Whether you’re a new entrepreneur or a seasoned e-commerce business owner, there’s no denying that digital marketing is an important investment for anyone who runs a small business. Since digital approaches to reaching target customers aren’t going anywhere, you should know a lot about the tools at your disposal to ensure that you’re working towards […]
There are a variety of ways that shoppers find new businesses to purchase from. While some utilize referrals from loved ones, most leverage the power of the wide web as an effective way to discover new storefronts. Whether those shoppers make their purchases online or simply use the power of search engines to lookup places […]
Although implementing search engine optimization tactics is what you do best, creating reports for the clients can sometimes be a daunting task. Since every patron and business possesses their own unique goals, it’s important to provide a robust report that lets them know how well your campaigns and strategies are performing to boost their website. […]
Before the pandemic, established brick-and-mortar businesses were still finding success through regular foot traffic, however, as non-essential shops were closed to slow the spread of the virus, e-commerce has heightened in popularity (even more so than before) to accommodate the influx in online shopping, live-streamed events, and social connections by way of digital platforms. This […]
If 2020 has taught us anything as digital marketing professionals, it’s that consumers heavily relied on available online conveniences to keep themselves safe during these crazy times. Whether it was virtual doctor’s appointments, online grocery shopping, or simply transitioning to ordering more of their necessities through e-commerce sources, it’s clear that the digital age is […]