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    How to promote your services online as a home contractor

    With the housing market booming these past few years the need for home improvement projects has skyrocketed, as has digital marketing for small businesses. With homeowners undertaking complete or partial renovations in place of having a holiday, home maintenance services such as HVAC, roofing, electrical, plumbing, and/or landscaping, need to be taking a more aggressive marketing approach to their promotion. After all, these projects need a professional home contractor and the best place for homeowners to search for reputable companies is online. 

    Update your website

    When promoting home contracting services, your website should be where you start first. After all, why rely on word-of-mouth representation when you’re living at the peak of a digital era? While there are potential customers that enjoy visiting a physical brick-and-mortar store to get the feel of a company and ask their face-to-face questions, most prefer websites as a hub for their first glance at a service. So, if you’re a home contractor who’s offering up your tradesmen services, consider creating a website or simply updating the one you have. We recommend going beyond an online portfolio to ensure that your site is equipped with the tools that allow you to promote your specialized skills. Added pages containing your mission statement, a bit about your team and how the company started, and an up-to-date blog with topics surrounding your industry are great ways to add content to your website and instill trust with consumers. Don’t forget to have a reviews page as well highlighted prominently on your website!

    In terms of digital marketing for small businesses, there’s a lot an agency can do for your website. A professional content writer and/or search engine optimization (SEO) expert can work together to ensure your website’s copy is engaging, click-worthy, and gaining traction and traffic with a variety of other services like email marketing and pay-per-click (PPC) advertising, which link back to your website. 

    Boost your online presence and traffic

    Although simply having a website is better than nothing, as a home contractor that is competing in a heavily saturated market, you need ways for your potential clients to pick you out of the vast competition. To stand out in your industry, digital marketing services like SEO and PPC campaign must come into play. While an SEO campaign optimizes your website by producing relevant content and important links, a PPC campaign allows you to display ads on search engines. Together these types of campaigns allow you to rank, and with every successful click comes an opportunity to get noticed and gain business. Ultimately, if coordinated professional, both digital marketing strategies will help to increase your online visibility and website traffic.  

    Employ email marketing and social media marketing

    Ask an e-commerce business and they will tell you that both email marketing and social media marketing have proven to be effective and beneficial to their businesses. That said, as a home contractor, you likely already have lists of past and current clients. As such, you can use them to create a list that can then be selected wherever you want to offer promotions, describe new services offered, or simply wish them a healthy and happy New Year! On the other hand, an up-to-date social media platform also has its perks. We recommend managing a Facebook, Instagram, and LinkedIn account and utilizing them for business all while showcasing the more edgy side of your company. Post ongoing or finished projects, highlight members of your team, and network with potential clients all with your smartphone in hand. 

    The key to promoting your tradesman services is through digital marketing for small businesses. Consider the marketing strategies recommended above or contact a member of our sales team to look at other means for boosting your profits.

    What type of home contracting business do you own and/or operate? Let’s compare in the comments section below. 

    4 digital marketing ideas for Halloween

    The spooky season is upon us! Whether you handle your business’ digital marketing or you work for an agency, there are so many creative and frightening ways to orchestrate Halloween marketing campaigns in 2021. So, if you were looking for the perfect way to break out of your traditional digital marketing mold, take a leap this year and start brewing up some creative Halloween-inspired marketing ideas.

    Curated videos that celebrate the chilling season

    We’re living in a digital age where many people are learning to engage with brands and businesses through video content. Since this type of digital marketing gets the most organic engagement, it’s important that your business learns to utilize video regularly—the same goes for Halloween marketing campaigns. Consider taking a stab at creating a product, service, or even staff-related video but be sure to include a spooky twist. Even if this strategy doesn’t offer scary-good conversion right away, it shows that you’re an edgy, up-and-coming company that’s committed to catering to societal trends. 

    Display ads that target a more devilish theme

    When creating a pay-per-click ad, it’s important to create personalized displays that meeting the browsing habits of your target audience. That said, building an ad that does all of the above is easy, but breaking the mold of a typical advertisement to get the attention of viewers can be challenging. It’s ingenious to give your PPC campaigns a little revamp by adding a creepy message, using a frightful font, or even changing the colours to orange and black to reflect the theme of traditional Halloween marketing campaigns. Your next data-driven campaign could use a little hocus pocus. 

    Social posts that are eerie-sistably boo-tiful 

    While sending a shoutout to Halloween day-of is the easiest way to get into the spirit of the season, giving your campaigns some added spooky energy leading up to the special day is far more exciting and memorable. That said, as soon as October rolls around, you’re in the clear to formulate some devilishly dark social media posts. Whether you do a quick disguise of your product with some enchanting props, snap a photo of it out in a pumpkin field, or simply advertise your service with a ghostly touch, there are so many opportunities to jump onto the bandwagon with a social media Halloween marketing campaign. 

    Blog posts that brew spooktacular ideas

    Since content can take a bit of time to create traction and spur engagement, it’s best to get on this opportunity as soon as possible, especially if you’re hoping to boost your SEO with a Halloween marketing campaign. The spooky season is a time of year for trendy searches since lots of people are on the hunt for the perfect costumes, decor, and party ideas. So, if you can find a way to create some spooky blog posts while using keywords that are trending, you can find a way to stay relevant during Halloween Google searches. 

    What is your favourite option from our suggestions above? Drop a comment below to share. 

    Interested in learning about how Google Shopping can grow your business?

    Are your traffic and leads drying up? Our digital marketing team takes the time to understand what you do and how to make you money, which is why we are happy to manage your Google Shopping ads as part of your online advertising services with us. Google shopping allows vendors an opportunity to reach bottom-funnel customers, giving them an easy way to stand out in search results. For those who have more questions about the advantages of Google Shopping ads, read the information in the article below. 

    How does Google Shopping work for the consumer?

    When a person uses Google Shopping, they can easily browse products from sellers who have chosen to feature their goods on the platform. All offers are ranked based on relevance, the user’s Google activity, and the search terms they choose to use. There will also be some ads peppers in to improve the quality of the search results. However, these offers will have a “sponsored” label underneath, indicating that their spot is based on paying Google rather than the influence of the items displayed. Google will be compensated for any clicks to the ads as well as receiving a commission for each purchase that’s made. 

    Consumers can customize their Google Shopping results by sorting and filtering elements like the price, product category, or brand. This can be viewed under each shopper’s activity section of their Google account. They can also block specific advertisers and opt-out of personalized ads by visiting Google’s Ads Settings page. That way the products displayed on Google Shopping are tailored to each shopper’s experience. 

    When you find a product that you’re interested in on the Google Shopping platform, you’ll then see the item price along with applicable taxes. There is an exception on “Buy on Google” offers, which once clicked upon will take you directly to the seller’s site to make the purchase. Keep in mind that shipping costs vary depending on their final destination, along with shipping method and any applicable information about insurances or warranties. 

    How does Google Shopping work for the vendor?

    Sellers and advertisers who feature products on Google Shopping must comply with all policies to keep their place on this prominent platform. Those that chose to ignore any of the rules may be suspended or have their items removed. To ensure this doesn’t happen, vendors need to provide detailed information about their products and update their listings regularly. 

    To add your products, follow the instructions below:

    1. Log in to your Merchant Center account
    2. Select products from the navigation menu, then click all products
    3. Click the plus button to add the product
    4. Fill out the data fields for each product
    5. If your product has varying colors, sizes, or other attributes, you will want to add these values
    6. Click save

    Why do consumers and vendors alike enjoy the Google Shopping experience? 

    In a world where you can buy products anywhere you go, it’s important to make the experience memorable for the consumer and simplistic for the vendor.

    Google Shopping is a powerful technology that allows consumers to research the products before being pointed towards the vendors who sell them. The best part is that it’s known for its speediness and will instantly provide photos and information, including stores that sell said product, instantly after entering the search. Lastly, the experience is very comprehensive and allows shoppers to find both common and unusual varieties of their search terms. 

    Have you ever purchased a product or sold one using Google Shopping? Drop a comment below to share your experience. 

    The pros and cons of outsourcing your digital marketing project

    Targeting the growth of your e-commerce business should be an essential part of your online marketing strategy, especially in these unprecedented times. If you’ve resorted to Googling “outsourcing digital marketing in Vancouver”, know that you aren’t alone. Many business owners are on the hunt for ways to get ahead of their competition, and to help you make the best business decision, it’s important to know if the benefits outweigh the risks. 

    How to determine if outsourcing is for you

    Outsourcing your digital marketing is when you use a third party to create content or perform marketing services on behalf of your brand to promote the growth of your business. This could include writing copy, blog management, creating social media posts, producing custom video content, constructing lead magnets, designing ads, managing pay-per-click (PPC) campaigns, setting up Facebook ads, and managing your search engine optimization (SEO) strategy. While these are a few examples of what types of services you can outsource, there will always be options for more assistance elsewhere. 

    What are some pros of outsourcing digital marketing?

    Do you or your employees possess any hands-on digital marketing experience that could be advantageous in the implementation of future strategies? If not, here are some reasons to consider outsourcing digital marketing, especially in competitive marketplaces like the city of Vancouver.

    • Expertise: Whether you select an agency or a freelancer to be a part of your team, someone with expertise in the digital marketing field will know of ways to get things done more efficiently and effectively.
    • Money savings: While you may think paying someone to perform a service costs too much, it’s important to remember that if you lack the skills needed to get traffic to your website, you won’t be making any money to begin with. Consider the person you hire as an investment. The best part is that most agencies offer hours-based packages to allow you to start small and add more time as your business grows. 
    • Accessibility to multiple services: While this benefit may be achievable with the right freelancer, often the ability to subscribe to multiple digital marketing services can only be found within an agency. Outsourcing digital marketing in Vancouver gives business owners the power to access an entire team of staff that through collaborative efforts will provide your e-commerce brand with a menu of options to increase conversions. 
    • Frees up your time: By relying on experts to get your online marketing tasks done you have more time to dedicate to other aspects of running your business. 

    What are some cons of outsourcing digital marketing?

    Depending on how you measure your businesses’ success, it may be best to keep some of your digital marketing efforts in-house. For that reason, here are some examples of why you may want to not outsource all of your digital marketing services.

    • Fear of brand consistency issues: Every business creates values and a reputation over time, which can make it difficult to feel comfortable passing the reins to someone that doesn’t live and breathe every aspect of your brand. 
    • You won’t have 100% control of all timelines: While services like blogging, email marketing, and social media possess the ability to formulate strict posting schedules, other efforts like SEO and PPC advertising can take more time to show their value, and if you’re using a freelancer for any of the above tasks, you will need to remember that their ability to rearrange other commitments to prioritize you might not always be possible.
    • Not as much freedom to offer a personal touch: Small businesses build their brand on connecting with their customers, and while outsourcing gives you access to so many amazing resources, mastering the tone and voice you’ve envisioned may take time for other people to covet. 

    In our professional opinion, none of the above cons possess any inabilities inhibiting them from being overcome. Especially through the use of proper implementation and communication by outsourcing to the right digital marketing company in Vancouver.

    Do you possess any other questions or concerns about outsourcing? Please drop them below for a speedy reply.

    Why having a professional digital strategy will help you to boost sales throughout the pandemic

    Before the pandemic, established brick-and-mortar businesses were still finding success through regular foot traffic, however, as non-essential shops were closed to slow the spread of the virus, e-commerce has heightened in popularity (even more so than before) to accommodate the influx in online shopping, live-streamed events, and social connections by way of digital platforms. This means that many companies that only had a physical presence moved to e-commerce, while those who had an online store needed to revamp their strategies to attract more customers and increase sales. Since the global crisis is far from over, the solution to continuing business as usual rests with a proper strategy from a reputable digital marketing agency in Vancouver. Let the suggestions begin.

    Allows you to turn online platforms into an opportunity

    Online marketplaces, such as Amazon and eBay, are commonly used platforms where vendors sell their products at wholesale prices to be fulfilled by the company. For example, Amazon places orders in bulk and holds inventory in their fulfillment centres (except vendors who can fulfill their orders and ship directly to the consumer). That being said, with help from a professional digital marketing agency in Vancouver, your e-commerce storefront could start gaining traction as a top shopping destination. Whether you choose to use PPC advertising to launch ads that drive results or rely on social channels like Facebook and Instagram to promote your products and services, there are opportunities everywhere!  

    Make strategic changes to your website

    Regardless of whether you’re building an e-commerce website from scratch with a web development company or you’re reevaluating what can be done internally to drive traffic, it’s important to make strategic decisions when deciding how to use your budget to invest in your business. An abundance of people have flocked to the web as a replacement for their in-person purchase, and with everything from search engine optimization services to blog and content marketing available at your fingertips, you need to find a good digital marketing agency that promotes a seamless pivot to digital. 

    Utilize the current capabilities of digital innovations

    We’re living in a technological era and this digital world is only expanding more each day. This is why it’s so important for the modern retailer to invest in digital technologies that possess the power to provide users with a compelling online experience. 

    Here are some things that your digital marketing provider might suggest:

    • Predictive analytics to help you offer what your audience wants/needs.
    • AI-powered search to help your audience find the best products. 
    • Real-time inventory management to optimize your budget and reduce your overall business costs.
    • Interactive functionalities.
    • More multimedia content.

    The pandemic has changed the way retailers are conducting their businesses. What plans do you have on the horizon for your e-commerce company? 

    How to attract online visitors using PPC

    You may think that you can build the best website by making it informative, packing it with great content, and investing in an intuitive design, but if shoppers aren’t able to find your website, all that work and money will go to waste. We’re here to help by breaking down the basics of why PPC Advertising could be the strategy your business needs to attract more online users. So, here’s why you should want to use it! 

    What is PPC Advertising?

    Pay-per-click advertising, also shortened to PPC advertising, is a method of online marketing that allows businesses to place ads in strategic places where a fee is only charged after the ad is clicked on by a visitor. It’s a great way to buy visits to your website rather than taking the time to attract them organically. 

    Here’s how it works: 

    • When a user clicks on your ad, you pay a specified fee, which is referred to as the cost-per-click (CPC). 
    • The CPC can vary dramatically (average is between $1 to $2 with some as cheap as a couple of cents, while others go as high as $50 or more). 
    • Another way to orchestrate a PPC Advertising campaign is by using cost per 1,000 impressions (CPM), which applies to display and video ads. 

    Now that you have a better understanding of how PPC Advertising works to attract online visitors, we are going to provide you with some reasons as to why you should consider adding it to your digital marketing strategy. 

    It’s very targeted

    Entrepreneurs and digital marketers alike love PPC Advertising because it allows them to choose precisely who will be seeing the ad based on their location, choice of keywords, interests, age, gender, language, and even the type of device that the consumer is using. This ensures that you’re catering to an audience that’s more likely to enjoy your goods and services, which has a huge influence on click-through rates and conversions.

    You can even re-target previous visitors! 

    Most consumers will only click on advertisements that appeal to their interests, however, just because they choose to follow through to your website, doesn’t guarantee that they will become a customer. The great part about PPC Advertising is that you’re targeting those who share the same enthusiasm about your products and services, and the best part is that if they don’t follow through on purchasing the first time around, you can retarget the ones that left your website and remind them to come back again! 

    It’s cost-effective for all types of e-commerce businesses

    While many elements of your digital marketing strategy charge a flat-rate, monthly fee, you only pay for PPC Advertising when your ad is clicked by a potential customer. This means that the odds are always in your favour, allowing you to cater your ads to those whose values align with your business. Also, since PPC ads appear at the top of search engine results pages, you don’t need to spend the time and money building your content because your ad will already appear above organic search results. 

    It’s easily tracked

    Aside from the above conversion-based benefits, PPC Advertising is also easily tracked, meaning that you as a business owner can monitor how well your ads are performing and make adjustments to them if they aren’t receiving a good number of clicks. This is a great way to learn what attracts consumers to your products and services and what can be improved upon to drive sales and help your business grow. 

    Are you ready to test the waters of PPC advertising? Please fill out our contact form and anticipate a prompt email from our Client Success Manager to discuss your business goals!

    Do you have any further questions about PPC Advertising and how it works? Drop a comment below to share with our other readers. 

    How to evolve your digital marketing strategy during COVID-19

    The world is facing some very unprecedented challenges with COVID-19 spreading at an exponential rate. While regulations have made operations difficult for many businesses, others are thriving off of stay-at-home orders. So, if your business hasn’t managed to do better amid lockdown measures, perhaps you need to evolve how you’re conducting your digital marketing strategies and double down by making some adjustments? Below are some ways we suggest that you can strengthen your commitment to your brand and the needs of your customers moving forward.  

    Keep up with your online presence 

    Since we’re all back to spending more time at home amid the second wave, the number of hours the average person is allocating online has drastically increased once again, and so has your opportunity to connect with your target audience!

    While consumers are partially glued to their phones and computers out of routine, they are also spending more time with their devices out of boredom, which means that there’s a higher chance of them connecting to your business through your online efforts. As much as most people don’t want to be reminded about the pandemic, you can use COVID-19 to leverage your content; for example, you can highlight products that help to make their home-bound stay a little better or promote services that can be enjoyed from the safety of their home. Also, while the goal of most digital marketing strategies is to brand, sell, and market your products, community support is crucial during these times. Thus, remember to use your social media platforms as a means to connect and bond with your customers in a meaningful way. 

    Adjust your content and digital marketing strategies to reflect growing trends

    Many aspects of our lives have shifted throughout the pandemic and it remains challenging for businesses to make amendments to their digital marketing strategies when customer’s needs are constantly changing. However, keeping up with societal trends doesn’t need to negatively impact consumer engagement or loyalty. For example, many businesses have revamped their advertising campaigns to spread awareness and understanding about the rules and regulations of our new reality, including illustrations and skits that emphasize handwashing, physical distancing, and masks. Even companies that have been sidelined by the virus (hotels, travel agencies, and airlines) are continuing to build brand awareness through their content! 

    Consider paid advertising 

    As mentioned above, 2020 has seen quite an influx in e-commerce browsing and shopping, leading many businesses to shift their focus digitally with the opportunity to invest more in their pay-per-click advertising strategy.

    When consumers input a key term into their chosen search engine, paid ads appear at the top of the search list, attracting shoppers to click through based on their higher placement. While businesses have to pay for the ad spot, the efforts it takes to achieve an organic ranking will undoubtedly take more time. Also, the best part about PPC is that the business is only charged when and if a consumer clicks on the ad. However, the cost of which is entirely dependent on the search engine traffic that steams from that said word or phrase. On the other hand, PPC ads are also popular on social media channels and can often be seen in advertisement placement sections when you scroll through your accounts. These ad holes work as a remarketing tool, popping up based on what you’ve searched for in the past, such as things that interest you or some previous purchases you’ve made. 

    With more people working at home and staying digital, there will be many more opportunities to rework your future digital marketing strategies to better appeal to your growing online audience. 

    Are there other ways in which you’ve changed up your digital marketing strategy throughout the pandemic? Drop a comment below to compare with other readers. 

    How Black Friday and Cyber Monday will change amid coronavirus pandemic

    While shopping holidays like Black Friday/Cyber Monday may look a little different this year, it doesn’t mean that you can’t utilize the months leading up to the infamous weekend to properly prepare your business to meet the demands of consumers during the pandemic. After all, this new normal has been great e-commerce business traffic and online conversions!

    What impact has COVID-19 had on businesses? 

    At the start of the shutdown, many small to large-scale businesses were forced to conduct mass layoffs and dig deep into their pockets due to their financial fragility. Since then, the economic impact of COVID-19 has only grown, leading to company closures as the take-up rates and fear of contracting the virus have kept consumers out of their stores and saving for a future rainy day. This major economic shock, even with the help of government aid, has devastated the retail sector, alongside arts and entertainment, personal services, food services, and hospitality. While it has been a few months since, remaining businesses are still feeling the aftermath amid this global crisis, and the uncertainty of when or if their operations will be able to return to the normalcy of pre-coronavirus is still unknown.  

    What are the consumer’s expectations? 

    While the famous saying, “business as usual”, is merely a form of marketing designed to assure customers that operations will be conducted the same as they always have, amid the pandemic, this marketing phrase has undergone some re-thinking to not strike the wrong tone with consumers. 

    Right now, while purchasing products and services for personal use or gifting is still shoppers want, they also want a company that aligns with their current values. This means that prospective customers and returning shoppers expect you to regularly update your business procedures for upkeeping provincial/state regulations and maintain your communication with them by providing comforting words to encourage them that shopping can be continued safely. 

    Are you doing your part but need the help of a professional digital marketing agency to do more? 

    Here are some suggestions on what they can assist you with to meet your consumer’s expectations:

    • Educate the public using brand authority. 
    • Highlight more sales and ways to obtain discounted products. 
    • Bring people together on your social channels to help bridge the gap that has been imposed through physical distancing. 

    More shopping will be done online

    Some big-box retailers like Wal-Mart, Kohls, and Target have already decided that they will remain closed this year during the annual shopping weekend with many more to follow as the greenlight for high-traffic, in-store shopping remains on hold. However, while you can’t bank on brick and mortar shops to shop the deals of Black Friday/Cyber Monday, you can be sure that online retailers will be stepping up their game to make this year’s shopping experience one to remember. 

    If you’re the owner of an e-commerce business, here are some ways that you can reap the rewards of Black Friday and Cyber Monday amid the coronavirus pandemic

    • Start building a cohesive search engine optimization strategy (SEO) to improve your search rankings. 
    • Attract buyers by hyping up your sales event using company social channels.
    • Run pay-per-click ads based on messaging that proved high-performance and appealed to your target audience in the past. 
    • Send out a vibrant email to your subscription list to ensure that they know what type of promotion you will have and which item(s) and service(s) will be on sale. 

    For those who need assistance getting off the ground and running or simply prefer the expertise for such an important e-commerce shopping weekend, it’s worth hiring a professional digital marketing agency to handle your online affairs and set the groundwork for some successful conversions. 

    How does your brand plan to keep up with the new normal? Drop a comment below to share with other entrepreneurs.

    Exceed your marketing goals with these digital strategies

    We all know that marketing is the process of communicating value to customers and many tools help to aid the development of your online strategy. As a savvy e-commerce business whose purpose is to always look for ways to connect products and services with consumers, the opportunities to boost your awareness and credibility are endless in the realm of digital marketing. That being said, here are some cost-effective ways to effectively engage with your target audience.   

    Invest in more time spent on social media engagement 

    If it isn’t already, social media should be an essential part of your business marketing strategy. The diverse world of social platforms helps you to reach out and stay connected with your customers, increase the awareness of your brand, as well as boost leads and sales. So, not only are you better able to improve your company’s image through social influence, but it also aligns with your desire to invest in some low-cost digital marketing strategies

    Customer satisfaction plays a vital role in the continued success of your business, which is why social selling has proven to be a great way to reach new and recurring customers by posting relevant content mixed up in between sales and other promotions. The best part is that you’re able to try out various social media channels to determine which platforms reach your target audience and which are disadvantageous for your brand’s demographic. 

    Are you well-versed in visual or auditory storytelling?

    People are drawn to different types of advertising, including magazines, radio, television, billboards, and social endorsements, however, one thing all of the following examples should share is the ability to create an expressive, meaningful story. Regardless of what product or service you’re trying to sell, audiences value content that’s entertaining, informative, and either audial or visually appealing. This means that you should be focusing your attention on low-cost digital marketing strategies that can meet the continual needs of your customers, and there are so many professional services that can you help. 

    At Trek Marketing, we tell your brand’s story in a variety of ways by servicing low-cost digital marketing strategies such as PPC Advertising, Search Engine Optimization, Email Marketing, and Blogging. All of the above strategic digital elements involve carefully creating either content or visual elements to draw in your audience and boost conversions. So, if you’re looking for a service with a return-on-investment (ROI) that you can count on, let’s have a chat about getting you on board with some professional digital marketing services. 

    Looking for other ways to enhance your campaigns?

    If you’re a larger scale business, it’s possible that you already have the above services on-the-go, which is why we have a few more suggestions for those who’re furthering their company goals. 

    • Consider starting a hashtag campaign.
    • Look for new customers on search forums by proactively building relationships. 
    • Promote case studies to advertise on your business webpage. 

    Do you know of any other low-cost digital marketing strategies that may help prospective business owners amp up with advertising? Drop a comment below to share with our readers.

    How does digital marketing increase your e-commerce sales?

    An effective digital marketing strategy accomplishes many goals — developing a better online ranking, increasing brand awareness, and building a bigger following — but none are as important as increasing your online sales. So, if you’re hoping to drive more customers to your website and achieve a higher conversion rate optimization, you need to understand what you should be doing to help out your business. 

    Understanding conversion rate optimization

    It’s the job of digital marketing professionals to show their worth by breaking down to business owners how conversion rate optimization (CRO) helps to increase traffic and online sales to their e-commerce websites. But first, they must understand what CRO is and how it works to benefit their online sales strategy. 

    It’s considered a conversion when a consumer visits your website and completes a desirable action. This could include purchasing a product or service, filling out an online request form, clicking through to the website to find out more information, or calling your business. Digital marketing professionals monitor these actions using Google Analytics and complete reports for their clients to determine how improvements can be made to improve sales. They use a simple formula: conversions/website visitors multiplied by 100 and expressed as a percentage. For example, if your e-commerce website has 17 conversions from 1,000 visitors to the page, your conversion rate is 1.7%. 

    How can you increase your digital marketing conversions? 

    Since the average consumer spends almost four hours a day using their smartphone, the potential to increase your online conversions is huge when you implement a digital marketing strategy. However, the first step towards a higher conversion optimization rate is to demonstrate a good first impression to your consumers. 

    The way you approach elements like customer service responses, website copy, and social media content gives an impression of the level of service and value your business brings to the table, and it’s always important to inspire confidence when you’re asserting your brand as a leader in your industry. 

    The next thing you can do is create an easy conversion point. This means that once a visitor is convinced to make a purchase, don’t rely on them to have to search high and low to find that conversion point. It’s important to include multiple ways for them to meet those conversion points, meaning that if you send out an e-newsletter, they can click on the product, on a button that says “buy now”, and even if the consumer clicks on the title of the product within the same area. This will make potential customers more likely to take action and create less confusion on how to buy. 

    Another consideration to increase your digital marketing conversions is quite simple, value all your callers, as picking up the phone to answer their questions or concerns may encourage them to carry out their online purchase. Online shoppers are conditioned to look for a telephone contact number rather than email and wait for a response, so if you’re fixated on improving your CRO, put your phone number where it can be easily found and consider measuring your call conversions (how many people call to ask about a sale or purchase) as well! 

    Lastly, if you or the professional digital marketing agency you hire is already doing all of the above to increase your e-commerce sales, considering leveraging digital ads as a way to increase your online conversion rate. Paid ad platforms such as Facebook and Instagram convert well and are worthwhile if you’re hoping to draw in a target audience demographic that spends ample time on these external social platforms. After all, not all digital marketing conversions require you to make changes to your website.

    What did you find most interesting about the above content? Drop a comment below to start a conversation with other readers.