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    Tag: professional digital marketing

    Is Facebook advertising right for your business?

    Posted on by Alex Wilks

    While many elements of your digital marketing strategy will consist of trial and error when it comes to effective online advertising, no platform is more powerful and underutilized as Facebook! While many e-commerce business owners tend to shy away from Facebook ads as their primary investment, it’s one of the best ways to get the word out about your company, especially if you’re also looking to reach prospective customers. As a social platform with more than a billion users, it would be silly to not include it in your ongoing advertising campaign strategy. 

    Facebook ads work for most businesses

    It’s reassuring to know that most industries and brands benefit from Facebook advertising before even contacting a professional digital marketing agency! This is partly because of Facebook’s popularity, with people from all over the world and different walks of life visiting the social platform to communicate, browse, and yes, shop. However, if you’ve already tried to use Facebook to increase your conversions, reach your target audience, and engage through product advertising, it may be the type of ad or marketing that you’re doing, rather than the platform itself. Even if your user doesn’t use Facebook often, you may be surprised at how they will still find their way to your website with the right ad coming their way. Plus, even if they miss it, their loved ones might share it! 

    Start with a goal in mind

    Why is Facebook such a great platform to carry out your professional digital marketing goals? It’s because it has the potential to put you in touch with a range of consumers quicker and more efficiently. Not to mention Facebook ads are relatively affordable, giving ample opportunity to adjust your campaign strategy as needed.

    So, when you’re looking at investing in your social strategy on Facebook, start the process with a clear goal in mind. Make sure to write down your short-term and long-term goals so that you can govern advertising decisions. Maybe you want new customers? If so, how many? And is your primary goal to increase visits, conversions, account registration, or all of the above? Be sure to keep your goals as specific as possible so that you can work alongside a professional digital marketer to tailor your ads, track your progress, and tweak your strategy as the layout of your industry shifts. 

    Understand KPIs

    Finding success with Facebook advertisements is strongly dependent on your knowledge of KPIs (Key Performance Indicators). This allows you to focus on the actual net profits made through your Facebook ads, and then you can further pinpoint ways to drive down your cost per action on advertising engagements. Money is money in the business world and if able to heighten your sales without lowering profits, it makes the most sense to run cost-effective campaigns that generate higher revenue for your business. 

    Rotate types of Facebook ads

    Before you dive deeper into the world of Facebook ad campaigns, remember that you will need to create more than a single advertisement to have an effective campaign strategy. So, as a rule of thumb, be sure to develop at least three ads with the same targeted interests and goals, and rotate them within the campaign that you’re running. By doing this you’re better able to gather consumer information and compare each ad based on their CTRs (click-through rates). This will allow you to keep your focus on winner ads versus those that are underperforming.

    Are you ready to speak with a professional digital marketing team about adding Facebook ads to your current social media marketing strategy? Let Trek Marketing start things off by connecting you to your target audience using Facebook!

    Have you had any positive experiences using Facebook for advertising? Drop a comment below to share among our readers. 

    Tapping into success: Which offers the best ROI? Google or Facebook ads?

    Posted on by Alex Wilks

    Google Ads and Facebook Ads have a longstanding rivalry and when it comes down to your return on investment (ROI), it’s essential to invest in the right platform that will generate ad revenue. A professional digital marketing agency would easily be able to determine which platform would work best for your business, but for those who have been in the game for a while, you may possess enough knowledge to kick things off yourself. Continue reading to learn the differences between these two advertising platforms.  

    Google Ads versus Facebook Ads

    While you were probably drawn to this blog submission looking for a definitive answer, we’re here to tell you that there really isn’t a “best” option, because both platforms perform differently from one another, bringing unique benefits to the table for online businesses. 

    Instead, try asking yourself the following questions before you invest money into either digital marketing effort: 

    • What is my budget for digital advertising?
    • Which platform would better reach my target audience?
    • What stage of the consumer’s buying journey am I trying to make a profit on?

    Since most internet users regularly utilize both of the following platforms, it’s more important to channel your pay-per-click advertising services towards efforts that focus on the age, income range, and lifestyle of your audience. Thus, to increase your ROI it’s important to break down what makes each platform unique before you make your final decision towards rolling with one or both. 

    A breakdown of Google advertising

    As businesses grow and transition to the online realm, customers have more choices now than ever before on where to make their purchases. Although, to be a successful business owner, one must deliver and retain customer interest at every stage of their browsing experience. Thus, many e-commerce companies rely on Google!

    What types of campaigns can you run using the Google platform?

    • Search network campaigns
    • Display network campaigns
    • Google Shopping Ads 
    • Video campaigns 
    • App campaigns 

    Facilitating purchases is one of the many perks of the Google platform, and through pay-per-click advertising services, business owners have been able to approach their audience with the use of industry keywords within their content, only paying for the service when their ad is clicked by the consumer. This technique is an efficient method that’s super popular for those looking to expand their digital marketing efforts. 

    A breakdown of Facebook advertising

    While Google Ads focus on paid searching, Facebook Ads are all about paid social, targeting audience behaviors and patterns to make each advertisement effective and personal. 

    Below are some formats of ads that can be done through Facebook:

    • Video advertising
    • Photo advertising
    • Slideshow advertising
    • Carousel advertising
    • Dynamic product advertising
    • Lead form advertising

    What are the ROI benefits of each platform?

    While both platforms work as channels to utilize pay-per-click advertising services, they also offer different benefits to the business owner.

    Benefits of Google Ads:

    1. You can bid on a number of keywords and get your ads to rank higher, reach new people, and increase your exposure. 
    2. You’re able to earn higher SERP (search engine results page) rankings by creating relevant ads. 
    3. The search and display networks help you to create ads that will appear in search results and generate more leads.

    Benefits of Facebook Ads:

    1. Consumers are always sharing information about themselves on Facebook (interests, beliefs, hobbies, etc.) and you can use this to collect data on your target audience.
    2. Once you have collected a database of people that are likely to be interested in your products or services, you can import it into Facebook and target those people using your ad campaigns. 
    3. Earn sign-ups, sales, subscriptions, follows, and leads. 

    Which platform are you most excited about? Drop a comment below to compare with other readers. 

    How to properly plan for your Halloween marketing promotions

    Posted on by Alex Wilks

    The spooky season is in full swing and with All Hallow’s Eve approaching, you should be orchestrating a digital marketing strategy that embellishes all the chills and thrills of your business. While this autumnal holiday doesn’t involve gifting presents, consumers love a company that decorates their websites with festive charm, and even better, plans some ghoulish promotions to show off their holiday spirit! Below are some ideas that you can use to spiff up your online marketing. 

    Send out a spook-tacular newsletter

    For those of you who are equipped with an email list and customizable template, now is the time to use newsletters as a means for showing off your Halloween spirit. Whether you decide to slot in some products that embellish a ghoulish charm or you simply host a seasonal promotion with access to an exclusive coupon code or discount, whatever you’re offering should encourage shoppers to carry out purchases and skillfully align with the season. 

    If you’re unsure of how to get started consider hire a digital marketing professional to carefully craft your Halloween email. If you don’t possess a list or an email design, it’s likely too last minute to have this task completed by Halloween, but you can look to other upcoming holidays and have a web development professional ensure that you’re sorted with everything your website needs. 

    Host a chilling contest on Facebook or Instagram

    While there are tons of opportunities for your business to utilize social media to gain consumer attention, Facebook and Instagram are great channels for visual promotions. So, as one of the best ways to engage with your audience, we recommend hosting a contest to sanction the start of the spooky season. This could include elements where you ask your customers to submit photos of their favourite Halloween-related activities, carved jack-o-lanterns, or party foods and the chosen winner would receive a special discount code to use towards their next purchase. Be sure to include rules such as, “must follow all of our social media accounts”, “must like this post”, and “must share this post” for bonus ways of gaining traction.  

    If you need help coordinating a contest promotion as part of your October digital marketing strategy, speak with a social media expert to get started! 

    Are there other ways to expand on your digital marketing strategy for Halloween?

    Since our favourite grim holiday is only 25 days away, we wouldn’t recommend making too many changes to the development details of your website. However, there are some small transformations that would make it rather eerie-sistable. 

    • Offer treats with each order: Whether the treat you offer is a bag of candy or a small gift bag of sample products, shoppers love receiving seasonal goodies with their purchases.
    • Live stream your haunted shop: If you’re one of the many e-commerce business owners who also possesses a brick and mortar store, be sure to decorate for Halloween and live stream what it looks like on your social channels. 
    • Get spooky with your product or service names: This change, while subtle, makes a world of difference to potential and recurring customers when they’re perusing your website. 

    What other ways in the past have you marketed your business for Halloween? Drop a comment below to share with our readers. 

    Mistakes to avoid when writing your own web copy

    Posted on by Alex Wilks

    One of the most effective ways to reach a new or prospective audience is by putting words to screen or paper. Aside from capturing consumer interest, copywriting is an artful way to deliver important messages that will appeal to the reader’s needs and desires. Although it may seem rather simple to effectively communicate professionalism and intrigue, there are so many ways in which sentences can be read and without a marketing professional on your team, who knows what mistakes you could be presented with. 

    Writing for everyone instead of targeting your copy

    Our individual needs and interests are unique to our personalities and since we’re all attracted to a variety of products and services, it’s important as business owners to orchestrate website and advertisement copy that will translate to the audience that you’re hoping to target. The primary goal of copywriting is to render essential communication that appeals to a mass audience. This could include offers, discounts, and promotions, industry-relevant news, or company updates. However, while the transmission of the information is necessary, it’s more significant that it resonates with its targeted crowd and sparks a positive reaction that motivates the prospective shopper to take action. So, instead of writing a generic paragraph to appeal to everyone that could potentially read it, write for those who’re already well-immersed in your market.

    Focusing too much on the promotion of products 

    While you should use both online and offline spaces to market your business’s products, it’s one of the biggest pitfalls that business owners get consumed by. Yes, good copy should capture the attention of potential customers, but focusing too much on the “thing” you’re selling isn’t as aspiring as the emotional connection to your brand that your audience craves. That’s why you should remember to use writing as a way to attract attention to the aspirations of your company, including the products and services, versus just listing their attributes. 

    Impressing yourself rather than the audience

    One of the many drawbacks of writing your own copy is remembering to take a step back and look at your product or service from a different vantage point. You obviously already love, admire, and believe in it, or else you wouldn’t have invested the time and effort into your company’s operation. So, it’s key to focus on speaking the language of the consumer, investing the time and resources into listening to their questions and concerns, and know what they’re looking for on their buying journey when you’re crafting compelling copy. 

    Trying to do it all yourself

    Unless you’re a trained expert, one of the biggest mistakes that business owners make is trying to write everything themselves. Professional copywriting is a skill that takes time and practice, and even after many years of application writers will still split up their tasks and have others review and edit their work. This is because we tend to oversee our mistakes, and with timelines and pressing delivery schedules rushing writing assignments, it’s very easy for inaccuracy. 

    What’s the best way to combat an oversight in your e-commerce marketing? Hiring a professional to craft high-class copywriting that can communicate the values of your business, of course! Working with a writer has never been easier, and many are happy to lay out a content-plan and clearly communicate what their future writing strategy will convey. 

    Are you ready to talk about content strategy? Drop your email below to start a conversation. 

    How does digital marketing increase your e-commerce sales?

    Posted on by Alex Wilks

    An effective digital marketing strategy accomplishes many goals — developing a better online ranking, increasing brand awareness, and building a bigger following — but none are as important as increasing your online sales. So, if you’re hoping to drive more customers to your website and achieve a higher conversion rate optimization, you need to understand what you should be doing to help out your business. 

    Understanding conversion rate optimization

    It’s the job of digital marketing professionals to show their worth by breaking down to business owners how conversion rate optimization (CRO) helps to increase traffic and online sales to their e-commerce websites. But first, they must understand what CRO is and how it works to benefit their online sales strategy. 

    It’s considered a conversion when a consumer visits your website and completes a desirable action. This could include purchasing a product or service, filling out an online request form, clicking through to the website to find out more information, or calling your business. Digital marketing professionals monitor these actions using Google Analytics and complete reports for their clients to determine how improvements can be made to improve sales. They use a simple formula: conversions/website visitors multiplied by 100 and expressed as a percentage. For example, if your e-commerce website has 17 conversions from 1,000 visitors to the page, your conversion rate is 1.7%. 

    How can you increase your digital marketing conversions? 

    Since the average consumer spends almost four hours a day using their smartphone, the potential to increase your online conversions is huge when you implement a digital marketing strategy. However, the first step towards a higher conversion optimization rate is to demonstrate a good first impression to your consumers. 

    The way you approach elements like customer service responses, website copy, and social media content gives an impression of the level of service and value your business brings to the table, and it’s always important to inspire confidence when you’re asserting your brand as a leader in your industry. 

    The next thing you can do is create an easy conversion point. This means that once a visitor is convinced to make a purchase, don’t rely on them to have to search high and low to find that conversion point. It’s important to include multiple ways for them to meet those conversion points, meaning that if you send out an e-newsletter, they can click on the product, on a button that says “buy now”, and even if the consumer clicks on the title of the product within the same area. This will make potential customers more likely to take action and create less confusion on how to buy. 

    Another consideration to increase your digital marketing conversions is quite simple, value all your callers, as picking up the phone to answer their questions or concerns may encourage them to carry out their online purchase. Online shoppers are conditioned to look for a telephone contact number rather than email and wait for a response, so if you’re fixated on improving your CRO, put your phone number where it can be easily found and consider measuring your call conversions (how many people call to ask about a sale or purchase) as well! 

    Lastly, if you or the professional digital marketing agency you hire is already doing all of the above to increase your e-commerce sales, considering leveraging digital ads as a way to increase your online conversion rate. Paid ad platforms such as Facebook and Instagram convert well and are worthwhile if you’re hoping to draw in a target audience demographic that spends ample time on these external social platforms. After all, not all digital marketing conversions require you to make changes to your website.

    What did you find most interesting about the above content? Drop a comment below to start a conversation with other readers. 

    How to handle customers displeased by long waiting times, delayed shipping amid the pandemic

    Posted on by Alex Wilks

    You’ve been living amid life-changing events and it’s important as an e-commerce business owner to focus on providing professional digital marketing and to be mindful of the situation around you to revamp your services accordingly. Such initiatives will boost your company’s reputation and also help to improve the overall experience for your clientele. After all, putting customers before the profits will give you the power to earn their respect and loyalty. So, if you’ve been on the receiving end of some displeasing calls or emails lately, perhaps it’s time to consider a change in the way you handle purchaser complaints. 

    Write personalized emails to your customers

    While automated communication will give you some added time to dedicate to other tasks, these types of emails lack personalization and have the potential to lose much of their meaning. That’s why personalization is an essential marketing practice that should be used for both your new and long-standing customers! Aside from ensuring that they’re recognized and valued as individuals, personalized emails tend to stand out from the generic sales pitches in your inbox with highly relevant and tailor-made content that strengthens your customer relationships and even increases the likelihood of being opened and clicked.

    So, during these unprecedented times where your supply may be on backorder and postal services are shipping essentials first, be sure to reach out to your customers to let them know that while things are a little slower than usual, you’re working around the clock to keep business moving and to provide the same standard of service. 

    Provide customers with lots of updates

    Whether your manufacturer is behind on fulfilling business orders or your shipped delivery are being delayed, you need to continue to update your customers with their new estimated delivery times. While both of the above examples are things that are beyond your control, it’s important to take ownership by apologizing for any inconvenience that may be passed onto the consumer. Some business owners even consider overestimating their shipping dates, that way if they adjust the delivery date to something sooner, customers are happy with the speedier level of service. So, since shoppers often base their purchase decisions on an expected arrival date, it’s important to put yourself in their shoes and be honest about the quickness of your turn-around time.

    Seeing that it has been a few months since the start of the pandemic, and most shoppers are settled into the new system, they should anticipate their purchases to have flexible delivery times. However, sending off a quick update is a great means of satisfying customer service and helps to remind shoppers that you appreciate their business and are dedicated to ensuring that their order arrives as soon as possible. 

    Use the power of social media to relay information

    Just like you’re able to spread the word about a new product or service by using your social media channels, you’re also able to discuss shipping delays. Be sure to present your updates using a lively energy, especially if the discussion presents an issue that impacts your customers. For example, we recommend selecting an image that’s personable and full of expression to be paired with a short, sweet explanation, “While the shipping and delivery of your orders may be experiencing delays, your order will be worth the wait!”  

    For those who don’t know how to probably word or respond to customers through social media, you should also consider hiring a professional digital marketing agency to manage your campaigns and ensure that your brand followers receive the help and attention they need until we get back to a new normal. 

    Do you have another communicative means for dealing with unhappy customers? Drop a comment below to have it added to the list.

    3 strategies to boost your brand awareness

    Posted on by Alex Wilks

    Developing your brand awareness is very important in an era that’s so heavily digital. While it’s essential to look into the most popular ways to market your business, many efforts and strategies that won’t be suitable for you due to the size of your company or the cost. So, pay attention to which professional digital marketing strategies fit the criteria for your business to give your brand the boost it needs to become a competitive go-to for online shoppers. 

    Master the fundamentals of curated content 

    Consistent, high-quality content is the backbone of all e-commerce businesses and while alternative types of brand awareness are important, most professional digital marketing strategies aren’t quite as capable of catering to the consumer. While an exceeding amount of internet users think that the word “content” is only attributed to the thought-provoking text on the “about us” and “our mission” pages, they’re forgetting that it can also refer to other textual, visual, or aural features such as how-to videos, vibrant graphics, and the descriptions written under each product or service section, which together make up a huge portion of what they see on the website. So, when you’re on the hunt to establish brand awareness and increase your website’s visibility above your competitors, having good quality content will give you the advantage you need to greatly impact those who stumble onto your website. 

    However, since there are so many important elements that need to be addressed to organize and manage page content, it’s paramount for you to consider hiring a company that works with good content writers. Let’s get started by upping your content game!  

    Establish good SEO techniques 

    While a good content strategy creates a positive experience for shoppers, a solid search engine optimization strategy (SEO) is an investment that can get your brand noticed. SEO is a professional digital marketing strategy that has the power to funnel an increase to the quality and quantity of the traffic coming to your website through organic search engines. So, while things could be slow-moving to start, SEO is one of the most cost-effective ways for businesses to increase their online conversions and maintain their brand’s presence. 

    Professional digital marketing companies use keyword-based research in their writing to assist clients with bringing in new visitors and potential customers. This type of investment allows them to effectively get the most out of the service by keeping within a set budget and reaping the rewards of increased click-throughs.

    Don’t be afraid to collaborate

    There are always others who may know more than you, which means whether you decide to join a social media group for business owners or simply work alongside hired professionals, scoring any sort of experienced collaboration is a great method to help you to learn how to boost your brand awareness. For example, many businesses collectively partner up with other brands that offer different products from a similar industry (outdoor clothing vs. sporting goods store). This allows you to coordinate cross-promotions, social mentions, and a further reach which can offer you more advantages down the road. Also, from a financial point of view, collaborations are exponentially more feasible, as often they are free between the joining parties. So, if you can’t find a partner online, contact a professional digital marketing agency and ask if they will do a mention for a mention!

    What ways have you boosted brand awareness for your business? Drop a comment below to share your success. 

    What makes a great digital marketing strategy?

    Posted on by Alex Wilks

    As a business owner, you’ve likely familiarized yourself with the world of digital marketing and while creating your own strategy isn’t unattainable, it does require knowledge of the trade and lots of dedication. Remember to start by setting professional digital marketing goals that align with your business objectives and consider adding some out-sourced services to ensure you’re handling all the elements of your digital strategy. 

    Increased conversions

    While getting traffic to your website is a good start, if those clicks aren’t converting long-term, your strategy could likely use a revamp. As most businesses gauge the progress of their professional digital marketing campaigns based on the number of sales made, the sole intention of your online efforts should include an increase in conversions.

    While there is a variety of different methods that you can invest in when it comes to digital marketing, search engine optimization (SEO), social media marketing, pay-per-click advertising, and email marketing are part of many businesses’ action plans and are designed to boost your conversions over time. 

    Cost-effectiveness

    Just because you’re paying for professional digital marketing services, doesn’t mean that you’ll be left with a hefty bill. In fact, a common issue that’s plaguing business owners isn’t the cost of services, but the problems they face when investing in inferior assistance. While it would be ideal to have enough money to effectively run every type of marketing campaign, it’s important to dominate your competition by selecting a couple that works best for your type of business. This means that if you run a clothing company, one of the best sources for your customers to reach you would be social media. On the other hand, if you own a boating business, it would be ideal to connect with your target market through email. Keep in mind that there are many types of businesses that can utilize all kinds of professional digital marketing services and if you’re on a budget, express your limits with a customer service representative that can offer you the best bang for your bucks, increasing your conversions to add more services that can build your business long-term. 

    Engagement with the target audience 

    While funds are an important part of business ownership, there’s more to establishing your brand than just making money. Increasing organic traffic to your website is a crucial digital marketing tactic and if you’re hoping to turn prospecting customers into long-standing buyers, then you will need a plan when it comes to consumer engagement. Even the best retailers with the highest-quality products look for ways to retain their current customers, and this is when interacting with the audience comes into play. Whether you choose to offer an inviting blog, fun social posts, or address customer feedback by providing prompt responses, professional digital marketing works as a great platform to cater to the needs and build trust with your clientele. 

    How do you plan to overhaul your current professional digital marketing strategy? Drop a comment below to share with our readers. 

    A breakdown of Per-Per-Click Advertising for eCommerce

    Posted on by Alex Wilks

    Arranging and coordinating your pay-per-click marketing (PPC) schemes can be time-consuming and expensive, especially if your campaigns are being formulated by inexperienced writers who are not enveloped in the trends of your industry. So, if you want to pave way for the best potential success and allow your advertising to grow and refine your e-commerce brand, you need to understand the breakdown of how relevant, exhaustive, and expansive this popular marketing tactic is and just how it can drive traffic to your amazing, e-commerce website. 

    What does professional pay-per-click marketing include?

    While many factors contribute to how successful your pay-per-click marketing campaigns will be, one of the best things you can do is hire a company to manage it professionally. Needless to say, it’s worth knowing how the following fundamentals contribute to your eCommerce business.

    Pay-per-click marketing is a way of buying visits to your website rather than attempting to earn those visits organically. There are also various forms of PPC, including search engine advertising, click-based adverts, and keyword campaigns. Search engine advertising allows e-commerce brands to bid for ad placement in a search engine’s sponsored links so that when someone is searching for something related to what your business is offering, your website pops up. On the other hand, click-based adverts can also appear in advertising spaces and each time they’re clicked, the brand pays the owner of that space for sending potential visitors to their site. The cost can vary on this particular form of PPC, but can also result in a hefty profit. Lastly, keyword campaigns include researching what terms are being used in the industry of the business and intelligently targeting them for clicks. All of the above are important and essential ways that you want to start using pay-per-click marketing successfully, however, it must be orchestrated the right way. 

    • Keywords: This refers to a collection of words or phrases that show a relation to your business, products or services. These keywords will help to bring you a higher quality of traffic and if selected uniquely, can easily knock out the competition.
    • Landing page quality: Once you’ve crafted your PPC ads through the use of tight, keyword groups, you must then create optimized landing pages using persuasive content with tailored copy and a clear call-to-action.
    • Quality score: The quality and relevance of your keywords and landing pages affect your PPC campaign, and advertisers with better scores will get more clicks at a lower cost. 
    • Creativity: Pay-per-click marketing is being competitively used by many companies everywhere, so enticing copy and designer-quality ads will demand the clicks that you deserve and ensure that you’re getting the best bang for your buck. 

    Pay-per-click marketing campaign suggestions

    Digital advertising can prove to be a complex endeavor when you’re looking for effective ways to thrive within your competitive industry, so, here are a few tips that we’ve gathered that’ll help you perform successful PPC marketing.  

    • Keep things simple: Your purchasing process on your e-commerce site should be straightforward and uncomplicated. How easily is this done? Well, a seamless product search and navigation are a great start to get your shoppers to their specific needs. 
    • High-resolution images: If your product photos or page banners are low-quality, chances are that shoppers will just bypass buying altogether. So, be sure that all of your images are bright, clear and taken from many angles. 
    • Great copy: Everyone loves to read about the products they’re perusing before committing to their purchase, likely because it’s important to make sure that a specific product meets their needs. That’s why thought-provoking, edited copy is another great way to better your chances of encouraging an e-commerce transaction. 
    • Upgrade your shopping cart: It should be easy for your customers to change their item quantity, remove an item and to calculate their shipping and tax costs.  
    • Offer multiple payment options: Whether you credit cards, PayPal or even newer technologies such as Google checkout to make your purchases, your customers will appreciate the options. 

    Once created, new PPC campaigns will need to be managed regularly to ensure that they’re still effective. New keywords should be added to expand the reach and landing pages should be refined to include modified content, so, if you’re not ready to be evaluating your performance and improve the activity, let a professional digital marketing company handle the upkeep for you. 

    What do you find most interesting about this method of digital marketing? Drop a comment below to start a conversation.

    Why hire a copywriter for e-commerce?

    Posted on by Alex Wilks

    If you’ve been on the fence about hiring a professional copywriter, you must read along and discover all the benefits that a qualified wordsmith can offer your online business. After all, aside from vibrant imagery, content is the next far-reaching element of your business page that should be hooking shoppers and encouraging them to carry out their prospecting purchases. Thus, when it comes to copywriting for online marketing you should be outsourcing this position to gain some heightened, credible attraction to your brand. 

    They possess professional writing training

    While every person has an assortment of admirable, special talents, not every individual possesses the ability to articulate themselves in a printed composition. In fact, while most people speak well, many aren’t able to convey their ideas or explanations without leaning on another literary equivalent. Whether this is due to lack of practice, or the absence of copious words knowledge to facilitate copywriting for online marketing, it’s evident that the skill of fluidity and word placement is not a strength that all possess. So, while you may strive to coherently describe your business services and products, a professional copywriter will better understand the importance of sentence structure and word-pairings and are far more likely to avoid the simple mistakes of the untrained eye. Not to mention they also have experience editing grammar and punctuation mistakes, something that you may second-guess due to lack of knowledge and know-how. 

    They write with your audience in mind

    We’ve established that writing, in general, is a unique art form, however, try putting your fingers to your computer keys and saying something that makes your brand develop its voice! It’s important to influence buyers by placing yourself in their shoes. What do they value? What encourages them to carry forth with a purchase? Why should they relate to your brand? Writing for an audience requires a certain degree of cohesive consistency, not to mention an expansive collection of ideas to target them at different angles. Everyone that reads your copywriting for online marketing should find a sense of belonging when they’re perusing through your content, regardless if it’s just product information. 

    You have more time to dedicate to other tasks

    Whether you operate a pint-sized business or a large company, time is of the essence! That’s why it’s essential to invest in smart partnerships that will benefit your e-commerce brand, while also enhancing the time you can dedicate to other important tasks. Copywriting for online marketing is already a long process that involves lots of research and editing, and for those who aren’t gifted with words, lots of extra time is spent re-reading and formulating cohesive sentences. So, instead of wasting your valuable time writing copy for your e-commerce site, how about better spending that time improving your company in other areas that fill a need in your business plan? 

    Here at Trek Marketing, we understand how beneficial having a professional copywriting is to the success of your entrepreneurial success and your future digital marketing campaigns. So, instead of spending the grueling time writing your content, we would be happy to give your brand the voice it deserves. 

    What do you love most about having someone else write your online content? Drop a comment below to compare with other readers.