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    Tag: email marketing

    What makes a great digital marketing strategy?

    Posted on by Alex Wilks

    As a business owner, you’ve likely familiarized yourself with the world of digital marketing and while creating your own strategy isn’t unattainable, it does require knowledge of the trade and lots of dedication. Remember to start by setting professional digital marketing goals that align with your business objectives and consider adding some out-sourced services to ensure you’re handling all the elements of your digital strategy. 

    Increased conversions

    While getting traffic to your website is a good start, if those clicks aren’t converting long-term, your strategy could likely use a revamp. As most businesses gauge the progress of their professional digital marketing campaigns based on the number of sales made, the sole intention of your online efforts should include an increase in conversions.

    While there is a variety of different methods that you can invest in when it comes to digital marketing, search engine optimization (SEO), social media marketing, pay-per-click advertising, and email marketing are part of many businesses’ action plans and are designed to boost your conversions over time. 

    Cost-effectiveness

    Just because you’re paying for professional digital marketing services, doesn’t mean that you’ll be left with a hefty bill. In fact, a common issue that’s plaguing business owners isn’t the cost of services, but the problems they face when investing in inferior assistance. While it would be ideal to have enough money to effectively run every type of marketing campaign, it’s important to dominate your competition by selecting a couple that works best for your type of business. This means that if you run a clothing company, one of the best sources for your customers to reach you would be social media. On the other hand, if you own a boating business, it would be ideal to connect with your target market through email. Keep in mind that there are many types of businesses that can utilize all kinds of professional digital marketing services and if you’re on a budget, express your limits with a customer service representative that can offer you the best bang for your bucks, increasing your conversions to add more services that can build your business long-term. 

    Engagement with the target audience 

    While funds are an important part of business ownership, there’s more to establishing your brand than just making money. Increasing organic traffic to your website is a crucial digital marketing tactic and if you’re hoping to turn prospecting customers into long-standing buyers, then you will need a plan when it comes to consumer engagement. Even the best retailers with the highest-quality products look for ways to retain their current customers, and this is when interacting with the audience comes into play. Whether you choose to offer an inviting blog, fun social posts, or address customer feedback by providing prompt responses, professional digital marketing works as a great platform to cater to the needs and build trust with your clientele. 

    How do you plan to overhaul your current professional digital marketing strategy? Drop a comment below to share with our readers. 

    3 ways to change up your digital marketing strategy to go with the flow of the coronavirus pandemic

    Posted on by Alex Wilks

    With most physical storefronts closed to fend off the spread of the virus, many customers have averted their attention to online shopping, allowing them to remain at home and have their items delivered safely to their front doors. So, while e-commerce operations have always been popular, the extended closures have attracted turnabout consumerism from those who may have never considered the conveniences of online shopping before. Thus, to keep up with the demand and remain prevalent in your industry, it’s time to invest in and change-up your digital marketing strategy to captivate and invite new, networked clientele. After all, catering to their needs may turn them into recurring customers post-pandemic.  

    Take advantage of consumer immobility 

    It has become increasingly challenging to grab hold of both essential items, let alone trivial products that bring happiness to your everyday life, which is why it’s a paramount time for e-commerce businesses to start reaping the benefits. Online shopping is safer for the elderly and immunocompromised, as well as just a regular family who’s concerned about contracting the virus while fulfilling the items on their much-needed shopping lists. So, in a time where we’re being told to stay home as much as possible, e-commerce is the ultimate, safe-guarded way for consumers to purchase merchandise. Although, the real question is which digital marketing strategy efforts would work best to further your chances of increasing business conversions online?  

    Search Engine Optimization will get you noticed

    Whether you possess a small or large budget, SEO is one of the most valuable digital marketing tactics for business owners who’re trying to get noticed above their competition. This optimization process helps to increase the quality and quantity of your website traffic by expanding its visibility to users who’re searching for specific keywords using popular search engines. While you can pay the big bucks to purchase a paid ad placement, a professional digital marketing company can work with you to climb the ranks and achieve this on a tighter budget.

    Social Media Marketing gives you a voice 

    Since many professions have been laid-off until the economy can offer them a return-to-work solution, more and more users are spending additional time perusing their social media accounts. Now, since social channels are riddled with information and advertising, it can be difficult for you to get organically noticed, which is why a social media marketing strategy could benefit your online business. When you have a regular posting schedule you’re able to maintain a professional online presence and slowly build up trust with targeted users who choose to follow your accounts. The best part about social media marketing is that you’re able to answer customer questions promptly and offer immediate feedback to those who may have had a negative purchasing experience in the past. 

    Email Marketing drives brand awareness

    Promotional sales, company briefings, and product information are best delivered through a disclosed, professional email. After all, new and recurring customers have the choice to opt into these announcements and through some targeting and personalization tactics, businesses can increase their traffic, analyze metrics to see what’s working and optimize their time and budget effectively by organizing campaigns that will perform and reach well. It’s always best to work alongside a digital marketing agency to find an email strategy that will allow you to boost sales and build more prominent brand recognition! 

    Which of the three strategy suggestions above have worked wonders for your e-commerce business? Drop a comment below to share your experience with our readers.  

    How to create a visual pathway through your marketing emails

    Posted on by Alex Wilks

    It’s far easier to declutter an email rather than struggle trying to make it navigable, which is why when you possess a clean design, readers are more inclined to take action! You can have the biggest fonts, brightest colours, and most powerful graphics, but nothing will elude a drifting eye if your marketing email is unorganized and ineffective. So, if you’re on the fence between hiring a digital marketing company to orchestrate an email marketing service or simply taking matters into your own hands, here are some tricks that may help you to decide if the workload is manageable for your time constraints or if it should be passed onto the professionals. 

    Ensure that your emails have white space

    There’s nothing worse than an email design that’s so overcrowded that customers fail to see the information message or promotion. So, to avoid creating visual clutter, be sure to add lots of white space, and keep a section of the email unused with blank areas to break up your text, typography, and images from fading into the background. Also, while you want to include all the relevant information on your email template, it’s important to tame down your copy, as the chances of everyone opening your email to click will lower if they’re stuck reading too much. 

    Layout your email using the F design

    While it’s the golden standard followed by many companies with email marketing services, many first-time business owners simply aren’t equipped with the knowledge to know how to arrange the elements. Readers should be able to skim through your email by way of a visual pathway and laying out your copy and graphics in the shape of an F allows them to start in the top left corner, move over to the right and then continue vertically down the page. Why does this layout method increase conversions? Well, our eyes are trained from when we’re young to read from left to right, so, it’s only natural for us to continue to follow that pattern in other aspects of our lives.

    Carefully place your call to action

    While most emails are formulated with purchasing in mind, some are simply informational and could contain industry changes or business matters, which is why it’s important for you to position your call to action in a place that effectively correlates to the visual pathway of the consumer. Whether your “shop now” button is placed above the fold or below it to build them up to an incredible offer, it’s worth trying both methods to see which one works for your digital marketing strategy.  

    Are there any techniques that you use to help your subscribers see your messages? We would love to hear your ideas, so, share them below. 

    How can email marketing drive your business?

    Posted on by Alex Wilks

    While social media marketing, PPC advertising, and blogging have proved to be effective digital marketing tactics in the world of e-commerce, one should never underestimate the power of email marketing. After all, what better way is there to retain and market to existing customers? So, if you’re looking to drive business to your company, consider the following elements of a successful newsletter strategy. 

    Get shoppers to subscribe 

    One of the best ways to increase traffic and conversions on your website is by creating promotional and informative newsletters to go out to your list of subscribers. Of course, to orchestrate this type of successful marketing, one must first be approved by the consumer. Email providers, such as Gmail and Outlook possess advanced spam detection which offers users protection against unsolicited spam. This means that if you’re a reputable business owner, you’ll need to entice your online visitors to place their emails in your subscription tab so that you can get to work creating crafty newsletters. Another way that retailers can capture email addresses is by requesting first-time purchasers to opt-in to their newsletter service. Carrying out an online purchase often involves an included email to give shoppers their tracking and customer service information, so once the consent tab is ticked off, consider this consumer a part of your email marketing list! 

    Ensure you opt for an intelligent design 

    While it’s important to use emails as a key element in your digital marketing strategy, what’s more important is that your newsletter design uses strong visual elements to entice consumers to click and make further purchases. As with most digital marketing efforts, you must know your target audience and create material that aligns with their values. So, by using your email design to create an alluring business-to-consumer space you’re maximizing all the potential that comes with this type of digital marketing. After all, a high-quality newsletter will never go to waste! 

    Content, content, content! 

    Consistency is a necessary part of your digital marketing strategy, however, when you’re crafting high-quality, engaging content, it’s important to make sure that you’re also focusing on ways to keep it unique. Whether you use slick language, clever wording or you simply have a beguiling way to describe a product or service, your target audience will appreciate and likely respond better to well thought out content. Also, we recommend shaking things up by sending out contrived emails that contain industry news, promotional offers or even an email highlighting new item’s arrival. 

    Moreover, when used effectively, e-newsletters can prove to be one of the most effective elements of your digital marketing strategy. However, you must remember to focus on proactively acquiring subscribers, nailing down a stellar design, and delivering engaging content if you’re hoping to start building your brand’s perception through email. 

    How else do you use email marketing to drive your digital marketing strategy? Drop a comment below to share. 

    How small businesses should aim to manage their digital marketing

    Posted on by Alex Wilks

    When the words digital and marketing are placed together inconsequential order, they refer to the innovative trend that delivers advertising through digital channels such as search engines, websites, social media, email, and mobile apps. While there are insights and strategies that business owners and marketing professionals both follow, when you’re first starting out, your e-commerce business is likely focused on getting the word out and establishing a network within your niche. So, if you’re hoping to uncover the secrets and endeavors that grind the gears of a successful digital marketing scheme, the best way to approach the process is by researching as much as possible on the subject matter. This means that as a small business owner it’s your job to read anything and everything there’s about professional digital marketing. 

    Why professional digital marketing is important to small businesses? 

    Most businesses thrive through the use of professional digital marketing, but small businesses greatly need it to get noticed in the first place. After all, regardless of whether you’re entering an established industry or a new niche, if you want to become the focus of consumer attention and stand out from your competitors, you’ll need a digital marketing strategy to help you carry out your business goals. 

    Let’s face it! Shoppers are abundantly online on the hunt for the next product to make their life more simplistic and enjoyable. So, when you’re first starting out, you’ll want to establish your target audience so that you’re able to cater to various digital marketing efforts that are best suited to a particular demographic of people. Think of your ideal customer and assign an age range that you’re going to steer towards, then ponder whether their gender, cultural values, and interests play a role in how you will appeal to them. If you’re finding the basic efforts of digital marketing too complicated, a few dollars can go a long way towards your company’s success. Whether you hire an agency to create a Facebook ad or write your weekly blog submissions, all digital marketing can be carried out on a budget. 

    How should you start your digital marketing efforts?

    Digital marketing can be intimidating and confusing for first-timers, but the good news is that with a little guidance and patience, you can learn marketing tactics for your businesses by observing the way other businesses do theirs — run campaigns based on the season, orchestrate a sale around a major calendar event and toss around a few times of day to do your social posting and see what gets the most attention. This trial and error period has great potential to yield positive results and for those who don’t have the time to meddle with what-ifs, you can hire a professional agency to do the experimentation for you.  

    That being said, since digital marketing is a key brand-building tool, here are some ways that you utilize its potential. 

    • Start a blog.
    • Research industry keywords and use them in your content. 
    • Post regularly on a variety of social media channels. 
    • Make your own service/product videos. 
    • Optimize your website so that it looks good on both computer and mobile devices (If unsure, use a web developer for this task). 
    • Build an email list and send them as needed to drive sales and establish relationships with your shoppers. 

    Do you rely on the expertise of a digital marketing company to assist with your business? Share your first-hand experiences with our readers.

    Digital Marketing vs. Traditional Marketing

    Posted on by Alex Wilks

    If your business still isn’t using digital media for marketing, 2020 is the year to get started. While online marketing efforts have an assortment of benefits that allow your company to grow, don’t give up on the traditional marketing efforts that are already working well for your business. The key to advertising success lies with well thought out strategies and a coordinated budget that can juggle both online and offline opportunities. So, here’s how digital and traditional media differ and what exposure they need to be successful. 

    Digital marketing outline

    A simplistic definition of digital marketing is the promotion of a brand’s products or services through electronic media. An example of this would include developing a digital marketing strategy and using advertising mediums to promote business efforts through the internet by way of social media, mobile phones, and electronic billboards. And while this inventive business proclamation is relatively new, about 70% of consumers prefer it over traditional ad methods! 

    Digital marketing does well in contemporary society because so many people are spending their time online, whether it be on their way to and from work, on their breaks or simply while on the toilet. So, businesses need to connect to their target demographic by utilizing the power of social media, blogging, and emails. These advertising methods increase your online exposure and expand your overall visibility in a world where most business owners are experiencing cut-throat competition. However, while professional digital marketing is relatively easy and inexpensive, paying an agency to handle your affairs can give your business the perfect kind of traction it needs.  

    Traditional marketing outline 

    An effortless way to define traditional marketing is a kind of promotion or advertisement that companies use during the early period of a particular product or service. This would include print advertisements, billboards, flyers, pamphlets, TV advertisements, newsletters articles, and radio commercials. In addition, traditional marketing also covers direct mail postcards, brochures, and flyers that are sent through postal mail. On a positive note, 79% of households admit that they read or scan direct mail advertising! 

    Traditional marketing has become a costly advertising source, providing very little direct communication with your consumer audience. However, it does allow you to broadcast your message in a particular publication to cater to those who have an interest in your industry. Although, the main throwback to traditional is that it’s more of a one-and-done strategy that more times than not, has shoppers reading it and tossing it out afterward. 

    What are the favored tools for each outlet?

    Professional digital marketing relies on social media channels such as Facebook, Twitter, Instagram, and YouTube to get the word out. They may also rely on WordPress as a blogging platform and e-commerce foundation. Video and high graphic images work well on all the following digital marketing channels and have a strong ability to influence consumer decisions. 

    When it comes to traditional marketing, newspaper ads, direct mail, postcards, magazine ads, and even exerts in the phone book as the time-honored ways businesses once got customer attention, however, while this type of classic marketing adheres to a high degree of trust in older demographics, it’s missing out on the growing opportunity to progress with modern marketing technologies. 

    When do you think traditional marketing outweigh digital marketing? Drop a comment below to share. 

    Which holiday shopping persona are you?

    Posted on by Alex Wilks

    Holiday shoppers and e-commerce businesses have a lot of commonalities — saving money, obtaining and/or selling high-quality products, and having the process be as breezy as possible. So, at a time where festivities are in full swing, it’s important for retailers to know how to appropriately target shoppers with the right amount of consumer confidence to carry out their purchases. Typically, this kind of insight can only come from overviewing potential shopping personas so they can be individually targeted! 

    The cautious consumer 

    People work hard for their money, so when it comes to spending it, many devote their earnings to products that they have engaged with before. This is what professional digital marketing companies refer to as, cautious shoppers. These consumers are at a very impressionable stage where they’re still uncertain of your brand and are commonly careful about making new purchases — alas, they’re still willing to make a change in their priorities. As an e-commerce brand, this means that you will need to market using communication that shows responsibility and focus on content that may align with their values. This type of shopper is a long-term planner and engagement will be the key to hooking them. 

    Loyalty with the brand

    While it’s your job as an e-commerce business owner to establish yourself as an industry leader, it’s also important for you to create a sense of brand loyalty. Retailers that create relationships with their consumers are planting a seed that could keep those shoppers coming back for years to come. That being said, if you’re the type of shopper who knows exactly what you like and continue to go back to that same source, regardless of the prices or promotions available, then you’re a brand loyalist. The best way for businesses to target loyal customers is through email or using key social channels to post about new inventory and products that they may be retiring. 

    The held-up shopper

    This persona embodies people who postpone their shopping experiences, meaning that money isn’t necessarily the factor that holds them back from pursuing a purchase. So, if you’re the type of person who needs to grab a gift for a loved one or you’ve been avoiding the time-consuming task of sorting through your emails on the hunt for a must-have product, then you’re a held-up shopper who waits until the last possible moment to carry out your purchases. So, if you’re an e-commerce business looking to send out relevant campaign content, your key to targeting this group of individuals could be highlighting fast delivery options, giving a last-minute angle that makes buying with you worthwhile. 

    The bargain hunter 

    If you’re the type of shopper who patiently waits for promotional sales only to immediately swoop in and check out your online shopping cart that was abandoned a week before, then you’re what professional digital marketing companies call a bargain hunter. This means that while you may enjoy a particular brand, you’re devoted to whichever business gives you the best bang for your buck and are always anticipating ways that you can save on your order. Interestingly enough, if an e-commerce business is wanting to target this type of shopper, they will need to assume this behaviour and use specific content to reel in these consumers. So, one of the best ways that you can fetch yourself some bargain hunters is by sending out a newsletter or advertising through your social channels when you’re conducting a site-wide sale or discounting certain products. 

    What did you think of this week’s blog submission? Drop a comment below to offer suggestions or spark a conversation.

    Looking for some last-minute holiday marketing campaign tips?

    Posted on by Alex Wilks

    If you’re one of the many entrepreneurs that aren’t quite ready to face this year’s holiday season, why not consider putting an innovative spin on your brand’s marketing? December is a festive time where shoppers are constantly bombarded with an overwhelming influx of holiday-inspired messages, which makes it easy for your campaign(s) to get lost in the noise of the season. So, if you want to generate some added buzz, consider the following tips to ensure that your communication has a quality rather than a chaotic approach. 

    Draw inspiration from your competitors

    Whether your holiday marketing strategy includes some social media promotions, a couple of enticing emails, some extra pay-per-click adverts or all of the above, it’s important to get creative when you’re orchestrating your agenda for the month. Although running a unique campaign is always preferable, when it comes to the holiday season, chances are there’s very little you can do to make your marketing strategy one-of-a-kind, so why not incorporate your brand into a festive year-end campaign that highlights a comparable feel to your competitors, but outshines them in the process? 

    Emphasis seasonal imagery 

    Regardless of what niche industry your business is a part of, brands likely see the holiday season as a time of year to connect to their audience through the use of festive imagery. A prime example of this lies with the graphics you use on your social media channels, emails, and website banners. Since images can visually communicate with your visitors, why not just let them do the talking? After all, setting the tone for the season provides a timely, relevant way for you to get your audience excited about limited-time offers and is a comprehensive way to add a little vibrancy to your holiday marketing strategy.  

    Emotionally charge your communication

    The holiday season is one of the most important and profitable times of the year for many e-commerce businesses, so why not add an element of human touch to your communication? Your choice of wording in your social media posts, emails, and homepage text should invoke emotion and inspire action (purchases) and loyalty (recurring purchases). In other words, your holiday content is most effective when it’s tugging at the heartstrings of potential shoppers. 

    If you’re still struggling to find the time, dialogue, or imagery to pair with your thought-provoking, holiday marketing, we encourage you to speak with a representative from our digital marketing team to get yourself joyously ready!

    Do you have any other tips that are could apply to a last-minute campaign? Drop a comment below to share.

    How Should Your Company Be Preparing for Black Friday?

    Posted on by Alex Wilks

    If you’re stumped on how to market for the holidays, you’ll want to purpose the following tips to easily plan out your seasonal marketing campaigns. After all, Black Friday success is best measured on the culmination of creative, strategic audience development and how well you can carry out your efforts leading up to the big Thanksgiving Day long weekend. So, it’s time that you opened your mind to some digital marketing options that’s pretty much guaranteed to heighten your conversion rates. 

    Prepare as early as possible

    As silly as it sounds, large-scale, e-commerce brands start their holiday preparations at the end of August because as soon as Halloween is over, the following two months are jam-packed with sales, promotions, and social media and email campaigns. So, if you want to start cashing in and taking full advantage of how to market for the holiday season, you’ll want to get a head-start next year by mapping out your plans for American Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, Boxing Day, and Kwanzaa. Keep in mind that some of these celebratory days can be combined into one marketing campaign, such as “Thanksgiving Blowout Sale, all weekend long” because the days are inconsequential order one after another. 

    Build up your audience

    Black Friday shopping is all about zeroing in on your target audience to get them hyped up for the holidays, so, obviously, we suggest that weeks prior to your sale you work on building your customer list. People are less likely to make a purchase, even if you have a killer sale if they’re unfamiliar with your brand. That’s why it’s super important to extend your trust to savvy shoppers and cultivate their interest using social media marketing, email marketing and even blogging. This will give you a more direct line of communication and is a relatively inexpensive way to ensure that your messages are reaching the right people. 

    The key to whisking your audience away using social media and emails is to carry out campaigns and plan ahead to see how well your customers respond to your digital marketing efforts. If done skillfully, you’re able to extract value from the above tactics including repeat sales, word-of-mouth referrals, and an engaged audience. However, if you’re looking to get started on an email list or wanting to branch out to unknown social media channels, a professional digital marketing agency can ensure that you’re marketing content that your clientele will enjoy! 

    Have a simplistic checkout experience 

    While this digital development needs to be coded well in advance to ensure that it will be functional, we do recommend improving the checkout experience before you think of promoting a Boxing Day sale next month. When a user is convinced to click on your website, they’re already driven to make a purchase, however, even great prices aren’t enough to keep them from abandoning their checkout process. That’s why it’s essential to reduce the amount of time that’s needed to check out a customer cart, creating a simplistic experience that will translate to a higher conversion rate. 

    Will your business be running any year-end, holiday sales? Drop a comment below if you’re wanting some assistance with your upcoming campaigns.

    Gobble up these 4 Thanksgiving-themed marketing tips

    Posted on by Alex Wilks

    November is a busy time of year for digital marketing agencies and the businesses that they manage, though it’s probably because there are so many holidays that are stuffed into the mix — Remembrance Day/Veterans Day, American Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. So, with so much going on it’s important to take a moment to pick and choose which seasonal holidays you’re going to focus your energies on, because, let’s face it, it’s rather difficult to juggle them all. That being said, if marketing for Thanksgiving is your projected winner, here are some tips we recommend using in your strategy carrying into this month. 

    Market your products with the season

    It isn’t hard to curve the appeal of your products during American Thanksgiving, especially if you use the right wording as an elevated part of your strategy. For example:

    • If your business sells clothing, put some Thanksgiving dinner outfit ideas together.
    • If your business sells perfumes and candles, market essences that exhibit cinnamon, pumpkin or any woodsy scents. 
    • If your business is decor-based, market some products that could be used for Thanksgiving centrepieces. 
    • If your business sells toys, position your content to market how your selected products work well to entertain kids while dinner is cooking. 

    Keep in mind that when you’re marketing for Thanksgiving or any holiday for that matter, it’s always best to promote across all your channels, including your varied social media accounts and informative newsletters. If time is a considered factor, have a marketing agency do the work for you. 

    Use all the hashtags

    Since you’ve chosen to go with a themed strategy, the next step would be to use and create hashtags to engage with your social media followers. You could ask them to drop a comment on your Thanksgiving-inspired products by asking them to share their favorite memory (#thanksgivingthoughts) or even by inspiring them to share what they’re most thankful for (#givethanks). Be sure to post a mention coordinating to how you’re thankful for their support and continued business. 

    Create some custom, Thanksgiving-themed content

    If you want your marketing efforts to be noticed, we recommend using a little Thanksgiving inspiration when you’re crafting your content. This means that you can utilize your blog to self-advertise some products, while still keeping to the seasonal theme of being thankful, indulging in family time, and pigging out on a delicious, wholesome feast. Think of how your products connect to the subject of Thanksgiving, research industry keywords and also be sure to include undertones that feature seasonal words like harvest, pilgrims, feast, and thankful. 

    Have a sale!

    A lot is going on in November, but it’s also the month where you start your preparations for December’s holiday festivities. So, by hosting a flash sale to promote celebrations this month, you’ll also be able to tease customers into taking advantage of your last sale before the holiday season. You can even position your marketing efforts to include a blurb about how awesome your products and services would be as a holiday stocking stuffer or how easy it would be to just start ticking away at their shopping lists. Even 10% can be enough incentive for potential customers to carrying out their purchase, especially if the sale is for a limited time only. 

    Do you know any other Thanksgiving marketing tips that customers would gobble up? Drop a comment below to inspire other readers.