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Living in a world that is increasingly connected through the use of the internet has forced businesses to change their way of reaching their target audiences or simply disappear with the times. So, just like other marketable businesses, the legal profession is changing its advertising dynamics in order to resonate with the ongoing trends. This is why if you’re hoping to successfully boost your online campaigns you should take a look at these marketing strategies for law firms.
Use pay-per-click marketing
Pay-per-click marketing (PPC) is a business model that allows you to create innovative ads and place them on various webpages and platforms with the hopes of directing the traffic towards your business. Whenever a potential customer clicks on the displayed advertisement, the host website will then charge the business owner according to their agreed-upon budget limit. Google Ads, Facebook and LinkedIn are a few host platforms that are able to extend business popularity by attracting a new, attentive audience. The reason that PPC advertising should be one of the many marketing strategies for laws firms is that it allows you to reach the people out there that are searching for your service before they are reached by your competitors. Also, over time you’re able to analyze all of your campaigns and refine your approach based on the information that’s provided by the click-through rates and conversions.
Use social media
You probably hear this all the time, but social media is the powerhouse behind any digital marketing strategy and it would be silly not to use it to develop a relationship with your clients. We recommend starting your new social strategy by regularly posting content that you feel would interest people who enjoy all aspects of law, who have/are studying law and maybe even those seeking help with legalities. It’s best to do this through the use of a social media calendar in order to provide consistency with your page. Then, engage with your followers through conversations, comments and emojis, answering any questions they have promptly and efficiently. This will help you to gain trust with them on a professional level. The best part is your social media channels also offer you analytics which shares what times your audience is most active and which posts are gaining the most traction. Then you’re able to gather some notes and optimize your time so that you can dedicate a reasonable amount of it towards your social strategy. After all, marketing strategies for law firms should include the facets of many social media platforms in order to build an online presence and uncover new leads and clients.
A digital marketing company can help you get started on either of the above state-of-the-art digital marketing strategies.
Have you been successful in marketing your legal practice using other digital marketing strategies? Drop a comment below to share with our readership!
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.