How Black Friday and Cyber Monday will change amid coronavirus pandemic

While shopping holidays like Black Friday/Cyber Monday may look a little different this year, it doesn’t mean that you can’t utilize the months leading up to the infamous weekend to properly prepare your business to meet the demands of consumers during the pandemic. After all, this new normal has been great e-commerce business traffic and […]

Exceed your marketing goals with these digital strategies

We all know that marketing is the process of communicating value to customers and many tools help to aid the development of your online strategy. As a savvy e-commerce business whose purpose is to always look for ways to connect products and services with consumers, the opportunities to boost your awareness and credibility are endless […]

How does digital marketing increase your e-commerce sales?

An effective digital marketing strategy accomplishes many goals — developing a better online ranking, increasing brand awareness, and building a bigger following — but none are as important as increasing your online sales. So, if you’re hoping to drive more customers to your website and achieve a higher conversion rate optimization, you need to understand […]

Our guide to copywriting for conversions

Digital marketing is a multifaceted business and for those looking for a viable and profitable method to grow your brand, we recommend professional e-commerce copywriting. Since PPC campaigns, email marketing, social media management, and SEO optimization are all content writing methods that help you to achieve a better SERP (Search Engine Results Page) ranking, your […]

PPC is a core part of our Vancouver Digital Marketing Agency

A breakdown of Per-Per-Click Advertising for eCommerce

Arranging and coordinating your pay-per-click marketing (PPC) schemes can be time-consuming and expensive, especially if your campaigns are being formulated by inexperienced writers who are not enveloped in the trends of your industry. So, if you want to pave way for the best potential success and allow your advertising to grow and refine your e-commerce […]

Logical Position Digital Marketing Agency PPC advertising Campaigns

Which digital ad format proves to be the most effective?

There are a lot of types of digital marketing advertisements that have unique opportunities to connect with consumers, however, in terms of effectiveness, viewability, memorability, and engagement, there may be one or two that are better suited to your brand. After all, every business has its distinguished way to attract shoppers, and what works best […]

marketing strategies for SEO

How do you successfully strategize your SEO campaign?

While there are many branches of digital marketing that are vital in helping businesses grow, search engine optimization holds a next level advantage. SEO has the power to utilize top search engines, such as Google, Bing and Yahoo, through the use of organic and paid advertisements. This means that you have an opportunity to research […]

PPC advertising

Why You Shouldn’t Overlook the Power of Pay per Click Advertising

There are so many methods available to market your online business. While blogging, sending newsletters and spreading the world on social media all prove to be effective cranks turning the wheel towards audience awareness, one of the most advantageous marketing techniques is pay per click (PPC) advertising. Not only does PPC advertising take a close […]