What type of e-commerce businesses have prospered amid the pandemic?

While the COVID-19 pandemic has had a devastating impact on economies worldwide, small businesses were the ones that were hit particularly hard. Many businesses weren’t able to reopen their doors after forced closures and some of the companies that have managed to survive are now scraping by amid the second wave. While this is the […]

Digital marketing techniques that hold the most value for business owners

Your online presence is essential, regardless of whether you’re starting a new e-commerce business or simply taking over from a previous owner. While the 2020 year has brought about a lot of changes, the only change to online shopping is that it has become more important than ever before, as more customers are flocking to […]

Are you looking for some SEO tips to boost rankings?

While most e-commerce business owners possess a rough understanding of how search engine optimization (SEO) affects their presence, many aren’t knowledgeable enough to increase their online rankings, which is why industry experts are needed to improve the quality of traffic and clicks. Nevertheless, with so much lucrative information available at your fingertips there are still […]

Common digital marketing mistakes to avoid as an entrepreneur

Since it’s difficult to guarantee which investments will generate a consistent return, e-commerce business owners will often face marketing hurdles where they will struggle to see profitable results. So, whether you’re looking for help with various digital marketing activities or simply want assurance that you’re on the road to success, an assortment of digital marketing […]

Tapping into success: Which offers the best ROI? Google or Facebook ads?

Google Ads and Facebook Ads have a longstanding rivalry and when it comes down to your return on investment (ROI), it’s essential to invest in the right platform that will generate ad revenue. A professional digital marketing agency would easily be able to determine which platform would work best for your business, but for those […]

How to properly plan for your Halloween marketing promotions

The spooky season is in full swing and with All Hallow’s Eve approaching, you should be orchestrating a digital marketing strategy that embellishes all the chills and thrills of your business. While this autumnal holiday doesn’t involve gifting presents, consumers love a company that decorates their websites with festive charm, and even better, plans some […]

How does digital marketing increase your e-commerce sales?

An effective digital marketing strategy accomplishes many goals — developing a better online ranking, increasing brand awareness, and building a bigger following — but none are as important as increasing your online sales. So, if you’re hoping to drive more customers to your website and achieve a higher conversion rate optimization, you need to understand […]

How to handle customers displeased by long waiting times, delayed shipping amid the pandemic

You’ve been living amid life-changing events and it’s important as an e-commerce business owner to focus on providing professional digital marketing and to be mindful of the situation around you to revamp your services accordingly. Such initiatives will boost your company’s reputation and also help to improve the overall experience for your clientele. After all, […]