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    Tag: email marketing

    Digital marketing growth hacks to consider

    Posted on by Alex Wilks

    Like anything, the tricks of the trade are something that’s generally learned over time, making experienced digital marketing agencies the experts when it comes to SEO and e-commerce. And while it’s important to start developing your own set of skills as you grow into your role as a business owner, it’s also significant to scale your digital operations to generate successful campaigns. After all, money is what makes the business world go around and if you don’t possess the know-how to utilize industry growth hacks your budget may start to dwindle faster than you anticipated. So, here’s are some tips for those seeking first-hand insight into how to grow their startup companies. 

    Create long-tail content 

    If you’re unfamiliar with the phrase “long-tail”, simply think of it as the holy grail for SEO and e-commerce. Using long-tail content as part of your website’s marketing strategy, which includes URLs, page titles and meta descriptions, is a great way to build authority and increase the organic traffic that’s coming to your site. For example, think about all the different combinations of words that people type into search engines every day and then think about how people describe what they’re looking for. Finding specific search terms and adding them to your content helps these people find what you’ve written, increasing the likelihood of them clicking the other parts of your site. So, we recommend that you always consider keywords when formulating your content, because it holds the power to climb the online rankings.  

    Run blogs as Google dynamic search ads

    While most e-commerce business owners are running search or display ads on Google, you could be the one who drives traffic strategically by using content pages you’ve already created. For example, if you went ahead and focused on our tip above, you would have implemented long-tail keywords within your content. If this is the case, your blog is already ranking organically somewhere in the search results. Content-focused pages rank higher than pages with no copy, so using your blog can help to increase your high-quality score. Thus, if you want to increase your chances of receiving clicks, give this tip a try and see how it works out for you!

    Follow up with potential shoppers

    Once you generate more traffic and increase your leads, you should create a means of following up with clickers. While it can be difficult to personally target each person, it’s easy enough to use some form of marketing automation to do it for you. We recommend using email marketing as your way to connect to your target audience. Start by creating a series of emails to engage with these leads, including subjects like product information, customer testimonials, and even something that tells the story behind the brand. All of this content is valuable and can work as a channel to reach your prospecting clientele. 

    We hope the above ideas will help you to get on track and start scaling up your business. However, since new hacks are readily growing, if you aren’t keeping up with the changes, it’s easy to lose the customer’s interest. That’s why sometimes it makes more sense to leave the work to the professionals.

    Which SEO and e-commerce hack did you find the most interesting? Drop a comment below to share with our readers. 

    3 Things to Consider for An International Digital Marketing Strategy

    Posted on by Alex Wilks

    Are you looking for the right information to scale your digital marketing strategy to an international level? While traffic and profitability are given attributes that will validate your company’s potential to grow across waters, some elements may need to be tweaked to increase your popularity as you grow. That’s why you should analyze the following three components to help you reach your business goals. 

    Use the right marketing methods

    When it comes to investing in your digital marketing strategy, one of the most important things you can do is spend time selecting the most effective and appropriate advertising methods. While some are simply fundamental, others will depend on the type of business you’re running. Let’s discuss some advantageous digital marketing tools that could be favorable for more international opportunities.

    These two are a must, regardless of the type of business you’re operating: 

    • Search engine optimization: allows you to embellish your online presence. While working to achieve a highly searchable ranking is your main objective, it’s also about putting information out there about your business, products, and services. 
    • Social media marketing: is another digital business fundamental that plays a huge role within the consumer market. Since so many people use their social accounts daily, you should be taking this as an opportunity to deliver your marketing messages. 

    Here are some tools that can be added to your digital marketing strategy as your business prospers and grows: 

    • Content marketing: allows businesses to post publishable content that promotes brand awareness, supports search engine optimization keywords, and asserts them as a leader in their industry. The best part is that content comes in an assortment of mediums including, blog articles, videos, memes, images and even diversified text across their website. 
    • Email marketing: is sending marketing materials through email. This can include promotions, informative resources or product information/newsletter. 

    Since all digital marketing methods are time-consuming, consider hiring an agency to handle the campaigns for you. 

    Build relationships

    If you’re hoping to build your company on an international scale then you need to ensure that you’re taking the time to make your customers feel appreciated. These connections can be harder to make when you don’t have the opportunity for intimate, in-person experiences with those who support your business and its products or services. So, the question is, how can you make your customers feel special? A great way to start is by answering their inquiries professionally and promptly. This is because addressing complaints and questions in a timely fashion shows that you have a sense of interest in your business deals and reassures potential or returning shoppers that you’re focused on their needs. After all, first impressions create lasting relationships and contribute to successful business ownership. 

    Monitor and evaluate business decisions 

    Success in international waters is very reliant on measuring the performance of your digital marketing strategy, monitoring your campaigns and evaluating your next course of action. That’s why it’s important to always be updated on what’s happening with your business and to record your progress so that you can make sure that you’re spending your money on the right digital marketing efforts. After all, what you put into your digital marketing strategy should result in increased brand awareness and a bump in sales over time. 

    Do you have any other tips that may help entrepreneurs with their international digital marketing strategies? Drop a comment below to share.

    3 Automated Email Marketing Messages that You Should Be Using

    Posted on by Alex Wilks

    Email marketing is one of the best digital marketing services available and the power it holds can allow your company to exponentially grow in sales and noticeability. That being said, while you want your campaigning efforts to create the right amount of traction on their own, sending out automated messages that target specific customers based on their behaviours is another advantageous way to create buzz and draw in paying customers. So, whether you write these messages yourself or hire an agency to build upon up your automation list, here’s are a few types of email suggestions that can leverage conversions. 

    Sales trigger

    As part of your email marketing strategy you should formulate a sales trigger email so that when someone completes a purchase on your e-commerce website, they are automatically sent a thank you message. Not only will this establish a sense of trust in your brand, but it also shows that you’re an appreciative business owner who values your customers. You can even use this automated email as an opportunity to cross-sell another product, featuring something that your new customer may also find interesting. In your email copy, write something along the lines of “Since you loved [insert name of item here], we thought you’d also like [insert cross-sell item name here] too!” It’s that simple. 

    Customer support follow-up

    If you haven’t been following up with your customers post-purchase then you’ve been missing out on a great opportunity to connect with them. While following up by phone or online chat offers a more immediate response, many people find these methods to be bothersome, catching them at an inappropriate time where they feel pressured to respond. However, a friendly email allows your customer to know that you’re interested in their feedback, putting the choice in their court to open and read the message at a time that’s convenient for them. Not only do follow-up emails give your customers a support option if something is wrong but it also opens up the field of communication if they’re wanting to rave about their recent purchase as well. The best part is that it’s easy to integrate a customer support tool into your email marketing strategy. Simply write your follow-up message and have it sent automatically whenever a contact from your subscription list carries out a purchase. This message could include how to get help if they need it and even offer a survey to track the quality of their experience. We recommend also including a discount for a future purchase as an added incentive.

    Abandoned cart email

    Abandoned cart messages should play an important role in your email marketing strategy. When someone takes the time to find a product that they like on your website and proceeds to add that item to their cart, it means that they’re interested in making a purchase, now or later. This is a great opportunity to up your conversions by crafting an automated email that will send out encouraging them to come back and complete the sale. A simple reminder may be enough to spark that, “Oh, yeah” feeling in some customers, but an added incentive, such as a discount coupon may help to encourage more customers to jump back to their shopping carts and proceed to the check out with that desired item. 

    What important messages did we leave out of our automation list? Drop a comment below if there’s something that should be included.

    Utilize These Actionable Copywriting Techniques to Improve Your Digital Marketing

    Posted on by Alex Wilks

    Proficient writers are always looking for ways to expand their skills and those who’re designated composition tasks for e-commerce businesses need actionable writing techniques if they’re going to gain the attention of an online audience. The general population is exposed to numerous advertisements every day, so the ability to create engaging blogs, social media posts and newsletters can be troublesome. That’s why you must learn new approaches if you’re hoping to gain traction with your editorial content. Let’s learn how to correspond professionally to meet the needs of contemporary copywriting for digital marketing. 

    #1 Know your audience

    While we probably sound like a broken record when we give you this advice, writing is all about the reader and they need to be your focus point when you’re crafting your copy. If you aren’t able to pinpoint a definitive audience, start by anticipating the values of the type of people that might be reading your stuff.     

    #2 Make a plan

    While it may seem like most writers simply dive into creating longhand scribbles, good writers will take the time to make a plan before beginning the process. This could include a small brainstorm, research on some crafty words that they would like to include or even a brief outline to use as a resource while they’re writing the copy. We can assure you that your introduction will be rewritten multiple times if you start your content before a foundation is in place. 

    #3 Quick edits are a no-go 

    Most people think that an aspiring copy takes a demanding amount of time to write, but the truth is the editing process will consume some of the biggest chunks of your writing time. We all make mistakes and while the intention is for your copy to flow fluidly with a sense of concise clarity, grammatical errors, spelling mistakes, and punctuation flaws have the power to stop your readers dead in the tracks trying to comprehend your translation. What’s even more frustrating is that their trust in you as a writer, and in the brand that you’re writing about, can easily be swayed in another direction based primarily on lack of editing. 

    #4 Use headings in copywriting for digital marketing

    Headings allow writers to craft an exponential amount of copy while keeping it organized on the page. Avid readers will enjoy the white space that headings bring to the copy, while potential customers will use this as a way to scan through the general concept of the writing. It also helps you to construct your copy based on priority, keeping the most important information at the top just in case your readers never make it fully through. 

    #5 It’s all about the energy

    Lively content yields great power in the world of digital marketing. That’s why we encourage copywriters to use lots of verbs to pivot the points in each sentence. Not only are these actionable words super punchy, but they’re the best way to sell products and services. Just be sure that the verbs you use apply to your audience, directing structurally complicated words at the right demographic. 

    You can also rely on these imperative tips if you’re copywriting for digital marketing: 

    • Avoid exclusionary words: These could be job titles that imply gender. (ex. Police officer vs. policeman). 
    • Avoid jargon: The overuse of relative phrases can often become meaningless. 
    • Own your work: Don’t start sentences with “I suggest”, instead, write confidently and command your audience with transitions such as, “I recommend. 
    • Use the Oxford comma: Business writers love this stylistic piece of punctuation to add consistency and clarification to the writing. 
    • Avoid redundancy: The same verb modifiers, again and again, make your writing boring and repetitive. Perhaps consider using an online thesaurus to familiarize yourself with fun, new words that have similar meanings. 

    Are you ready to tackle a piece of copy? Drop some tips below if you have some advice to offer our readers.

    How to digitally market for the real estate industry

    Posted on by Alex Wilks

    niche digital marketing

    The doggone days of campaigning are slowly coming to end as more and more real estate companies have turned to digital marketing as a way to sell homes and acquire new clients. While the real estate industry requires some niche digital marketing strategies in order to successfully approach their audience, the efforts of direct mail, radio and TV have been squashed, allowing them a better means of directly identifying with their targeted audience. So, as real estate shifts to the world of social media marketing, emailed newsletters and informative blog posting, it’s important to know how to navigate your way through the transition. 

    Establish your businesses niche

    Both inquiring, first-time buyers and excited, focused sellers, need a real estate company that possesses the right expertise and knowledge pertaining to specific neighbourhoods, properties and prices. That’s why you should operate within a specialized niche, catering your judgment and experience towards the market that you know best. For example, you could focus on highlighting the apartment living lifestyle as your focal area of expertise. This means that you will cater to young professionals who likely have a higher yearly income and can afford to live in the city. Keep in mind that it’s still beneficial to have experience with a wide range of age demographics and property prices, just remember to separate each target audience and cater your digital marketing campaigns to reach and connect with them individually.  

    Craft an intuitive website 

    The best part about partaking in niche digital marketing is that you’ll be able to target your efforts to reach the right audience. As an important step, it’s always recommended to have a website that’s mobile optimized and easily navigable with the functionality and search engine optimization (SEO) techniques utilized to help draw in prospecting clients. Keep in mind that a contact form works as a great call-to-action and an assortment of images (especially of homes you have sold or are selling) is advantageous in evoking a connection. Also, ensure that all the properties of the website, including listings and blogs, are easily shareable to social media. 

    Promote on social media 

    When it comes to promoting your business it’s incredibly important to build a strong social presence. Developing a Facebook page, Instagram profile and Pinterest Board will allow you to share pictures and videos of the real estate properties. You will also be able to utilize your assortment of social channels to share tips for both buyers and sellers, as well as highlight hot spots to encourage your stream of content to become more shareable among your followers. That being said, if you’re able to put some of your marketing budgets aside, you can work with a digital marketing agency to facilitate your budget into powerful, social advertisements. 

    Create some video content

    An impressive, dynamic video is a perfect storyteller. Allowing the information to smoothly flow in a way that’s more digestible and easier to understand. This is why the real estate industry has started to use video to advertise their brand and seek viewer attention. Live content taps into our physiological motivators and in the grand scale of things, is fairly effortless to carry out. Use your channels with a video stream to showcase the scope of your properties and perhaps do short, informative videos answering frequently asked questions. This will help you to develop a trusting, online reputation. 

    Are there any other niche digital marketing methods that would be beneficial in the real estate business? Drop a comment below to share your opinion.

    How does digital marketing provide business flexibility

    Posted on by Alex Wilks

    the benefits of digital marketing

    In a world where the benefits of digital marketing are ever-growing with wide-spread technological developments and the growth of online users, it only makes sense to promote state-of-the-art products and services through e-commerce websites. For decades conventional marketing was the only way to get the word out, but now businesses have the option to advertise electronically across various online mediums. The question is, how is it that internet marketing is continuing to offer entrepreneurs advantageous flexibility while placing classified ads are slowly becoming a thing of the past?  

    Digital marketing allows you to make changes

    Traditional marketing comes in many forms — billboards displays, newspaper advertisements and even TV and radio endorsements — but one of the main disadvantages is that there is an inability to make tweaks to the campaign it has been launched. After all, it isn’t cheap or easy to take down a billboard and whip up a new one if something is spelled wrong, so, naturally, no one wants to have to throw away their publication. That being said, digital marketing has the ability to be a lot more fluid when it comes to fixing errors, allowing business owners to change around the text and image after publishing. Even social media posts, search engine optimization copy and curated blogs are able to be edited at a later date. So, this means that if you happen to make a careless error or a simple misprint, chances are that it can be fixed quickly and effectively.

    Digital marketing allows you to attach links

    Humans are visual creatures which means that a high percentage of our society processes things better through the help of visual aids. So, if you’re hoping to teach consumers about your products and services, linking your content will allow them to easily access what you’re selling, the reviews and other helpful sources that articulate your point. Not to mention links give potential customers a choice when it comes to clicking and viewing rather than a more forceful approach. The public can’t choose their radio advertisements, but they can choose which emails they open. So, having the choice to click and read through the use of helpful links is one of the many advantageous benefits of digital marketing, giving consumers an added element of control.

    Narrows your focus to the right audience

    While a traditional marketing advertisement is announced to the public, in a newspaper ad or in the form of a commercial, digital marketing is a more focused endorsement, only advertising to more narrowed group of willing subscribers, those who have searched for a specific key term or simply people who have liked the business’ social channels. While traditional ads do have the power to be geared towards a certain audience (advertising a sporting goods business on an all-sports channel) it doesn’t have the same opportunities to reach customers. The narrow focused of digital marketing has a greater chance of targeting an interested audience.

    How have the benefits of digital marketing helped grow your e-commerce business? Drop a comment below to share with our readers.

    How Do Customer Data Platforms and Customer Relationship Management Systems Differ?

    Posted on by Alex Wilks

    digital marketing agency

    Analyzing a collection of data is one of the main fundamental elements that a professional digital marketing agency uses to build the foundation of their future marketing strategies. This is because modern marketing is all about leveraging consumer habits to enable smarter, more efficient and personable marketing campaigns that attract target audiences to interact with the brand. While Customer Data Platforms (CDP) and Customer Relationship Management (CRM) systems are two types of technologies that create these connections, there are some distinct similarities and differences that enable each to play a role in customer data collection.

    What is CDP?

    CDP is a type of software that creates a customer database that’s accessible and persistently unified to pull data from multiple customer-related sources. It also allows the data to be cleaned and combined together into a single view section which can be made available on various marketing systems. When it’s used effectively, CDP gives a scalable, 360 view of your customer’s experiences.

    What is CRM?

    CRM are technologies that manage business relationships and interactions with customers as well as work on improving professional relationships with potential customers. These tools support the company’s contact management, sales management and the overall productivity for the business.

    How do they offer benefits?

    Marketing organizations generally utilize CDP because of its simplified approach to exposing customer behaviours and engagement across varying channels. This enables a digital marketing agency to quickly learn about which connected systems should be used for each client. Whereas, CRM is more likely to be used for sales-based organizations because they collect and track information about prospecting customers.

    So, what’s the best choice?

    That’s the interesting part. There’s no need for you to pick just one. The best thing that you can do for your company is to understand the differences between them, know their strengths and weaknesses and apply them in the areas that can positively affect your marketing goals.

    Here are some examples of how they work:

    • CDPs manage multiple data sources into a single customer view.
    • CDPs create customer profiles that are advantageous when you’re developing your social or email campaigns.
    • CDPs are great for sending alerts to customers who have abandoned their shopping carts.
    • CRMs capture and track customer details which makes them great to help with engagement of the customer lifecycle.
    • CRMs help to understand the business relationship with the customer.
    • CRMs provide information to marketing sales teams.

    As a digital marketing agency, how do you use each data management system to determine your future marketing campaigns? Tell us in the comments section below.

    4 ways to improve on your email marketing

    Posted on by Alex Wilks

    email marketing

    Email marketing is one of the most influential digital marketing techniques available in terms of receiving wide-spread reach and engagement. Maybe it’s because emails are often a less intrusive form of advertising or perhaps it’s because they’re packed full of exclusive promotions that customers are able to take advantage of. Regardless of how we break down the significance of email marketing, it’s important that it be made a part of your digital marketing strategy. Because, whether you’re in need of an extra push to get yourself started or you’re simply looking at ways that can revamp your strategies, here are a few ideas that you can use to start improving enticing more clicks.

    Be goal oriented

    In every aspect of your life goals help to motivate and keep you on track, so, why should running your e-commerce business be any different? If you hope to have a successful email marketing campaign, it helps to define and lay out what you’re hoping to achieve and when you’re hoping to achieve it.

    That being said, if you’re just starting out with email marketing, you need to ask yourself what you’re expecting? Then again, if you’re a seasoned entrepreneur, before you begin your campaigns, you’ll need to determine the purpose and then craft or hiring someone to complete the work. Is it a welcome email or an engagement email? Are you nurturing an ongoing campaign or simply wanting to boost traffic to your page? All these questions and more can really help to define and drive your emails in the right direction.

    Define your target audience

    When you are able to determine the gender, age and overall demographics of your audience before launching an email campaign it can drastically affect your open rates. Because let’s face it if the people you’re reaching out to aren’t all that interested in your products or services, why would they bother to click and buy? So, once you’ve created a subscription list it may be worth segmenting your clientele into smaller lists that allow you to send re-engagement emails to your regulars.

    Make your emails personal

    It’s important to personalize all the emails that your company sends. Why do you ask? Well, not only can this build a sense of trust with your email subscribers, but it can also increase your chances of receiving a higher open rate. So, we recommend that each email be coded by a professional programmer to include personalized features, like a customer subscriber’s name in the headline. Something as simple as this configuration has the power to make your regular customers feel more appreciated and also allow new, potential customers feel an added element of professionalism.

    Create some automated emails

    Many of our digital marketing clients rave about automated emails. Not only does this allow you to promote your business at every monumental turn, but it also gives you more time for other tasks. So, before you launch your email marketing campaign it’s important to have automated emails, such as a basic customer complaint reply email, a welcome email and possibly even some a few emails that can promote changes on your site (ex. a blog is posted). This allows your customers to have more opportunities to engage.

    Are there other ways that you’ve worked on improving your email marketing strategy? Drop a comment below to share with our readers.  

    How do you successfully strategize your SEO campaign?

    Posted on by Alex Wilks

    marketing strategies for SEO

    While there are many branches of digital marketing that are vital in helping businesses grow, search engine optimization holds a next level advantage. SEO has the power to utilize top search engines, such as Google, Bing and Yahoo, through the use of organic and paid advertisements. This means that you have an opportunity to research relevant key terms in your industry and use them strategically on your website in order to have your business appear on an organic, online search. And, if it’s within your budget, you can also pay a marketing company to manage your SEO, allowing them to work on getting your website to the top of various search engines. However, while these marketing strategies for SEO have the power to bring success to your business, there are a couple of other ways that you can devise your SEO campaigns to bring your products or services a little extra traction.

    Update your content 

    In order to reap the benefits of your SEO strategy, it’s important to flag your target audience in a larger way. That’s where content marketing can come into play. While you can easily include industry-specific key terms on your home page or services description, if you’re hoping to have your business appear at the top of more search engines, applying this method to the entirety of your website will only prove to be more beneficial. Start by selecting a few popular products to target and then proceed by finding out which words people are using to search for these products online. The next thing you want to do is re-write the meta descriptions and copy for your chosen topics. This will help your organic ranking on popular search engines by allowing customers to find your website with ease.

    Google AdWords is your friend

    If you’re determined to have your business appear at the top of Google search rankings, then you will need to utilize Google Adwords to get you there. While we mentioned the power of keywords when creating your content, Google Adwords allows you to bid on these industry-relevant terms in order to have clickable, paid ads that appear above the organic search rankings on a Google search. So, while you will have to pay Google when potential customers click through to your website from these ads, you’re giving yourself the best opportunity to get noticed without having to pay for social media or more traditional forms of advertising.

    While these marketing strategies for SEO have the power to drive customers to make purchases, there are many other digital marketing methods that could also benefit your company. Contact a member from our team to learn how email marketing, social media marketing, PPC advertising or blogging services could benefit your business.

    How did you learn about the importance of marketing strategies for SEO? Drop a comment below to let us know your thoughts.