The world of social media is basically an endless attempt to get noticed in a realm of constant competition. So, if you want to stand out from the crowd, you need to wield your words wisely, expand your following, and gain post interactions through development of strong writing skills.
Why is important to write well for social media?
Anyone can post, write, and share content on social media, but crafting compelling copy takes skill and thoughtfulness. So, whether you’re in charge of writing the content for your business’s social pages or you’re starting a career that requires you to write for various social networks, it’s important to invest your time in the task so that you can reap the rewards and benefits.
What are the mechanics of writing for social media?
While essential elements of good writing involve well-developed diction, punctuation, grammar, and editing, there are some other technical considerations that you need to consider when you’re writing posts across an assortment of social media platforms.
- Character limits: Each social channel has its own character limit, which means that you may have fewer opportunities to get your point across. For example, Twitter allows 140 characters, whereas Facebook can have 63,206 characters per post.
- Hashtags: These social media phenomena allow users to follow a trending, grouped hashtag or simply look for certain themed posts. Keep in mind that you should be using them on Twitter and Instagram where they’re popular and sparingly sprinkling them through your Facebook or LinkedIn posts, as they’re becoming more popular on these networks.
- Purpose: Understanding why people use a particular social platform is one of the key things to consider when you’re crafting creative content. For example, Instagram is a highly visual platform, which means that you should stick to graphics and write copy that’s short and sweet when you’re posting on this network.
- Voice and tone: Just like you want to assert your voice as a leader in your niche industry, you also want to create a consistent experience for your audience on social media. To determine this, ask yourself questions like, “is my target audience local or widespread, professional or casual, young or old.”
- Emotional language: While you want to write your content using words understood in mainstream social interactions, it’s important to also consider emotional language to drive a more thought-provoking engagement.
How do you sell your product or services on social media?
The main reason that you’re on social media as a business owner, aside from conducting your own personal affairs, is because you believe that life would be better if everyone used your product or service. So, when you’re writing on social platforms, it’s important to assert that connection among your followers. For example, when you’re composing a new post, consider talking about what your audience’s life is like, then explain how the secret to something better is your product. Next, show them how your product is making your statement a reality. Ensure that you’re also grabbing their attention by provoking an interest, making them intrigued to learn more. When you take the time to generate desire, your readers will feel inclined to take action, which leads to further growth for your company and more social media conversions.
All this being said, are you lacking the ability to compose writing that’s clear, concise, compelling, and credible? If your business affairs could benefit from less hassle, then it’s worth investing in a social media agency service that will handle your copywriting and push your posts to the next level. Contact Trek Marketing today!
Which of the above technical considerations are you wildly creative with? Drop a comment below to spark a conversation with other readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.