The bio section of your Instagram page is comparable to a cover letter. With limited character space to introduce yourself and your business, it’s important to utilize this space to convey your value. But what details should be included? Instead of writing what comes to mind, why not be strategic and level up by using […]
How to successfully migrate a website without harming your SEO
An old, outdated website isn’t a good representation of your brand, especially if you were hoping to remain competitive and authoritative in your industry. Nevertheless, even the best products and services can accomplish opportunities within their field with a simple website facelift. So, if it’s about time for a re-skin and you’re worried about site […]
The pros and cons of outsourcing your digital marketing project
Targeting the growth of your e-commerce business should be an essential part of your online marketing strategy, especially in these unprecedented times. If you’ve resorted to Googling “outsourcing digital marketing in Vancouver”, know that you aren’t alone. Many business owners are on the hunt for ways to get ahead of their competition, and to help […]
SEO-related issues that cause search rankings and traffic to drop
Many reasons can lead to a drop in a site’s search rankings and traffic, with everything from technical on-site issues to off-site SEO issues and other external factors. Whether you’re currently experiencing an issue or you want to prevent it from happening in the near future, we recommend reading this blog and using it as […]
Social Media: How to use LinkedIn for business
Although many business owners are drawn to using Facebook, Twitter or Instagram as key components of their social media strategy, companies are neglecting the power that LinkedIn has to spread the word. While it is one of the best networking tools that is used by people seeking jobs, it is also an excellent platform to […]