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    8 ways to level up your Instagram bio

    Posted on by Alex Wilks

    The bio section of your Instagram page is comparable to a cover letter. With limited character space to introduce yourself and your business, it’s important to utilize this space to convey your value. But what details should be included? Instead of writing what comes to mind, why not be strategic and level up by using the following Instagram bio ideas to ensure that you make a lasting impression?

    What’s an Instagram bio?

    An Instagram bio is the text section that sits directly beneath your profile picture. Users use this space to describe the contents of their page, business or personal.

    The following information is often included:

    • Their display name (business or personal)
    • Pronounce (she/her, he/him, they/them)
    • Page category
    • 150-character description
    • One external link
    • Contact information

    As the first touch for your new and returning visitors, your Instagram bio is the area where users communicate who they are and what they offer.

    What makes a good Instagram bio?

    A good Instagram bio has the power to attract new followers or encourage them to “tap” away. With only 150 characters to set the stage, you must keep this area short, sweet, and informative. That said, this space also offers an opportunity to take action by attracting users to click through to your website or your personalized and branded hashtag. 

    8 Instagram bio ideas

    It’s time to learn what it takes to create a killer Instagram bio! Listed below are eight tactics that will help to make your business (or you) stand out from the crowd:

    • Share your story: Think of your bio as a 150-character sales pitch. This space needs to be used to speak to your target audience and detail your business story or personal journey.
    • Include targeted keywords in the name field: Did you know that the name field in your Instagram is separate from your username and can be used as a valuable SEO tactic? When users search on Instagram, you can improve your visibility by utilizing this section to appear higher on the app.
    • Use a link: Instagram allows one external link, so be strategic when using it. This could link users back to your website or a specific landing page.
    • Add an actionable button: Action drives engagement. This is your opportunity to offer a promo or resource that may be of interest to your customers.
    • Share your contact information: While DMs are a great way to contact someone, email and phone number can often be quicker methods. Be sure to include this on your Instagram bio.
    • Choose high-quality, relevant profile pictures: When it comes to social branding, your profile picture is what authenticates you. This is a great spot to add a company logo or a good shot of you doing what you do.
    • Tag related accounts and add your branded hashtag: Hashtags are the powerhouse of Instagram, so if you can come up with something unique to attribute to your business or brand, your Instagram bio is the place to put it. 
    • Utilize Instagram stories’ highlights: Since highlights appear directly below your Instagram bio, they’re almost an extension of it. Show off your personality and spotlight your community and create something catchy. 

    Trek Marketing’s social media marketing service includes Instagram. Are you ready to get started?

    Do you have more Instagram bio ideas? Drop a comment below to share with our readers. 

    instagram bio writing idea

    How to successfully migrate a website without harming your SEO

    Posted on by Alex Wilks

    An old, outdated website isn’t a good representation of your brand, especially if you were hoping to remain competitive and authoritative in your industry. Nevertheless, even the best products and services can accomplish opportunities within their field with a simple website facelift. So, if it’s about time for a re-skin and you’re worried about site migration and how it will harm your search engine optimization (SEO) efforts, we’re here to offer some advice. 

    What is a site migration? 

    The term site migration refers to the process by which a website gets largely revamped in areas that impact its visibility on search engines. Generally speaking, these areas include the website’s design, its user experience, the platform, the location, and the overall structure. The end result will likely be a cleaner interface, an improved user experience, and quicker functionality. 

    That being said, while there are many benefits to an updated website, if the migration is executed poorly, you may end up with status code errors, a negative SEO performance, and some annoyed website visitors. So, how do you prepare to ensure that your site’s migration doesn’t harm important elements like SEO? 

    What should you do to ensure the migration goes smoothly? 

    There are many reasons that you may need a site migration or redesign which could include a website location server change or a simple change in the domain name. Whatever the circumstances, leave yourself time to prepare and execute the migration professionally. 

    What can you expect from SEO services in Vancouver and beyond pre-migration?

    • Crawling of the existing site: This part of the service is retrieving URLs and markup of the site to assist in future mapping.
    • Recording benchmarks: Sometimes, analytics data will get erased during migration, so it’s valuable to take the precautions to retain it before there are any changes to navigation, architecture, or design of the site. 
    • Mapping the URLs: This includes elements like redirections, which from a usability standpoint, assist users greatly in landing on the appropriate page instead of receiving an error on their screen. From an SEO perspective, you don’t want to lose all the history, backlinks, and old page build-ups that have been telling Google where to appear. 
    • Titles, meta descriptions, and HTML markups will be retained: The information that made up the bulk of your website’s content will be lost or look different post-migration if it’s not organized beforehand.  

    What can you expect from SEO services in Vancouver and beyond the day of migration?

    • The preparation of your site’s DNS settings: Moving to a new server involves coordination with your web team and hosting provider to ensure the site’s new location is set up correctly. 
    • Launch: The setup of forwarding redirects, unpublishing old content, and implementing new must be done quickly and efficiently will the site is momentarily down. 
    • Crawl the new site: As soon as the launch is complete, a crawl must be done to ensure that migration happened as expected with the proper indexability and crawlability. 
    • Identify and fix missing or duplicate content: Both missing and duplicate content affect your SEO, so a crawl report must be done to fix these issues. 
    • Update Google Analytics and Google Search Console: This will avoid gaps in data and reporting to make sure things are running properly. 
    • Submit sitemaps: Your XML site map needs to be updated to ensure there are no errors. 

    What can you expect from SEO services in Vancouver and beyond post-migration?

    • Performance monitoring: Your site will experience a temporary dip in traffic after a migration, which means it’s important to monitor the analytics to ensure there is nothing else affecting performance. 
    • Site audit: Any issues affecting your site’s performance can be found using a third-party site audit tool.
    • Update your platform: Any ads that are running on your old platform will need fresh links to bring shoppers to the right place. 
    • Update backlinks: If you have any third-party publishers, you must reach out to them and ask them to swap to your latest things to ensure that your existing SEO efforts will continue from these high-value websites. 

    What did you learn about website migration and SEO? Drop a comment below to share with our readers.  

    The pros and cons of outsourcing your digital marketing project

    Posted on by Alex Wilks

    Targeting the growth of your e-commerce business should be an essential part of your online marketing strategy, especially in these unprecedented times. If you’ve resorted to Googling “outsourcing digital marketing in Vancouver”, know that you aren’t alone. Many business owners are on the hunt for ways to get ahead of their competition, and to help you make the best business decision, it’s important to know if the benefits outweigh the risks. 

    How to determine if outsourcing is for you

    Outsourcing your digital marketing is when you use a third party to create content or perform marketing services on behalf of your brand to promote the growth of your business. This could include writing copy, blog management, creating social media posts, producing custom video content, constructing lead magnets, designing ads, managing pay-per-click (PPC) campaigns, setting up Facebook ads, and managing your search engine optimization (SEO) strategy. While these are a few examples of what types of services you can outsource, there will always be options for more assistance elsewhere. 

    What are some pros of outsourcing digital marketing?

    Do you or your employees possess any hands-on digital marketing experience that could be advantageous in the implementation of future strategies? If not, here are some reasons to consider outsourcing digital marketing, especially in competitive marketplaces like the city of Vancouver.

    • Expertise: Whether you select an agency or a freelancer to be a part of your team, someone with expertise in the digital marketing field will know of ways to get things done more efficiently and effectively.
    • Money savings: While you may think paying someone to perform a service costs too much, it’s important to remember that if you lack the skills needed to get traffic to your website, you won’t be making any money to begin with. Consider the person you hire as an investment. The best part is that most agencies offer hours-based packages to allow you to start small and add more time as your business grows. 
    • Accessibility to multiple services: While this benefit may be achievable with the right freelancer, often the ability to subscribe to multiple digital marketing services can only be found within an agency. Outsourcing digital marketing in Vancouver gives business owners the power to access an entire team of staff that through collaborative efforts will provide your e-commerce brand with a menu of options to increase conversions. 
    • Frees up your time: By relying on experts to get your online marketing tasks done you have more time to dedicate to other aspects of running your business. 

    What are some cons of outsourcing digital marketing?

    Depending on how you measure your businesses’ success, it may be best to keep some of your digital marketing efforts in-house. For that reason, here are some examples of why you may want to not outsource all of your digital marketing services.

    • Fear of brand consistency issues: Every business creates values and a reputation over time, which can make it difficult to feel comfortable passing the reins to someone that doesn’t live and breathe every aspect of your brand. 
    • You won’t have 100% control of all timelines: While services like blogging, email marketing, and social media possess the ability to formulate strict posting schedules, other efforts like SEO and PPC advertising can take more time to show their value, and if you’re using a freelancer for any of the above tasks, you will need to remember that their ability to rearrange other commitments to prioritize you might not always be possible.
    • Not as much freedom to offer a personal touch: Small businesses build their brand on connecting with their customers, and while outsourcing gives you access to so many amazing resources, mastering the tone and voice you’ve envisioned may take time for other people to covet. 

    In our professional opinion, none of the above cons possess any inabilities inhibiting them from being overcome. Especially through the use of proper implementation and communication by outsourcing to the right digital marketing company in Vancouver.

    Do you possess any other questions or concerns about outsourcing? Please drop them below for a speedy reply.

    SEO-related issues that cause search rankings and traffic to drop

    Posted on by Alex Wilks

    Many reasons can lead to a drop in a site’s search rankings and traffic, with everything from technical on-site issues to off-site SEO issues and other external factors. Whether you’re currently experiencing an issue or you want to prevent it from happening in the near future, we recommend reading this blog and using it as a checklist for diagnosis. That way when you’re ready to invest in a search engine optimization service, you will see the value and work that goes into getting your website noticed!

    On-site issues that cause rankings to fall 

    The way your page is optimized has a huge impact on its ability to rank well. The following on-page ranking factors can affect your website’s search: 

    • Your site needs updating: It’s crucial to keep your website up-to-date to remain competitive in your industry. Updates could include fresh content, revised backlinks, or even web development and optimization efforts. 
    • Lack of content: On the whole, a shortage of content provides very little value to your readers, especially if you’re lacking to utilize the power of pages and blogging to assist your SEO strategy. 
    • Removal of traffic-driving content: While it makes sense to remove duplicate and irrelevant content from your website, be sure that you don’t remove anything that is currently driving traffic. It’s a better use of your time to take care of technical SEO, such as which pages aren’t receiving traffic, rather than thinning out your more masterful pieces. 
    • You’ve recently updated your website: A new website design is usually quite good for your web traffic. However, its crawlability and indexability will face issues if you don’t remember to perform redirects. 

    Off-site issues that cause rankings to fall

    The following off-site ranking factors can affect your website’s search: 

    • Links have been removed from sites: Check to make sure you haven’t dropped any links if your traffic starts to slow down. Webmasters often clean up their links and analyzing these removals will help you to prevent a severe drop in your ranking. 
    • A site linking to you went down: If a website goes down permanently, the traffic you received from that site is likely lost. Truth be told, there’s no way for you to prevent or protect yourself from this happening. You just need to be on top of replacing that site with another one if it ever comes up. 
    • Sites linking to you have a drop in their traffic: If the site that has your links is penalized or removed from Google’s index, you will receive a loss in your traffic as a result. This is why ongoing link acquisition is crucial! 

    How do you go about tackling any or all of the above SEO-related issues?

    Before your company can consider hiring a professional to carry out a search engine optimization service, it’s important to know what it includes. Why not start your venture by delving into the custom strategy offered by Trek Marketing, which will be laid out for you upon completion of your free SEO audit?

    External changes that impact your site beyond your control

    There is an assortment of other external factors that could impact your search rankings and traffic, including:

    • Featured or rich snippet changes: If you have a snippet driving traffic, your traffic will drop significantly overnight if the SERP changes and no longer displays that snippet. 
    • Audience search behaviour changes: Your target audience changes over time, which is often a result of consumers keeping up with trending products and services. Aside from whatever is current, be prepared to switch up your SEO strategy for seasonal changes as well. 
    • Errors on the server side: Issues with servers not being able to properly serve a website puts your search ranking in trouble. Google won’t recommend your website as the answer if it’s having difficulty for a significant length of time accessing your website. 

    Do you know of other factors related to SEO that directly affect your search rankings and traffic? Drop them below to start a discussion.

    Social Media: How to use LinkedIn for business

    Posted on by Alex Wilks

    LinkedIn for business

    Although many business owners are drawn to using Facebook, Twitter or Instagram as key components of their social media strategy, companies are neglecting the power that LinkedIn has to spread the word. While it is one of the best networking tools that is used by people seeking jobs, it is also an excellent platform to advertise your business. Attracting talent, positioning your company as a thought leader in your niche and promoting your products and services are just a few of the basic networking strategies that are beneficial to business owners. Furthermore, here is how you can use LinkedIn for business.

    Create a LinkedIn company page

    By creating a custom LinkedIn company page, you open your business to a world of potential customers. A company page allows consumers to learn about your business, brand, products, services and job opportunities and it only requires a verified email address. Remember to edit your page to include a company description using keywords as well as describe the history and mission of your business. There will also be an option to fill in details such as location, company size and any specialties that you are known for. Be sure to use this platform to advertise your company logo. Sometimes pictures are easier to remember than names.

    Create a career page

    If you are seeking employees that have the skills and the means to fit into your company culture, then creating a career page is simply a must. This portion of your LinkedIn account allows you to tell a story which will help the talented job seekers measure how their goals meet your own. You are also able to upload photo galleries, company insights and videos to this section.

    Tips and tricks to using your LinkedIn page

    Now it’s time to start promoting LinkedIn for business. Creating a company and career page are just the sections that get your started but how do you build your business with these pages?

    • Get followers: Publishing content is absolutely pointless unless someone is seeing it on the other end. It’s important to gain a following so that you have an audience that is benefiting from your knowledge and expertise. Try not to be overly promotional and use this as an opportunity to connect with your audience.
    • Publish and share content: Make sure you publish regular and relevant content that your audiences find interesting and enticing.
    • Try to keep on schedule with a content calendar: Since publishing regularly is the key to social media success, sometimes setting up a content calendar, where you will post how and what is to be scheduled, is the best way to ensure you are using this platform to your advantage.
    • Use social media days to your advantage: Playing off of specific stat holidays or even social media only holidays are a good way to ensure that your content offers a nice mixture to your audience.
    • Track your results: The best way to know if what you are posting is engaging your audience is to track the past post in order to determine what is working and what is not.
    • Experiment with both photos and videos: LinkedIn offers users a video and photo feature within the mobile app, where you can post it directly to your timeline. This is a good opportunity for you to share behind the scenes content that you don’t offer on your other social media channels.

    Too busy to manage all your social media platforms? Allow the Trek team to take over some of the responsibility so, you don’t get too burnt out.

    How have you used LinkedIn for business? Tell us about it in the comments section below.