Your simple guide to marketing ROI

Whenever an e-commerce business is looking at which digital marketing efforts to invest in, the first thing they should determine is their return on investment (ROI). The ROI allows you to project which efforts are becoming profitable for the company and at the most basic level, concludes which transactions are making the most revenue. So, […]

the benefits of digital marketing

How does digital marketing provide business flexibility

In a world where the benefits of digital marketing are ever-growing with wide-spread technological developments and the growth of online users, it only makes sense to promote state-of-the-art products and services through e-commerce websites. For decades conventional marketing was the only way to get the word out, but now businesses have the option to advertise […]

What is the effect of digital marketing on the grocery industry?

It wasn’t long ago that the concept of ordering groceries digitally was considered to be absurd. After all, how did we expect that the supplier would ensure high-quality products? Needless to say, with ever-growing e-commerce technologies working alongside large grocery chains, this absurd concept evolved into a graciously developed idea with an online platform that […]

marketing podcasts

Tune into these inspiring 4 marketing podcasters

Staying involved in your niche can prove to be a challenging task when your time is already split up between other business ventures and commitments. However, if you’re on the hunt to up your marketing game or in need of some help understanding new, trending strategies, then they’re some innovative marketing podcasts out there that […]