How to handle customers displeased by long waiting times, delayed shipping amid the pandemic

You’ve been living amid life-changing events and it’s important as an e-commerce business owner to focus on providing professional digital marketing and to be mindful of the situation around you to revamp your services accordingly. Such initiatives will boost your company’s reputation and also help to improve the overall experience for your clientele. After all, […]

How to use social media to market for the healthcare industry

Although social media for healthcare marketing offers organizations a one-of-a-kind opportunity to inspire trusting relationships with their audiences, it can often be overlooked due to privacy and regulatory concerns. While most consumers are used to receiving their health results word-of-mouth from a medical physician, this is slowly becoming an outdated means of retrieval as it […]

marketing a niche business

How do you market a pet business?

As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that […]