A solid email marketing strategy is needed for any business to reach potential customers, especially amid the buzz of the holiday season. That said, since inboxes are jam-packed with a wide variety of emails this time of year, you need to stand out, especially for those on the hunt for last-minute gifts for their loved ones. Hopefully, this blog serves as inspiration, with useful tips on how you can create festive holiday emails.
Are you ready to get started?
Here are a few strategic email marketing tips that will help you to gain traction this holiday season:
- Brainstorm: Before investing time and money into holiday email campaigns, we recommend that you analyze anything that you completed this time last year. This allows you to see what performed well and if anything can be recycled and reused.
- Review your competition: When in doubt, it’s easy and takes little effort to see what competing businesses are doing. Simply sign up for their newsletters and await emails to your inbox.
- Spend time on the subject line: Opening rates are extremely dependent on how well a subject line grabs the attention of the audience. Since the context of each email varies greatly, as will the result in given situations. However, as a rule of thumb, you should stick to 50 characters, be mindful of spelling and grammar, utilize capitalization, and consider powerful language.
- Take advantage of the holidays: Even if you’re hosting a sale or announcing a new product, a simple holiday greeting is a great way for your email marketing strategy to show the receiver that you care.
- Don’t forget the call to action: As much as you don’t want to believe it, customers rely on you to tell them what to do. If you’re promoting an item of a sale, be sure to include a “buy now” button in a large, colourful way to catch their attention and let them know what you’re hoping for.
- Account for everything: If you’re showing a picture of an item or service in your email, ensure that it’s something that they can buy. There’s nothing worse than getting hyped up about something that isn’t even available. Also, on that note, it needs to be easy to access as well. Remember to link the items and if needed, create a holiday landing page to make finding things easier.
- Emphasize a deadline: Most promotions have an end date, so if you’re running a campaign this holiday season, be sure to mention that this amazing deal won’t last and that it’s only available until a certain date. Likewise, with shipping times varying, make a note in your emails that there is a deadline to receive an item by Christmas.
We hope that you’re now feeling inspired by your email marketing strategy and that you’re keen on creating holiday-friendly emails to better connect with your audience. If you need help getting organized or want a professional company to handle the details for you, we’re happy to chat and answer any further questions you may have about holiday email marketing.
What promotion are you offering or planning to offer for the holiday season? Drop a comment below to share with our readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.