Have you ever wondered how certain content appears at the top of your Google search? In short, Google uses mathematical algorithms to give each website a score. That score determines the rank of each website and where it is placed when someone types keywords into google search. “Think of the algorithm like a collection of […]
Blogs are a terrific way to continuously engage with your audience and keep them interested in your company. The ideas are endless, but you may not be reaching out to your full potential if you have been disregarding any crucial blogging components. Understanding more about what SEO is and how it works is important when […]
Although blogs, social media posts, emails, e-newsletters and web pages vary in technical components, they all require a certain attention to detail. If you are able to avoid the following common copywriting mistakes, you will produce content that better appeals to marketing strategies. Addressing the wrong audience One of the most important steps in understanding […]