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With so many social media platforms to choose from, it’s easy for a first-time business owner or an entrepreneur looking to expand their networks to be overwhelmed by choice. Needless to say, if you don’t want to drown in the responsibilities of meeting each channel’s demands, it’s important to take a step back and evaluate how you will manage your social media strategy altogether. So, before you become too overwhelmed, it’s time for you to narrow in on the channels that will help you connect better with your audience and boost your brand awareness.
How to choose the best social media platforms for your business
Social media marketing is an artform where businesses decide which platform(s) best fit their brand. For starters, there are a few things you should ask yourself:
- Am I a business-to-business (B2B) or a business-to-consumer (B2C) company?
- Who’s my ideal customer/target market?
- What’s my goal with social media marketing? Some goal examples could be to sell, connect, or build brand awareness.
- Will I handle posting content and answering questions or will I hire a social media management company to do it for me?
Since there’s no single platform that will work for every business, it’s important to take the time to explore popular social channels to see their potential for brand development and marketing.
Here’s a list of the top social media outlets for business:
- Snapchat
- TikTok
Unless you have extra staff that can help you out or a social media management company assisting you in producing content for all of the above channels, it’s pretty much impossible to be proficient in all of them, especially when conducting other business affairs. This is why you should start by picking a couple based on where you’re most likely to find your audience and build your presence there before moving onto the next platform.
How to measure the success of your social campaigns?
Great! You’ve narrowed down a couple of social platforms and are ready to launch some campaigns. While you may be full of fantastic ideas to spread the word about your brand and create some traction within your industry, once those campaigns are out in the world, the next step is tracking your progress and evaluating what to do next.
Thankfully, most social media platforms possess free, easy-to-use tools that can help you to successfully measure the metrics of your social efforts. This will include elements like reach, clicks, reactions, shares, comments, sales, and even elements like the gender, age range, and interest in which type of demographics. While many businesses focus on sales as their primary measure of success, you must look at everything that you’re building and how things are steadily progressing.
Do you need any help exploring your target market, selecting the right platforms, or measuring the success of your campaigns? Reach out to our team for more information on our social media management company service.
Do you have any questions that weren’t answered in the blog submission above? Please drop a comment below to share with our readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.