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    Tag: social media engagement

    6 strategies for boosting social media engagement

    Posted on by Alex Wilks

    Even in 2024, social media remains a powerful tool for businesses to connect with their audience. However, simply having a presence on platforms like Facebook, Instagram, and LinkedIn are not enough; engagement is key. Listed below are some strategies to boost social media engagement and strengthen your online community. 

    #1: Consistent and quality content

    Consistency is crucial when it comes to social media. By establishing a content calendar, you can ensure that you post regularly. However, don’t sacrifice quality for quantity. Create content that is relevant, valuable, and resonates with your audience. For example, visuals like images and videos often perform well and grab users’ attention over plain text content. 

    #2: Know your audience

    Understanding your target audience is essential. Conduct surveys, analyze insights, and monitor analytics to gain further insight into the preferences and behaviours of your followers. This will allow you to tailor your content to best meet their interests and engage with them through comments and direct messages. 

    #3: Utilize hashtags wisely

    Hashtags can significantly expand the reach of your posts. So, be sure to research and use relevant ones if you want to make your content discoverable to a broader audience. Our advice: avoid overloading your posts with hashtags; a few well-chosen ones can be more effective.

    #4: Interactive content

    Interactive content not only captivates your audience but also increases the likelihood of sharing. Since people love to share their opinions and experiences online, this type of engagement is a great way to boost your brand’s visibility. Polls, quizzes, and contests are some forms of interactive content that work with social channels.

    #5: Timing matters

    If you want your audience to engage with your social media posts, you need to post them at the times when your audience is most active. Platforms like Facebook and Instagram offer insights when your followers are online, which allows you to experiment with different posting times and later analyze the results to find an optimal schedule for your audience. 

    #6: Engage with your audience

    Social media is a two-way street. By responding promptly to comment, messages, and mentions, you’re showing that your business appreciates and acknowledges its followers. This process—alongside elements like Q&A sessions and live videos—creates a sense of community that fosters real-time engagement.

    After reading our blog, how do you plan to boost your social media engagement in the coming months? Drop a comment below to share your thoughts and feel free to reach out if you have any questions.

    How to better engage with your followers on social media

    Posted on by Alex Wilks

    Social media engagement is what drives social media marketing. While most brands want more engagement on their social posts, they don’t always know how to revamp their strategies to feed algorithms, which is why they go unnoticed. That said, the more engaged your audience is, the more that other people will see your posts and the better you’ll achieve those social media goals. Let’s dive into the world of social media engagement to learn more about understanding it and how to increase it. 

    What is social media engagement?

    Social media engagement is a term that’s used to measure how much your audience interacts with your content. While it varies by platform, these actions include likes, comments, and shares. Although it’s easy to compare social media engagement month over month and year over year, this is a great way to identify what is working and what needs improvement. 

    Tips for increasing your social media engagement 

    If you’re in the realm of needing improvement, here are some ways to get started:

    • Set some new goals based on your metrics: Whether you use Facebook, Instagram, Twitter, or LinkedIn, your social media metrics offer information on whether your social strategy is working well or not. Set clear engagement goals so that you know what to focus your content efforts on. This can be done by seeing how many people interact with your posts on average. 
    • Understand each platform: Each platform has its own metrics and trends, so this will require you to adjust your social media engagement strategy accordingly. 
    • Know your audience:  The key to improving your social media engagement is understanding your target audience. Since your brand is making content for a particular audience, always keep them in mind when deciding what to share on your social channels. 
    • Understand what makes an engaging post: Since every network is a little different, be sure to pay attention to what content does well on each platform. Check your analytics regularly to identify how your posts are performing with your audience.
    • Know when to post: The best time to post is when your audience is the most engaging. Knowing how often to post is equally as important because you don’t want to flood your audience with too much content. In our opinion, once a day in the morning, early afternoon, or evening is appropriate. Try them all to compare what offers you more social media engagement.  

    We hope this blog taught you a bit about how to better engage with your followers on social media through strategy. 

    What other ways do you interact with your audience? Drop a comment below. 

    How do Instagram Influencers Market Brands?

    Posted on by Alex Wilks

    Instagram Influencers

    In a world that revolves around social media, Instagram is one of the newest and most influential platforms that brands are using to engage with consumers. With over 800 million users, Instagram is one of the leading social media platforms, focusing primarily on image-based content.

    People are spending more time on social media every day, with an average engagement rate of 3% (compared to 0.5% to 1% for most other social media networks), making Instagram the perfect platform to market your product.

    From the unique content available, it’s easy to see that Instagram users like to tell stories. Well, brands like telling stories too.

    What are Instagram influencers?

    Instagram influencers are Instagram users that have established a high credibility with their audiences. Usually, these influencers showcase some sort of authenticity that attracts followers to their page. People who are Instagram famous are paid by companies to flaunt a brand hashtag as a way to promote their business or service.

    Brand hashtags allow you to market your company by building brand awareness and recognition. With hashtags everywhere you look, it becomes very important to find one that works for you if you hope to promote or sell yourself in the social media world.

    How does this all tie together?

    Brands need to work hard to get noticed, but with the average person being exposed to around 4,000 to 10,000 advertisements each day, that can be a challenge.

    Yet visual content remains the crucial part of any business’ marketing strategy. Instagram marketing presents an edgy, unique opportunity to represent your brand using creative imagery. Users scroll through their feeds multiple times a day, so it also extends your exposure.

    With around 80% of users following a business and the top 50 global brands marketing on Instagram, it is a bandwagon that your company shouldn’t mind jumping on.

    If you don’t have the time to manage your own social media, Trek Marketing has trained professionals that can engage with your audience for you.

    Do you follow any business Instagram accounts? If so, tell us in the comment section below.

     

    Social media marketing ideas to engage your audience

    Posted on by Alex Wilks

    social media marketing ideas

    Like any marketing tool, social media management requires constant upkeep. It’s not just simply planning ideas and themes, but also making posts stand out in feeds and enticing consumers to respond. The following social media marketing ideas act as CTAs (calls to action) for subscribed followers and appeal to new users as well.

    Invite your audience to share

    Ask and encourage your audience to share photos of how they use your products. It’s a great way to learn what products are most popular and if consumers are looking for additional variations, or even have critical opinions.

    International Data Corporation predicts that over 50% of marketing content will most likely be user-generated by 2020. With almost everyone takes photos of seemingly anything that catches their interest on the daily it evokes some kind of sentiment. It’s an organic means to use what people already enjoy doing.

    Go live

    Live video is another terrific strategy for engaging social media content that retains customer interest and keeping followers coming back for more. Build anticipation by announcing your plans the day before or within a few hours of starting.

    Also consider the following:

    • AMA (ask me anything) session
    • A tour of facilities
    • Showing how a product is made
    • Showing how you shop for ingredients or materials

    Create unique and memorable hashtags

    There’s nothing wrong with using common hashtags as part of your social media marketing ideas, but don’t shy away from creating your own original ones. Incorporate slogans, product names and unique descriptions into these metadata tags and then repeat them throughout Twitter, Facebook, and Instagram posts. Also try to work them into emails to increase branding and establish phrases that consumers associate you with.

    Spark conversations with polls and surveys

    Polls and surveys show your audience that you listen to and value their opinions, thoughts, and suggestions. It’s a strong component of how social media can help your business by strengthening relationships with customers and making you more than just another company to like. Asking followers to vote on product features (“Do you prefer this dress in blue grey or dove grey?”), or ideas (“If you could vacation anywhere, where would you wear our shoes too?”), will also encourage sharing and tagging.

    Tell us what your vision is to boost customer engagement, then let our social media marketing services help get you there!

    Which idea do you feel works best to entice engagement? Tell us in the comments section below.