your website’s digital traffic is likely coming from mobile devices. Because of this modern-day trend, it’s essential that you know the percentage of users accessing your site via mobile and whether or not it demands more attention. Mobile traffic metrics teach business owners how many users are accessing their sites via mobile and can even break down by demographics such as age, location, and gender. You must examine how long each user is active on the site and compare it with your non-mobile traffic to determine where users are most engaged and work towards enhancing those experiences. 

    By traffic sources

    All of your outgoing campaigns should be tagged to allow for easy examination by traffic sources to your site. This means that whether you’re sending an email, leaving a blog live on your website, or posting through your social channels, everything will be trackable back to its source. Things like keywords, what websites users are coming from, and search traffic percentage are all sources that can be highlighted by your marketing efforts, allowing you to know where to allocate future funds for digital marketing strategies.

    By time spent per visit

    With easy access to viewing the average time that each user spends on a site, businesses can learn more about their content’s engagement. The longer users spend on pages they’re viewing, the more likely they’re to enjoy the content and the experience offered on your website. Ultimately, taking the time to measure this metric will allow you to understand how your campaigns are performing and provide you with a deeper insight into how your digital marketing strategies are co-existing overall. 

    Are your digital marketing strategies measured by any of the above metrics? Do you know of some other resources that business owners can use? Please drop a comment below and tell us your thoughts.

    Why is email marketing so important for small businesses?

    Posted on by Alex Wilks

    While email marketing for small businesses differs from email marketing that’s used by large corporations, it’s equally strategic. You start by setting goals, picking the necessary tools to determine your target audience, building a list of tactics, optimizing, formating, creating, and scheduling your content. The only defining detail that separates each email marketing strategy is the tactics used to do all of the above and the scale at which it is done.

    How can small businesses take advantage of email marketing? 

    If you haven’t already, as a small e-commerce business, you need to start reaping the benefits of email marketing. This digital service allows companies to build trust with local customers and is a huge advantage that they can hold above larger corporations who fail to resonate within these smaller communities. That said, transparency and honesty with your clientele are key, which is why unsolicited or generic emails will easily lose ground in favour of more modern approaches. 

    Before you can plunge into sending emails, you must first get customers to subscribe and agree to be a part of your email list. Not only is this a requirement for legal purposes but it allows you to ensure that your list is filled with potential buyers that are interested in your products and brand. To capture lots of emails, be sure to make the signup easy to find with minimal steps involved. While growing your list might take time, this will allow you to prepare your digital marketing goals and speak with an agency that offers email marketing services. Professional email marketing will ensure that your newsletters are of higher quality and filled with exclusive, eye-catching content to promote your brand and assert you as a knowledgeable member of your industry. Instead of screaming for attention, you’re strategically generating a buzz that helps to cement strong customer relationships. 

    How do small businesses measure email marketing success?

    There are many ways that a small business measures the effectiveness of its campaigns. Success rates can be measured with several metrics such as open rates, click-through rates, time spent on pages, and conversion rates. You should keep track of the number of emails that get marked as spam and also those that are forwarded. Then, compare that with the number of emails that were deleted before or after they were opened. All of these metrics yield valuable insights for future emails and further develop your email marketing strategy. 

    How do you improve the efficiency of your email marketing?

    Many effective methods ensure email marketing success, including:

    • Optimize emails for good display on mobile phones
    • Create a schedule for sending emails and adjust it according to metrics 
    • Cater content to a targeted audience
    • Divide your mailing list into segments and build tactics to appeal to each audience
    • Test your emails before sending them
    • Monitor their performance reports and develop ongoing changes to your email marketing strategy

    Do you have any more questions about email marketing for your small business? Drop a comment below for a prompt response.

    How to create attractive and engaging content

    Posted on by Alex Wilks

    Content marketing has quickly become a strategic approach for businesses looking to share valuable and relevant information with customers within their industry. While it may be easy to share content on your blog, social media accounts, and through email, developing great content that stands out on a consistent basis to your audience is the only way to develop your content marketing strategy. Listed below are some steps you can take to help your produce content that will reach and engage with your target consumer. 

    Know your audience

    Identifying your target audience allows you to look beyond the basics. Things like their demographics, psychographics, and behaviours help to understand the type of content that may interest them. Content creators visualize their audience before adapting marketing personas that help to establish a composite of the reader. Whether it’s the topic of a blog, a social media post, or an email, knowing your audience before creating the content will do wonders in attracting them to it. 

    Ensure that your headline is powerful 

    The headline of your blog, social media post, or email is the hook that catches and lures in the customer. While it needs to be consistent with the information that you want to present, it should also exhibit actionable keywords that help with your search engine optimization (SEO) while also utilizing language that’s attractive to the audience. 

    Tell a story

    Part of creating engaging content is using a series of words to tell a story. You shouldn’t just jump into your piece without first setting the stage nor should you simply stop writing because you’ve reached your minimum word count (unless it’s a social post, of course). All content should have a beginning, middle, and end if you’re hoping to attract and engage with your audience.  

    Provide useful information that’s quick to read

    Online shoppers are time-crunched and may have just come across your digital marketing efforts while aimlessly perusing the web. All that matters to them at that moment is what your content is doing to educate, inform, or entertain them. Many customers are consuming content while on the go, in short spurts of time between other activities. Be sure to use simple words, write direct sentences, and use an active voice in your content. 

    Are you in need of a content creator? Trek Marketing offers a wide range of digital marketing services that work to develop your business’s content. 

    What type of content attracts you as an online shopper? Drop a comment below to share with our readers.