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    Social media marketing mistakes to avoid

    social media marketing tips

    Social media is a terrific medium to develop and promote brand identity, but it’s different than how you maintain your personal pages.

    If you post inconsistently, post everything on your mind or even occasionally use colourful language, there are social media marketing tips you should adhere too for professional content. Learn which mistakes to avoid, so that consumers and fans continue to follow and share your stories and photos.

    Lack of direction

    It may take some time for you to find your voice and what types of posts result in the most engagement. Remember that’s okay. Followers like your company for a reason and they’re going to expect similar comfortability and familiarity with your online persona. First you need to determine your style (informative, fun, formal or casual) and themes (guest posts, news or behind the scenes videos). If it’s gaining attention then stick with it, but if it’s lacking try to keep at it until you find what helps define you.

    Absentee admins

    We’ve all seen pages that clearly have little to no administration. If any original content is posted, it’s usually because there is an autopilot setting and the rest of the time content is off-topic or offensive.

    When you’re reviewing ideas for how to use Twitter or how to use Pinterest for business keep in mind that you need someone to be in charge of those accounts. Whether it’s one person’s job or a rotating team, make sure that they are monitoring your content, skimming the comments and replying to any personal messages. These tasks will ensure your social media pages will not lose any following.

    Avoiding or erasing negative feedback

    No one likes negative reviews or comments, but they’re relatively impossible to avoid because you can’t please everyone. However, one of the most important social media marketing tips you can follow is to remember not to delete them this feedback or respond aggressively. An August 2017 report on the relationship between social media and customer service found that 65% of followers look towards social media channels for customer service and are more likely to continue patronising a company if there is timely communication.

    The most important thing you can do is respond to all comments maturely, professionally and civilly, regardless of how strong-minded the review or complaint is. If comments are harassing, threatening or abusive, then of course remove them – only after documenting and reporting them.

    Making it solely about you

    Social media is all about communicating, so treat it the same way that you would a face-to-face conversations. Don’t lose focus and remember you’re promoting your company on these pages. You should also be creating dialogue with consumers, rather than only concentrating on your products in a salesy way. Try to utilize interactive social media ideas (such as linking to posts) so that followers truly feel connected.

    You won’t have to worry about marketing mistakes with us in charge of your social media content. Let our social media marketing services help you produce memorable, shareable posts that lead to increased traffic and sales!

    Social media marketing ideas to engage your audience

    social media marketing ideas

    Like any marketing tool, social media management requires constant upkeep. It’s not just simply planning ideas and themes, but also making posts stand out in feeds and enticing consumers to respond. The following social media marketing ideas act as CTAs (calls to action) for subscribed followers and appeal to new users as well.

    Invite your audience to share

    Ask and encourage your audience to share photos of how they use your products. It’s a great way to learn what products are most popular and if consumers are looking for additional variations, or even have critical opinions.

    International Data Corporation predicts that over 50% of marketing content will most likely be user-generated by 2020. With almost everyone takes photos of seemingly anything that catches their interest on the daily it evokes some kind of sentiment. It’s an organic means to use what people already enjoy doing.

    Go live

    Live video is another terrific strategy for engaging social media content that retains customer interest and keeping followers coming back for more. Build anticipation by announcing your plans the day before or within a few hours of starting.

    Also consider the following:

    • AMA (ask me anything) session
    • A tour of facilities
    • Showing how a product is made
    • Showing how you shop for ingredients or materials

    Create unique and memorable hashtags

    There’s nothing wrong with using common hashtags as part of your social media marketing ideas, but don’t shy away from creating your own original ones. Incorporate slogans, product names and unique descriptions into these metadata tags and then repeat them throughout Twitter, Facebook, and Instagram posts. Also try to work them into emails to increase branding and establish phrases that consumers associate you with.

    Spark conversations with polls and surveys

    Polls and surveys show your audience that you listen to and value their opinions, thoughts, and suggestions. It’s a strong component of how social media can help your business by strengthening relationships with customers and making you more than just another company to like. Asking followers to vote on product features (“Do you prefer this dress in blue grey or dove grey?”), or ideas (“If you could vacation anywhere, where would you wear our shoes too?”), will also encourage sharing and tagging.

    Tell us what your vision is to boost customer engagement, then let our social media marketing services help get you there!

    Which idea do you feel works best to entice engagement? Tell us in the comments section below.

    4 Ways Social Media Can Help Your Business

    how social media can help your business

    In the US alone, there were approximately 208 million social media users in 2017, and that number is projected to reach over 220 million in 2022, fueled in part by people’s voracious appetite for social networking and the rapid increase in mobile browsing. If you’re new to the game and wondering how social media can help your business, read on.

    Social media can help your business increase brand awareness

    Once you have launched your business, you need traffic, whether it’s foot traffic or web traffic. An excellent way to get the word out about your new business is to use social media. Not only does it provide you with word-of-mouth advertising, but due to ease of which content can be shared online, it is amplified. Businesses are now using social media to create awareness and build anticipation even before they launch.

    Social media can help you build relationships with your audience

    Unlike traditional marketing, social media marketing provides two-way interaction. It enables you to build and nurture relationships with your customers by sharing content that they value, rather than merely promoting products, and engaging with them in a conversation. Listening to what your audience is saying can help you further refine your marketing strategies.

    Social media can help you provide better customer service

    People on social media can be very vocal. We have all witnessed an angry customer lashing out at a business on Twitter or Facebook. Don’t let that intimidate you. Unhappy customers will vent on social media whether you have a presence or not. Having a social media profile gives you an opportunity to have a say in that conversation. It enables you to listen to their concerns, get in touch with them, and provide a solution and is ultimately an opportunity to win that customer over.

    Social media can increase sales

    People who follow you on social media have implicitly expressed interest in your company, whether they do so because of the humorous posts you share, the helpful tips you provide, the relevant updates you give, or the amazing products that you offer. This audience is far more likely to respond positively to sales messaging. Promoting various products or sales on your social media can result in higher conversions.

    Are you a small or medium-sized business who uses social media? Tell us what strategies worked for you in the comments section below!