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    Tag: Small Business

    Why is email marketing so important for small businesses?

    Posted on by Alex Wilks

    While email marketing for small businesses differs from email marketing that’s used by large corporations, it’s equally strategic. You start by setting goals, picking the necessary tools to determine your target audience, building a list of tactics, optimizing, formating, creating, and scheduling your content. The only defining detail that separates each email marketing strategy is the tactics used to do all of the above and the scale at which it is done.

    How can small businesses take advantage of email marketing? 

    If you haven’t already, as a small e-commerce business, you need to start reaping the benefits of email marketing. This digital service allows companies to build trust with local customers and is a huge advantage that they can hold above larger corporations who fail to resonate within these smaller communities. That said, transparency and honesty with your clientele are key, which is why unsolicited or generic emails will easily lose ground in favour of more modern approaches. 

    Before you can plunge into sending emails, you must first get customers to subscribe and agree to be a part of your email list. Not only is this a requirement for legal purposes but it allows you to ensure that your list is filled with potential buyers that are interested in your products and brand. To capture lots of emails, be sure to make the signup easy to find with minimal steps involved. While growing your list might take time, this will allow you to prepare your digital marketing goals and speak with an agency that offers email marketing services. Professional email marketing will ensure that your newsletters are of higher quality and filled with exclusive, eye-catching content to promote your brand and assert you as a knowledgeable member of your industry. Instead of screaming for attention, you’re strategically generating a buzz that helps to cement strong customer relationships. 

    How do small businesses measure email marketing success?

    There are many ways that a small business measures the effectiveness of its campaigns. Success rates can be measured with several metrics such as open rates, click-through rates, time spent on pages, and conversion rates. You should keep track of the number of emails that get marked as spam and also those that are forwarded. Then, compare that with the number of emails that were deleted before or after they were opened. All of these metrics yield valuable insights for future emails and further develop your email marketing strategy. 

    How do you improve the efficiency of your email marketing?

    Many effective methods ensure email marketing success, including:

    • Optimize emails for good display on mobile phones
    • Create a schedule for sending emails and adjust it according to metrics 
    • Cater content to a targeted audience
    • Divide your mailing list into segments and build tactics to appeal to each audience
    • Test your emails before sending them
    • Monitor their performance reports and develop ongoing changes to your email marketing strategy

    Do you have any more questions about email marketing for your small business? Drop a comment below for a prompt response.

    How small businesses should aim to manage their digital marketing

    Posted on by Alex Wilks

    When the words digital and marketing are placed together inconsequential order, they refer to the innovative trend that delivers advertising through digital channels such as search engines, websites, social media, email, and mobile apps. While there are insights and strategies that business owners and marketing professionals both follow, when you’re first starting out, your e-commerce business is likely focused on getting the word out and establishing a network within your niche. So, if you’re hoping to uncover the secrets and endeavors that grind the gears of a successful digital marketing scheme, the best way to approach the process is by researching as much as possible on the subject matter. This means that as a small business owner it’s your job to read anything and everything there’s about professional digital marketing. 

    Why professional digital marketing is important to small businesses? 

    Most businesses thrive through the use of professional digital marketing, but small businesses greatly need it to get noticed in the first place. After all, regardless of whether you’re entering an established industry or a new niche, if you want to become the focus of consumer attention and stand out from your competitors, you’ll need a digital marketing strategy to help you carry out your business goals. 

    Let’s face it! Shoppers are abundantly online on the hunt for the next product to make their life more simplistic and enjoyable. So, when you’re first starting out, you’ll want to establish your target audience so that you’re able to cater to various digital marketing efforts that are best suited to a particular demographic of people. Think of your ideal customer and assign an age range that you’re going to steer towards, then ponder whether their gender, cultural values, and interests play a role in how you will appeal to them. If you’re finding the basic efforts of digital marketing too complicated, a few dollars can go a long way towards your company’s success. Whether you hire an agency to create a Facebook ad or write your weekly blog submissions, all digital marketing can be carried out on a budget. 

    How should you start your digital marketing efforts?

    Digital marketing can be intimidating and confusing for first-timers, but the good news is that with a little guidance and patience, you can learn marketing tactics for your businesses by observing the way other businesses do theirs — run campaigns based on the season, orchestrate a sale around a major calendar event and toss around a few times of day to do your social posting and see what gets the most attention. This trial and error period has great potential to yield positive results and for those who don’t have the time to meddle with what-ifs, you can hire a professional agency to do the experimentation for you.  

    That being said, since digital marketing is a key brand-building tool, here are some ways that you utilize its potential. 

    • Start a blog.
    • Research industry keywords and use them in your content. 
    • Post regularly on a variety of social media channels. 
    • Make your own service/product videos. 
    • Optimize your website so that it looks good on both computer and mobile devices (If unsure, use a web developer for this task). 
    • Build an email list and send them as needed to drive sales and establish relationships with your shoppers. 

    Do you rely on the expertise of a digital marketing company to assist with your business? Share your first-hand experiences with our readers.