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    Tag: Search Engine Optimization

    How to make the most of your SEO budget

    Posted on by Alex Wilks

    Search engine optimization is one of the most beneficial, cost-effective, digital marketing services available, and if you’ve been on the fence about what to do to boost your business online, this could be the move that gets your company noticed. After all, strategic online marketing is all about understanding your industry, and if you know what consumers are looking for, you’re able to provide them with a better service overall. 

    What’s SEO?

    Have you ever wondered how primary search content results — web pages, videos, images, and local listings — are determined on major search engines like Google or Bing? While the clickable options at the top are likely assured through paid advertisements, the other available ones are ranked based on their relevance to your searched terms and when these highly searched keywords are used adequately, it increases your chances of appearing on the first few pages. This means that filling your website with text exhibiting your industry’s popular terminology will also allow you to crawl up organically to a better ranking.

    But how do you know what to write and where to put it? Often business owners rely on a professional SEO audit service to handle their website’s visibility, as it’s cheaper than direct, paid advertising. Your consultant will inspect your website using specialized tools and their industry experience to come up with a plan to improve your content organically. The best part about search engine optimization is that as long as the work is done by a professional, even if the service is suspended you will still be able to reap the benefits of your improved ranking and continue servicing the consumers brought in through your increased traffic efforts.

    How does the conversion funnel work to your advantage? 

    After your SEO audit service is completed the specialist will go to work establishing the following on-page and off-site SEO practices to allow your e-commerce website to be truly successful! 

    Here’s what is included in Trek Marketing’s SEO service: 

    • SEO audit service
    • Page layout optimization
    • Page speed optimization
    • Finding and fixing of broken links
    • Ensuring use of headers, URLs and meta tags
    • Basic and advanced schema markup
    • Optimizations for voice search
    • Original and engaging content creation
    • Content creation for backlinking
    • Guest posting

    To find out more about our SEO audit service, speak to a representative who will make it their mission to boost your online business.

    Still have questions about SEO and how it works? Drop a comment below to collaborate with our other readers. 

    What makes a great digital marketing strategy?

    Posted on by Alex Wilks

    As a business owner, you’ve likely familiarized yourself with the world of digital marketing and while creating your own strategy isn’t unattainable, it does require knowledge of the trade and lots of dedication. Remember to start by setting professional digital marketing goals that align with your business objectives and consider adding some out-sourced services to ensure you’re handling all the elements of your digital strategy. 

    Increased conversions

    While getting traffic to your website is a good start, if those clicks aren’t converting long-term, your strategy could likely use a revamp. As most businesses gauge the progress of their professional digital marketing campaigns based on the number of sales made, the sole intention of your online efforts should include an increase in conversions.

    While there is a variety of different methods that you can invest in when it comes to digital marketing, search engine optimization (SEO), social media marketing, pay-per-click advertising, and email marketing are part of many businesses’ action plans and are designed to boost your conversions over time. 

    Cost-effectiveness

    Just because you’re paying for professional digital marketing services, doesn’t mean that you’ll be left with a hefty bill. In fact, a common issue that’s plaguing business owners isn’t the cost of services, but the problems they face when investing in inferior assistance. While it would be ideal to have enough money to effectively run every type of marketing campaign, it’s important to dominate your competition by selecting a couple that works best for your type of business. This means that if you run a clothing company, one of the best sources for your customers to reach you would be social media. On the other hand, if you own a boating business, it would be ideal to connect with your target market through email. Keep in mind that there are many types of businesses that can utilize all kinds of professional digital marketing services and if you’re on a budget, express your limits with a customer service representative that can offer you the best bang for your bucks, increasing your conversions to add more services that can build your business long-term. 

    Engagement with the target audience 

    While funds are an important part of business ownership, there’s more to establishing your brand than just making money. Increasing organic traffic to your website is a crucial digital marketing tactic and if you’re hoping to turn prospecting customers into long-standing buyers, then you will need a plan when it comes to consumer engagement. Even the best retailers with the highest-quality products look for ways to retain their current customers, and this is when interacting with the audience comes into play. Whether you choose to offer an inviting blog, fun social posts, or address customer feedback by providing prompt responses, professional digital marketing works as a great platform to cater to the needs and build trust with your clientele. 

    How do you plan to overhaul your current professional digital marketing strategy? Drop a comment below to share with our readers. 

    How small businesses are keeping up with the revolution of digital marketing

    Posted on by Alex Wilks

    Digital marketing, like many technology-based fields, is constantly changing and evolving to keep up with the times, and as business owners, it’s paramount that you understand your reaching potential if you wish to stay ahead of the curve of your industry. While reading about various online strategies is a great start to grasp some understanding of digital marketing affairs, dipping your toes in efforts like search engine optimization, blogging, and social media are better ways to connect yourself with the outside world and increase your web traffic and conversions. 

    Adopting keywords in their website text 

    Whether business owners decide to take a stab at writing their own page content or they hire a professional digital marketing agency to handle the cultivation of some vibrant wording, it’s through the use of keywords that they’re able to compete with some more prominent names in the business. 

    Search Engine Optimization (SEO) is a digital marketing technique that uses determined keywords, in an increased quantity, to improve organic results for searches on a variety of online engines. This means that the more you use a popular word, phrase, or expression, the more likely your content will be able to crawl up search rankings and increase its visibility to potential customers. 

    Take some time to find out which words work well for your business by making a list and each time you write, use a few keywords and supplement them organically within the text. Keep in mind that while you want to use them as much as possible, it’s important to not make your content too wordy by overusing phrases to the point that the context doesn’t make sense, and therefore defeating the purpose of marketing altogether.

    Actively blogging helpful, informative content

    The more purposeful content you possess on your website, the easier it will be to establish your credibility and assert a certain degree of expertise within your industry. Just like we mentioned above, establishing keywords will allow you to achieve a more prominent search result position and when those keywords are sprinkled throughout informational content, it shows that you’re willing to share some knowledge without asking your customers for anything in return. This gives the impression that your brand is more than a store, but instead, a business that focuses on loyalty to achieve higher conversion rates. 

    While a blog is a space to let your creative juices flow, it’s also the area where you can engage with website visitors, while also giving them content that is promotional and shareable. Use it to tell a story that will draw in your target audience by evoking emotions, keep it mid-length, and ensure that the writing is quality and not just a juggled mix of in-depth how-tos! 

    Using the power of social media 

    Social media plays an important role in the life of most businesses and most people’s personal lives, which means that you should be utilizing its power to expand your reach. While providing you with a fantastic customer service tool, managing your social media channels is an easy, relatively inexpensive way for you to meet your potential customers on their level and start life-long relationships by becoming the go-to source for their individualistic needs. However, the key to social media is consistency, and when you don’t have the time because of your other business ventures, your audience is left out to hang, becoming disinterested by your lack of content. So, ensure that you’re always in the loop by sharing informational and helpful subject matter that’s mixed with some occasional advertising and promotions. Not only will this increase your organic growth, but it will build up your relationships with your community and establish a network that will payout in the future. Thus, if your life as a business owner has proved to be busy, consider hiring a professional digital marketing agency to handle your social media affairs by managing your channels and answering customer questions.

    Do you own a small business? How are you keeping up with your industry competition? 

    What core values do the top marketing companies share?

    Posted on by Alex Wilks

    The concept of core values is quite powerful and these little bricks of communication possess the ability to embellish the beliefs and work ethic of your digital media agency. So, if you’re hoping to attract an influx of clients and show off your shared vision as a brand, perhaps the first step would be to incorporate the following core values and align them alongside your brand. 

    What values should the foundation of your company be built upon?

    Whether you’re a new up-and-coming company looking for core-value inspiration or you’re a part of an older brand that requires a revamp, integrating as many of the below standards of business will help you to get closer to your goal of joining the list of top marketing companies worldwide. So, let’s examine which company values create long-lasting, successful, and motivating movements.  

    • Integrity: When an e-commerce brand or digital media agency maintain their moral uprightness and sense of unification, they’re upholding a strong degree of integrity that reflects the business as a whole.  
    • Boldness: Digital media agencies need to be prepared to take risks to exemplify a certain degree of confidence with their customers. 
    • Trust: Nothing will ever improve long-term for your company if the trust does not exist. It holds the most significant, marketable power and is a major focus for all mega brands. 
    • Accountability: While business owners enjoy the ability to control how their business is operating, a responsible digital media agency that offers the element of e-commerce ownership embodies the best representation of accountability. Remember to exercise your obligation to report, explain or justify something, but remain answerable and approachable for all your clients’ actions and results. 
    • Commitment: While going into business is a commitment on its own, mastering the skills that further company development goes a long way in the consumer world. Be sure to engage regularly with all of your clients. 
    • Passion: This element separates your agency from the rest! It’s essential to be a passionate organization that possesses strong ideas and believes in what they’re sell to business owners. Thus, this drive excellence often results in profitability and success. 
    • Fun: All work and no play will make you a boring digital media agency. Be sure to reach out to your clients to touch base and not just talk about their campaign successes. 
    • Ownership: Every client wants a marketing agency to stand up and take responsibility for the execution of an upcoming project. While this kind of ties into accountability, it’s portrays that you’re a leader in your industry. 
    • Continuous learning and improvement: It’s impossible to know everything there’s to know about digital marketing, which is why it’s imperative to show how your company is focused on industry changes and evolvements. Maybe you attend location seminars or workshops? Highlight this on your websites to show prospecting customers that you’re involved in the evolution of marketing! 
    • Leadership: Whether you make it your mission to achieve challenging goals, get things time quickly and efficiently or take decisive action when needed, it’s always good to outperform your competition, and inspire others in your field. 
    • Creativity: Since online advertising can often be considered subjective, you must keep your creative juices flowing. This means that you want to take the time to analyze the competition and find ways to top their ad campaigns. Keep in mind that the general public is subject to thousands of advertisements daily and you want to ensure that your target audience notices yours from the crowds. 
    • Quality: Go above and beyond to satisfy your customer’s expectations, but ensure that you maintain a level of quality along the way. This means that you’ll want to set the tone of your workplace culture by letting clients know when a deadline may not be feasible or suggesting to add to their budget to improve the quality of a campaign. 

    At Trek Marketing, we take a holistic approach to business and are steadfast in ensuring that your e-commerce business is performing well to maximize the return on your investment. Are you interested in being on the receiving side of all of the above core values? Then choose a digital media agency that will be dedicated to boosting your business!  

    Which core value is the most important thing you look for in a digital media agency? Drop a comment below to share with our readers. 

    What is a search engine optimization audit and how can it help your business?

    Posted on by Alex Wilks

    If you’re a business owner who’s serious about expanding your outreach, an SEO audit should be something that you carry out frequently. Unlike a traditional audit, this one is performed solely for marketing purposes and will give you a better insight into your website’s individual pages and the overall traffic that’s coming in. It’s also a great opportunity for you to improve your site’s performance, allowing you to rank better in your SERPs and determine how well your business page will appear on Google results. 

    At Trek Marketing, we believe that an SEO audit should be completed at the beginning of a new project, and at the beginning of each new quarter, to better understand how well your website is performing and to highlight any changes that need to be made. Therefore, our SEO professionals will concentrate on your personal stats, analyze any drops or spikes in web traffic, and discover the roots of further efficiency problems. 

    What steps are taken during the audit process? 

    Before getting started, you will speak with an industry specialist to create a viable strategy that will help establish your business goals, then, the following critical components will be evaluated during your SEO audit.

    • Competitor research: Your professional audit will kick things off with a good look at the competition. How are your competitors attracting organic traffic? Which keywords do you need to target? A competitive analysis consists of an estimate of monthly search traffic, page-one keywords, inbound links, domain authority, linking root domains, and the estimated search traffic value. 
    • Crawling and indexing: The term “crawling” refers to how your site is being read by Google, whereas the term “indexing” is adding your web pages to Google’s search results. 
    • Accessibility: Slow page load speeds, 404 errors or long server response times are all accessibility issues that get in the way of visitors gaining entry to your webpage. 
    • Link analysis: Poor linking does not rank well in Google’s search algorithm, so your internal and external links should be analyzed to determine how and where your data is linked. 
    • Keyword analysis: High-value search traffic is brought in through the use of high-ranking keywords. So, why not start reeling in the traffic and turning those visitors into conversions? 
    • Content evaluation: Did you know that your content affects your business? Whether it be funneled in through your blogging or landing pages, you will need to use target keywords to bring the right inbound traffic. 
    • On-page Optimization: This type of optimization process welcomes both organic and search engine website visitors. So, since some page elements, such as header tags and URL lengths help to bring in traffic, you will want to optimize these elements across your website.
    • Architecture and design: This is the part of the SEO audit where your user experience and behaviours are evaluated. Is your website secure? Is it mobile friendly? All the above elements determine if your site is providing an enjoyable shopping experience for users. 
    • Business strategy and online branding: This is the stage where your SEO specialist will analyze the challenges that are holding your business back and create a plan that will help you to look ahead and maximize your SEO. 

    If you’re ready to take action and follow through on our industry recommendations, it’s time that you focused your efforts to improve your business visibility online. Contact Trek Marketing to find out more information about our SEO audit service. 

    Which of the above examples would you want to prioritize as part of your SEO audit service? Drop a comment below to share with our readers. 

    3 SEO techniques that should be avoided altogether

    Posted on by Alex Wilks

    The ultimate goal of search engine optimization is to increase an e-commerce site’s usability so that it can start bringing in the right people through popular search engines. While site owners should be investing their efforts into optimization to create a high ranking for a particular key term or phrase relevant to the industry, if they’re looking to create impactful raw traffic, they will also want to accommodate a variety of SEO techniques to drive clicks and make their business more noticeable online. That being said, since there are so many resources out there that tell you what you need to do, it’s also important to know which efforts should you be avoiding altogether. 

    Don’t blame performance drops on algorithm updates

    While sometimes a performance drop happens suddenly because of how frequently these updates occur, you shouldn’t resort to blaming Google for your low rankings or drop in organic traffic. In fact, performance drops can occur for a variety of different reasons. 

    Some common reasons for organic performance drops include: 

    • Newly discovered technical issues on the e-commerce site
    • Significant content changes to the e-commerce site
    • Seasonality (higher traffic October to December)
    • Competitor changes 
    • Manual actions

    Keeping the above possibilities in mind is important as you don’t want to always blame performance errors on algorithm updates. 

    What to do instead?

    Several SEO techniques allow you to bounce back from organic performance drops, however, here are some quick tips that you should investigate to allow your site to start hitting the algorithm. 

    • Check your coverage report in Google Search Console.
    • Run a site crawl to check for structural changes.
    • Run an automated audit on your SEO tool of choice to check for any hidden errors. 
    • Check robots.txt for any new disallow directives. 
    • Run a fetch and render to see how Google is rendering your site.
    • Have a look at your changes tool in the Wayback Machine.
    • Install an activity log plugin to track your site changes.
    • Investigate your Google Analytics and start analyzing pages. 

    Don’t duplicate location page copy 

    If you’re in charge of developing location page copy for a large-scale company that possesses many locations, it’s important to create unique copy for each location, even though it can be time-consuming. While it may be easy enough to just duplicate the copy and change a few things here and there, we highly advise against this. One of the best SEO techniques that you can utilize for better local ranking performance is to write some text that’s unique so that you increase your chances of getting noticed. So, don’t be lazy, simply find some inspiration for your writing so the task isn’t as tedious as it seems.  

    Don’t pay for links

    In the field of search engine optimization, link building is a set of two words that are used to describe an action aimed at increasing the number and the quality of inbound links to a website, intending to increase that page’s SEO ranking. So, while link building is incredibly beneficial for an e-commerce company that’s looking to get noticed, quality and relevance are even more essential, which is why you should never pay for your influence in the industry. It’s easy to pay and guarantee your place among a series of backlinks but link building is more favorable if it’s within well-known publications and written by people who admire its importance. We recommend investing in a partnership rather than appearing in paid features because noteworthy publications have a greater chance of organically growing a backlink profile.

    Are there any other SEO techniques that are often used but shouldn’t be? Drop a comment below to share your expertise with our readers.

    3 Things to Consider for An International Digital Marketing Strategy

    Posted on by Alex Wilks

    Are you looking for the right information to scale your digital marketing strategy to an international level? While traffic and profitability are given attributes that will validate your company’s potential to grow across waters, some elements may need to be tweaked to increase your popularity as you grow. That’s why you should analyze the following three components to help you reach your business goals. 

    Use the right marketing methods

    When it comes to investing in your digital marketing strategy, one of the most important things you can do is spend time selecting the most effective and appropriate advertising methods. While some are simply fundamental, others will depend on the type of business you’re running. Let’s discuss some advantageous digital marketing tools that could be favorable for more international opportunities.

    These two are a must, regardless of the type of business you’re operating: 

    • Search engine optimization: allows you to embellish your online presence. While working to achieve a highly searchable ranking is your main objective, it’s also about putting information out there about your business, products, and services. 
    • Social media marketing: is another digital business fundamental that plays a huge role within the consumer market. Since so many people use their social accounts daily, you should be taking this as an opportunity to deliver your marketing messages. 

    Here are some tools that can be added to your digital marketing strategy as your business prospers and grows: 

    • Content marketing: allows businesses to post publishable content that promotes brand awareness, supports search engine optimization keywords, and asserts them as a leader in their industry. The best part is that content comes in an assortment of mediums including, blog articles, videos, memes, images and even diversified text across their website. 
    • Email marketing: is sending marketing materials through email. This can include promotions, informative resources or product information/newsletter. 

    Since all digital marketing methods are time-consuming, consider hiring an agency to handle the campaigns for you. 

    Build relationships

    If you’re hoping to build your company on an international scale then you need to ensure that you’re taking the time to make your customers feel appreciated. These connections can be harder to make when you don’t have the opportunity for intimate, in-person experiences with those who support your business and its products or services. So, the question is, how can you make your customers feel special? A great way to start is by answering their inquiries professionally and promptly. This is because addressing complaints and questions in a timely fashion shows that you have a sense of interest in your business deals and reassures potential or returning shoppers that you’re focused on their needs. After all, first impressions create lasting relationships and contribute to successful business ownership. 

    Monitor and evaluate business decisions 

    Success in international waters is very reliant on measuring the performance of your digital marketing strategy, monitoring your campaigns and evaluating your next course of action. That’s why it’s important to always be updated on what’s happening with your business and to record your progress so that you can make sure that you’re spending your money on the right digital marketing efforts. After all, what you put into your digital marketing strategy should result in increased brand awareness and a bump in sales over time. 

    Do you have any other tips that may help entrepreneurs with their international digital marketing strategies? Drop a comment below to share.

    How can link building benefit your business?

    Posted on by Alex Wilks

    Increasing the amount of valuable inbound links to your webpage is incredibly beneficial, which is why you should consider reworking your search engine rankings through link building. This marketing tactic can be used to boost the attention of your e-commerce store. With over 5 billion Google searches per day, there’s huge potential for your business to gain awareness and even increase conversions. While the growth can take time, traffic to your e-commerce business will start to flow through the benefits of link building. Here’s how:

    Boosts visibility 

    A link that trails back to your website through the use of another authoritative site makes users more inclined to click on it because it was found through a trusted source. Providing a hyperlink amongst relevant content is one of the many benefits of link building that helps to boost your business visibility. So, if you’re looking for a surefire way to strengthen the reach of your brand and increase visitors to your website, it’s important to grow your backlinks. 

    Build brand authority 

    If you want to be your target market’s go-to source for information and high-quality products, you must establish your e-commerce site as the business that has it all. This means that you’ll need to assert yourself as an industry leader by establishing a connection to your audience. But how are these connections formed? One of the benefits of link building is that you’re able to write authoritative content that provides backlinks to your website, setting your business up as a useful source of information. So, if you want your business to continue to grow, be a thought leader in your industry. 

    Earns credibility 

    Consumers don’t just buy from anyone, so you’ll want to credit yourself as a business that they can trust. That’s why building a rapport with your audience should be one of your main objectives. While you can use social media and newsletters as a means of offering valuable insight into your business, one of the benefits of link building is creating content that your audience will enjoy and likely, read and click. Integrating links within your content gives you the power to earn credibility with your audience, asserting yourself as a knowledgeable business owner that’s committed to solving their problems and sharing your years of insight and experience. 

    If you’re looking to up your linking strategy, our SEO management team can help build your backlinks through internal linking optimization. 

    Are there any other benefits of link building that you can think of? Drop a comment below to share your thoughts. 

    What are the benefits of integrating SEO with PPC?

    Posted on by Alex Wilks

    how to market an online business

    How to market an online business has evolved significantly over the last couple of decades, making it harder and harder every day to prove more advantageous than your competition. In fact, today search engine algorithms are faced with cut-throat competition between various brands who’re fighting amongst each other to reach a strong, organic reach as well as top in search rankings. However, not all hope is lost! We’re here to tell you that SEO and PPC is a match made in heaven for those seeking help with their digital marketing strategy. So, let’s learn how to market an online business by integrating SEO with PPC! 

    What are the benefits of this integration? 

    Since every business wants a prime location on Google Search, the best way you can beat out your competition in this vying world is to push them out by combining your SEO and PPC practices. Following strategic SEO practices means that you’re able to increase the quantity and quality of the traffic coming to your website through the use of organic keywords that are researched for your industry. Whereas PPC marketing practices follow an internet advertising model that only pays the publisher if the ad has been clicked on. Both digital marketing tactics increase your chance of conversions and when combined, have the ability to add value to each other.   

    How do the two intertwine?

    Let’s say that you’ve discovered some effective keywords based on researching your industry and you’ve taken the time to rewrite stronger content (using these keywords) within the product copy and pages of your e-commerce site, good job, you’ve been following vital SEO practices. Now, your target audience is able to find your website easier. So, now you can combine these efforts with PPC. To achieve that, PPC is able to offer you a form a remarketing that pre-occupies ad spaces in websites within Google’s network. This means that you’re able to reel in your audience using SEO strategies and re-target them later with PPC’s remarketing feature. It’s the perfect combination to encourage customers to complete their purchase. 

    Still asking yourself how to market an online business? Consider consulting with a professional digital marketing agency if you want to start utilizing SEO and PPC integration. BAM! Take that competition.

    How else do you boost your digital marketing efforts? Drop your ideas below to share with our readers.