Do outbound links affect SEO?

The internet is full of diverse websites that are connected and linked via their commonality. However, depending on the type of e-commerce business you run, there’s a chance that relevant outbound links could affect the performance of your search engine optimization strategy. In this blog, we’ll take a look at the definition of outbound links, […]

hotel marketing strategy

3 ways to diversify your hotel marketing strategy?

The best part about operating a business within the travel and hospitality industry is that since we’ve entered an era where people are extremely co-dependent on foreign getaways, your business has a greater opportunity to thrive and be noticed.  While the opportunity to vacation abroad has always existed, for many people in contemporary society it […]

hotel digital marketing

Why is digital marketing important for hotel sales?

Both vacationing and traveling for work are done a little differently in 2019. At one time a physical advertisement would have been enough to attract the attention of potential guests, but those traditions are quickly losing their ability to make meaningful impacts. This is why we’re promoting and strongly emphasizing on growing your company through […]

social listening

How do you create a social listening strategy?

Social media has the power to influence the world around us. Whether it’s our every day relationships, longstanding education or our enhanced shopping experiences, for the most part, we solidify these social connections by the way we choose to communicate through our social channels. But, before the widespread fame of social media, marketers heavily relied […]

Instagram ad tips

5 types of Instagram ads to consider for your business

Although you may think that Facebook and Twitter combined are enough to attract and maintain customers, Instagram is another heavy player that helps with social media marketing. Follow these Instagram business tips for advertising to create posts that expand your audience, increase exposure and enhance branding. Why use Instagram? Developing your SEO, keywords and text […]